Posted by Elena del Valle on March 22, 2005
Hispanic Marketing & Public Relations (HispanicMPR.com), the website and companion podcast, provide you essential information about today’s business topics, the largest minority in the United States, health, entertainment and other topics we think might interest you.
We target a national audience of business executives with original editorial content including articles, Guest Articles, and podcast interviews with leaders, newsmakers and experts on business, marketing, media, communications, books, entertainment, health and Hispanics/U.S. Latins.
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Every week hundreds of subscribers receive our email updates and thousands of unique visitors, explore our pages, read our stories and listen to our audio editorial podcast interviews. Our podcast interviews are available on the HispanicMPR.com website, through podcast directories like Spotify and iTunes.
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February 26, 2010
As a trustee at a local community college, who has just been appointed to the Diversity Committee, this podcast came up just in time. Very helpful. Thank you!
I never miss your daily emails! They are essential for keeping up with current information on the Hispanic market.
Thank you! Keep up the good work.
Hispanicmpr.com is a great source and I really appreciate your work.
Online Marketing Director
ColConnect LLC, DBA Bilingual Marketing Group LLC
Lea Claveran here. I purchased the Marketing and Sales text book about a
month ago as preparation reading for my interviews wtih Univision. I am
pleased to annouce I have accept a job offer from Univision this week.
Thank you for your sending the book so quickly. It proved most helpful in my interview preparations.If you have recommendation’s on other products or services I should purchase or connect within my new advertising sales career with Univision I would love to hear about them.
The HispanicMPR.com podcast audio program provides you essential first hand information from business and Hispanic market experts on current topics, business issues and how to reach the largest minority in the United States with marketing and public relations tools. Podcast guests have included representatives from the Cuban Affairs Journal at the University of Miami, Intel, MFM Group organizers of the Fourth Annual Innovations in Hispanic Markets conference, Latin3.com and Fox en Español/Cuatro-Media and many other national experts.
To listen to a podcast, go to podcast announcement (announcements are usually Mondays) and click on the play button at the bottom. You can also visit the Podcast Section on the home page (box with blue background). Select the title by placing your cursor on it then click on the play button. To download the podcasts to your iTunes folder, right click on the RSS box above the Podcast box and select “copy shortcut.” Insert the shortcut into the download podcast URL box in the “advanced” file on your iTunes folder. To download a podcast right click on the title of the podcast and save to your hard drive. Instructions may vary depending on your hardware system and software.
For a list of past podcast guests and links to their podcasts go to Podcast guests list
The instrumental version of Bésame in the podcast and presentations was provided courtesy of singer and song writer Diana Mera and SGM Records. Thank you!
What is in HispanicMPR.com?
We regularly publish articles on topics of interest to anyone, especially professionals in (or wishing to learn about) marketing, communications, advertising, and journalism, marketing and public relations targeting Hispanics. We frequently cover business, marketing, public relations, advertising, demographic, research, media, branding, health, music and entertainment news. Sign up to receive regular complimentary email updates by placing your email address in the space provided on the upper right hand corner of the website or follow us on Twitter.
The Resources Section offers Hispanic market information including the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), the first book published on how to reach Latinos with marketing and public relations tools.
Search a specific topic of interest, using the search button at the bottom of the page. You may look at the latest article at the top of the home page, visit the Categories appearing at the top of the website or the Pages and Podcast sections on the right.
Elena del Valle is editor of HispanicMPR.com and host of the Hispanic Marketing & Public Relations podcast. You are welcome to share your comments on the website.
Steps to download files vary depending on your computer and software type. Follow these instructions work for most PC and Mac types to download audio files such as a complimentary copy of “Emotional Branding” or any audio recording from the Resources Section. If they don’t you may have to check with your IT department.
If you have a PC,
- Right click
- Select “Save Target As”
- Save file
If you have a Mac,
- Wait for menu to appear
- Save file to disk
- Press control key and click simultaneously
- Save file to disk
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Visit our Comments and Submissions Guidelines page. To leave a comment, select the article or topic of interest, click on “Comments” at the bottom, type your comment in standard uppercase/lowercase format and submit.
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How to submit press releases, articles for consideration
If you have an idea to propose, would like to be a guest on the audio show or want to share press releases, please email editor at hispanicmpr.com. Press releases should be in English and accompanied with a jpg photo(s) whenever possible. Copyright free for editorial use MP3 files should accompany music news releases, video files should accompany documentary, film, ad and TV program pitches. Include complete contact name and phone number, no tracking links please.
For original Guest Articles: request the Guest Article Guidelines. Make sure to include an author portrait photo (no group photos), author title, article title, and short author bio when submitting articles for the Guest Articles section. Submissions should be in English and address issues related to marketing and communicating to Latino audiences. Only submissions that clearly identify the author and his or her credentials will be considered. No editorial articles include hyperlinks. To purchase a hyperlinks ad contact sales @hispanicmpr.com Thank you.
Meet our interns from previous years
Vanessa Bravo (2009)
Vanessa Bravo is a public relations practitioner, journalist and editor with 14 years of experience. She worked for newspaper La Nacion, the most important daily in Costa Rica, as a junior journalist (1993-1997), as a senior journalist (1998-2001), as the online editor (2003-2005), and as the managing editor of the features daily magazine (2005-2007). Bravo still writes for La Nacion as a freelancer.
Bravo worked for one year (1997-1998) as the communications director at Paniamor Foundation. She earned her Master of Arts in Mass Communications at the University of Florida, in the Spring of 2003, thanks to a Fulbright scholarship. Bravo earned her Licenciatura degree in Journalism and her bachelor degree in Mass Communications at the Universidad de Costa Rica (UCR). In the Spring of 2005, Bravo was an adjunct professor at UCR. Currently, she is a doctoral student in Mass Communications at the University of Florida.
