Monday, December 17, 2018



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Reaching Multicultural Audiences

Posted by Elena del Valle on November 28, 2018

The New Content Omnivore Paradigm™

By Adriana Waterston
Senior vice president
Insights & Strategy, Horowitz Research

Adriana Waterston, senior vice president, Insights & Strategy, Horowitz Research

Adriana Waterston, senior vice president, Insights & Strategy, Horowitz Research

Photo: Horowitz Research

To succeed in today’s complicated media ecosystem, companies must make it a strategic imperative to cater to the needs of Hispanic and multicultural consumers and audiences.

Historically, these audiences have been the hungriest for content. These are larger households run by relatively younger heads of household that are more likely to include more children than their White, non-Hispanic counterparts. They are often multigenerational and multilingual. To keep up with their varied content needs, they are willing to use all the platforms, screens, and services at their disposal.* Click to read the entire article: Reaching Multicultural Audiences



Podcast with Shelley Callahan, director, Development Children Incorporated, on why donating to nonprofits is good for business

Posted by Elena del Valle on November 13, 2018

Shelley Callahan, director, Development, Children Incorporated

Shelley Callahan, director, Development, Children Incorporated

Photo: James Callahan

A podcast interview with Shelley Callahan, director, Development, Children Incorporated is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, she discusses why donating to nonprofits is good for business with Elena del Valle, host of the HispanicMPR.com podcast.

Shelley started her career in the non-profit sector in 2006 when she co-founded Books on Wheels, to provide free books to children in low-income neighborhoods across the United States. She expanded her work in the humanitarian sector by working with international aid organizations. Her work  took her to Colombia to dig wells, Haiti to manage medical teams, and Nepal and Uganda to provide clean water solutions to indigenous populations living in poverty. Through her work with Children Incorporated, Shelley has helped thousands of impoverished children in Asian countries such India as Sri Lanka as well as in Africa, Latin America, and United States.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Shelley Callahan” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2018 section of the podcast archive.

 

With video – Appalachian Mountains sisters behind uplifting music documentary

Posted by Elena del Valle on November 7, 2018

 

Fiddlin' poster

Video: Fiddlin Films, Fort Lauderdale Int'l Film Festival (FLiFF)

Photos: Fiddlin Films

Sisters Julie Simone and Vicki Vlasic, natives of the Appalachian Mountains, returned home to film during the 80th Anniversary of the World’s Oldest and Largest Fiddler’s Convention, the first filmmakers permitted to do so in the history of the event. The result is Fiddlin', an uplifting showcase of old time and bluegrass music and some of its musicians. The 96-minute film required two and a half years to make. It will premier in Florida at 6 p.m. November 14, 2018 at Savor Cinema Lauderdale as part of the Fort Lauderdale International Film Festival. Scroll down to watch a trailer.

“We wanted to shine a positive light on the true beauty of this area with it’s traditions, culture, music and authentic people,” said Simone, director, Fiddlin', in an email about the making of the documentary. “Because we were a small crew, we threw cameras at our nieces and nephews, my mom cooked for everyone and my dad set up camp for us. This was a passion project and we all came together to make Fiddlin' happen.”

They filmed with a budget below $500,000 in Galax, Virginia and other small towns in Southwest Virginia as well as in the Nashville, Tennessee area. Funding sources included a Kickstarter campaign, a grant from the Rogovy Foundation, donations from friends and family and the sisters.

"We recruited our family to help work on the project as well as hiring a DP and Audio Recordist from North Carolina," said Vlasic, producer of the film, by email. "Our kids were holding booms, lights, carrying equipment and filming on additional cameras. Our parents cooked for the entire crew. Julie and I have worn many hats as we navigated the process of getting our film made.

Julie and I grew up in this Appalachian region and spent our summers attending the Old Fiddler’s Convention in the neighboring town of Galax. After living in major cities for many years, Julie realized that this cultural event that we had always taken for granted was worthy of sharing with a larger audience. We had also started noticing that in recent years, there had been an enormous change in the demographics of the festival-young kids were now playing the traditional music in droves. In our youth, the musicians were only older people. Even more inspiring was seeing that the young people were jamming and hanging out with their elders and carried instruments instead of smartphones." 

From Fidding Ivy Phillips Annabelle Watts

Musicians Ivy Phillips and Annabelle Watts

When asked to describe the music Vlasic said, "Old Time music was the music played in these mountains when the first settlers came from England, Ireland, Wales and Germany and began playing with the African slaves who introduced the banjo to our country. The combination of their music became known as Old Time music. In 1947, Bill Monroe and the Bluegrass Boys (so named as they came from the state of Kentucky) began to take breaks on individual instruments and to improvise and try to outdo the player before them. This was the birth of Bluegrass Music. Monroe’s brother started using picks on his fingers to play the banjo which also differentiated the sound from Old Time. Many consider Bluegrass to be a 'fancier' style of music with some licks borrowed from blues and jazz music. Bluegrass later evolved into rock and roll when Elvis Presley recorded Bill Monroe’s 'Blue Moon of Kentucky' as his first record. Country music was also born out of much of this Mountain music." 

Simone grew up on a farm in the Blue Ridge Mountains of Virginia. Prior to making the independent film she enrolled in a gorilla style film making class where she wrote, directed and acted in multiple short films. After motherhood and divorce, she turned her attention to the camera. On a trip to Cannes, Julie directed, filmed, and appeared as herself in Cannes Without a Plan, a comedic reality and television pilot about divorce and being a single mom.

Fiddlin' had its world premiere in March 2018 at San Louis Obispo, California, where it won the Audience Award. It has won multiple awards to date.  The Florida screening will be the final one this year. Next year, the producers expect to participate in more screenings and announce a release date.