Monday, August 21, 2017



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Listen to podcast with HeatherAsh Amara, author, Warrior Goddess Training about applying warrior goddess principles to your life

Posted by Elena del Valle on July 10, 2017

HeatherAsh Amara, author, Warrior Goddess Training

HeatherAsh Amara, author, Warrior Goddess Training

Photo: HeatherAsh Amara

A podcast interview with HeatherAsh Amara, author, Warrior Goddess Training is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses applying warrior goddess principles to your personal and business life with Elena del Valle, host of the HispanicMPR.com podcast.

A leader in mindfulness, empowerment and shamanism, HeatherAsh is also the author of The Toltec Path to Transformation, Embracing the Four Elements of Change. The heart of her teachings stems from her long Toltec apprenticeship and teaching partnership with Miguel Ruiz, author, The Four Agreements. Over the past fifteen years she has taught workshops and apprenticeships and trained teachers. She now travels the world working with women to integrate the feminine wisdom of the ancients into their modern lives.

To listen to the interview, click on the play button below, scroll down until you see “Podcast” on the right hand side, then select “HMPR HeatherAsh Amara” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2017 section of the podcast archive.

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Analytics specialists discuss profit oriented data strategies

Posted by Elena del Valle on June 29, 2017

Monetizing Your Data

Monetizing Your Data

Photos: Andrew Roman Wells, Kathy Williams Chiang

The more advanced our technology becomes the more data managers can gather and store. But once they have it what can they do with it? What should they do to gain an advantage for their business and how should they do it? Managers wondering what to do with all the data their company gathers on customers and prospective customers may be interested in a new book that addresses many data use related questions, Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions (Wiley, $49.95) by analytics specialists Andrew Roman Wells and Kathy Williams Chiang.

Kathy Chiang, author, Monetizing Your Data

Kathy Chiang, author, Monetizing Your Data

“The target audience for the book primarily includes entry-level to mid-level managers in medium to large sized businesses working in the areas of business analysis, marketing analytics, data science, business intelligence, strategy and business planning,” the authors replied by email via their publishing company when asked about potential readers.

The 344-page hardcover book published March of this year was written in an academic style with tables and charts. It is divided into six main sections titled as follows: Introduction, Decision Analysis, Monetization Strategy, Agile Analysis, Enablement, and Case Study. The authors promise a step-by-step process, Decision Architecture Methodology, to monetize data assets. The authors begin with an explanation of the analytical cycle, striving to guide readers through the process of developing practical strategies. They offer templates, checklists, and examples in a companion website, monetizingyourdata.com.

The biggest challenge to writing and publishing their book, which required 18 months from idea to publication, was that, “Because we are both active practitioners in the field, finding quality time to write and collaborate was a big challenge.” They declined to answer a question about the legal and ethical issues related to monetizing data. 

Andrew Wells, author, Monetizing Your Data

Andrew Wells, author, Monetizing Your Data

“Data is the transactional record of the activity of the business,” the authors replied when asked for a definition of data as it relates to their book. “It captures both internal business activity, such as production of products and services, and external activity such as customer orders, reviews, complaints. It can come in many different forms such as a number, a date, a word, a paragraph, a recorded message, or even an entire document.”

When asked if the data they refer to in the book is different from Big Data, they said, “Big Data at this time does not have a consensus definition but the term is generally used to refer to unstructured data such as social media posts and/or highly granular transactional data of the business characterized by large volume, high velocity and broad variety. The data we speak of in the book covers all types of business data from large to small, such as traditional business reporting metrics such as may be found in financial reporting, customer survey data found in market research, and the large volumes of transactional data that can be thought of as Big Data.”

According to his biography, Wells, chief executive officer, Aspirent, a management-consulting firm focused on analytics, has extensive experience building Analytical Solutions. He also has experience as a hands-on consultant. In Silicon Valley, he worked on customer analytics and the use of predictive methods to drive performance for two start-ups. Wells has also held executive roles as director of Business Intelligence at Capital One and consulted for Coca-Cola, IHG, The Home Depot, Capital One, Wells Fargo, HP, Time Warner, Merrill Lynch, and Applied Materials.

Chiang has expertise in guided analytics, analytic data mart development and business planning. Prior to her current position as vice president, Business Insights, Wunderman Data Management, she consulted with Aspirent on numerous analytic projects for several multinational clients including IHG and Coca-Cola. She has worked for Telecommunications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International and Portman Overseas.


