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National Gallery during Hispanic Heritage Month

Posted by Elena del Valle on September 14, 2011

The Conquest of Tangier

Click to enlarge

Probably produced under the direction of Passchier Grenier, tapestry merchant, c. 1471-1475, wool and silk tapestry, overall: 400 x 1082 cm (157 1/2 x 426 in.), Collegiate Church of Our Lady of the Assumption, Pastrana (Guadalajara). Fundación Carlos de Amberes.

Photos: The National Gallery, Paul M.R. Maeyaert, Dennis Brack/Black Star

The National Gallery of Art in Washington, D.C. is celebrating Hispanic Heritage Month with a series of events that began last week and last through October including The Invention of Glory: Afonso V and the Pastrana Tapestries, a visiting exhibition the result of the collaboration of a number of organizations, as well as several Spanish masterpieces in the Gallery’s collection. The Pastrana Tapestries will remain at the museum from September 18, 2011 through January 8, 2012. The Pastrana Tapestries, considered to be among the finest Gothic tapestries in the world, commemorate the conquest of two strategically located cities in Morocco by the king of Portugal, Afonso V (1432–1481).

The exhibition was organized by the National Gallery and the Fundación Carlos de Amberes, Madrid in association with the embassies of Spain and Portugal, the Spain-USA Foundation, and with the cooperation of the embassies of Belgium and Morocco in Washington, DC, as well as the Diocese of Sigüenza-Guadalajara and the Church of Our Lady of the Assumption, Pastrana, Spain.

From Washington, the Pastrana Tapestries will travel to the Meadows Museum, Dallas, Texas (February 5–May 13, 2012); the San Diego Museum of Art (June 10–September 9, 2012); and the Indianapolis Museum of Art (October 5, 2012–January 6, 2013). The exhibition was made possible through the support of the governments of Spain, Belgium and Portugal.

The conservation of the tapestries, undertaken at the initiative of the Fundación Carlos de Amberes, with support from the Belgian InBev-Baillet Latour Fund, Fundación Caja Madrid, Region of Castilla—La Mancha, Provincial Council of Guadalajara, and Diocese of Sigüenza-Guadalajara and Church of Our Lady of the Assumption, Pastrana, received the European Union Prize for Cultural Heritage/Europa Nostra Awards 2011.

Julia Burke, senior conservator, and Diane Arkin, lecturer, at the Gallery will discuss the Tapestries November 14, 15, 29, and December 6, 8. Sunday, December 18 Barbara von Barghahn, professor of art history, The George Washington University will discuss an Introduction to the Exhibition at the East Building Auditorium.

The Conquest of Tangier, (detail)

Click to enlarge

Probably produced under the direction of Passchier Grenier, tapestry merchant, The Conquest of Tangier, (detail) c. 1471-1475, wool and silk tapestry, overall: 400 x 1082 cm (157 1/2 x 426 in.), Collegiate Church of Our Lady of the Assumption, Pastrana (Guadalajara). Fundación Carlos de Amberes.

December 18, at 4 p.m. and Wednesday, December 21 at 12:30 p.m. the Gallery will show Mysteries of Lisbon (Mistérios de Lisboa), a 2010 270-minute film adaption by Raúl Ruiz’s of Portuguese novelist Camilo Castelo Branco’s 1854 romantic epic Mistérios de Lisboa described as a “brilliantly twisting tapestry of interlocking fates and identities” and perhaps the filmmaker’s final work.

During Hispanic Heritage Month gallery talks will include Goya: Portraits of France and Spain, a 30-minute presentation by Giselle Larroque Obermeier October 1 at 2 p.m. in the Rotunda of the West Building Main Floor; and Untitled Composition by Joaquín Torres-García, a 20-minute presentation by Marta Horgan September 22 (12 noon), September 27 (2 p.m.) and October 13 (1 p.m.) in the East Building Concourse Auditorium.

