Monday, September 24, 2018



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Podcast with Ismael El-Qudsi, CEO, Internet Republic, about turning employees into brand ambassadors

Posted by Elena del Valle on September 17, 2018

Ismael El-Qudsi, C.E.O., Internet Republic

Ismael El-Qudsi, C.E.O., Internet Republic

Photo: Internet Republic

A podcast interview with Ismael El-Qudsi, chief executive officer, Internet Republic is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses turning employees into brand ambassadors with Elena del Valle, host of the HispanicMPR.com podcast.

Ismael, technical engineer in Computer Management, is also chief executive officer of SocialPubli.com and SocialReacher, founded in 2015 and 2016 respectively. Internet Republic is the parent company of both. Prior to establishing Internet Republic, Ismael was head of search engine optimization and social media at Havas. Previously, he was in charge of Microsoft’s search engine Bing in Spain.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ismael El-Qudsi2018” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2018 section of the podcast archive.



Podcast with Alex Vorobieff, author, Transform Your Company, about how to get your company’s momentum going again

Posted by Elena del Valle on September 11, 2018

Alex Vorobieff, author, Transform Your Company

Alex Vorobieff, author, Transform Your Company

Photo: Alex Vorbieff Company

A podcast interview with Alex Vorobieff, author, Transform Your Company is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses how to get your company’s momentum going again with Elena del Valle, host of the HispanicMPR.com podcast.

Alex is chief executive officer of Alex Vorbieff Company, a financial clean-up firm since 2003. He has counseled, coached and served as a clean-up chief financial officer and president of telecommunications, aviation and aerospace, hospitality, healthcare, and outsource staffing companies. He has lead successful turnarounds in a little as three months.

Transform Your Company: Escape Frustration, Align Your Business, and Get Your Life Back was published in 2017. He is publisher of the semi-annual Confident ROi magazine (Spring 2018) and weekly Confident ROi radio show.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Alex Vorobieff” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2018 section of the podcast archive.


Click to buy Transform Your Company


Podcast with John Oechsle, CEO, Swiftpage, about what to look for in CRM for your small business

Posted by Elena del Valle on August 27, 2018

H. John Oechsle, CEO, Swiftpage

H. John Oechsle, CEO, Swiftpage

Photo: Swiftpage

A podcast interview with H. John Oechsle, chief executive officer, Swiftpage, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses what to look for in a CRM for your small business with Elena del Valle, host of the HispanicMPR.com podcast.

John joined Swiftpage in July 2012, arriving with 30 year track record. Prior to joining Swiftpage, he served as the executive vice president of Strategy and Product for DigitalGlobe. Prior to DigitalGlobe, John was the senior vice president of Technology and Content as well as chief information officer for IHS Inc. Before that he was the chief information officer and vice president of Information Management Worldwide for Ortho-Clinical Diagnostics, a Johnson & Johnson company, where he was responsible for all technology and e-business.



John is an advocate for technology and education in Colorado. He served as 2007 Chairman of the Colorado Technology Association (CTA). John supports Open World Learning, an organization which uses the power of technology and peer teaching to develop leadership and ignite a love of learning among children. John also supports Kidstek, an organization dedicated to making technology accessible to youth.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR H. John Oechsle” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.


Podcast with Andrew Conte, director, Center for Media Innovation, Point Park University, about media deserts

Posted by Elena del Valle on August 13, 2018

Andrew Conte, director, Center for Media Innovation, Point Park University

Andrew Conte, director, Center for Media Innovation, Point Park University

Photo: Point Park University

A podcast interview with Andrew Conte, director, Center for Media Innovation, Point Park University is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses media deserts with Elena del Valle, host of the HispanicMPR.com podcast.

Andrew joined Point Park University in 2005 as a part-time professor and founding director of the Point Park News Service. As an investigative reporter at the Pittsburgh Tribune-Review since 2001, he has covered a wide range of topics that include rising health care costs, offshore banking and the legalization of casino gambling across Pennsylvania.

