Listen to podcast interview with Roger Selbert, Ph.D., editor and publisher, Growth Strategies about Hispanic Projections updates
Posted by Elena del Valle on September 10, 2007
Roger Selbert, Ph.D., editor and publisher, Growth Strategies
Photo: Roger Selbert, Ph.D.
A podcast interview with Roger Selbert, Ph.D., editor and publisher of Growth Strategies, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses Hispanic Projections an update with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, tauted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book.
Read Roger Selbert’s chapter about Hispanic Projections in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Roger is president of Ask Dr. Roger Publications, and editor and publisher of Growth Strategies, a monthly newsletter on economic, demographic and business trends; and Integrated Retailing, a monthly newsletter on retailing’s most important trend, the integration of in-store and online environments and operations. Roger is affiliated with The La Jolla Institute, a “new economy” think tank, and with LatinWorks, a Hispanic and general market advertising and marketing firm. He is a frequent public speaker and business trend consultant to a wide range of organizations, institutions and corporations.
Roger holds masters and doctorate degrees in International Relations from the University of Southern California, where he was a Fulbright scholar, Haynes fellow and European Commission grantee. He earned his undergraduate degree in history from Bowdoin College and also attended the University of Copenhagen in Denmark.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2007 section of the podcast archive.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Click the button to hear the podcast: