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Latino Identity and Situational Latinidad

Posted by Elena del Valle on January 29, 2007

Diana Rios, Ph.D. Federico Subervi, Ph.D.

Presenters Diana Rios, Ph.D. and Federico Subervi, Ph.D.

A presentation by Diana Rios, Ph.D. and Federico Subervi, Ph.D. and discussion with Diana Rios, Ph.D. and Federico Subervi, Ph.D. and HispanicMPR.com host Elena del Valle about Latino identity.

This product consists of 119 minutes of useful insights and information by leading Latino market experts “Latino Identity and Situational Latinidad” was recorded in September 2006.

Available for the first time exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive: A downloadable recording of a 48-minute “Latino Identity and Situational Latinidad” presentation by Hispanic market experts Diana Rios, Ph.D. and Federico Subervi, Ph.D. based on the chapter they authored by the same title in the Hispanic Marketing & Public Relations book and a bonus 71-minute interview of Diana Rios, Ph.D. and Federico Subervi, Ph.D. totaling 119 minutes.

Downloadable “Latino Identity and Situational Latinidad” MP3’s $109.95

Audio CD’s of “Latino Identity and Situational Latinidad” $129.95

Understanding how Latinos define themselves is critical to any successful marketing campaign. In this first of its kind audio recording, two university professors and lecturers discuss the characteristics that define a person’s sense of being Latino, Latinidad. Do you wish to reach Spanish speaking Latinos or is your target audience more likely to be English speaking? Do you wish there was a professional who could tell you the key things to consider? Do you need to know more? Do you need to know what makes Latinos Latinos?

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

Latino Identity and Situational Latinidad (Poyeen Publishing, $109.95, $129.95 on CD) presented by Diana Rios, Ph.D. and Federico Subervi, Ph.D. and recorded in September 2006

What you receive: A downloadable recording of a 48-minute presentation “Latino Identity and Situational Latinidad” by Hispanic market experts Diana Rios, Ph.D. and Federico Subervi, Ph.D. based on the chapter they authored by the same title in the Hispanic Marketing & Public Relations book and a bonus 71-minute interview of Diana Rios, Ph.D. and Federico Subervi, Ph.D. totaling 119-minutes.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Not sure? Listen to a short interview with Diana Rios, Ph.D. and Federico Subervi, Ph.D.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod)

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. As a bonus you receive an unabridged podcast interview of David Henry in which he discusses electronic publicity issues in depth.

Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
• Role of region of origin in situational latinidad
• If Brazilian are Latinos
• Whether there is a Latino race
• If physical characteristics may be used to determine Latino status
• What are the main Latino identifiers
• How many elements define a Latino
• Whether positive attitudes toward Latino culture are a consideration in determining Hispanic identity
• What role language plays in Latino identity
• If someone who doesn’t speak or understand Spanish can they be Hispanic
• Much more

Diana Rios, Ph.D. is associate professor of the Department of Communication Sciences and Puerto Rican/Latino Studies Institute (PRLS) at the University of Connecticut. Her research and teaching include minorities, women and media, media effects, and cross-cultural communication. She earned her Ph.D. at the University of Texas at Austin.

Federico Subervi, Ph.D. is professor at the School of Journalism and Mass Communication, Texas State University-San Marcos. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States.

If you’re ready to target one of the most desirable and fastest growing emerging markets in the U.S. today and need to understand how Latinos identify themselves, Latino Identity and Situational Latinidad (Poyeen Publishing, $109.95, $129.95 on CD) presented by Diana Rios, Ph.D. and Federico Subervi, Ph.D. will get you started. Discover who is Latino and why. Make your campaigns effective by understanding and targeting Hispanics in a way that is culturally relevant and sensitive.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Listen to a short interview with Diana Rios, Ph.D. and Federico Subervi, Ph.D.