Saturday, September 22, 2018



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Podcast with Ismael El-Qudsi, CEO, Internet Republic, about turning employees into brand ambassadors

Posted by Elena del Valle on September 17, 2018

Ismael El-Qudsi, C.E.O., Internet Republic

Ismael El-Qudsi, C.E.O., Internet Republic

Photo: Internet Republic

A podcast interview with Ismael El-Qudsi, chief executive officer, Internet Republic is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses turning employees into brand ambassadors with Elena del Valle, host of the HispanicMPR.com podcast.

Ismael, technical engineer in Computer Management, is also chief executive officer of SocialPubli.com and SocialReacher, founded in 2015 and 2016 respectively. Internet Republic is the parent company of both. Prior to establishing Internet Republic, Ismael was head of search engine optimization and social media at Havas. Previously, he was in charge of Microsoft’s search engine Bing in Spain.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ismael El-Qudsi2018” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2018 section of the podcast archive.



Podcast with Alex Vorobieff, author, Transform Your Company, about how to get your company’s momentum going again

Posted by Elena del Valle on September 11, 2018

Alex Vorobieff, author, Transform Your Company

Alex Vorobieff, author, Transform Your Company

Photo: Alex Vorbieff Company

A podcast interview with Alex Vorobieff, author, Transform Your Company is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses how to get your company’s momentum going again with Elena del Valle, host of the HispanicMPR.com podcast.

Alex is chief executive officer of Alex Vorbieff Company, a financial clean-up firm since 2003. He has counseled, coached and served as a clean-up chief financial officer and president of telecommunications, aviation and aerospace, hospitality, healthcare, and outsource staffing companies. He has lead successful turnarounds in a little as three months.

Transform Your Company: Escape Frustration, Align Your Business, and Get Your Life Back was published in 2017. He is publisher of the semi-annual Confident ROi magazine (Spring 2018) and weekly Confident ROi radio show.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Alex Vorobieff” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2018 section of the podcast archive.


Click to buy Transform Your Company


Podcast with John Oechsle, CEO, Swiftpage, about what to look for in CRM for your small business

Posted by Elena del Valle on August 27, 2018

H. John Oechsle, CEO, Swiftpage

H. John Oechsle, CEO, Swiftpage

Photo: Swiftpage

A podcast interview with H. John Oechsle, chief executive officer, Swiftpage, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses what to look for in a CRM for your small business with Elena del Valle, host of the HispanicMPR.com podcast.

John joined Swiftpage in July 2012, arriving with 30 year track record. Prior to joining Swiftpage, he served as the executive vice president of Strategy and Product for DigitalGlobe. Prior to DigitalGlobe, John was the senior vice president of Technology and Content as well as chief information officer for IHS Inc. Before that he was the chief information officer and vice president of Information Management Worldwide for Ortho-Clinical Diagnostics, a Johnson & Johnson company, where he was responsible for all technology and e-business.



John is an advocate for technology and education in Colorado. He served as 2007 Chairman of the Colorado Technology Association (CTA). John supports Open World Learning, an organization which uses the power of technology and peer teaching to develop leadership and ignite a love of learning among children. John also supports Kidstek, an organization dedicated to making technology accessible to youth.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR H. John Oechsle” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.


Executive shares personal short stories in new book

Posted by Elena del Valle on August 23, 2018

Gulag 401K

Gulag 401K

 

Photos: Richard A. Marin

For 20 years Richard A. Marin (see Podcast with Richard Marin, CEO, Low Emissions Resources Corporation, on how retirement is not for wimps) gathered personal stories. In the last six months of 2017 he wrote more. Over a three month period he dedicated his efforts into making the stories into Tales of a Modern Prisoner Gulag 401K (Lulu Publishing Services, $20), a 220-page softcover book. His intended audience was general although he felt the stories would appeal most to Baby Boomers.

When asked by email what motivated him to write the stories he replied, “I am a student of the retirement topic and hence the overall subject matter, but mostly I am a storyteller who finds the topic of retirement to be a compelling human phase that is rich in social, psychological and economic reality with which everyone can relate.”

