Elena del Valle, principal, LNA World Communications
Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is the director and editor of Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) and host of the companion website and podcast. A 20 year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm nine years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida. Before that, she attended law school nights while she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company.
She is the recipient of the 2004 D. Parke Gibson Pioneer Award Multicultural Communications Professional Interest Section of the Public Relations Society of America (PRSA) and the 1988 Up & Comers Award in Public Relations. She was a 2003 Women in Communications Woman of the Year Award finalist. Multilingual and a published author, she is a graduate of Leadership Florida, Leadership Miami, the Center for Creative Leadership, the National Hispana Leadership Institute, the Embassy of Spain Young Hispanic Americans, the Cuban American National Council, and the Harvard John. F. Kennedy School of Government leadership programs.
Elena, a graduate of the University of Miami with Master in Business Administration and a Juris Doctor, is also founding president of the Hispanic Marketing & Communication Association, and past chairwoman of the National Public Relations Society of America, PRSA, Multicultural Section. She is a member of the prestigious PRSA Counselors Academy, a past judge of the PRSA Silver Anvil Awards and a member of the PRSA National Advocacy Committee.
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I am undertaking a Marketing Manager search for Latin America in the consumer products area and I would like to talk with you. Please call or email me your telephone and I’ll call you. Thanks.
Bill Messett
Comment by Bill Messett — May 5, 2005 @ 9:56 am
[…] Elena del Valle is a 20-year marketing and communications veteran. She is editor and contributing author of Hispanic Marketing & Public Relations (Poyeen Publishing $49.95). Additional information is available at http://www.hispanicmpr.com/?page_id=25 […]
Pingback by LNA World Communications » Blog Archive » Hispanic Media Relations Training: What to Do When Hispanic Media Call by Elena del Valle — August 16, 2005 @ 10:34 am
Elena, hi: I’ve been listening to your podcasts and reviewing the Hispanicmpr.com web which I found extremely interesting and most of all, a great opportunity to reach those consumers and most important, those agencies out there which are not properly addressing the issue of the hispanic population in the US, specifically when it comes to our area, which is the online advertising and marketing. LatinMedios is the oldest online marketing and advertising agency in the region, with presence in five countries and with an extensive list of clients to whom we provide all sort of online marketing and advertising services such as media planning and buying, ROI analysis and others. The reason of my message is basically to seek your help and use this forum to promote the importance of the medium when reaching the hispanic community as well as the best practices to do so. It is been called to my attention in all these years on the field, that traditional advertising agencies do not plan accordingly when it comes to online media, mainly due to the low investmen in the area, hence the low profits as a product of it, but the winds are definitely changing and we have been experiencing a tremendous growth over the past couple of years and this will not stop, so I believe that it is time to properly address this issues and try to communicate this message not only to the final potential advertisers, but also to their corresponding global agencies. I’ll be more than happy to share our insights with you any time.
Thank you very much for your attention and your insightful information about our specific area.
Joel Bary
C.E.O.
LatinMedios.com
Online Media, Marketing and Advertising Strategies
for the Hispanic and LATAM Markets.
Comment by Joel Bary — April 20, 2006 @ 10:18 pm
[…] Elena del Valle is a 20-year marketing and communications veteran. She is editor and contributing author of Hispanic Marketing & Public Relations (Poyeen Publishing $49.95). Additional information is available at http://www.hispanicmpr.com/?page_id=25 […]
Pingback by DarrellEHardee » Blog Archive » Hispanic Media Relations Training: What to Do When Hispanic Media Call — February 24, 2008 @ 12:57 am