Posted by Elena del Valle on August 23, 2010
Romano Richetta, senior vice president, Participant Services, TIAA-CREF
Photo: TIAA-CREF
A podcast interview with Romano Richetta, senior vice president, Participant Services, Teachers Insurance and Annuity Association College Retirement Equities Fund (TIAA-CREF) is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Romano discusses his company’s Spanish language initiatives to provide United States Latinos access to a secure retirement with Elena del Valle, host of the HispanicMPR.com podcast.
Romano has served as senior vice president of Participant Services at TIAA-CREF since July 2006. He oversees TIAA-CREF’s Call Center and Field Consulting Group with more than 1,400 employees. From November 2001 to May 2006, Romano served as senior vice president at JPMorgan Chase & Co. where he managed the Telephone Channel in the retail bank.
Prior to joining that company he was a senior manager at Deloitte & Touche LLP serving as an operations and strategy consultant. Romano, who holds a Masters degree from Massachusetts Institute of Technology and an MBA from the University of Texas at Austin, is a registered principal and registered representative.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Romano Richetta” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2010 section of the podcast archive.
Posted by Elena del Valle on August 9, 2010
Steve Haase, partner, ThoughtLead
Photo: ThoughtLead
A podcast interview with Steve Haase, partner, ThoughtLead is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Steve discusses how to grow your online presence with free events with Elena del Valle, host of the HispanicMPR.com podcast.
Steve, who is passionate about copy writing, social media, and entrepreneurship, is striving to establish himself as an up and coming voice in online marketing. Prior to working with ThoughtLead, Steve was a member of the United States Navy Band, where he served as a trumpet instrumentalist for five years.
Steve’s business experience also includes growing two small enterprises from the ground up, as a founder of the Prism Brass Quintet and an independent contractor with Vector Marketing. Steve earned his masters degree in music from the University of Maryland, College Park; and his Master of Arts degree in Conscious Evolution from the Graduate Institute in Milford, Connecticut.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Steve Haase” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2010 section of the podcast archive.
Posted by Elena del Valle on July 26, 2010
Hernandez, president and founder, Imagen Foundation and executive producer, Imagen Awards
Photo: Imagen Foundation
A podcast interview with Helen Hernandez, president and founder, Imagen Foundation and executive producer, Imagen Awards is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Helen discusses the Foundation and 2010 Imagen Awards with Elena del Valle, host of the HispanicMPR.com podcast.
Prior to establishing the Imagen Foundation, Helen was the vice president of Public Affairs for Embassy Communications (now Sony Pictures Entertainment). As the major television production company’s local and national liaison, she was instrumental in developing and supervising corporate programs to enhance the company’s reputation in the national community for socially and culturally sensitive programming. Helen began her career as a labor union organizer for the United Furniture Workers of America.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Helen Hernandez” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2010 section of the podcast archive.
Posted by Elena del Valle on July 12, 2010
Denira Borrero, vice president, Operations, Omni Direct, Inc.
Photo: Omni Direct, Inc.
A podcast interview with Denira Borrero, vice president Operations, Omni Direct, Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses direct marketing to United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Denira is responsible for online marketing initiatives, client services, and product campaign management. She serves as co-chair, U.S. Hispanic Council and co-chair, Retail Council for the Electronic Retail Association (ERA).
With over 20 years of global marketing and commercial operations experience, Denira has led a number of global product launches using direct-to-consumer, traditional brand marketing, as well as business-to-business models. Prior to joining Omni, Denira led and managed a $300 million global business unit for Johnson & Johnson. She also spent several years in J&J’s Latin American division starting up a new business franchise and launching the company’s first regional eCommerce platform. Denira received an MBA from Columbia University Business School.
The data Denira quoted regarding 75 percent of United States Hispanics that consume media in both languages she sourced from the 2010 Diversity Markets Report by Synovate
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Denira Borrero” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2010 section of the podcast archive.
Posted by Elena del Valle on June 28, 2010
Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group
Photo: Discovery Networks
A podcast interview with Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Victor discusses Discovery Familia with Elena del Valle, host of the HispanicMPR.com podcast.
Victor oversees sales for Discovery’s portfolio of Hispanic networks in the United States, Discovery en Español and Discovery Familia. He has led the portfolio’s strategy since 2005. Under his leadership, the portfolio has surpassed objectives and increased advertising revenue. Victor first joined Discovery in 1999 as account manager for Discovery Networks in Mexico. Two years later, he was promoted to account director and over time he was promoted to regional director of advertising sales for Discovery Networks Latin America/Iberia.
Prior to joining Discovery, Victor was an account executive at Galavision. He began his ad sales career as an account executive at American Radio, Inc. in Boston. He is a native of Mexico City and currently resides in Miami.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Victor Parada” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2010 section of the podcast archive.
Posted by Elena del Valle on May 24, 2010
Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group
Photo: Discovery Networks
A podcast interview with Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rebecca discusses the Mi Mundo Es en Español study about Discovery en español viewers with Elena del Valle, host of the HispanicMPR.com podcast.