Monetizing Your Data

Click to buy Monetizing Your Data


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French company offers unique font design software

Posted by Elena del Valle on June 21, 2017

Yann Guillet, marketing director, Prototypo

Yann Guillet, marketing director, Prototypo

Photo: Prototypo

Following a Kickstarter campaign in 2014 that gave the concept worldwide exposure and a following, in October 2015 Yannick Mathey established Prototypo (111, Boulevard de la Croix-Rousse, 69004 Lyon, France, https://www.prototypo.io/, contact@prototypo.io) in Lyon, France. The company offers customers a web application through which graphic designers and type fans may create unique fonts. Prototypo mainly targets graphic designers. Other users include communication agencies, design agencies and marketing and communication departments.

“The web application Prototypo allows graphic designers and type lovers to create unique fonts in a few clicks,” Yann Guillet, marketing director, said by email when asked about the company. “This innovative approach to type design offers users the opportunity to create stronger visual identities thanks to original and exclusive fonts.”

Prototypo employs seven and is available to domestic and international users. A free version of the software offers a limited parameter range and no font export capability. Subscribers pay $15 a month ($1 for the first month) or $99 for an annual plan. According to Guillet, the company has 25,000 users in 130 countries.

"We've got three parametric font templates on the application: Prototypo Fell, Prototypo Grotesk and Prototypo Elzevir," he said. "We'll add four more by the end of the year (a new one will be out in two weeks). Our users come from over 130 countries, most of them from USA, France, UK, Germany, Spain and Brazil."

According to their website, their software is compatible with Chrome, Firefox and Opera. It does not support cursive font templates.

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Listen to podcast with Lara Pizzorno, lead author, Your bones, about why your bones need strontium

Posted by Elena del Valle on June 12, 2017

Lara Pizzorno, author, Your Bones

Lara Pizzorno, author, Your Bones

Photo: Lara Pizzorno

A podcast interview with Lara Pizzorno, author, Your Bones, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses why your bones need strontium with Elena del Valle, host of the HispanicMPR.com podcast.

A member of the American Medical Writers Association for more than 25 years, Lara is the editor of Longevity Medicine Review, and senior medical editor for Salugenecists, Inc., and Integrative Medicine Advisors, LLC. She regularly writes review articles for physicians on issues related to healthy aging for Integrative Medicine: A Clinician’s Journal, covers the breaking research on bone health via video clips and blogs available at AlgaeCal.com, and edits The World’s Healthiest Foods weekly newsletter. A member of the American College of Nutrition, she is a contributing author to the Textbook of Functional Medicine, the Textbook of Natural Medicine, and Integrative Therapies for Depression; co-author of The Encyclopedia of Healing Foods, and lead author of Natural Medicine Instructions for Patients and of Your Bones: How You Can Prevent Osteoporosis & Have Strong Bones for Life, Naturally, first and second editions, which has been translated into German and Polish.

To listen to the interview, click on the play button below, scroll down until you see “Podcast” on the right hand side, then select “HMPR Lara Pizzorno” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2017 section of the podcast archive.

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Listen to podcast with Robin Lynch, owner, Regenerative Design Studios about beautifying America’s cities

Posted by Elena del Valle on June 5, 2017

Robin Lynch, owner, Regenerative Design Studios

Photo: Regenerative Design Studios

A podcast interview with Robin Lynch, owner, Regenerative Design Studios is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses beautifying America's cities with Elena del Valle, host of the HispanicMPR.com podcast.

Robin, a third generation landscape designer and horticulturalist who studied Landscape Architecture, Consultation, Project Management and Construction Administration. She is the daughter of Richard Lynch, one of the original founding presidents of the Palos Verdes Rhododendron Society and an avid and highly skilled garden designer and noted lecturer, and granddaughter of Robert Jack Lynch, the author of The Encyclopedia of Gardening. Robin is a full member of the American Society of Landscape Architects (ASLA), as well as a licensed landscape contractor.

To listen to the interview, click on the play button below, scroll down until you see “Podcast” on the right hand side, then select “HMPR Robin Lynch” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2017 section of the podcast archive.

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Latin Alternative Music Conference 2017

Posted by Elena del Valle on May 31, 2017

Information provided by Event Partner

Latin Alternative Music Conference 2017
July 11th – 15th, 2017
New York City - Stewart Hotel

The Latin Alternative Music Conference is the only major conference devoted to bilingual and bicultural cutting edge music, art and entertainment. The five-day event includes industry panels, concert showcases, parties and films and draws a tastemaker crowd of leading artists, executives, journalists and forward thinkers. In 2017, the LAMC will be celebrating its 18th year. The conference will take place at the Stewart Hotel in Midtown Manhattan with concerts throughout New York City including Central Park SummerStage, Celebrate Brooklyn at Prospect Park, the Highline Ballroom, SOB's and other iconic New York venues.