Gabrielle Sarnese is attending Saint Thomas University in Miami Gardens Florida. A senior working towards a Bachelor’s degree in Communications and a minor in English, she plans to graduate this August. After graduation she plans to continue her education and receive her Master’s degree in Communication Arts at Saint Thomas. When she is graduates she plans to become a journalist or a photographer. She is taking classes in both programs.
She is secretary of the Bobcat Fan Club. In high school she was involved with the yearbook and the newspaper. She has participated in many community service projects on her own and with her high school. Gabrielle has organized many retreats and programs to bring the community closer together.
Sergio Carmona is currently studying Print Journalism and expects to receive his bachelor’s degree from Florida International University later this year. The Miami native earned his associate degree from Miami Dade College in 2004 and begins his journalism career here at Hispanic Marketing and Public Relations. Sergio has written articles for The Catalyst at Miami-Dade College and The Beacon at Florida International University.
Melissa Gonzalez is in the final stages of completing her bachelor’s degree in Journalism at Florida International University. She started as an International Business major but after receiving her associate of arts degree from Berkeley College of Business decided to go in the direction of her real passion, writing. She has since contributed to various websites as a freelance writer.
“College courses will teach you the basics of journalism. When it comes down to the actual written work there is no better experience than that of an internship. Deadlines and format are mentioned in classes but when you actually have an editor waiting for an article it’s completely different.
If you’re lucky enough to have an internship where you aren’t just a gopher it is the best learning experience you can have. At Hispanicmpr.com Elena walks interns through every process, down to the smallest detail. Her patience and experience has helped me tremendously. She has taught me writing tactics that I have not learned in the classroom. The fact that this is a fully internet based internship makes everything so much more convenient. There are no set hours and ample time is given for articles to be done.” Melissa Gonzalez
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We are thrilled that you like our content enough to want to share, post, and refer to it! You are welcome to link to us anytime. If there is something you like and you want to share it with friends and colleagues here are some guidelines for use of our content:
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Posted by Elena del Valle on March 23, 2016
Welcome to the HispanicMPR Job Ads page!
If you’re looking for a job, scroll down to see job ads. If you want to place an ad, see the next parragraph.
How to place an ad (if you’ve visited this page before June 4, 2007, please read this again as the instructions have changed)
Ads must list an employment opportunity or employment search related to Hispanic marketing, communication, public relations, media, events planning or related fields.
The first 50 words will appear on the Job Ads main page. If your ad has more than 50 words, the words “click here for more” will appear at the bottom of the ad with a hyperlink to the remaining text.
For you convenience you can pay online.
Step One Pay for the ad using the hyperlink below
Step Two After you submit payment using the hyperlink, send the ad by email to firstname.lastname@example.org
Please submit copy in regular fonts with standard capitalization. Note: all caps underline and extra bold are not accepted. Ads are published in black.
Ads will be published within a week (usually much sooner) in the job bank section of our website.
Note: Once published no edits or modifications of the ad are allowed.
Click here to place a Job Ad $100
Click here to place Job Ad with jpg Logo $150
Click here for information or if you would like to place a Text Link Ad, graphic, audio or video ad
Manager II Corporate Relations
What makes you different makes us better.
At WaMu, we say what we mean, we mean what we say, and we follow through on our promises. Fair. Caring. Human. Dynamic. Driven. Our core values inspire and guide our talented team as they help us write our extraordinary ongoing success story.
We believe that a diverse group of talented, committed individualsâ€”working as a teamâ€”can make a real difference. We celebrate our successes, learn from our failures, and keep our egos in check. And what matters even more to the people who work here? That we also manage to keep a sense of humor along the way.
We’re now hiring:
Manager II Corporate Relations (Issues Management)
Manager II Corporate Relations (Corporate Reputation and Responsibility)
The Corporate Relations Manager, Issues Management, will assume responsibilities in three areas, including Public Relations and Issues Management for the Community & External Affairs Division (weighted at about 50 percent of time), Corporate Social Responsibility Program Facilitation (for about 30 percent of time), and other activities in support of Issues Management and Corporate Reputation & Responsibility (for about 20 percent of time.)
The Corporate Relations Manager, Reputation & Responsibility, will be responsible for the development and implementation of the corporate recognition program, including award submissions. The incumbent will research and develop a proactive media relations plan. The CRM will help to identify best practices in Corporate Social Responsibility and aid in the development of a corporate-wide Social Responsibility platform. In addition, this CRM will do project administration for the companies environmental initiatives including managing several internal websites.
- A minimum of 8 years of increasingly responsible experience in public relations/communications, including media relations.
- Public Relations agency and corporate experience preferred.
- Bachelor’s Degree in communications, journalism or related field required.
- Strong written and verbal communication skills, including the ability to communicate effectively with diverse groups and individuals.
- Ability to establish effective work relationships.
- Familiarity with concepts and practices for the financial services industry.
- Ability to understand complex legal and regulatory issues and laws.
- Understanding of reporting requirements of various regulatory agencies.
- Previous project management experience including environmental programs preferred.
- Strong analytic skills.
- Highly effective negotiation skills.
- An appropriate sense of humor.
- Talent for remaining calm under pressure.
- Ability to manage numerous complex projects.
The selected candidate will receive an attractive compensation package, which will be commensurate with experience, and will include a base salary, annual target cash bonuses and equity.
So, if you’re ready for WaMu, check us out today at wamu.com/careers under Job Numbers 439299 and 439350.
WaMu, the sixth largest banking institution in the country, is one of Fortune’s 2006 “Top 100 Best Companies to Work for.”
Washington Mutual is an Equal Opportunity Employer. We embrace differences, welcome diversity, and value a culture of respect.
Meetings/Events Planner and Coordinator
The Meetings and Events Coordinator reports directly to the President of the National Hispana Leadership Institute
To plan and coordinate every detail of meetings and conferences, ranging from the speakers and meeting location to arranging for printed materials and audio-visual equipment and other duties as assigned.