When asked what he meant when he said in the book that it's not possible to build high enough walls he replied, “I mean that the retirement or pension crisis is so globally and demographically pervasive that you cannot insulate yourself from it. It is a problem that we as a species must face in the next 30 years. It will affect us all, regardless of how wealthy we are or where we live. We will all need to deal with the humanity of the issue.”

Richard Marin, CEO, Low Emissions Resources Corporation

Richard Marin, author, Gulag 401K

As to in what ways he has marketed the book he said, “I hired a top-class publicist in Lavidge and I promoted it via Kirkus Review. The two have reached out to both professional and general populations that have a broad interest in the topic.”

Marin is a 42-year finance, real estate, and venture capital industry executive. He also is involved in managing private equity investments, consulting on major commercial real estate and attractions projects, and the retirement field. The book is divided into seven sections and 23 chapters.


Gulag 401K

Click to buy Gulag 401(k)


Podcast with Andrew Conte, director, Center for Media Innovation, Point Park University, about media deserts

Posted by Elena del Valle on August 13, 2018

Andrew Conte, director, Center for Media Innovation, Point Park University

Andrew Conte, director, Center for Media Innovation, Point Park University

Photo: Point Park University

A podcast interview with Andrew Conte, director, Center for Media Innovation, Point Park University is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses media deserts with Elena del Valle, host of the HispanicMPR.com podcast.

Andrew joined Point Park University in 2005 as a part-time professor and founding director of the Point Park News Service. As an investigative reporter at the Pittsburgh Tribune-Review since 2001, he has covered a wide range of topics that include rising health care costs, offshore banking and the legalization of casino gambling across Pennsylvania.

He received national and local awards for his reporting, including a Scripps Howard Foundation award for business reporting, the Carnegie Science Award, and first-place honors from the Inland Press Association, the Association of Health Care Journalists, the Pennsylvania Associated Press Managing Editors, and the Associated Press Society of Ohio. His latest book, The Color of Sundays: The Secret Strategy that Built the Steelers’ Dynasty, won a Ben Franklin Silver Award from the Independent Book Publishers Association.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Conte” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.

Podcast with author Seline Shenoy about redefining beauty

Posted by Elena del Valle on August 6, 2018

Author Seline Shenoy

Author Seline Shenoy

A podcast interview with author Seline Shenoy is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses redefining beauty: Why are women still measured and defined by their looks? with Elena del Valle, host of the HispanicMPR.com podcast.

Seline is a podcast host who focuses on personal empowerment, self-esteem, productivity, and wellness. She is the founder of The Dream Catcher, a blog community that encourages people to live their ideal life, where she has been sharing her thoughts since 2014. Her book Beauty Redefined How to Feel Authentically Beautiful in Today's World was published in June 2018.

Born and raised in Dubai, Seline has traveled to more than 35 countries across Europe, North America, Australia, Asia, the Middle East, and Africa. She holds a a Master's in International Marketing from Emerson College, and has certifications in hypnotherapy, life coaching, and personality assessments.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Seline Shenoy” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.

With video – film zeroes in on era excesses

Posted by Elena del Valle on August 2, 2018

Theatrical one-sheet for Generation Wealth

Theatrical one-sheet for Generation Wealth - click to enlarge

Photo, video: Lauren Greenfield, Amazon Studios

After 25 years as a photographer and filmmaker Lauren Greenfield became convinced that there was a theme to much of what she had observed. She felt a culture of wealth bound many of the images. She mounted a photographic exhibit of her work, published a book and released Generation Wealth, a 106-minute introspective film released via Amazon Studios. Scroll down to watch the film trailer.

The director and her family appear prominently in the film. She interviews them as well as people she knew in her high school years and the subjects of previous films and photography projects. Questions about the film submitted via email to a representative remain unanswered as of this writing. The film was written by Greenfield who was also a producer. Frank Evers and Wallis Annenberg were also producers. Theater locations and additional information are available on the film website, generationwealthmovie.com

Greenfield is an Emmy-award-winning photographer, filmmaker, and chronicler of youth culture, gender, and consumerism. Other films by Greenfield include Queen of Versailles and Thin. The film was supported by a grant from the Sundance Institute Documentary Film Program with support from JustFilms and Ford Foundation Cinereach Project at Sundance Institute.