Works by El Greco are part of the National Gallery's permanente collection

Click to enlarge

El Greco (Domenikos Theotokopoulos), Laocoön, c. 1610/1614, Samuel H. Kress Collection, National Gallery of Art, Washington

Tours of the West Building in Spanish will be offered at 12 p.m. September 15, 17 and October 4, 13, 15 at the West Building Main Floor Rotunda. Tours of the East Building in Spanish will be offered at 2 p.m. September 15, 17 and October 4, 13, 15 at the East Building Ground Level Information Desk. A Spanish Tour of American Art will be available at 12 p.m. September 24 at the West Building Main Floor Rotunda. A self guided tour with 24 stops of The Director’s Tour: Highlights in Spanish will also be available at the West Building Mall Entrance.

The Gallery offers Spanish-language (and other foreign language) guided tours, audio guides, and printed guides to the art collection free of charge and subject to availability. Regular tours of the permanent collection are offered in Spanish as well as in Mandarin, French, German, Italian, Japanese, Korean, Polish, and Russian. Small groups may arrange tours in Dutch, Hebrew, Hungarian, and Portuguese, by calling (202) 842-6247 at least three weeks in advance.

View of the West and East Buildings of the National Gallery of Art

Click to enlarge

View of the West and East Buildings of the National Gallery of Art (1941) looking east towards the U.S. Capitol along Constitution Ave., NW

Guides in Spanish about the Gallery’s permanent collection are available online at and a guide containing a brief history of the Gallery, visitor information, and map is available at the information desks and online at

The Gallery, created for the people of the United States of America by a joint resolution of Congress accepting the gift of Andrew W. Mellon in 1937, has 4.7 million visitors a year. The organization does not gather demographic and ethnic data about visitors. In its collection of 123,000 artifacts displayed in 25,176 square meters of space are masterworks by renowned European and American artists, including the only painting by Leonardo da Vinci in the Western Hemisphere and the largest mobile ever created by Alexander Calder.

Watch video – Discovery en espanol offers new content to celebrate Hispanic Heritage Month

Posted by Elena del Valle on September 21, 2009

Luis Silberwasser

Luis Silberwasser, SVP and GM, Discovery Networks U.S. Hispanic Group

Photo, video: Discovery en Español

Discovery en Español will celebrate Hispanic Heritage Month 2009 with four original productions scheduled to begin airing September 20 and continue every Sunday night at 9 pm E/P during Hispanic Heritage Month (traditionally celebrated September 15 to October 15 see Getting Ready for Hispanic Heritage Month). The theme for this year is the optimism, determination, perseverance and courage of Hispanics to survive and conquer adversity. Scroll down to watch a Discovery en español video in Spanish about the 2009 Hispanic Heritage Month campaign.

The programs will explore the pilgrimage that transformed the lives of field workers and gave rise to César Chávez, a well known Latino leader, in La Marcha de las Uvas. Un Continente Tiembla, Vivir Para Contarlo, and Atrapados, focus on the fighting spirit of Latinos and their a shared drive and aspirations.

“During Hispanic Heritage Month, we look to offer our audience programming that is objective, enriching, and relevant. This Hispanic Heritage Month Discovery en Español will celebrate Hispanics, not only through original programming, but also via a national sweepstakes that will offer one lucky winner the chance to get a head start and to make his or her dreams come true,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.

La Marcha de las Uvas, scheduled to air Sunday, September 20 at 9 p.m. is a one-hour special about Hispanic farm workers’ fight for equality in March of 1966 in Delano’s Fields, California. At that time, 70 grape pickers left the field to protest accompanied by the banner of the Virgin of Guadalupe and led by a humble farmer. The march culminated 25 days later, in Sacramento, with 10,000 people. The program name means The March of the Grapes in Spanish. The production required nine months and was filmed mostly in Delano and Sacramento, California by Eye Works/Cuatro Cabezas under the supervision of Michela Giorelli, director of production and development, Discovery en español.

Un Continente Tiembla, scheduled to air the following Sunday at the same time is a documentary about some of the worst natural disasters of Latin America. The goal of the program is to capture the spirit of survival of that region’s inhabitants. Using archival footage and dramatizations the producers showcase people’s resourcefulness when dealing with earthquakes and volcanic eruptions in Venezuela, Colombia, Peru, Guatemala, El Salvador, Mexico and Chile.