Working closely with the National Hispana Leadership Institute (NHLI) President/CEO, clearly identify the purpose and goals of the event and the tools needed to ensure that the event furthers those goals. The events include, but are not limited to, Regional meetings, Alumnae breakfasts, Board meetings, the NHLI Leadership Development Program, Latinas Learning to Lead Program, and the Annual Mujer Awards Conference and Gala. (locations to be determined)
1. Work with the NHLI President to develop a marketing plan for the event The selected incumbent will draft proposed event marketing strategies to include. NHLI alumnae and participants, members of National Latino Organizations, and the general public. Proposed marketing plans are to be considered target national outreach efforts.
2. Assist the President in the selection of potential speakers, entertainment, and content, and arrange the program to present the organization’s information in the most effective way.
3. Search for prospective meeting sites/venues to include: hotels, convention centers, or conference centers.
4. The selected incumbent must know how to issue requests for proposals (RFP’s), be able to construct meeting agendas which clearly state purpose and meeting, dates, times, exhibit space, lodging, food and beverages, telecommunications, audio-visual requirements, transportation, and any other necessities—to all prospective sites/venues and as needed to ensure meeting/program/and/or convention success.
5. Review proposals submitted by prospective sites/venues and make recommendations to NHLI President/CEO for final selection.
6. Arrange support services, coordinate needs with the facility, prepare the site staff for the meeting, and set up all forms of electronic communication needed for the meeting or convention, such as e-mail, voice mail, video, and online communication, and ensure reliable point of contacts to ensure program success.
7. Coordinate logistics and details of event, which includes participant/attendee registration, name badges, lodging reservations, and transportation. Ensure all necessary supplies are ordered and delivered to the meeting site on time, meeting rooms are equipped with sufficient seating and audio-visual equipment, exhibits and booths are set up properly, and necessary all materials are printed. The selected incumbent will abide by and ensure meetings adhere to fire and labor regulations and overseeing food and beverage distribution.
8. Negotiate contracts with facilities and suppliers. Must have the ability to closely estimate the number or meeting attendees by relying on past performance data; overseeing the finances of the events; creating detailed budgets that forecast final estimated cost of the event.
9. Develop and initiate processes to measure meeting effectiveness and success. This may involve choosing objectives for which success is measurable and defining what will constitute achievement of each goal.
10. Establish and maintain internal and external relationships by interacting and communicating effectively with a variety of people, including NHLI participants and alumnae, members of the Executive Board, Latinas Learning to Lead participants, hotel and convention managers, vendors, and prospective program participants.
11. The selected incumbent must be able to clearly articulate the NHLI Event goals and ensure peripheral staff and agents, other suppliers, and maintain contact to ensure any unforeseen event is handled seamlessly and flawlessly.
• Bachelor’s degree and 3 years experience. Experience may be used in lieu of education.
• Must be able to work independently.
• Must be able to understand budget requirements and adhere to them in negotiating NHLI Venue sites with facility and event managers in hotels, convention centers, halls, universities, or other public facilities.
• Exceptional customer service skills with demonstrated diplomacy with all potential fellows, alumni, donors or potential benefactors.
• Ability to articulate and communicate effectively the NHLI Goals.
• Experience and/or training in meeting/convention planning.
• Excellent written and verbal communication skills. Bilingual ability (English/Spanish).
• Be detail-oriented with excellent organizational skills, able to multi-task, meet tight deadlines, and maintain composure under pressure in a fast-paced environment.
• Possess quantitative and analytic skills to formulate and follow budgets and to understand and negotiate contracts.
• Computer literate with exceptional key boarding skills and specific skills in MS Word, PowerPoint, Data base management, Flow charts, Spread sheets, Excel, Adobe Acrobat and any other relevant software.
• The work is fast-paced and demanding. Incumbent will oversee multiple operations at one time, face numerous deadlines, and orchestrate activities of several different groups of people.
• The work will be performed at NHLI Headquarters located in Arlington, VA during non-event days. During days leading up to and including event days, the incumbent will be required to work on-site at hotels, convention centers or any other selected meeting sites.
• Frequent travel is expected to attend local, national and prospective donor meetings; the incumbent is expected to adhere to the strictest standards representative of the NHLI and ensure continuity and meeting success.
• This is a Full-time position (40 hrs/wk) with some evening and weekend work required.
• The work requires some physical activity, including long hours of standing and walking.
• Must be able to lift 30 pounds as some lifting and carrying of boxes of materials, exhibits, and/or supplies.
• The incumbent will work with the public and with workers of diverse backgrounds.
Salary and benefits
Salary negotiable dependent on education and experience.
* This position does not provide relocation allowance
Please submit your resume to email@example.com
Director of Hispanic Marketing
Direct Holdings Americas Inc, the exclusive marketer of Time Life music, videos, DVDs, books and educational materials, is looking for a Director of Marketing in the Hispanic Marketing Group for their Fairfax, VA office.
The Director of Hispanic Marketing will be responsible for developing and managing the implementation of multi-channel product marketing strategies for all assigned products. The Director will monitor and evaluate the effectiveness of product performance across all marketing channels, develop ongoing strategies to maximize product performance, ensure accurate implementation, and be accountable for the franchises’ financial performance in all marketing channels.
Track and monitor product profitability across marketing channels on an ongoing basis.
Develop ongoing offer testing strategies to maximize product profitability across channels.
Provide marketing direction to New Product Development area for developing and implementing new product test strategies. Provide data on franchise performance, customer attributes, and media opportunities in order to evaluate concepts, identify offer and improve hit rate.
Identify and communicate product-specific marketing data to all channels (and Customer Service) regarding target audiences, customer profiles, product features/benefits and specific marketing data points (cross-sells, upsells, affinity products) related to product lines.
