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Best in Class Hispanic Strategies

Posted by Elena del Valle on July 21, 2007

Carlos Santiago Derene Allen

Presenters Carlos Santiago, president, Santiago Solutions Group & Santiago ROI and Derene Allen, managing partner, Santiago Solutions Group

A presentation by Carlos Santiago and Derene Allen and discussion with Carlos Santiago and Derene Allen and HispanicMPR.com host Elena del Valle about best practices to reach Latino audiences.

This product consists of 108 minutes of useful insights and information by leading Latino market experts. “Best in Class Hispanic Strategies” was recorded in 2007.

Available for the first time exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.

What you receive: A downloadable recording of a 56-minute “Best in Class Hispanic Strategies” presentation by Hispanic market experts Carlos Santiago and Derene Allen and a bonus 52-minute interview of Carlos Santiago and Derene Allen totaling 108 minutes and a presentation outline in PDF format.

Downloadable “Best in Class Hispanic Strategies” MP3’s $109.95

Audio CD’s of “Best in Class Hispanic Strategies” $129.95

Carlos and Derene’s company studied the top 500 advertisers in the Hispanic market. They discovered the top 25 companies out performed the rest by a noticeable margin. Find out what makes 25 percent of the top 500 advertisers in the Hispanic market perform so much better than the remaining companies. Discover what questions you should ask and what steps you should take to have the success those Best in Class companies have. In “Best in Class Hispanic Strategies” Carlos and Derene share an insightful and detailed discussion and answer questions about this interesting topic.

Not sure? Listen to short interview with Carlos and Derene 

We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.

Best in Class Hispanic Strategies” (Poyeen Publishing, $109.95, $129.95 on CD) presented by Carlos Santiago and Derene Allen.

What you receive: A downloadable recording of a 56-minute presentation “Best in Class Hispanic Strategies” by Hispanic market experts Carlos Santiago and Derene Allen and a bonus 52-minute interview of Carlos Santiago and Derene Allen totaling 108 minutes.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod).

Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that was just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.

For a fraction of the cost you can listen to the presentation in the convenience of your office or home anytime you choose and as often as you like. You can listen on your computer or MP3 player over and again. You can rewind and listen to portions of particular interest. As a bonus you receive an unabridged podcast interview of Carlos Santiago and Derene Allen in which they discuss:

• Future outlook
• Best in class practices
• Hispanic spending power
• Cultural blending
• Market growth projections
• Generational and linguistic subgroups
• Characteristics of Best in Class companies among top 500 advertisers
• Three main strategies implemented by Best in Class companies
• Multicultural market assessment components and questions
• Corporate America’s awareness and attitude about marketing to Latinos
• Percent of budget marketers dedicate to Hispanic markets
• Factors likely to sway management to allocate Hispanic marketing budget dollars
• How non Hispanic sales are declining in some areas
• How Latino markets represent 40-50 % of year over year growth
• Why new companies need to work extra hard to break in to the Latino market
• Results for companies who consistently target Hispanics in Spanish
• Dimmer effect
• Companies that outperform the rest in net income, shareholder equity
• Role of metrics and market maturity
• Latino market segmentation
• Multidimensional segmentation
• Five Ps strategies
• Hispanic marketing trends
• Integration of new media in future marketing strategies
• Best Practice first steps
• Much more

Carlos Santiago is a marketing strategy expert whose new paradigms in resource allocation, target marketing and quantitative prediction of multicultural purchasing behavior have been highlighted by national media including CNBC and The Wall Street Journal. Carlos has consulted and created profit and loss business units, branding and retail strategies across many industries.

Derene Allen heads Santiago Solution Group’s San Francisco practice bringing with her deep direct response, loyalty and Latin American marketing experience. Prior to joining the Santiago Solution Group, Derene was general manager for Fiera, a Latino e-commerce site. Derene was an adjunct professor at the Instituto Tecnológico de Monterrey. While in Mexico, she served as consultant for CCM-FEMSA (a leading beer-soda conglomerate), UNICEF and AeroMexico.

If you’re ready to target one of the most desirable and fastest growing emerging markets in the U.S. today and need to discover the most efficient ways to reach them, “Best in Class Hispanic Strategies” (Poyeen Publishing, $109.95, $129.95 on CD) presented by Carlos Santiago and Derene Allen will boost your efforts to best in class. Discover what the top performers are doing so you can do it too! Make your campaigns effective applying the best in class strategies our expert presenters share with you.

How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.

Still not sure? Listen to short interview with Carlos and Derene 

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