He received national and local awards for his reporting, including a Scripps Howard Foundation award for business reporting, the Carnegie Science Award, and first-place honors from the Inland Press Association, the Association of Health Care Journalists, the Pennsylvania Associated Press Managing Editors, and the Associated Press Society of Ohio. His latest book, The Color of Sundays: The Secret Strategy that Built the Steelers’ Dynasty, won a Ben Franklin Silver Award from the Independent Book Publishers Association.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Conte” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.

Podcast with author Seline Shenoy about redefining beauty

Posted by Elena del Valle on August 6, 2018

Author Seline Shenoy

Author Seline Shenoy

A podcast interview with author Seline Shenoy is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses redefining beauty: Why are women still measured and defined by their looks? with Elena del Valle, host of the HispanicMPR.com podcast.

Seline is a podcast host who focuses on personal empowerment, self-esteem, productivity, and wellness. She is the founder of The Dream Catcher, a blog community that encourages people to live their ideal life, where she has been sharing her thoughts since 2014. Her book Beauty Redefined How to Feel Authentically Beautiful in Today's World was published in June 2018.

Born and raised in Dubai, Seline has traveled to more than 35 countries across Europe, North America, Australia, Asia, the Middle East, and Africa. She holds a a Master's in International Marketing from Emerson College, and has certifications in hypnotherapy, life coaching, and personality assessments.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Seline Shenoy” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.

Podcast with Richard Marin, CEO, Low Emissions Resources Corporation, on how retirement is not for wimps

Posted by Elena del Valle on July 23, 2018

Richard Marin, CEO, Low Emissions Resources Corporation

Richard Marin, CEO, Low Emissions Resources Corporation

Photo: Richard Marin

A podcast interview with Richard Marin, CEO, Low Emissions Resources Corporation, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses retirement is not for wimps with Elena del Valle, host of the HispanicMPR.com podcast.

Rich is a 42-year finance, real estate, and venture capital industry executive. He also is involved in managing private equity investments, consulting on major commercial real estate and attractions projects, and the retirement field.

Rich is a retired clinical professor from the Cornell's Johnson Graduate School of Management, where he taught asset management, alternative assets, retirement and pensions and project financing. He authored Global Pension Crisis: Unfunded Liabilities and How We Can Fill the Gap. His latest book, Gulag 401k: Tales of a Modern Prisoner (Lulu Press, $20) was published in 2017.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Richard Marin” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2018 section of the podcast archive.

With video – Film explores factory farm methods and their effects on us

Posted by Elena del Valle on June 27, 2018

Eating Animals

Eating Animals - click to enlarge

Photo, video: Courtesy of Sundance Selects. A Sundance Selects release.

Ever wonder where you eggs, dairy and meat come from? The makers of Eating Animals, a 94-minute film based on a book of the same title by Jonathan Safran Foer, went in search of answers. Over five years they visited farms, spoke with farmers, professors, industry experts, activists, and whistle blowers. They filmed in California, Nebraska, Iowa, North Carolina, China, Germany, India and Sweden.  They imply that the factory farming practices of recent decades have degraded our humanity by making us part of the inhumane treatment of animals, polluted our environment and put our health in jeopardy. For animals lovers some scenes and images may be difficult to watch or forget. Scroll down to see film trailer.

Directed and produced by Christopher Quinn (Sundance award winner God Grew Tired of Us), the film was produced with Academy Award winner Natalie Portman (who also narrates it) and Foer. It indicates that nearly all Americans eat animals products produced in factory farms and that 30 states have passed Ag Gag laws to limit information and images of the harmful factory farming practices. The film opened in New York City June 15, 2018 and will roll out in theaters nationwide in the coming weeks. Information is available at the movie website Eatinganimalsmovie.com.

A statement about the film says: “Eating Animals aims to alter the very frame of public discussion about industrial agriculture and the future of meat, shifting media debates, minds, and markets alike. Moving past any sense that factory farming is a concern only for animal or environmental activists, we paint a vivid portrait of how industrial agriculture unraveled core national values and changed the world for the worse. The fight to end factory farming emerges not only as a fight to eliminate what may be the greatest crime against animal life ever committed, but as a commonsense and economic necessity.”