Evaluate the financial viability of new products/offers to ensure profitable marketing campaigns. Manage the MOC process, working with NPD and Finance to ensure accuracy of assumptions.
Approve media test plans, provide RIP targets, analyze TV results and make product launch recommendation, working directly with TV media, Retail, Web and Customer Marketing channels.
Manage inventory needs for products across all marketing channels ensuring adequate inventory availability. Initiate efforts to work off excess inventory in most profitable way.
Oversee the accurate operational set-up of TV tests.
Evaluate backend performance and implement testing strategies to improve it.
Develop cross-channel marketing plans to be used as the basis of Action Plans, and creative briefs for assigned products/genres. Communicate the plans to the channels and ensure accurate implementation of the plans.
Oversee the creation of product-specific welcome letters. Ensure appropriate marketing communications are included with product package.
Serve as product/genre category expert, with continual knowledge of competitive products, offers, Marketing efforts, strategies, etc.
Manage and develop support staff.
Provide monthly financial reviews and annual Budgets.
Drive cross-product corporate initiatives and projects as assigned.
Optimizing payment options
Systems development and enhancement
Fulfillment/Distribution training, monitoring, improvements
• Bachelor’s degree (BA) or equivalent, Business concentration or Masters preferred
• Minimum 7 years related experience in Direct Response Marketing, DRTV knowledge is helpful.
• Strong communication and leadership abilities.
• Must be able to establish and maintain strong working relationships by collaboration with others.
• Superior analytical and organizational skills.
• 5-7 years direct experience and proven track record in the Hispanic market.
Apply at http://tbe.taleo.net/NA1/ats/careers/requisition.jsp?org=TIMELIFEDHA&cws=1&rid=24
Associate, Social & Economic Policy
We are seeking to fill a new position of Associate, Social & Economic Policy. This individual will play a key role in a managing a project to develop and produce of the first Social Report Card for Latin America. This is a mid-level position requiring a masters degree in the social sciences, familiarity with economic policy literature and data, and strong conceptualizing and management skills.
For consideration, please submit your résumé, a cover letter and two writing samples in English to firstname.lastname@example.org. If you prefer you may send the materials by fax or mail to Human Resources, Inter-American Dialogue, 1211 Connecticut Avenue, NW, Suite 510, Washington, DC 20036. Fax: (202) 822-9553. No phone calls, please.
Do you want to develop or improve your public relations, design, ad or writing skills and learn about a new medium that is revolutionizing online media? Would you like to work one-on-one with the editor of an online publication, Hispanic Marketing & Public Relations to produce materials for online publication and/or promotion of the website and podcast?
The position is NON PAID and virtual (no office to drive to) so you can work from home. If you have a positive attitude, high ethical standards, the desire to learn, a computer and know how to use it, phone and high speed access to the Internet.
Interns will have a chance to participate in public relations, designing, writing, creating, editing and/or researching. Skills required may include: public relations, graphic design, copywriting, writing editing and/or telephone and email manners, able to do online research and fact check when necessary, ask questions, request information, develop outlines, and prepare updates and reports.
Interested? Email email@example.com with your weekly time availability, goals, a little about yourself and why this opportunity appeals to you. Please provide any academic credit forms and requirements as well.
Senior Legislative Assistant-U.S. Congresswoman Hilda L. Solis (D-CA 32nd)
U.S. Congresswoman Hilda L. Solis (D-CA 32nd) is looking for a senior legislative assistant to take on her platform health portfolio. The position is in DC and hiring is imminent. Bilingual a plus. If interested, please forward your resume to:
Eric M. Gutiérrez
Legislative Staff Attorney
1717 K Street, NW, Suite 311
Washington, D.C. 20036
Phone: (202) 293-2828, ext. 14
Cell: (202) 841-5224
Fax: (202) 293-2849
Account Executive BodenPR
· Develop and roll out PR campaigns for local and national clients in the fashion, banking and real estate industries
· Develop and roll out PR campaigns for local and national clients in the fashion, banking and real estate industries·
Develop press materials including press releases, fact sheets and biographies in both English and Spanish
· Develop and roll out PR campaigns for local and national clients in the fashion, banking and real estate industries·
Develop press materials including press releases, fact sheets and biographies in both English and Spanish·
Develop relationships with key media in both the English and Spanish language markets on a local and nationwide level
· Attend client meetings and brainstorming sessions
· Work with our clients’ national PR teams based in Atlanta and New York
· Develop creative event proposals and help on site at events
· Aid in writing and/or proofreading contributing articles on behalf of BodenPR
· Attend networking events on behalf of BodenPR
· Bilingual – English and Spanish
· University Degree
· Internship at PR agency preferred but not a requirement
· Organized, detailed oriented
· Enjoy work in a fast paced environment
· Permission to work in the U.S
3705 Alcantara Ave.
Miami, FL 33178
Tel. No. 305.323.4800
Asistant Director of Minority Affairs
2006 Executive Leadership Training & Mujer Awards Conference San Antonio, TX-November 9 & 10th, 2006
Responsible for assisting in the development of programs designed to increase the number of applicants to member law schools from underrepresented racial and ethnic groups. Work with law school faculty and administrators, college advisors, and other professionals to plan and staff programs for minority students interested in legal careers. You will assist in the preparation of publications, newsletters, and videos, prepare reports, conference materials and agendas.
Requirements include a college degree, experience using the Internet for research and communication purposes and have rudimentary knowledge and understanding about issues affecting the educational attainment of minority students. Diplomacy, self-motivation, resourcefulness, flexibility and ability to exercise discretion in handling sensitive and confidential information, excellent communication, organizational and time management skills, attention to detail, and the ability to meet deadlines under pressure and engage in frequent travel are musts.