Atrapados airs the first Sunday in October and shares the story of 65 miners who died after an explosion at a coal mine in Mexico. The producers address the dangers of mining, what they believe may be one of the world’s most dangerous industries. The human story of the Mexican disaster is the central theme of the program which examines what happened at the Pasta de Conchos mine in Coahuila; how the trapped miners were cut off behind caved-in roofs with insufficient oxygen, and how and why the rescue workers, even after days of courageous efforts, were unable to reach them in time.

A series of six episodes,Vivir para Contarlo, is scheduled to begin airing Sunday, October 11) at 9 p.m. It is about some of the most terrible tragedies in Latin America, from the view point of the survivors, the rescue teams and the journalists who covered them. Each of the episodes will cover one particular tragedy, mixing archival footage, interviews, where-are-they-now sequences and dramatization. The series begins with Avalancha, Spanish for Avalanche, and runs every Thursday starting on October 29.

Starting on September 15, the Spanish language network will invite viewers to participate in its national Dreams come True initiative, which incorporates a sweepstakes and a virtual online share at On the website visitors are in invited to exchange stories of aspiration and triumph via video and photo uploads.

Executives hope to receive submissions online that illustrate the dreams and achievements of Hispanics in the United States. They also anticipate 8 million impressions. Visitors can register for a chance to win a $5,000 cash prize towards a dream of their choice by calling 1.877.345.GANA or visiting the network’s website before midnight on October 15, 2009.

Discovery en Español, the Spanish-language voice of Discovery, offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.

Getting ready for Hispanic Heritage Month

Posted by Elena del Valle on July 27, 2009

2009 Hispanic Heritage Month poster for sale at Diversity Graphics

2009 Hispanic Heritage Month poster for sale at Diversity Graphics

Photo: Diversity Graphics

Every year, companies across the country seek the patronage of Latino and Latino oriented customers between mid September and mid October during Hispanic Heritage Month. And, many organizations serving Latino communities take advantage of the opportunity to seek exposure and showcase their successes.

This year, for example, the Congressional Hispanic Caucus Institute (CHCI) plans Latinos Leading in a Global Society events sponsored by Wal-Mart Stores; KCET, a Southern California TV station, will celebrate through a Hispanic Heritage Month Local Heroes Award; the National Football League and ESPN will celebrate Hispanic Heritage Month with a series of special events surrounding the New York Jets at Miami Dolphins Monday Night Football game on Monday, October 12; and NBC’s Washington, D.C. affiliate is holding a Hispanic Heritage Month Essay Contest to name just some examples.

Ana Rodrigues, an artist from New York, with the guidance of Steven Rodiguez of Diversity Graphics, designed the company’s 2009 Hispanic Heritage Poster. The poster represents Hispanic/Latino culture throughout the world and the community’s impact on American society. The artists included an image of the continents, the American Flag and the silhouettes of various figures including a graduate, a judge, family and politician along with the phrase “¡Sí Se Puede!” to reflect “unity, empowerment, and the importance to get involved.”

“Diversity Graphics has been celebrating Hispanic Heritage Month (and all other major celebrations) for over 25 years, providing posters, buttons and other materials for sale to help others celebrate in the workforce, schools or public thus educating the importance of Diversity. Hispanic Heritage Month is one of our most successful celebrations,” said Mark Martinez, owner of the the California company.

How and when did this tradition get started? In September 1968 when Congress and then President Lyndon B. Johnson proclaimed National Hispanic Heritage Week to celebrate the culture and traditions of people with roots in Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. Twenty years later the observance was extended to a month.

According to the United States Census Bureau, September 15 was chosen as the first day for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September 18, respectively.

Why do so many companies care about Hispanic customers? Even by the conservative estimates of the United States government, as of the most recent figures released there are 47 million Latinos (46.9 million) in the country, representing 15 percent of the population. That does not include another 4 million souls on the island of Puerto Rico. Looking toward the future those who estimate population size and composition believe there will be 132.8 million Latinos in the United States on July 1, 2050, representing 30 percent of the population.

