Posted by Elena del Valle on December 17, 2007
Click on image to enlarge
Photo, video and song: SGM Records
When she performs, singer Diana Mera wears From Eye to I shirts and hoodies designed by Honey Tavassoli, a 24 year old born in Iran and raised in Tustin, California known in the fashion industry as Honey T. The two artists established a promotional agreement through which Mera showcases her favorite Hotney T. clothing line items when she performs.
Mera shows off some of the clothing items in the music video “20 Pedacitos” while she sings the song by the same name. Scroll down to watch the music video “20 Pedacitos” and to listen to the song by the same name.
“Besides loving the designs, Honey is wonderful and has created pieces specifically for me when I had photo sessions, she is fabulously talented and like her name, very sweet,” said Mera.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Honey T designs T-shirts, jackets and tank tops with original drawings and paintings of her own inspiration. She then makes her paintings ready to print on the T-Shirts. Honey T original art is pressed in the fabrics that Mera wears, together with her iconic ties and chucks. Honey T clothes, made in the United States, cost between $13 to $40 and are available on the designer’s website.
“We had to look for something original within the simple image Diana has; I thought Honey T’s clothes were excellent because the printed designs in the shirts are unique, she personally draws them, it’s very interesting.” said Jorge Torres, Mera’s publicist.
Mera, a singer, composer and an actor, was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. She started her career in television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español. She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.
Click on the play button to listen to Diana Mera sing “20 Pedacitos”
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”