Preference will be given to candidates with advanced college degrees in related fields, experience working for non-profit organizations or educational associations and experience in college admissions at either the undergraduate or graduate level. For details, please visit our website at: http://www.lsac.org/
To apply, please forward resume and letter of application, including Job Code, to: C. Rommel, HR Section, Law School Admission Council PO Box 40, Job Code: DMA, Newtown, PA 18940 Fax: 215-504-3808, E-mail: firstname.lastname@example.org
Only resumes with salary requirements will be considered. The review of applications will begin on October 23, 2006 and continue until the position is filled. LSAC takes great pride in its dedication to being an EOE/AA Employer. All qualified individuals including minorities, women, & differently abled are encouraged to apply. Kent D. Lollis Associate Executive Director and Assistant to the President for Minority Affairs
Miami-Cuba USA & Hispanic Florida Tours
In the spirit of honoring South Florida’s rich and diverse cultural history, Miami-Cuba, USA & Hispanic Florida Tours is pleased to announce the launch of its flagship trolley tour experience the Azúcar.
At this time we are requesting all interested parties that would like to participate as tour guides to this historical venture to contact us via e-mail at: email@example.com.
Please review the basic qualifications before applying.
English/Spanish, sociable, knowledge of Dade County, prior tour guide experience preferable, flexible, easy going, basic knowledge of Cuban/Hispanic history, high energy.
Narration of history of Miami, part walking tour, part trolley tour. Sing along on trolley, jokes, it is important that the guests are participating in tour.
Part-time: Friday and Saturday Day and night tours are available
Compensation: Based on experience
For more information visit http://www.miamicubausa.com/
Manager, Communications (Corporate & Issues Management)
Organization: Starbucks Coffee Company
Through the dedication of our passionate partners (employees), Starbucks Coffee Company has transformed the way people in 37 countries enjoy their coffee, one cup at a time. Starbucks is the premier purveyor of the finest coffee in the world, with more than 11,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering its customers the highest quality coffee and human connection through the Starbucks Experience, while striving to improve the social, environmental and economic well being of its partners, coffee farmers, countries of coffee origin, and the communities which it serves. Through Ethos Water, Starbucks demonstrates its long history of integrating a social conscience into all aspects of its business. The Company surprises and delights its customers by producing and selling bottled Starbucks Frappuccino® coffee drinks, Starbucks DoubleShot® espresso drinks and Starbucks® superpremium ice creams through its joint-venture partnerships, and Starbucks™ Coffee and Cream Liqueurs through a marketing and distribution agreement, in other convenient locations outside its retail operations. The Company’s brand portfolio includes superpremium Tazo® teas, Starbucks Hear Music™ compact discs, Seattle’s Best Coffee and Torrefazione Italia. These brands’ unique and innovative personalities allow Starbucks to appeal to a broad consumer base.
The Opportunity: The Manager, Communications (Corporate & Issues Management) protects and enhances Starbucks’ global reputation by positioning the Company as an extraordinary business known for driving shareholder value while maintaining a social conscience. The Manager, Communications (Corporate & Issues Management) is part of a corporate team that develops strategies for communicating the overall business strategy for the company, and manages (proactively and reactively) the media around issues.
Location: The Manager, Communications (Corporate & Issues Management) position is located at the Starbucks Support Center (corporate headquarters) in Seattle, Washington.
Reporting Relationships: This position reports to the Director, Corporate & Issues Management.
Education: A Bachelor’s Degree in Public Relations, Journalism or a related field is required.
Candidate Background: The ideal candidate for this position will be an outstanding communications professional with at least 7 to 10 years of increasingly responsible consumer public relations experience in retail, food service or with a major branded company and/or agency. This individual will have a proven track record of success planning, organizing and developing national communications strategies, tactics and guidelines within a large multi-unit retail or food service organization. The candidate must have experience in dealing with high profile executives in a professional manner. Experience with a public company and managing financial media is preferred. He/She will have established national-level media relations skills and contacts as well as experience in event planning and management. Previous corporate and agency experience plus experience working at or with consumer-focused companies is highly desirable.
Responsibilities: The Manager, Communications (Corporate & Issues Management), in collaboration with team members, is responsible for developing communication strategies and messaging in both a proactive and crisis management mode. These communications involve the following areas:
• Financial Media/Business Results
Quarterly and Year End Earnings
Annual Report Strategy
Executive Stock Trades
Executive Changes and Personnel
Board of Directors
• Global Brand/Corporate Communications
Strategic Corporate Messaging and Positioning
Executive Thought Leadership Campaigns
Corporate feature stories that integrate multiple differentiators, e.g., the Starbucks Effect
• Business Continuity/Crisis Planning and Management
Global Quality Assurance Issues
Acts of Violence
Natural Disasters/Acts of God
Dark site oversight
• Corporate Reputation Management
Social and Economic Issues (marketing to youth, health and nutrition, etc.
Specifically, the responsibilities include:
• Consult with client groups to develop project-specific communication plans.
• Implement all aspects of communications projects and programs, including planning, writing, editing, facilitating, distributing, tracking and evaluating.
• Create communications plan templates that include positive messaging and third party validation where appropriate, to support Business Continuity and Crisis Planning.
• Respond to media inquiries.
• Conduct proactive media outreach.
• Facilitate communication between national public relations team, local public relations agencies and regional marketing teams as needed.
• Develop plans and manage financial media around revenues and earnings.
• Leverage existing relationships with national media.
• Other duties as assigned.
Personal Characteristics: Personal characteristics that describe the ideal candidate for this position include:
• Strategic, creative business thinking while maintaining a strong focus on execution.
• Superior written and verbal communication skills and the ability to communicate in a clear, concise, and effective manner.
• Professional editing and proofreading skills.
• Strong project management skills and the ability to juggle multiple demanding initiatives concurrently, balance multiple priorities and meet deadlines.
• Excellent problem solving ability and decision-making judgment.