Podcast with Richard Marin, CEO, Low Emissions Resources Corporation, on how retirement is not for wimps

Posted by Elena del Valle on July 23, 2018

Richard Marin, CEO, Low Emissions Resources Corporation

Richard Marin, CEO, Low Emissions Resources Corporation

Photo: Richard Marin

A podcast interview with Richard Marin, CEO, Low Emissions Resources Corporation, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses retirement is not for wimps with Elena del Valle, host of the HispanicMPR.com podcast.

Rich is a 42-year finance, real estate, and venture capital industry executive. He also is involved in managing private equity investments, consulting on major commercial real estate and attractions projects, and the retirement field.

Rich is a retired clinical professor from the Cornell's Johnson Graduate School of Management, where he taught asset management, alternative assets, retirement and pensions and project financing. He authored Global Pension Crisis: Unfunded Liabilities and How We Can Fill the Gap. His latest book, Gulag 401k: Tales of a Modern Prisoner (Lulu Press, $20) was published in 2017.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Richard Marin” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2018 section of the podcast archive.

Silicon Valley entrepreneur pens advice book

Posted by Elena del Valle on July 19, 2018

Zen of Zinn Instant Wisdom from Silicon Valley's Longest Serving CEO

Zen of Zinn Instant Wisdom from Silicon Valley's Longest Serving CEO

Photo: Ray Zinn

Ray Zinn spent decades as head of Micrel, a financially successful Silicon Valley company. Now that he is retired he founded ZinnStarter to provide seed funding to college students launching new products. The program, still in the initial stages, is at five universities with plans on expansion next year. As part of his efforts to reach a young demographic he spent two years writing Zen of Zinn Instant Wisdom from Silicon Valley's Longest Serving CEO ($9.95), a 195-page softcover book published this year.

His target audience? “Anyone who seeks understanding and wisdom concerning the dynamics of people, society, business and culture,” Zinn said via a spokesperson by email. His goal was “To impart 37 years of executive insight and 50 years of Silicon Valley experience concerning how people, organizations and society are interconnected.”

The book is divided into an introduction and ten chapters titled: Leadership, Entrepreneurial Lift, Management, Startup Life, Discipline, Determination, Government and Society, People, and Life. Each chapter is made up of small segments of text, many of them a paragraph long.

“Two factors fed into the book’s conception,” he said when asked what prompted him to write a collection of short tips for the entire book. “First, along with my daily observations about business and Silicon Valley that I shared on social media, I offered my insights and experiences into the soft side of people. It were these latter elements to which people reacted most positively. The second factor is that in the 21st century, people want content in small, bite-sized pieces. Hence, I designed the book as a collection of memes, that can be read quickly remembered discretely and shared easily.”

When asked how his first and second books differ he said, “Tough Things First was my management and leadership opus, one specifically for business leaders from founders of brand new startups to seasoned executives. Zen of Zinn is for them as well, but also for the masses. Many parts of Zen of Zinn deal with the spiritual essence of humans, and how that shapes communities and organizations. Anyone looking for insight and uplift will find value in Zen of Zinn.”

When asked “You discuss dignity and respect in the book, how does that align with the lack of diversity in Silicon Valley and elsewhere?” he replied, “Indeed, part of my goal with Zen of Zinn and Tough Things First was to show that dignity is tied to profitability. Respecting the dignity of all people was a cultural foundation of my company, Micrel, and we were profitable 36 of our 37 years (and the one unprofitable year was a paper loss due to the closing of a redundant facility).

As you suggested, a lack of dignity and a lack of diversity are often interrelated. Any action that marginalizes people because of their differences is a form of disrespect and an afront to their dignity. This in turn results in lower diversity. This is a shame because diversity breeds innovation. Too many Silicon Valley companies are losing out because they do not encourage a corporate culture that values diversity.”