Rebecca is charged with providing insightful and actionable research strategies for all divisions of the Company. While at Discovery, she was a Cable Beacon award winner with the Discovery U.S. Hispanic’s group’s “Moving Forward,” an in-depth look at issues facing Hispanic’s today with interviews of 21 key Hispanic and non-Hispanic thought leaders. Most recently, she championed an extensive research study using varied techniques (quantitative, qualitative focus groups and ethnography) to communicate a comprehensive look at the Discovery en Español viewer. The study can be seen at mimundoes.com.
Prior to Discovery she was a web brand consultant for Liberty Mutual, estimated to be the eight largest insurer in the world. At Liberty Mutual, Rebecca was in charge of libertymutual.com. She and a team of designers relaunched the site and increased web traffic by over a 100 percent. In order to truly understand the user’s experience, she was responsible for the analysis of all site traffic which included measurement online (analysis of web logs, online surveys) and offline (focus groups, phone surveys and other field studies).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rebecca Tellez-Higgins” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2010 section of the podcast archive.
Posted by Elena del Valle on May 3, 2010
Marcelino Miyares, director, Mercury en Español
Photo: Mercury en Español
A podcast interview with Marcelino Miyares, Jr., director, Mercury en Español is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Marcelino discusses direct response marketing to Latinos in the United States with Elena del Valle, host of the HispanicMPR.com podcast.
Marcelino has expanded Mercury en Español which is one of the first full service Hispanic direct response specialty practices in the U.S. In his role as a strategic planner and media director, he has developed marketed communications programs for Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, Philip Morris, PharMor, and American Stores, among others.
Marcelino began his career as media director and account planner for UNIMAR in Chicago. He built extensive retail marketing and telecommunications experience as a Strategic Planner. In 1991, he moved to Los Angeles and co-founded Tamayo Miyares Advertising, a marketing communications firm specializing in campaign integration for U.S. Hispanic markets.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marcelino Miyares” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2010 section of the podcast archive.
Posted by Elena del Valle on April 19, 2010
Teresa Iglesias-Solomon, vice president, Multicultural and Latino Initiatives, Best Buy
Photo: Best Buy
A podcast interview with Teresa Iglesias-Solomon, vice president, Multicultural and Latino Initiatives, Best Buy is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses issues relating to marketing to Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Teresa leads strategies relative to serving diverse customers, with an emphasis on Hispanic communities. Her cross-functional team is responsible for gaining deep understanding of different cultures, and translating that insight into respectful and meaningful relationships in the company stores, online and in their communities.
Teresa, a 20-year industry veteran and native Latina who has lived and worked in Mexico and the United States, joined Best Buy in 2007. Prior to working with the national retail company, she led marketing efforts targeted to the U.S. Hispanic market for Domino’s Pizza where she established the company’s first-ever Hispanic Advisory Council and launched a national Hispanic campaign tied to the World Cup. She also has worked for Accu Bite Dental, Kellogg Company and Lever Brothers where she launched the first national campaign for Close-Up toothpaste targeting the Hispanic market in the United States.
Teresa earned her master’s in business administration from Stanford University in 1986. She serves on the board of directors for Amcore Bank, a regional chain with locations in Wisconsin and Illinois; and is a member of Latinos Unidos, a non-profit organization serving the Latino community in Ann Arbor, Michigan.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Teresa Iglesias-Solomon” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2010 section of the podcast archive.
Posted by Elena del Valle on April 12, 2010
DeeGee album cover
Photos, song:DeeGeeWorks
Chester (Wilfredo Martes), LuLu (Lourdes Santiago), Papito (Juan Morales) and DeeGee (Miguel Bonilla) known collectively as DeeGee will release DeeGee, their first independent urban Latin music album next month. The first single from the album, Cavernicolas, is being played in radio stations in the United States, Costa Rica, Argentina, Colombia, Spain, Israel, Mexico, Puerto Rico, and the United Kingdom. Scroll down to listen to Cavernicolas.
Martes, a rapper, is originally from the Domincan Republic. Morales, a native of Brooklyn of Puerto Rican descent, has experience as a tropical music singer in the studio and stage. Santiago, from Puerto Rico, is a vocalist and song writer.
DeeGee (Miguel Bonilla)
Bonilla, originally from Colombia, plays piano and drums, produces, arranges, and handles synth programming for DeeGee. He studied at the Juilliard and Manhattan schools of music. According to promotional materials, in 1990, Bonilla joined the Tito Nieves Orchestra and traveled extensively. Later he was piano player for Marc Anthony’s Band for two years before working with La India. Prior to launching DeeGee’s first album he worked in music production.
Click on the play button to listen to Cavernicolas from the DeeGee album
Posted by Elena del Valle on April 5, 2010
Author Shel Horowitz
Photo: Shel Horowitz
A podcast interview with Author Shel Horowitz is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Shel discusses the issues relating to green marketing based on recently the published book Guerilla Marketing Goes Green, which he coauthored (see Authors share green marketing insights), with Elena del Valle, host of the HispanicMPR.com podcast.
Self described as an ethical and green marketing expert, book shepherd, writer, international speaker, consultant, community organizer, and frugalist Shel’s green efforts began with a one-toddler action against smokers at his parents’ party when he was three years old. Shel has been involved in environmental and social change movements his whole life.
In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed very near New York City (a proposal that the utility company quickly withdrew). A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense. Shel is also the author of the e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Shel Horowitz ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2010 section of the podcast archive.
Click here to buy Guerrilla Marketing Goes Green