In its 18 years, the LAMC has made a name for itself as a hub of Latino culture, bringing talent from all over the world to celebrate Latino identity each summer. Don’t miss the dynamic industry panels, featuring many of the movers and shakers who are helping to further define today’s music market. Head over to latinalternative.com before online registration closes Wednesday, June 28th!

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With video – Documentary highlights addiction treatment industry dubious practices, flaws

Posted by Elena del Valle on May 25, 2017

The Business of Recovery

The Business of Recovery


Photos, video: The Business of Recovery

It took the filmmakers behind The Business of Recovery (thebusinessofrecovery.com/) four years to complete the 81-minute documentary targeting “The overwhelming number of people who have been affected by addiction…directly or indirectly.” In June of 2016, they released the film to the public via iTunes, Amazon and Google Play. It was recently screened at the Palm Beach Film Festival. Scroll down to watch a trailer of the film.

According to the Center for Disease Control, in 2015 some 88,000 people in the United States died of alcohol abuse and 47,000 died of a drug overdose. Every day 6,300 people seek addiction treatment at 14,000 treatment centers across the nation; and addiction treatment revenue has increased from $9 billion in 1986 to $34 billion in 2016 while drug overdose rates have tripled, according to The Business of Recovery.

Ninety percent of the centers base their treatments on Alcoholics Anonymous Twelve Steps principles despite abysmal rates of recidivism, according to the documentary. A spokesperson for the National Institute on Drug Abuse explains on camera that there is only anecdotal evidence of limited success for Alcoholics Anonymous treatment. At the same time, there are 60,000 sober living homes across the country with little or no regulation.

“Our goal in making The Business of Recovery was to demand the addiction treatment industry change the way addiction is treated in three primary areas: Better educated and medically licensed professionals in charge of addiction treatment, Regulations to protect the patient and align addiction treatment facilities with medical standards, the use of scientifically proven treatments (empirical, not evidence based),” said Greg Horvath, producer of the film, by email.

He and a close friend financed the documentary, which cost less than one million dollars to make. The producers spoke to hundreds of people, interviewed over 60 families, addiction experts, treatment providers, doctors, and scientists from across the United States.

Greg Horvath and Adam Finberg of The Business of Recovery

Greg Horvath, producer, and Adam Finberg, director, The Business of Recovery at the Newport Beach Film Festival

“The toughest challenge was assembling the enormous amount of information we gathered and create a film that would help educate people that for as ‘medical’ as the addiction treatment industry sounds and acts, it lacks most if not all of the rigors of science that are applied to medical treatments,” Horvath said when asked about the greatest challenge and biggest reward of the film project. “And it is all but absent of regulations to protect the patient and align addiction treatment facilities with medical standards. The greatest reward has been the ground swell of public support the film has received, and to see some aspects of the industry slowly starting to change.”

When asked what marketing strategies they had used to promote the film he said, “Our strategy was to create public interest in the film thru film festivals and other screenings. The Business of Recovery premiered at the Newport Beach Film Festival to three sold-out audiences and has been screened across the United States (and Canada) to many other sold-out audiences at film festivals, prestigious post-secondary institutions (including Columbia University Medical School in NY, UC Irvine School of Medicine and School of Law in CA, and Spalding University, School of Professional Psychology in KY, to name a few), and many other public and private screenings. As well, it was one of only four films invited to screen at the International Drug Policy Reform Conference in Washington, DC.”


Click to buy 
The Business of Recovery
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Authors, Whole Foods Market co-founder collaborate in healthy eating book

Posted by Elena del Valle on May 18, 2017

The Whole Foods Diet

The Whole Foods Diet

Photos: Whole Foods Market, Grand Central Life & Style

John Mackey, co-founder and chief executive officer, Whole Foods Market joined forces with Alona Pulde, M.D. and Matthew Lederman, M.D., the latter two known for their Forks Over Knives film and books, to publish The Whole Foods Diet The Lifesaving Plan for Health and Longevity (Grand Central Life & Style, $28). The 336-page hardcover book, published this year, features the Whole Foods Market logo on the cover next to Mackey's name.