When asked to share wisdom based on personal experience regarding diversity he said, “Two elements come to mind. First, leaders have to put effort into making diversity work. It is not automatic. Simply proclaiming that your company embraces diversity is insufficient. It takes commitment, monitoring, corporate culture shaping, and real work. Second, it requires diversity being part of the corporate culture, part of the organization’s mind set. If you force diversity onto employees that don’t fully embrace it, you may cause more problems.”

When asked if Silicon Valley has peaked he replied, “I say the best parts of Silicon Valley are being cloned elsewhere (my ZinnStarter program is one small piece of this process). Silicon Valley will continue to be itself, but it will slowly quit being the epicenter of technical innovation. That will be everywhere smart people live.”


Zen of Zinn Instant Wisdom from Silicon Valley's Longest Serving CEO

Click to buy Zen of Zinn


Is Hispanic consumer confidence dropping?

Posted by Elena del Valle on July 12, 2018

Monica Escaleras, Ph.D., director, FAU BEPI

Monica Escaleras, Ph.D., director, FAU BEPI

Photo: College of Business at Florida Atlantic University

Researchers at Florida Atlantic University (FAU) believe Hispanic consumer confidence stalled in the second quarter of 2018 compared to the first quarter of the year. They drew their conclusions from a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in FAU’s College of Business. The conclusions were derived from a recorded survey online and by landline of 850 Hispanics 18 years or older.

“Hispanics are less optimistic of their financial situation and the short-term economic outlook of the country,” said Monica Escaleras, Ph.D., director, FAU BEPI. “They’re concerned about what they perceive as a rising cost of living, gas prices and interest rates. All of this leads Hispanics to be less eager to consume more.”

The second quarter Hispanic Consumer Sentiment Index (HCSI) dropped from 98.9 in the first quarter to an 86.4 in the second quarter, according to the 11-page report titled Hispanics Consumer Confidence Stall in Second Quarter of 2018 Cost of Living on the Rise and Less Likelihood to Buy a House or Car. Information provided by the university indicates that the HCSI continues to trail the general population score of 98.2 as published by the University of Michigan in June 2018.

When asked by email how researchers identify respondents Escaleras said, “Respondents self-identify as Hispanics. Specifically, this is the question that we ask: Are you of Hispanic, Latino or Spanish origin? If the answer is yes, then they take the survey. If the answer is no, then the survey ends.”

The poll, available to respondents in English and Spanish, was funded by the Dean’s Office in College of Business at Florida Atlantic University, according Escaleras, who declined to disclose the budget for the project.

“We use two modes of data collection: online and landlines,” she said. “The online sample is supplied by Survey Sampling International. For the landlines, the Hispanic phone lists are supplied by Aristole, Inc and then the questions are recorded in both languages English and Spanish. Finally, the we use a computer software call Stratics to randomly pick phone numbers and call. The calls are automated and the questions are pre-recorded or what is call robocalling. IVR stands for Interactive Voice Response which is a technology that allows respondents to interact with surveyor (which pre-recorded the questions) via a telephone keypad or by speech recognition.”

Hispanics’ short-run economic outlook for the country dipped, with only 50 percent saying they expect the country as a whole to experience good business conditions in the upcoming year, down 11 points compared to the first quarter. Among survey takers 52 percent said they think it is good time to buy big-ticket items, compared to 69 percent in the first quarter.

Four out of five poll takers said the cost of living has gone up, a 21 percent rise since the first quarter. Per the press release, this perception, along with increasing concerns over their level of debt, rising gas prices and interest rate hikes, may explain why only 51 percent said they think it is a good time to buy a house (down from 59 percent in the first quarter), and only 49 percent said it is a good time to buy a car (down from 62 percent).

Sixty-eight percent of respondents said they were born in the United States; 65.5 percent self-identified as Mexican, Mexican-American or Chicano; 50.5 percent were men; 36.5 percent said they were employed full-time; 64 percent said they owned their home; and 42.5 percent were between 18 and 34 years of age.

According to a press release, the Florida Atlantic University Business and Economic Polling Initiative conducts surveys on business, economic, political and social issues with a focus on Hispanic attitudes and opinions at regional, state and national levels via planned monthly national surveys. Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. The same release indicates the University serves more than 30,000 undergraduate and graduate students through 10 colleges at sites throughout its six-county service region in southeast Florida.