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ImpreMedia purchases Vista Magazine

Posted by Elena del Valle on November 15, 2006

 Vista Magazine cover October 2006

Vista Magazine October 2006 cover

Photos: Vista Magazine

New York, New York – ImpreMedia, LLC, one of the nation’s leading publishers of Spanish language newspapers, purchased Vista Magazine, one of the best known dual language general interest publication claiming distribution of one million in 29 markets 11 times annually. The terms of the transaction were not disclosed.

This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa. The acquisition of Vista comes less than a week after ImpreMedia’s launch of La Vibra, the premier entertainment publication with a distribution of 530,000 copies in ImpreMedia’s key markets as well as the launch of LaVibra.com.

Vista Magazine cover November 2006

Vista Magazine November 2006 cover

“We are very excited to add Vista to our company,” said John Paton, chairman and CEO of ImpreMedia.  “By adding Vista, we now offer advertisers publications that can reach all Top 10 Hispanic markets in the U.S. This is an unmatched footprint which allows advertisers access to markets which are home to over 26 million Hispanics, more than 60% of the U.S. Hispanic population. This is a first step for ImpreMedia into the vibrant Hispanic magazine field and we hope to expand that presence soon. We have the finest journalists producing original content working in Hispanic media today and the most knowledgeable and creative research and advertising sales people in the business. We will bring all of those resources to Vista and work with Publisher Gustavo Godoy and his team to successfully take Vista to its next stage of development.”

“Our team at Vista is excited about joining ImpreMedia and its family of quality publications. We remain committed to bringing our readers the superior journalism they have come to expect from us and we look forward to bringing many new innovations in the months to come,” said Gustavo Godoy, publisher of Vista.

ImpreMedia publishes Spanish-language newspapers in six Hispanic markets: La Opinión and La Opinión Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando and Tampa.