Posted by Elena del Valle on June 22, 2009
Craig Handley, CEO, Listen Up Espanol
A podcast interview with Craig Handley, founder and chief executive officer of Listen Up Español, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Craig discusses how to pick a U.S. Hispanic call center with Elena del Valle, host of the HispanicMPR.com podcast.
Craig leads Listen Up Español, a near-shore Spanish language call center, and its sister enterprise, Revenue Enhancement Consultants (REC), which supports the work of service providers and affiliates.
He started his career in door-to-door sales and rose through the ranks in several call centers. A consultant for hundreds of products and services he has contributed articles to Response Magazine, eRetailer and DM News on how to effectively increase revenue and profitability.
Craig served in the U.S. Army, and studied music as a vocal major in college. These days, his passion for music is often displayed as one-half of the hip-pop duo CR Gruve.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Craig Handley” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2009 section of the podcast archive.
Posted by Elena del Valle on May 11, 2009
Hip Hop Hoodios Carne Masada album cover
Photos, video, song: Hip Hop Hoodios
The Latino Jewish urban singers Hip Hop Hoodíos released a new album, Carne Masada: Quite Possibly the Very Best of Hip Hop Hoodíos late last month on iTunes and this week it will become available at other digital stores, with a money back guarantee to anyone who didn’t like it. Instead the album reached the eighth top spot on iTunes Alternativo Chart. Scroll down to watch Gorritos Cosmico, a video, and listen to Times Square, a single from the album.
The album features the bilingual single “Times Square (1989)” and guest performances from members of Ozomatli, The Klezmatics, The Pinker Tones, Delinquent Habits and Los Abandoned. The Hip Hop Hoodíos are named with hoodio a play on the word “judío”, Spanish for Jewish. The album spans the group’s career, includes liner notes written by Ernesto Lechner, a Rolling Stone and Los Anteles Times music critic.
Hip Hop Hoodios
The band may be the only act to have co-headlined the Salute to Israel Parade and the Barrio Museum in Spanish Harlem. The 2007 Hip Hop Hoodíos release Viva la Guantanamera, benefiting for Amnesty International’s efforts to close Guantanamo Bay Prison, rose to the number nine spot on the iTunes Latino albums sales chart and the top overall slot on eMusic. The band’s music has been featured in Pride and Glory, MTV’s Life of Ryan and a national Volkswagen campaign.
Josh Norek of Colombian decent and Abraham Velez of Puerto Rican decent make up Hip Hop Hoodios, part of a collective of Latino hip hop artists based in New York and Los Angeles. They mix Latin rhythms with hip hop beats and trilingual lyrics (English, Spanish and Hebrew).
Click on the play button to listen to Times Square.
Hip Hop Hoodios Carne Masada album
Click here to buy
Carne Masada: Quite Possibly the Best of Hip Hop Hoodios
Posted by Elena del Valle on May 4, 2009
Author Tom Gjelten
Photo: Paul J. Richards
A podcast interview with Tom Gjelten, author of Bacardi and the Long Fight for Cuba: The Biography of a Cause is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Tom discusses his new book with Elena del Valle, host of the HispanicMPR.com podcast.
Tom covers intelligence and national security issues for NPR News and is a regular panelist on the PBS program Washington Week. From 1986 to 1990 he was NPR’s Latin America correspondent in Mexico, and from 1990 to 1994 he was in Berlin as Central Europe correspondent. He covered the wars in Nicaragua, El Salvador, Guatemala and Colombia, as well as the Gulf War of 1990-1991 and the wars in Croatia and Bosnia.
He based his first book, Sarajevo Daily: A City and Its Newspaper Under Siege, on his experiences while reporting from Sarajevo from 1992 to 1994. The book was praised by The New York Times as “a chilling portrayal of a city’s slow murder” and selected by the American Library Association as a Notable Nonfiction Book. Tom is also the author of Professionalism in War Reporting: A Correspondent’s View (Carnegie Corporation) and a contributor to Crimes of War: What the Public Should Know (W. W. Norton).