If we look at the numbers in another way, the Hispanic population in the United States in 2008 was second only in size to that of one country, Mexico. That is because our neighbor to the south has a population estimated at 110 million, more than double the Hispanic population of the United
States (46.9 million).

At the same time, there are 16 states with at least a half-million Hispanic residents: Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Texas, Virginia and Washington. Yet, being Hispanic isn’t just about speaking Spanish. Although in 2007, 35 million U.S. residents five and older spoke Spanish at home more than half of these Spanish speakers spoke English “very well,” according to the Census folks.

Target Latinos effectively by understanding how they shop

“Hispanic Holiday Shopping Patterns” audio recording


Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about

  • Hispanic shopping patterns national survey
  • Why Latino consumers may be more desirable than general market shoppers
  • Hispanics holiday shopping patterns and behaviors

Click here for information on “Hispanic Holiday Shopping Patterns” audio recording

NFL, ESPN target Latinos during Hispanic Heritage Month

Posted by Elena del Valle on August 27, 2008


Mark Waller, senior vice president, Marketing and Sales, NFL

Photos: National Football League, ESPN

On Monday, September 15, the National Football League and ESPN will kick off Hispanic Heritage Month (September 15-October 15) with a special celebration surrounding the Philadelphia Eagles at Dallas Cowboys Monday Night Football game (8:30 p.m. ET, ESPN and ESPN Deportes). The organizers consider the game the signature event for the NFL’s Fútbol Americano initiative celebrating Hispanic Heritage Month, as well as a signature event within ESPN’s month-long campaign and programming efforts on ESPN Deportes to recognize the accomplishments of Hispanics.

ESPN Deportes, the only Spanish-language network in the country to broadcast football in Spanish, has been celebrating Hispanic Heritage Month for five years. This is the third season that ESPN Deportes broadcasts NFL in Spanish.

According to the 2007 ESPN Deportes Hispanic Sports Poll, 64.4 percent of English dominant Hispanics are NFL fans and 34.3 percent called themselves avid NFL fans; 64.4 percent of respondents ranked NFL as English dominant Hispanics favorite sport to watch; among Spanish dominant Hispanics, 32.8 percent of respondents considered themselves NFL fans and 8.7 percent called themselves avid NFL fans.

Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

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Click here for information on the Hispanic Marketing & Public Relations books

The Monday Night Football game telecast on ESPN is scheduled to include special graphic integrations, vignettes and audio from the ESPN Deportes Spanish-language telecast featuring Emmy-nominated play-by-play commentator Álvaro Martín and former NFL kicker Raúl Allegre.

There will also be a customized version of the Hank Williams Jr. open, including some lyrics in Spanish, during the telecast. And, the Monday Night Countdown pre-game (7 p.m.) will highlight events with special features and coverage of the national anthem, performed by a Latino artist at Texas Stadium that evening.

“We’re excited to partner with ESPN to shine a national spotlight on Hispanic Heritage Month,” said Mark Waller, senior vice president, Marketing and Sales, NFL. “The Monday Night telecast will kick off festivities across the country to honor the NFL’s Hispanic players and fans.”

Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

ESPN Deportes, which airs Spanish-language television Monday Night Football games, plans to feature its entire broadcast team with Martín, Allegre and sideline reporter John Sutcliffe on site for the match-up between the Águilas and Vaqueros (the teams’ Spanish language names, which will appear on Texas Stadium scoreboards during the game).

ESPN Deportes plans to cover the anthem ceremony during the NFL Esta Noche pre-game show, as well as the halftime entertainment performance by Latin pop duo Prima J with cousins Jessica and Janelle Martinez.


John Wildhack, executive vice president, Program Acquisitions and Strategy, ESPN

“The MNF game telecasts on ESPN and ESPN Deportes, as well as surrounding coverage and promotional support across multiple ESPN platforms, will celebrate Hispanic Heritage Month and the passion that Hispanics have long had for the NFL,” said John Wildhack, executive vice president, Program Acquisitions and Strategy, ESPN.