Alona Pulde, MD and Matthew Lederman, MD, co-authors, The Whole Foods Diet

Alona Pulde, MD and Matthew Lederman, MD, co-authors, The Whole Foods Diet

The book is divided into three parts and 15 chapters. Following an introduction by Mackey the authors speak mostly (a final chapter also is in Mackey's voice) with a single voice, starting with an introductory section on diet and health. A second section outlines their ideas about food and their food group preferences. The remaining two chapters are dedicated to a 28-day meal plan. According to a representative from their publisher, the authors were too busy to respond to questions by email.

Although all three are vegan, they believe a diet consisting of 90 percent vegetables is healthy. Their approach to health begins with eight main food groups: Whole grains and starchy vegetables, beans and legumes, berries, other fruit, cruciferous vegetables, leafy greens, nonstarchy vegetables, and nuts and seeds. The authors dedicate an entire chapter to the groups and their beliefs about each. They dedicate another entire chapter to the ethics of being vegan.

John Mackey, co-author, The Whole Foods Diet

Mackey is co-author of Conscious Capitalism. Pulde is a board-certified practitioner of acupuncture and Oriental and family medicine. Lederman is a board-certified internal medicine physician. Pulde and Lederman were featured in Forks Over Knives and co-authored the New York Times bestseller The Forks Over Knives Plan.


The Whole Foods Diet

Click to buy The Whole Foods Diet


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Author examines issues of privacy and safety

Posted by Elena del Valle on May 11, 2017

American Surveillance

American Surveillance

Photo: The University of Wisconsin Press

In American Surveillance Intelligence, Privacy, and the Fourth Amendment (University of Wisconsin Press, $44.95) Anthony Gregory explores the competitive interests of the United States government's desire for unfettered access to information about its citizens and their right to privacy from undue intrusion. He begins by examining the country's history in that regard all the way to our Founding Fathers. In this era of increasingly effective technological tools and broadening laws that facilitate a growing number of personal data breaches he concludes that the book asks more questions than it answers.

When asked what inspired him to write the book the author replied by email, “For over a decade I researched civil liberties issues for the Independent Institute, and so this book fit into that larger project. I’d been intrigued by surveillance issues since the war on terror began. Even before that I considered foreign relations and such domestic policies as the drug war to have an affinity in consequences invited more exploration.”

The hardcover 263-page book was published in 2016 in collaboration with the Independent Institute. It is written in an academic style divided into an Introduction, a Conclusion, an Epilogue and nine chapters: Reconnoitering the Frontier, 1775-1899; Foreign Influences, 1900-1945; Espionage and Subversion, 1946-1978; Calm Before the Storm, 1979-2000; The Total Information Idea, 2001-2015; Unreasonable Searches; Fourth Amendment Mirage; Enforcement Problems; and The Privacy Question. It also includes copious end notes and references.

“The main goal was to look at the intersecting issues of security intelligence and privacy rights with fresh eyes,” he said. “These are big questions with correspondingly huge literatures, and I wanted to deliver a contribution that made sense of it all, both providing a balanced analytical approach to multiple complex topics and revealing the more radical implications of what many self-described moderates on both sides of policy controversies advocate.

“I hoped it would reach both scholarly specialists and generalists as well as lay audiences concerned about policy,” he said when asked who was the target audience for the book. “It serves to curate a lot of different literatures and so can be a starting point for many different types of readers. Those in policy seeking simple answers might not find them here, but they will find some material that I hope will enhance their understanding." In response to questions about the greatest challenge the book posed, he said: "I suppose the biggest challenge was maintaining analytical balance, and satisfying peer reviewers with different perspectives while maintaining an editorially sufficient thesis. I was surprised by many little factual discoveries on the way. I was most pleasantly surprised that some of the scholars on privacy and intelligence I had most admired found the work worthwhile!"

When asked if he found that the violation of privacy rights of Americans was justified by the safety concerns, he replied: “I try to keep some distance between my academic writing and my ideological commitments, but it’s not always possible. I think privacy advocates understate how strong the consequentialist case can be against their cause. But my view on the rightness or wrongness government surveillance is not primarily rooted in consequentialism. That’s why I think it’s more of a cultural question—not even a matter of legal rights—when we talk about privacy and surveillance. And once you know where you stand on that, you have to see what kinds of other government powers correspond to the degree of privacy you want. That often kicks the question to foreign policy or law enforcement, where sometimes measures taken do not even achieve the stated goals on their own terms. So this is a rather big question.”

Gregory is the author of The Power of Habeas Corpus in America: From the King’s Prerogative to the War on Terror, winner of the PROSE Book Award for legal studies. He is a fellow of the Independent Institute in Oakland, California.


American Surveillance

Click to buy American Surveillance


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