He has also reported extensively from Cuba in recent years, visiting the island more than a dozen times. He has won numerous awards for his work including an Overseas Press Club award for “Best Business or Economic Reporting in Radio or TV,” the Overseas Press Club’s Lowell Thomas Award, a George Polk Award and a Robert F. Kennedy Journalism Award. A graduate of the University of Minnesota, he began his professional career as a public school teacher and a freelance writer.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Tom Gjelten,” listen to it on your cell phone through VoiceIndigo (click on the Mobilize button), click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2009 section of the podcast archive.
Bacardi and the Long Fight for Cuba book cover
Click here to buy Bacardi and the Long Fight for Cuba
Posted by Elena del Valle on April 6, 2009
Edgar Ochoa, original programing director, AOL Latino
Photo: AOL Latino
A podcast interview with Edgar Ochoa, original programming director, AOL Latino and AOL Mexico, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Edgar discusses AOL’s new Spanish language website and his company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Edgar is responsible for the creation, development and execution of original programs for AOL Latino and AOL Mexico dedicated local web portals in five Latin American markets, Mexico, Argentina, Colombia, Venezuela and Chile. Edgar is also involved with developing original programs for advertising clients for AOL Latino and AOL Latin America.
Prior to joining AOL in early 2008, Edgar served as account director at SpikeDDB, where he managed the Frito Lay and Royal Caribbean International accounts, as well as various agency projects for Turner Network Television and Acuvue Contact Lenses. Before joining SpikeDDB, Edgar was account supervisor with Mosaica, a Young & Rubicam Hispanic ad agency, where he managed campaigns directed at the Hispanic market. He began his career with The Innova Group, a Yankelovich Partners affiliate in Mexico and Argentina, where he was part of the team that launched the Yankelovich Mexico Monitor.
Edgar received a Bachelor in Science in advertising and a Masters in Business Administration in marketing from the University of Florida. He is fluent in Spanish and French.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Edgar Ochoa,” listen to it on your cell phone through VoiceIndigo (click on the Mobilize button), click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2009 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 18 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on March 16, 2009
Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard Company
Photo: Hewlett-Packard Company
A podcast interview with Kathleen Haley, director, Multicultural Marketing, Hewlett-Packard Company is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Kathleen discusses effective marketing to Latinos and her company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Kathleen is responsible for increasing brand relevancy and consideration in the U.S. multicultural segments for her company. She leads a cross-company group of marketing professionals to increase the effectiveness of HP’s marketing to these consumer segments and drive sales.
Kathleen joined HP in March 2000 in Barcelona, Spain, as public relations manager for HP Designjet printers. During her four years in that city, she worked in a variety of internal and external communications jobs having global and European responsibilities. For four months in 2002, Kathleen managed the EMEA Communications Launch team in the Clean Room to launch HP after the merger with Compaq. In addition to leading a cross-company team, Kathleen led the merger communications for EMEA-based retailers and employees. Post merger, Kathleen joined the Imaging and Printing Group EMEA leadership team as employee communications manager and chief of staff.
Most recently, Kathleen became HP’s first Hispanic marketing manager, developing a strategy for HP’s entry into the market and leading initiatives in several key markets. Prior to joining HP, Kathleen worked in high tech public relations in agencies in Boston, Massachusetts, Grenoble, France and Barcelona, Spain. A resident of New York City, she holds an undergraduate degree in communications and Spanish and an MBA in international marketing from Boston College.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Kathleen Haley” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2009 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on March 2, 2009
Mexican Institute of Sound Soy Sauce album cover
Photos, song: Nacional Records, Napoleon Habeica
Mexican Institute of Sound (M.I.S.) will release Soy Sauce (Nacional Records), a new album described in promotional materials as traversing “Lara’s wild musical imagination with a witty sense of humor for good effect,” April 7. Scroll down to listen to “Alcotel” from the Mexican Institute of Sound Soy Sauce album.
Camilo Lara, known as the Mexican Institute of Sound on stage, started his artistic career creating holiday mixes for friends. Later his friends convinced him to take his songs into the studio. Four years later, Lara is launching his third album.
Soy Sauce features almost entirely original songs recorded with a live band and vocals. Holger Beier, the man behind German act Le Hammond Inferno, is the producer for the album. Beier’s contribution is most evident on a song like “Yo Digo Baila.” Lara also invited some of his musician friends to perform on the album. He recruited close friend and Tacuba’s lead guitarist Joselo Rangel to play on the tracks “Hiedra Venenosa” and “Alocatel.” From there, Ad Rock, of hip hop band the Beastie Boys, decided he wanted to remix the track “Alocatel.”
Mexican Institute of Sound’s Camilo Lara
“He helped give the songs structure and brought new flavors for my ideas,” said Lara of Holger Beier influence on his new album. “This is my most to the point dance track. I have to thank Holger for pushing me to being open minded to these sorts of ideas. What I like is that it has the sounds of cumbia but in a very radical style. When I was working on Soy Sauce, I was obsessed with Café Tacuba’s classic album Re. I wanted to record an album like that, going from polka to punk in one second. That’s why I had found it so fascinating. I wanted my album to really cover the entire scope of my musical tastes.
I’ve been friends with Mike D of the Beastie Boys for a long time. So one night after one of their shows in Mexico City, I had the group over to my place for dinner. Mike introduced me to Ad Rock and I gave him some of my music from the new album that I had been working on. Months down the line, he got back in touch, saying that he wanted to collaborate.”
Lara, the one-man musician behind Mexican Institute of Sound, is from Mexico City. He develops his music while holding down a day job. He creates his music with the help of his computer, his imagination, and his collection of vinyl. Click on the play button to listen to “Alcotel” from the Soy Sauce album
Click here to buy Soy Sauce
Posted by Elena del Valle on January 5, 2009
Gonzalo Yañez album cover
Photos: Nacional Records
When he was 10 years old Gonzalo Yañez had already recorded two children’s songs in Montevideo, Uruguay where he grew up. Several years later, his family relocated to Santiago, Chile and he became involved in the music scene there. By 2008, he had multiple hit singles topping the charts in South America. Recently one of his singles, Dispara, was selected Single of the Week on iTunes Latino. Scroll down to listen to Dispara, a song from the Gonzalo Yañez album.
Yañez is poised to make his success in North America following recent showcases at the Latin Alternative Music Conference (LAMC) in New York, LAMC Mexico and LAMC Argentina. He was invited to join Chilean rock band Los Prisioneros as the guitarist on the band’s last world tour and studio album.
Dispara was featured as iTunes Latino a week after the United States debut of his album. Described in promotional materials as a “rock troubadour with pop sensibilities,” Yañez found inspiration in 60s classics like the Beatles and Joni Mitchell. He picked up the guitar at an early age and discovered he enjoyed songwriting.
Gonzalo Yañez
“I don’t know how to play piano or read music but songs come to me very quickly,” said Yañez. “I know that in rock, the riff is always considered more important than the melody but I prefer the latter. For me, it’s the rhythm and melody, and then, the lyrics.”
In addition to his own solo releases, Yañez has produced and written songs for several Chilean pop stars. Some believe his melodies and massive choruses have helped his solo work shine. Click on the play button to listen to Dispara, a song from the Gonzalo Yañez album.
Click here to buy
A Mis Veinte
Sé
Vovlemos A Caer
Posted by Elena del Valle on December 15, 2008
Around the World, Señor Coconut’s new album
Photos, song: Nacional Records
Nacional Records released the latest Señor Coconut album Around the World along with a reissue of El Baile Alemán November 18. Señor Coconut, a German producer and DJ based in Santiago, Chile also known as Atom and Uwe Schmidt, produces Latin electronic music. Scroll down to listen to Corcovado from the Around the World album.
His first album, El Baile Alemán, was a Latin tribute to Kraftwerk, an electronica producer. The album was released for the first time at digital outlets and the physical disc is due to be re-issued in stores with bonus tracks.
The new album, Around the World, was designed to offer a virtual music global tour of Latin tributes to club hits. Señor Coconut reassembled and processed each track before recording with his preferred big band. Around the World features Daft Punk’s track by the same name as an intro, interlude and outro. According to promotional materials, Señor Cocount takes an original song “from the depths of a sweaty club and places it in a Latin dancehall with a multi-layered sound of brass, double bass and an orchestra of drummers.”