The day of the game, the NFL, ESPN and the Cowboys will host a MNF Chalk Talk Luncheon for 150 invited guests at Ruth’s Chris Steakhouse in Dallas. Alumni players from the Eagles and Cowboys have been invited to the event in honor of Hispanic Heritage Month. Martín and Allegre will be part of the panel of NFL experts. One of the organizations to be recognized for its work in the Dallas community will be a local Hispanic non-profit organization.

In anticipation of the Eagles-Cowboys game, Fútbol Americano messaging will be integrated into ESPN’s MNF promotion across television, radio, online and print. The following week, ESPN plans promotional support in anticipation of Hispanic Heritage Celebration events in San Diego around the Jets-Chargers MNF game. During that period, the NFL will air new spots from its “We are fans!” television campaign in recognition of Hispanic Heritage Month. Also, promoters will run a print ad in USA Today Sports in the hope of driving tune-in to the MNF Hispanic Heritage Month game.

Hispanic Heritage Month activities in Dallas will begin Saturday, September 7, when Texas Stadium and the Cowboys host the 30th annual Fiestas Patrias, a free outdoor Hispanic Music Festival in Texas. ¡En Vivo!, the ESPN Deportes interactive traveling stadium, will be part of the celebration. Local community outreach events continue September 13, with an NFL Play 60 Youth Football Festival at Texas Stadium.

Find out which Latino markets are booming with

“The Next Step: Secondary Latino Markets” audio recording

Dora O. Tovar, MPA

Presenter Dora O. Tovar, MPA

Click here for information on Secondary Latino Markets

The festival will include NFL Flag clinics, as well as an NFL Flag exhibition game between Los Diablitos from Mexico City and a local Dallas NFL Flag team. Los Diablitos are the national champions of NFL Tochito, the NFL Flag football program in Mexico. They will be recognized at Texas Stadium on field at halftime at the Monday Night Football game.

ESPN’s month-long Hispanic Heritage Month celebration will kick off September 1 with an integrated campaign across various ESPN entities on television, radio, print and online. Titled “Hispanics on and off the Field,” the campaign is designed to highlight the contributions Hispanics have made in the world of sports. ESPN’s Hispanic Heritage Month schedule will feature two new programs and daily 30-second vignettes honoring Hispanic athletes.

Themed programming will include J.C. Chávez, a film about the feats of Julio César Chávez, a Hispanic boxer. Directed by Diego Luna of Y Tu Mamá También (2001), the film examines Mexico’s adoration of the iconic six-time world title champion and will air on television for the first time Saturday, September 27 at 10 p.m. ET on ESPN Deportes and ESPN Classic. In addition, dominoes, will also take center stage during Hispanic Heritage Month with the premiere of the VI World Domino Championship September 23-25 at 8 p.m.

Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

Mexican actress to host The History Channel en espanol Hispanic Heritage Month programming

Posted by Elena del Valle on September 18, 2007

 Kate del Castillo

 Kate del Castillo, host, The History Channel en español Hispanic Heritage Month programs

Photo: Michael Grecco

Beginning this fall, Mexican actress Kate del Castillo will be the spokesperson for The History Channel en español Fall Programming Initiative. During Hispanic Heritage Month, the television and film star will accompany Spanish speaking viewers on a Latino history journey. From mid-September through mid-October, del Castillo will join the network in a special tribute, highlighting Latin American history and some of its protagonists, introducing seven documentary films to Spanish speaking television viewers.

The films are “The Pinochet Case,” (airing September 11), “The Sugar Curtain” (airing September 15), “Señorita Extraviada” (Missing Young Woman, airing September 16), “Mexican Migration to the U.S.” (airing September 23), “The Private Archives Of Pablo Escobar” (airing September 30), “The True Story of Che Guevara” (airing October 7) and “A Place Called Chiapas” (airing October 14).

“I’m honored to be able to share with a diverse audience some of the remarkable achievements and important aspects of the history and culture of our people,” said del Castillo. “And I’m proud to introduce these important films as we celebrate The History Channel en español new Fall Programming Initiative.”

Reach Latinos consumers with electronic publicity tools with

“Electronic Publicity and Broadcast Public Relations” audio recording

David Henry

David Henry presenter

Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.

