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Latino Media and Hispanic Media Training

Posted by Elena del Valle on April 9, 2006

Federico Subervi, Ph.D. Elena del Valle, MBA

Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA

Are you struggling to understand Hispanic media? Do you need to know how many media outlets there are and what they are all about?

Do you need to prepare for a Hispanic media interview or an interview about a Hispanic market issue and don’t know where to start?

Are you concerned about your message and reach during media interviews? Have your messages been misinterpreted by Latino audiences before?

You have come to the right place!

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

“Latino media and Hispanic Media Training” (Poyeen Publishing, $99.95 or $129.95 on CD) presented by Federico Subervi, Ph.D. and Elena del Valle, MBA

What you receive: Two downloadable recordings (about two hours long) of presentations by Hispanic media experts Federico Subervi, Ph.D. and Elena del Valle, MBA and a bonus interview with Dr. Subervi

How it works: It’s easy! Once you purchase these two outstanding presentations only available here, you will receive instructions to download the file in MP3 format.

Not sure? Listen to a short interview with Federico Subervi, Ph.D.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations on these topics are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. Recent teleseminars at which these presenters were speakers cost almost $300 each. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have both presentations to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to both of their presentations in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. As a bonus you receive an unabridged podcast interview of professor Subervi in which he discusses Latino media issues in depth.

Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
• Future trends
• Issues of culturally sensitive media training
• What media apply for Hispanic media training purposes
• Issues affecting interviews with mainstream and Hispanic audiences
• About the three sides of the interview triangle
• What is the Cultural Sensitive model and how does it affect you

Dr. Federico Subervi is a professor at the School of Journalism and Mass Communication, Texas State University-San Marcos. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. He co-authored “Latino Media: A Cultural Connection,” which was published in Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95). This is the only chapter in print on Latino media.

Elena del Valle, MBA is editor of Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) and contributing author of the only chapter in print on Hispanic media training, “Cultural Understanding Key to Effective Hispanic Media Training,” published in the same book. She is also editor of the first weblog on Hispanic Marketing & Public Relations and hosts the companion podcast by the same name.

If you’re ready to improve your Hispanic media reach and enhance your Hispanic media training skills, “Latino media and Hispanic media training” (Poyeen Publishing, $99.95 or $129.95 on CD) presented by Federico Subervi, Ph.D. and Elena del Valle, MBA is for you.

How it works: It’s easy! Once you purchase these two outstanding presentations only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Listen to a short interview with Federico Subervi, Ph.D.

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