• A strong sense of urgency, a high degree of initiative, and the ability to lead and/or participate in cross-functional teams.
• Excellent influence management skills in order to influence colleagues and client groups to set/change direction and implement effective communications programs.
• Proven high level of professional integrity and confidentiality and the ability to handle sensitive issues and situations with poise and emotional maturity.
• A strong team player with the ability to work comfortably with people of diverse skills, levels, experience and personalities.
• The ability to work comfortably in a highly dynamic, fast-paced, sometimes ambiguous corporate environment where a high degree of flexibility is required.
• The ability to apply consultative skills in a business environment.
• The ability to effectively use current and emerging communications technologies, including Internet, intranet, extranet, portals, e-mail and voicemail.
• The ability to develop and execute effective communications programs.
• General understanding of Starbucks’ brand, values and culture and the ability to model and act in accordance with Starbucks’ guiding principles.
Compensation: The compensation package includes a competitive base salary and excellent benefits.
Affirmative Action/ Equal Opportunity Employer:
If interested and qualified, please submit resume to:
Jenny Crowe-Innes, President & CEO
Beth Logan, Vice President
Crowe-Innes & Associates, LLC
1120 Mar West, Suite D
Tiburon, CA 94920
Tel: (415) 789-1422 Main
Fax: (415) 435-6867
Vice President, Cultural and Health Initiatives
Reports to Executive Vice President, Communications and Health Outreach
Location: Dallas, Texas
The American Heart Association is a national voluntary health agency whose mission is to reduce disability and death from cardiovascular diseases and stroke. Since 1949, the American Heart Association has grown rapidly in size, financial resources, involvement with medical and non-medical volunteers, and influence — both nationally and internationally. The AHA moved the National Center from New York City to Dallas in 1975 to better serve affiliates and local divisions nationwide. The volunteer-led affiliates and their divisions form a national network of local AHA organizations involved in providing research, education, and community programs and in raising money to support the association’s work.
The position is located in the National Center in Dallas, Texas. The American Heart Association is divided physically into the National Center and 12 affiliate offices that cover the United States and Puerto Rico. The Vice President, Cultural Health Initiatives position resides in the Communications and Health Outreach Office of the COO.
Scope and Responsibility
In order to effectively reach emerging majority populations, the Vice President, Cultural Health Initiatives will look globally across the Association to identify potential areas of integration while also reaching out externally to build relationships with national organizations focused on meeting the needs of minority audiences.
The Vice President, Cultural Health Initiatives will mobilize national and field staff around this commitment, while maintaining the focus on the goals outlined within the Strategic Plan. The VP will provide guidance and consultation to the affiliates in support of their cultural health efforts. He/She will provide staff leadership for collaborative process that results in the establishment of strategic priorities within AHA to most effectively impact health disparities with emerging majority populations including African American and Hispanic/Latino.
The Vice President, Cultural Health Initiatives will identify and manage key strategic relationships external to the organization which extend the American Heart Association’s purpose and reach. He/She will work strategically to position the AHA as a positive partner and resource for emerging majority populations.
The successful candidate will provide leadership, direction and consultation supporting affiliate alignment with the National Cultural Health Initiatives Strategic Plan. This includes local programming, transfer of best practices, and extending national relationships to the local level.
The Vice President, Cultural Health Initiatives will serve as lead staff for the Cultural Health Advisory Team, which includes the cultural health leads from each affiliate. The successful candidate will manage and direct volunteers and volunteer committee(s) associated with Association strategic directives. He/She facilitates the exchange of information and local success stories among the volunteers and staff throughout the country. In addition, the individual will serve as staff liaison to the Women and Minorities Leadership Committee.
The Vice President, Cultural Health Initiatives will facilitate a clear understanding of cultural initiative related components of the strategic plan throughout the Association.
The successful candidate will collaborate with all departments cutting across the key work processes and AHA priority markets of science, healthcare markets, communications/media, advocacy, and revenue generation to identify opportunities to most effectively outreach and impact health disparities.
The Vice President, Cultural Health Initiatives will work with the Training department to develop ongoing cultural competency training for staff and key volunteers. The successful candidate will track national demographic and cultural trends that may impact the American Heart Association’s ability to reach its strategic goals within certain communities.
He/She will conduct ongoing research to identify appropriate tools, media, and channels of distribution for dissemination of information and affecting behavior change in emerging majority audiences.
In concert with the AHA Development staff, the Vice President of Cultural Health Initiatives expands revenue generation in the Hispanic and African-American markets. The Vice President, Cultural Health Initiatives meets quarterly with the CEO and COO to provide progress reports and reports Association progress to the Board of Directors, as appropriate.
The qualified candidate will have a minimum of seven years experience in a position focused on reaching culturally diverse audiences. At least three years of executive level experience is required. Strong leadership skills are necessary. A background in a healthcare or non-profit environment is helpful. The candidate will have knowledge of general marketing principles, practices and techniques. Demonstrated ability to develop, implement and evaluate strategic marketing plans is necessary. In addition, he/she will be knowledgeable of marketing to ethnic markets (African American and bilingual Hispanic markets). A background in community organization and mobilization is required. In addition, the ability to work effectively with affiliate staff and volunteers is necessary. The ideal candidate will have an excellent knowledge of cultural diversity issues and the ability to apply the concepts in an organization. Strong project management skills are necessary including experience successfully managing multiple projects and deadlines. The qualified candidate will have excellent communication skills (both written and verbal) and be a strong public speaker. Experience accomplishing goals through volunteers is highly preferred. In addition, the successful candidate will have the ability to negotiate solutions within an organization and with third parties. The ideal candidate will have a reputation as a positive, progressive leader. Must be willing to travel 30-40%.
Qualified candidates should have a Bachelor’s Degree in Allied Health, Business (Marketing) or related field or equivalent. Advanced degree preferred.
The American Heart Association will offer an attractive compensation and benefits package to the successful candidate.