Find out

  • How to reach Latinos with electronic publicity
  • How many TV stations offer news programming in Spanish in the U.S.
  • Which markets have the number one newscasts in Spanish
  • Which markets offer bilingual news TV programming
  • Much more

 Click here for information on  Electronic Publicity and Broadcast Public Relations

“The Pinochet Case,” a 109-minute production directed by Patricio Guzmán, describes the landmark legal case against General Augusto Pinochet of Chile, before and after his arrest in London in 1998. It explores how a small group of people in Madrid laid the groundwork to catch a dictator 25 years after his rise to power. “The Sugar Curtain” is described in promotional materials as an intimate portrait of a generation that began its studies in primary school when the Cuban regime was at its best economically, the mid-1970s. The film recounts this generation’s childhood and explores what happened later, when the socialist regimes of Eastern Europe ceased to exist. It was at that moment that Cuba was left without allies, money or petroleum and the ideals of this generation were dismantled under the paralysis of the system. The 90-minute film was directed by Camila Guzmán Urzúa.

The 74-minute “Señorita Extraviada” documentary, directed by Lourdes Portillo tells the story of the hundreds of women who have been kidnapped, raped and murdered in Juárez, Mexico since 1993 without any hope of bringing the perpetrators to justice. The film investigates the circumstances of the murders and the horror, fear and courage of the families whose children have been taken.

The two-hour special “Mexican Migration to the U.S.” looks at President George W. Bush’ signing of Resolution 6061 in October 26, 2006 authorizing exploration of a wall extending 1.123 kilometers to be constructed along the Mexico and United States border. During the program, The History Channel en español explores the key historical events leading up to this act, from the Mexican-American War in 1846 to today’s efforts to deny entry to Mexican immigrants attempting to cross illegally into the country.

Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

 Choice magazine

Click here for information on Hispanic Marketing & Public Relations

The 70-minute production “The Private Archives Of Pablo Escobar,” directed by Marc de Beaufort, provides viewers a glimpse into the life of Pablo Escobar, one of Colombia’s most infamous drug lords. With the help of his surviving family members, former associates, and over 600 hours of rare archival footage, the documentary gives viewers an idea of his former home, fortune, and daily routine. It also offers some explanation of his contradictory reputation, and chronicles his rise from a small-time crook to a politically influential drug lord.

“The True Story Of Che Guevara” 120-minute special offers an new look into Ernesto “Che” Guevara’s life with interviews from family members and associates. The film depicts his affluent upbringing in Argentina, the blood-soaked battlefields of the Cuban revolution, his victories and defeats and his eventual assassination in the presence of the CIA in the jungles of Bolivia.

The last program, “A Place Called Chiapas” is an 89-minute documentary directed by Nettie Wild, based on firsthand accounts of the lives of the Zapatistas, led by Subcomandante Marcos. It takes viewers deep into rebel territory in Mexico’s Chiapas region, where the Zapatista rebels live and die challenging the Mexican government. Some of the documentaries of The History Channel en español are available for purchase and download for $1.99 for episodic TV programs and $3.99 for specials on the iTunes(R) Store including “State of Fear,” biographies of Frida Kahlo, Diego Rivera, and Che Guevara, and “The True Story of Killing Pablo.”

Del Castillo can be seen in “Trade,” sharing scenes with Kevin Kline; and “Black Pimpernel,” the Sweden,Norway and Mexico co-production where she portrayed a revolutionary in Allende’s Chile, with Michael Nykvist. Upcoming projects include “Julia,” with Tilda Swinton, and “La Misma Luna,” with Eugenio Derbez. Del Castillo was nominated for an Ariel Award in Mexico for her performance as a dancer and prostitute from Bolivia in “American Visa.”

The History Channel is a leading cable television network featuring original, non-fiction specials and series that bring history to life across multiple platforms. The History Channel en español is one of four domestic television networks of The History Channel brand. The others are The History Channel, History International and Military History Channel.The History Channel en español is available on the Hispanic tier on the nation’s top cable systems including Comcast, Charter, Adelphia, Insight, Cox, Cablevision, and NCTC, representing more than 29 million subs in Hispanic markets including Atlanta, Boston, Dallas-Fort Worth, Miami, New Jersey, Las Vegas, Philadelphia, Southern California, and Tucson.

