Articles
Posted by Elena del Valle on April 20, 2006
Would you like to discover new opinions from experts across the country? Scroll down for a list and links to past submissions.
Are you an expert in your field? Would you like to submit an article? If you have expertise in a Hispanic market topic you are welcome to submit an article (there is no financial compensation). Articles should be original content written by you for time publication on HispanicMPR.com on a Latino market topic of interest to marketers, communicators, senior executives, a maximum of 800 words in length and accompanied by your jpg photo (300 wide), name, title and byline and two sentences.
Feel free to email me your idea or questions at editor at hispanicmpr.com. Please review our submission guidelines first. Thanks for your interest!
Following are links (in the order in which they were published) to articles written by news makers, communicators, leaders and Hispanic marketing and public relations practitioners with insights and the latest news on reaching America’s largest minority. Their perspectives and opinions are their own and do not necessarily reflect those of HispanicMPR or Elena del Valle. Click on any link to read the article.
Making Retirement Planning Household Words for U.S. Hispanics, Latinos
Look how far we’ve come and how far we still have to go
Transparency – the new consumer demand
Scent communication – no language barriers apply!
Latino Writers! Four Things to Know About Going Mainstream
Is Your Audience Really Listening?
Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part One
Recruiting and Remunerating Spanish Speakers
Hispanic Direct Response TV Apples are Manzanas…
Reshaping Hispanic Marketing through Social Media
Social media news releases offer communicators new resources to build brand, drive traffic
Rules For Effective Spanish Language Press Releases
Accelerate your career in public relations through accreditation
Why counting Latinos in small town USA matters
Latinos homeowners shorn of mortgage interest tax deductions
Senior issues not always what we think, for Latinos in particular
Latinos save less for retirement – part two
Latinos save less for retirement – part one
Users: HispanicMPR content unique, useful
Hispanic fathers: What makes them different?
Latino Boomers flying under radar
Why Hispanics may be less comfortable with hospice
Working with the Hispanic Media: Share the Passion!
A Western hero to celebrate, Cesar Chavez
Why Hispanic businesses need to use promotional products
Finding the Right Hispanic Partner: 7 Musts for Success
Parents: Speak of these things to your children
Dropping real estate prices, weak dollar attract foreign investors searching online
Focusing On Your Target Customer
The forgotten American Apartheid: how women fought for their right to vote
Hispanic Marketing 2.0: What enterprise-wide marketing needs
How to build and grow a Hispanic Social Network: the case of Hispanito.com
¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
5 Tips To Manage Your Entrepreneurial Energy For Wow Results
Oyeme! White Latinas Have Rhythm, too!
Five tips to ensure Hispanic media don’t cover your story
Conducting Research Among U.S. Hispanics Online
What it takes to become the financial firm of choice for Hispanics
Aligning Social Responsibility and Multicultural Marketing
Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
Hispanic Market Metrics Management Cares About
Customer Service is Key to Hispanic Outreach and Retention
Building an Effective Case to Latin American and Hispanic Dominant Consumers
Center for Immigration Studies exposes itself in public
The ultimate – Adding emotions to your brand
International public relations: Getting started
Borders are not about political lines
Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
Hispanic media relations training: what to do when Hispanic media call
Business Spanish Call Center Certification – Improving Customer Satisfaction
Idea in Spanish is still spelled idea
¿Se habla español? Understanding the Culture before Trying to Connect with It
Things you should know before sending out news releases
The apartheid of American marketing
Marketing to Hispanics – using the right words
Does Humor Work to Attract the Hispanic Consumer?
Adding “Gasolina” to Your Marketing Stragegy. Four Tips to Reaching US Hispanic Youth
Scholarship Opportunities for Hispanics Abound
Targeting Hispanics requires marketing initiative and cultural understanding
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