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Emotional Branding

Posted by Elena del Valle on April 22, 2007

“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

Receive a free downloadable copy of Emotional Branding a $109.95 value! by completing our Visitor Survey.

Jay Gronlund Mario Quiñones

Presenters Jay Gronlund and Mario Quiñones

A presentation by Jay Gronlund and Mario Quiñones and discussion with Jay Gronlund and Mario Quiñones and HispanicMPR.com host Elena del Valle about emotional branding to Latinos.

This product consists of 104 minutes of useful insights and information by leading Latino market experts. Available for the first time exclusively on HispanicMPR.com!

Emotional Branding: How to capture the heart and mind of the Hispanic consumer” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.

What you receive:

  1. A downloadable recording of a 50-minute presentation, “Emotional Branding: How to capture the heart and mind of the Hispanic consumer,” by Hispanic market experts Jay Gronlund and Mario Quiñones based on their presentation by the same title at the 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference
  2. And a bonus 54-minute interview of Jay Gronlund and Mario Quiñones totaling 104 minutes

Not sure? Listen to short interview with Jay and Mario

Receive a free downloadable copy, a $109.95 value! by filling out our online form:

Click here

Understanding what concepts resonate and appeal emotionally to Latino consumers is essential to a successful marketing campaign. In this first of its kind audio recording, two leading experts on the topic of emotional branding to Hispanics outline the concepts behind emotional branding to Latinos.

Understanding what concepts resonate and appeal emotionally to Latino consumers is essential to a successful marketing campaign. In this first of its kind audio recording, two leading experts on the topic of emotional branding to Hispanics outline the concepts behind emotional branding to Latinos.Are you doing everything right only to face a stagnant campaign? Would you like to expose Latino consumers to your brand effectively and develop brand loyalty? Do you wonder why some campaigns capture the hearts of consumers and others miss them completely? Find out how you too can capture the hearts and minds of Hispanics through emotional branding.

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

Emotional Branding: How to capture the heart and mind of the Hispanic consumer” (Poyeen Publishing, $109.95, $129.95 on CD) presented by Jay Gronlund and Mario Quiñones and recorded January 2007. The downloadable presentation is complimentary with the purchase of any other HispanicMPR recording.

What you receive:

  1. A downloadable recording of a 50-minute presentation “Emotional Branding: How to capture the heart and mind of the Hispanic consumer” by Hispanic market experts Jay Gronlund and Mario Quiñones based on their presentation by the same title at the 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida
  2. And a bonus 54-minute interview of Jay Gronlund and Mario Quiñones

The total recording time is 104 minutes.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format. MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod).

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in

  • Your office
  • At home
  • Anytime you choose
  • As often as you like
  • On your computer or MP3 player over and again
  • You can rewind and listen to portions of particular interest

As a bonus you receive an unabridged podcast interview of Jay Gronlund and Mario Quiñones which they discuss emotional branding issues in depth.

Find out

• What is emotional branding
• How you can benefit from emotional branding
• How to measure and adapt your emotional branding campaign
• Overcoming the biggest challenges
• Improving your understanding of customer needs
• Getting consumer buy in
• About the importance of integrated efforts
• What questions to ask before you begin
• Three relevant issues when targeting Latinos
• Who is a high potential consumer
• How is emotional branding different with Hispanic consumers
• How does emotional branding affect customer loyalty
• Role of emotional branding in a marketing plan
• What emotions affect emotional branding
• Which emotions should marketers seek when targeting Latinos
• Emotional branding effect on media selection
• Effect of Hispanic market diversity on emotional branding
• Role of acculturation in emotional branding
• Language and emotional branding
• Demographic characteristics and emotional branding
• Response of Latinos to emotional branding
• How long does emotional branding take to be effective
• Future trends in emotional branding
• Role of word in emotional branding
• Emotional branding pitfalls
• Steps to make your brand more compelling
• Role of functional and emotional benefits
• Hispanic consumer characteristics you can leverage
• Basic emotions and sub-emotions
• Importance of language in emotional branding
• Defining emotions to help consumers understand your product features
• Tools for emotional branding
• Elements to let your target consumer control the message
• Benefiting from photos and videos
• What is the communication hierarchy
• Role of words in communication hierarchy
• Measuring emotional branding
• Three ways to measure emotional responses
• Most common one
• Adapting emotional branding following measurement
• Emotional profile index and basic emotions it measures
• Role of E-factor in measuring emotional responses
• Emotions that prompt trust
• Much more

Jay Gronlund is vice president and managing director, Latin Pulse USA. A marketing professional with over 30 years of senior management experience in large multinationals and in international consulting, he founded The Pathfinder Group in 1990. In September 2004, the company, which specializes in business development overseas for U.S. based clients, joined forces with Latin Pulse to expand its professional capabilities in the U.S. Hispanic market.

Mario Quiñones, as president and founder, Latin Pulse he is responsible for the operations of Latin Pulse since July 2000. The company has operations in Mexico, Central America, South America and the U.S Hispanic market. Mario leads the development of AcuPOLL products for cinema testing, car clinics, packaging and advertising testing. He is also responsible for the enhancement of a new human resources product utilizing the AcuPOLL methodology.

If you need to expose Latino consumers to your brand, “Emotional Branding: How to capture the heart and mind of the Hispanic consumer” (Poyeen Publishing, $109.95, $129.95 on CD) presented by Jay Gronlund and Mario Quiñones will get you started. Find out how to launch and run and measure knock out branding campaigns that resonate with Hispanic customers.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Listen to short interview with Jay and Mario 

Receive a free downloadable copy, a $109.95 value!, by filling out our online form.

Click here

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