Third annual Viva Lauglin event to salute Hispanic Heritage Month

Posted by Elena del Valle on September 15, 2006

Las Florecitas

Las Florecitas

 Photos: Pochteca Media

The city of Laughlin in Nevada will salute Hispanic Heritage Month with the third annual Viva Laughlin! from October 6 through October 9. The event will offer Latino entertainment options in Laughlin’s casino resorts. This small city in Nevada experienced a surge of casino construction in the 1980s. Today there are nine hotel casinos, where Los Angeles Hispanics alone make an average of 3.2 casino visits per year. 

“It’s a smaller scale and it has a small town feel and more people feel at home,” said Minerva Partida, media director for Pochteca Media, which helped organize and produced the event with the Laughlin Tourism Committee and the Las Vegas Convention & Visitors Authority. “In the last two years, there is combined revenue of $4 million and last year it sold out. This event has also introduced the city to the public.”

Malo band

Malo band

This year’s version of Viva Laughlin! will appeal to an older crowd by showcasing music veterans who established their careers over twenty years. Three-time Grammy Award winning Tejano singer La Mafia will perform every night at Don Laughlin’s Riverside Resort in Don’s Celebrity Theater. Legendary Tejano superstar Little Joe y La Familia will also perform on October 7 at the Flamingo Laughlin at 8 p.m. Varied music from bands such as Malo and Las Florecitas will be part of the event including rancheras, polkas, and cumbias.

Viva Laughlin will also include a beauty contest featuring Miss Hawaiian Tropic Latina models on Saturday, October 7 at the Colorado Belle Hotel Casino; as well as the first Mexican poker tournament hosted by the Colorado Belle Hotel in the Casino Poker Room on Saturday, October 7 at 1 p.m. More information is available at — Sergio Carmona

MMR Offers Advertorial Opportunities for Hispanic Heritage Month

Posted by Elena del Valle on September 8, 2005

Multicultural Marketing Resources, MMR, is selling advertorial space in Multicultural Marketing News Online, its Hispanic Heritage Month online newsletter. From September 15 to October 15 companies with expertise in reaching Hispanics and other multicultural markets, and Hispanic business owners and corporate professionals can place paid editorial style content in MMR’s online newsletter.  

For $350, MMR promises advertisers their message, including a 25-word mini-press release, will reach 10,000 marketing executives and journalists.  Multicultural Marketing News Online is distributed free of charge to over 8,500 marketing executives by email.  Publisher MMR also says the online newsletter reaches 3000 mainstream and ethnic media journalists.

Cox Communications targets Hispanics

Posted by Elena del Valle on November 2, 2011

Bob Nocera, director of new video services, Cox Communications

Bob Nocera, director of new video services, Cox Communications

Photo: Cox Communications

Cox Communications is reaching out to Latinos with On Demand content and public service announcements as part of its partnership with The League of United Latin American Citizens (LULAC) and a new marketing campaign.

In its programming Cox has on offer, especially during the recent Hispanic Heritage Month, selections that focus on Hispanic American history, documentaries on education and housing issues as well as cooking shows and entertaining programs. Some of the On Demand offerings include Quinceanera (A Sony Pictures Classic Release), Camino a la Corona 2011 (Telemundo), Mira Quien Baila! (Look Who’s Dancing!, Univision), The Motorcycle Diaries (Universal), Latino List (HBO) and Tropico de Sangre (HBO Latino). Some programs are free and others range in price starting at $1.

“Cox is deeply committed to offering a rich diversity of educational and entertaining programming, such as the influential and award-winning selections that celebrate Hispanic heritage,” said Bob Nocera, director of new video services, Cox Communications. “It gives our customers an opportunity to revisit favorite titles, or explore a new genre of programming, with the convenience of On Demand.”

For the new marketing campaign Cox relied on Yarel Ramos. The campaign, in Arizona, California, Las Vegas, Oklahoma and New England markets, includes 30 and 60 second Spanish and English-language television and radio ads, direct mail, print, online banners and a social media presence on Facebook and Twitter. The campaign was designed to drive traffic to Cox retail locations, calls into the call centers in Spanish or English and Cox’s websites.