Uwe Schmidt is known by his artistic name Señor Coconut
“Once Around the World had been established as the theme and motto of the album, it was clear what the selection criteria for the songs had to be,” said Señor Coconut. “The first prerequisite was that every track had to come from a different country. One track which had been in my thoughts for years for a Señor Coconut production was Sweet Dreams, purely and simply because it is rhythmically and melodically a perfect Cha-Cha-Cha. I suddenly heard certain lines of the lyrics which I had not noticed at first, and which provided a curious cross-reference to Around the World: ‘I traveled the world and the seven seas… Everybody’s looking for something.’”
Sweet Dreams is a take on the Eurythmics classic, with vocals by Señor Coconut’s frontman Argenis Brito, a Venezuelan singer based in Berlin. Kiss by Prince was interpreted by Louie Austen. With El Baile Aleman, Señor Coconut’s idea was to transpose Kraftwerk byte-for-byte into a sound field of maracas, congas, shakers, and vibes-a-go-go.
El Baile Aleman includes takes on Kraftwerk classics Showroom Dummies, Trans Europe Express, The Robots, Autobahn and Tour de France with the percussion and effects of the originals replaced by Latin rhythms.
“I think that it’s not just a covers album,” said Coconut. “It also unveils quite a lot about the original compositions and their significance. Kraftwerk songs contain a strong musical content even if freed from their electronic arrangements. And I don’t think the band is as serious as people think they are.”
The album tracks are as follows: Around the World (Intro), Sweet Dreams, Da Da Da Ich Leib Dich Nicht du Liebst Mich, Kiss, Corcovado (Quiet Nights of Quiet Stars), Around the World (Interlude), Que Rico El Mambo, Pinball Chacha, White Horse, La Vida Es Llena de Cables, Moscow Discow, Around the World (Outro), Dreams Are My, and Voodoo Dreams (Atom Remix). Click on the play button to listen to Corcovado from the new album Around the World.
Click here to buy Around the World
Posted by Elena del Valle on December 8, 2008
Reinaldo Padua, assistant vice president, Coca-Cola North America
Photo: Coca-Cola North America
A podcast interview with Reinaldo Padua, assistant vice president, Hispanic Marketing, Coca-Cola North America is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Reinaldo discusses effective marketing to Latinos and his company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
He is responsible for leading the Hispanic marketing strategy and program execution for Coca-Cola North America. Reinaldo joined The Coca-Cola Company in his current capacity in January 2008.
Reinaldo started his marketing career at Procter & Gamble in marketing research. He has more than 12 years of experience in multicultural marketing, general marketing strategy, product management and market research in global consumer package goods and telecommunications.
Prior to joining Coca-Cola, he was a managing consultant for Wendy’s International, The Coca-Cola Company, and ConAgra Foods at Zyman Group. Prior to joining Zyman Group, he was senior marketing manager with BellSouth Corporation Internet Access Products. Before BellSouth, he was a category brand manager with Kraft Foods in Venezuela.
Born and raised in Venezuela, Reinaldo received an MBA degree from Duke University and bachelors degrees in Systems Engineering and Business Administration from the Universidad Metropolitana, where he was Class Valedictorian in 1994. He resides in Atlanta, Georgia.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Reinaldo Padua,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the December 2008 section of the podcast archive.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Posted by Elena del Valle on December 1, 2008
Aldo Quevedo, president, Dieste Dallas
Photo: Dieste
A podcast interview with Aldo Quevedo, president, Dieste Dallas is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Aldo discusses reinventing the Hispanic agency with Elena del Valle, host of the HispanicMPR.com podcast.
Aldo began his creative career in advertising in 1990 as a copywriter with Ogilvy & Mather Mexico. Starting in 1996, Aldo has helped establish Dieste as one of the leading agencies in the Hispanic market.
Several national and international award committees have recognized his work. He was the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals.
His work has received several Best of Show at the ADDY Awards, two Best of Show Awards at the Advertising Age Hispanic Awards, and several SOLES at the Festival Iberoamericano de Agencias de Publicidad in Buenos Aires, Argentina.
In 1999, 2000 and again in 2002, LatinSpots, an advertising industry magazine in Latin America, chose him as the top Hispanic Creative Director in the USA. In 2004, Aldo was inducted into the Hall of Achievement of the American Advertising Federation (AAF).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Aldo Quevedo,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the December 2008 section of the podcast archive.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
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