The film was made by Big Star Pictures in Association with Artemis Rising Foundation and The Neuman Family Foundation. Funding was provided by Obvious Group, LLC, Annenberg Foundation, Artemis Rising Foundation, Neuman Family Foundation, Jivan Fund, LLC, Simone Friedman, Samir and Puja Kaul and William Bettman.

According to promotional materials for the film the book Eating Animal is the only book in the category “animal rights” besides Peter Singer’s 1973 classic Animal Liberation that has remained a top ten Amazon bestseller since 2009; the U.S. version of the book has sold 400,000 copies and the book has become an international bestseller with language rights sold in 27 countries.


Click to buy Eating Animals

Podcast with Amelia Geary, director of Program Development and Quality, Orbis International, about world’s only flying eye hospital

Posted by Elena del Valle on June 18, 2018

Amelia Geary, director of Program Development + Quality, Orbis International

Amelia Geary, director of Program Development + Quality, Orbis International

Photo: Geoff Oliver Bugbee

A podcast interview with Amelia Geary, director of Program Development + Quality, Orbis International is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses eye healthcare and world's only flying eye hospital with Elena del Valle, host of the HispanicMPR.com podcast.

Amelia has worked in the international non-governmental organization sector for 15 years, with a professional focus on program design, management and implementation. She obtained her master degree in International Affairs with a focus on infrastructure development from Columbia University. Her career has spanned across Africa, Asia and Latin America, where she delivered programs in prevention of blindness, maternal newborn and child health, water and sanitation, nutrition and training of medical professionals.

Prior to joining Orbis, Amelia worked with several emergency and development organizations, including Action Against Hunger – USA, United Nations Development Programme, The World Bank Water and Sanitation Program, and Concern Worldwide. Amelia first joined Orbis in 2007 as the Flying Eye Hospital program manager. She returned in 2014 to her current position.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Amelia Geary” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2018 section of the podcast archive.

Podcast with Laura J. Miller, Ph.D., author, Building Nature’s Market about evolution of natural foods market

Posted by Elena del Valle on June 4, 2018

Laura J. Miller, Ph.D., author, Building Nature's Market

Laura J. Miller, Ph.D., author, Building Nature's Market

Photos: author photo courtesy of Elias Johansson-Miller*

A podcast interview with Laura J. Miller, Ph.D., author, Building Nature's Market: The Business and Politics of Natural Foods is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the evolution of the natural foods market with Elena del Valle, host of the HispanicMPR.com podcast.

Laura J. Miller is associate professor of Sociology at Brandeis University. She received her Ph.D. in Sociology from the University of California, San Diego, and previously taught at the University of Western Ontario and Vassar College. Her research focuses on the intersection of cultural and economic factors within industries characterized by moral commitments to their products. Building Nature's Market was published in 2017 by University of Chicago Press. She is also the author of Reluctant Capitalists: Bookselling and the Culture of Consumption.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Laura J. Miller, Ph.D.” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2018 section of the podcast archive.


Building Nature's Market

Click to buy Building Nature's Market


*Book cover courtesy University of Chicago Press

Podcast with Marco Casanova, author, Branding IT 3.0., about brand management

Posted by Elena del Valle on April 23, 2018

Marco Casanova, author, Branding IT 3.0

Marco Casanova, author, Branding IT 3.0

Photos: Marcocasanova.com

A podcast interview with Marco Casanova, author, Branding IT 3.0 is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses brand management with Elena del Valle, host of the HispanicMPR.com podcast.

Marco is the founder and managing partner of the Branding-Institute, which he began in 2002. He serves in various executive boards and does consulting as strategic advisor for Bayer and Credit Suisse among other enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.

He was the founder of the Community of Interest COI Branding in Switzerland as well as co-founder and co-chairman of the International Brand & Reputation Community (INBREC), where ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly. He is an international speaker for several executive management programs, the United Nations and conferences in Europe, China, India, and South America.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marco Casanova” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2018 section of the podcast archive.


Click to buy Branding It 3.0