Tony Maldonado, vice president of marketing acquisition and sciences, Cox Communications

Tony Maldonado, vice president of marketing acquisition and sciences, Cox Communications

“Cox has been a part of the Hispanic community for years, and we’re excited to introduce a fresh campaign to this audience,” said Tony Maldonado, vice president of marketing acquisition and sciences, Cox Communications. “Yarel is passionate about working with the community and widely admired for her work with Mun2 and not-for-profit organizations, and we’re excited to work with her on this campaign.”

Cox Communications is a broadband communications and entertainment company, providing digital video, internet, telephone and wireless services over its own nationwide network. Described in promotional materials as the third largest cable TV company in the country, Cox serves more than six million residences and businesses.

Article about HispanicMPR editor published

Posted by Elena del Valle on December 15, 2009

An article profiling Elena del Valle, principal LNA World Communications and HispanicMPR editor and host,  was published in the October 2009 issue of Somos Magazine for Hispanic Heritage Month. The Spanish language article was written by Luisa M. Fournier-Padró and also appears in the online edition of the publication at

Children’s network offers online virtual world for Hispanic youth

Posted by Elena del Valle on September 16, 2008


Avatar Girl on Board

Photos, game: Sorpresa!

In August, ¡Sorpresa!, a children’s network and part of Juniper Content Corporation, began offering its audience Club Time Machine, one of the first in-language online, virtual world experiences in the United States focused on Hispanic youth. Juniper Content reached an agreement with vWorld Corporation Ltd., a Netherlands-based online entertainment company that developed and owns Club Time Machine. The agreement covers the United States and its territories and possessions, as well as the non-exclusive rights to the English version.  Scroll down to see a sample Club Time Machine game.

Club Time Machine is a 2.5D virtual world where kids create avatars to visit themed time periods to socialize, learn and play.  It is subscription-based with monthly fees of $5.95. A  six month package is available for $29.50 and a one year package sells for $56.50.


Avatar Boy on Board

“There are 23 million Hispanics online growing to 30 million over the next four years with one in four Hispanics under the age of 14,” said Stuart B. Rekant, Juniper Content chairman and chief executive officer of ¡Sorpresa!. “Online virtual worlds, the equivalent of social networking to kids and young teens, have received great acceptance in the general market. Virtual world participation is projected to grow 300 percent to 20 million users by 2011, and being a first mover in the Hispanic youth arena gives ¡Sorpresa! a distinct advantage as well as an additional source of revenue beyond affiliate fees and ad sales.”


Club Time Machine’s Parrot’s Revenge

In Club Time Machine, kids become Hoovers, avatars who travel between time periods on rocket-powered Hooverboards to play games, go on adventures, collect souvenirs, earn gold to buy energy for their rockets, and chat with other Hoovers. Visitors to the game website can play a sampling of Club Time Machine games, watch videos, download wallpaper, and print and color pictures to get a feel for the user experience.  From there, visitors can access the full Club Time Machine virtual world with a paid subscription.

Click Picture to Launch Game

Find out what multicultural kids across America think
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“¡Sorpresa! plans to utilize its strong online and on-air capabilities, developing strategic web partnerships and broadcast spots, to drive Club Time Machine subscribers,” said Alexander Reus, chief executive officer of vWorld Corporation. “As the first and only children’s television network and digital community dedicated to Hispanic youth, ¡Sorpresa! is the ideal partner to reach the more than five million Hispanic youth online.”

vWorld Corporation  is part of the SAM Holland group of companies, a mobile tech  group specializing in marketing solutions such as mobile applications, text chat, interactive television online entertainment, content distribution, gateway and payment solutions. Founded in 2002, SAM Holland Ltd. is a privately held firm with offices in The Netherlands, the United States and Peru.

Juniper Content is a media and entertainment company focused on branded content services in high growth markets operating across multiple distribution channels. The Company owns and operates ¡Sorpresa!, a Hispanic children’s television network and digital community.

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