Relocation is available.
Adams County Classification Specification
Title: Adams County, Colorado Workforce & Business Center Administrator
Classification Code: C20027 Effective Date: 8/06
Pay Grade: M07 FLSA:
To direct, manage, supervise, and lead the programs and activities of the Adams County Workforce & Business Center (WBC) within the Community & Economic Opportunity Department (CEO); to manage assigned activities with other County departments, divisions, and outside agencies; and to provide highly responsible and complex administrative support to the CEO Director.
Examples of Important and Essential Duties:
Assume management responsibility for all services and activities of the Adams County Workforce & Business Center.
Manage and participate in the development and implementation of the strategic plan, goals, objectives, policies, and priorities for assigned programs including fiscal, planning, and program operations; recommend, within Departmental policy, appropriate service and staffing levels; recommend and administer policies and procedures.
Continuously monitor and evaluate the efficiency and effectiveness of service delivery methods and procedures; assess and monitor work load, administrative and support systems, and internal reporting relationships; identify opportunities for improvement and review with the CEO Director; direct the implementation of improvements.
Select, train, motivate and evaluate WBC personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures.
Plan, direct, coordinate, and review the work plan for the WBC; meet with staff to identify and resolve problems; assign work activities, projects and programs; monitor work flow; review and evaluate work products, methods and procedures.
Manage and participate in the development and administration of the WBC annual budget; direct the forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
Serve as liaison for the WBC with other County departments and divisions, community organizations and State and Federal agencies; negotiate and resolve significant and controversial issues.
Provide responsible staff assistance to the CEO Director; prepare and present staff reports and other necessary correspondence; assist with public hearing presentations.
Manage the operation and maintenance of the WBC computer information system.
Ensure program compliance with applicable Federal, State, and local laws, codes and regulations.
Perform grant writing and application submission.
Serve on a variety of boards and commissions; attend and participate in professional group meetings; stay abreast of new trends and innovations in the area of workforce development.
Serve as the key staff liaison to the Workforce Investment Board and provide WBC staff support to the various board committees.
Respond to and resolve difficult and sensitive inquiries and complaints.
Exercises direct supervision over managers, supervisors, professional, technical, and clerical staff.
Operational characteristics, services and activities of employment programs.
Organizational and management practices as applied to the analysis and evaluation of programs, policies and operational needs.
Modern and complex principles and practices of program development and administration.
Human services management theory, principles and practices and their application to a wide variety of services and programs.
Advanced principles and practices of budget preparation and administration.
Principles of supervision, training and performance evaluation.
Pertinent Federal, State, and local laws, codes and regulations.
Computerized information systems.
Skill to: Operate modern office equipment including computer equipment.
Manage, direct and coordinate the work of managers, supervisors, professional, technical and clerical personnel.
Select, supervise, train and evaluate staff.
Provide administrative and professional leadership and direction for the WBC and the Workforce Investment Board.
Recommend and implement goals, objectives, and practices for providing effective and efficient WBC services.
Prepare and administer large and complex budgets.
Prepare clear and concise administrative and financial reports.
Analyze problems, identify alternative solutions, and project consequences of proposed actions and implement recommendations in support of goals.
Research, analyze, and evaluate new service delivery methods, procedures and techniques.
Interpret and apply Federal, State and local policies, procedures, laws and regulations.
Communicate clearly and concisely, both orally and in writing.
Establish, maintain, and foster positive and harmonious working relationships with those contacted in the course of work.
Education and Experience Requirements
Essential duties require the following physical abilities and work environment:
Ability to work in a standard office environment.
The intent of this classification specification is to describe the types of job tasks and levels of responsibility and difficulty required of positions assigned to this classifications title. It is not intended to describe specific duties and responsibilities assigned to any specific position, not is it intended to limit management’s right to assign and regulate duties and responsibilities, so long as they fall within the intent of this classification. The use of specific examples is not intended to exclude other duties not mentioned, as long as they are of similar nature and within the intent of this classification.
For further information contact: Adams County Human Resources
Apply online: http://www.co.adams.co.us/
SEIU Miami – Union Organizers
SEIU Local 11 is looking for organizers to work on exciting campaigns to organize building service workers throughout South Florida in the style of Justice for Janitors campaigns that have been successful throughout the country.
Organizers identify and work with worker leaders, motivate workers to take action, develop campaign messages and strategy and build organizing committees in the face of strong opposition from corporations seeking to maintain their power over employees who work for low wages and benefits and often must keep two or three jobs just to pay their expenses.
Applicants must have:
• A passion for justice, a willingness to learn, and the ability to work hard for long, irregular hours, often including nights and weekends.
• Strong interpersonal skills and the ability to establish rapport with and organize workers of diverse backgrounds and cultures.
• Personal discipline and organization, good judgment and ability to discern priorities when faced with many important tasks.
• Good communication skills, both verbal and written, and the ability to inspire and mobilize workers to take action.
• Organizing experience helping working people improve their communities or take political action is welcome.
• Some knowledge of labor rights and contract language and/or the ability to learn these quickly.
A driver’s license and proficiency in Spanish or Creole are required.
Send resumes to Veronica Castro, firstname.lastname@example.org
Posted by Elena del Valle on September 15, 2008
By Hector Hereter
Photo: Hector Hereter
Senator John McCain and the Republican party in a bold political move (or should we say in a well asserted political marketing strategy?), provided the option to women voters that the Democrats discarded during the primaries; to place a female figure in the new administration at the White House.
If McCain is elected, this will be the first time in American history a woman will enter the Oval Office as an official team member with the potential to become president in case her boss passes away. That move from McCain’s camp paid off: A new Washington Post/ABC News survey finds McCain is now ahead of Obama by 12 points among white women, 53 to 41 percent.
