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      • Segmentation by Level of Acculturation
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      • Marketing to New Hispanic Moms – a case study
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      • How to Use Your Energy to Attract Clients and Customers
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      • Marketing to Hispanics – using the right words
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      • Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth
      • The apartheid of American marketing
      • Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
      • Things you should know before sending out news releases
      • Idea in Spanish is still spelled idea
      • ¿Se habla español? Understanding the culture before trying to connect with it
      • “Bilingual Preferred”
      • Targeting Hispanics requires marketing initiative and cultural understanding
      • Business Spanish Call Center Certification – Improving Customer Satisfaction
      • Hispanic media relations training: What to do when Hispanic media call
      • Borders are not about political lines
      • International public relations: Getting started
      • A Mexican Sonidero Shouts Out
      • The ultimate – Adding emotions to your brand
      • Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
      • Still not Targeting the U.S. Hispanic Market?
      • Center for Immigration Studies exposes itself in public
      • Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
      • Customer Service is Key to Hispanic Outreach and Retention
      • Hispanic Market Metrics Management Cares About
      • Aligning Social Responsibility and Multicultural Marketing
      • What it takes to become the financial firm of choice for Hispanics
      • Conducting Research Among U.S. Hispanics Online
      • Oyeme! White Latinas Have Rhythm, too!
      • 5 Tips To Manage Your Entrepreneurial Energy For Wow Results
      • ¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
      • How to build and grow a Hispanic Social Network: the case of Hispanito.com
      • Hispanic Marketing 2.0: What enterprise-wide marketing needs
      • Dropping real estate prices, weak dollar attract foreign investors searching online
      • The forgotten American Apartheid: how women fought for their right to vote
      • Focusing On Your Target Customer
      • Parents: Speak of these things to your children
      • Finding the Right Hispanic Partner: 7 Musts for Success
      • Changing Perceptions
      • Making a case for relationship building to capture existing and emerging markets in today’s business environment
      • Working with the Hispanic Media: Share the Passion!
      • Why Hispanic businesses need to use promotional products
      • A Western hero to celebrate, Cesar Chavez
      • Why Hispanics may be less comfortable with hospice
      • Latino Boomers flying under radar
      • Hispanic fathers: What makes them different?
      • Users: HispanicMPR content unique, useful
      • Public relations jobs tips
      • Latinos save less for retirement – part one
      • Latinos save less for retirement – part two
      • Latino homeowners shorn of mortgage interest tax deductions
      • Senior issues not always what we think, for Latinos in particular
      • Why counting Latinos in small town USA matters
      • Accelerate your career in public relations through accreditation
      • Rules For Effective Spanish Language Press Releases
      • Social media news releases offer communicators new resources to build brand, drive traffic
      • Reshaping Hispanic Marketing through Social Media
      • Hispanic Direct Response TV Apples are Manzanas…
      • Recruiting and Remunerating Spanish Speakers
      • Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population
      • Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
      • Is Your Audience Really Listening?
      • Latino Writers! Four Things to Know About Going Mainstream
      • My Venezuelan 4th of July
      • Scent communication – no language barriers apply!
      • Transparency – the new consumer demand
      • Making Retirement Planning Household Words for U.S. Hispanics, Latinos
      • La Guayabera
      • Look how far we’ve come and how far we still have to go
      • Five tips to ensure Hispanic media don’t cover your story
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    • del Valle, Elena
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    • Rios, Diana Ph.D.
    • Santa Cruz, Claudia
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    • Subervi, Federico Ph.D.
    • Tovar, Dora
    • Valdovinos, Michele
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