Last month, Senator Obama held an eight point lead over McCain among white women voters in the same poll, representing a stunning, 20 point shift among that group. There is not doubt in anybody’s mind that the female electorate, along with the other two main minorities, Hispanics and Afro-Americans, will hold the wild card in the coming elections.
But this achievement was almost unthinkable less than a century ago, when women were forbidden from attending the polls, even those that dared to ask for this democratic right suffered imprisonment and even torture by the establishment.
Our great-grandmothers and grandmothers had to put a fiery fight against Woodrow Wilson’s democratic administration in in order to be recognized as a participating part in the democratic exercise of power.
A well deserved tribute
As a homage to those courageous women at the beginning of the XX century, we remember those moments when unimaginable sacrifices were made to assure something that today many think of as granted.
Remember, it was not until 1920 that women were allowed to attend the polls and vote. They were innocent and defenseless, but they were jailed nonetheless for picketing the White House, carrying signs asking for the vote. And by the end of the night, they were barely alive.
Forty prison guards wielding clubs and their warden’s blessing went on a rampage against the 33 women wrongly convicted of obstructing sidewalk traffic. They beat Lucy Burns, chained her hands to the cell bars above her head; and left her hanging for the night, bleeding and gasping for air.
They hurled Dora Lewis into a dark cell, smashed her head against an iron bed and knocked her out cold. Her cell mate, Alice Cosu, thought Lewis was dead and suffered a heart attack. Additional affidavits describe the guards grabbing, dragging, beating, choking, slamming, pinching, twisting and kicking the women.
Thus unfolded the Night of Terror on Nov. 15, 1917, when the warden at the Occoquan Workhouse in Virginia ordered his guards to teach a lesson to the suffragists imprisoned there because they dared to picket Woodrow Wilson’s White House for the right to vote.
For weeks, the women’s only water came from an open pail. Their food, all of it colorless slop, was infested with worms.
When one of the leaders, Alice Paul, embarked on a hunger strike, they tied her to a chair, forced a tube down her throat and poured liquid into her until she vomited. She was tortured like this for weeks until word was smuggled out to the press.
Some women won’t vote this year because they have many chores to do that day. They have carpool duties, to take down the kids to soccer practice, to get to work, or even worse, the self-defeatist idea that “our vote doesn’t matter” or “no matter who we elect everything will continue to be the same.” Then, what about the battle those XX Century women waged so future generations could pull the curtain at the polling booth and have their own say in their country’s affairs.
Yes, democracy gives everyone the right of attending the polls, but this simple exercise of participation means a lot in the years ahead. This coming November 4th, the United States will not only will elect its 45th President, but it will set a new course in the American political landscape. Not just because the Democrat candidate has a darker skin that the preceding residents in the White House, or because a woman integrates the Republican ticket, but for the possible change of perception Americans have of themselves as a country.
Jacob Weisberg, an American political journalist, currently serving as editor-in-chief of Slate Group, a division of The Washington Post Company, and a columnist for the Financial Times, said in one of his latest columns that “many have discourse on what an Obama victory could mean for America. We would finally be able to see our legacy of slavery, segregation, racism and our long attitude of xenophobic to foreigners in the rear view mirror” of American history.
“It will allow us to go to the next page and start a new chapter for us and the world,” assured Valentina McPhearson, an American expatriate living in Caracas and one of the very few United States citizens in Venezuela that will cast their absentee ballots next November.
One big winning card under the sleeve
Minorities will have a major role in the Nov. 4th election and Hispanic women among them will be an important factor on the final outcome. According to the National Association of Latino Elected and Appointed Officials (NALEO), at least 9.1 million Latinas are U.S. citizens 18 years or older, the population of Latinas generally eligible to register to vote and cast ballots in November’s presidential election.
In the last three Presidential elections, points out NALEO, female voters have tended to turnout in slightly higher rates than male voters, and Latina turnout rates have been slightly higher than the comparable rates for male Latinos. For example, in 2004, 49% of the Latina electorate cast ballots, compared to 45% of the male Latino electorate
The issue that concern Hispanic women the most, right after the war in Iraq, is immigration. They consider that the Republicans haven’t fulfilled their expectations in the last eight years.
Gabriela Martínez, a young Mexican woman, was recently deported back to her country of origin. The mother of a nine year old boy born in the United States, she said in an interview with BBC International, that many of her fellow Mexican women that had obtained their citizenship will cast their ballots having immigrations as their major concern.“I was deported because American authorities considered me a threat to U.S. security”, said Martínez to the BBC correspondent in Mexico City.
“That’s bigotry and a big injustice, all I did while I was in el Norte was to work and raise my kid.”
The Latina electorate includes women from many countries and sub-groups. Over half are Mexican (56%), 15% are Puerto Rican, 5% are either Cuban, Central American or South American, and 3% are Dominican.
But even those born American citizens as Ivonne Pico, a Puerto Rican housewife living in Providence, Rhode Island, says that Hispanics are united under the immigration problem and reject how the present administration has unfairly treated Hispanics without a legal status in the country.
“Both parties better come with clear message on this subject if they want to win, because Hispanics, and mostly the women, have the winning card under our sleeves,” said Pico.
But besides the immigration problem Hispanic women have other deeper reasons for attending the polls next November. In many of their countries of origin democracy is sometimes more a privilege of a few than a constitutional right of the many. Or yet worse their ballots are worthless because the actual regime shamelessly manipulates the outcome.
Also, for many Hispanic women voting is an opportunity to challenge the macho social prevalence in their own cultures. It gives them the chance to send the message to their male fellows “we are just as equal to you as you are to us,” something unthinkable in many countries south of the border.
Just as former President Theodore Roosevelt said once: “A vote is like a rifle; its usefulness depends upon the character of the user.”
Hector Hereter is an independent public relations consultant and has worked on special assignments for Fortune 100 companies in the oil and airline industries. He lives in Caracas, Venezuela.