Posted by Elena del Valle on March 28, 2018
Photos: Eclipse Marketing Services, Inc., delishioscookbook.com
In 2017, nine women and eight men television stars, entertainers and celebrity chefs, most Spanish language celebrities with ties to Latin America, shared 45 recipes of favorite dishes in Nexos Latinos’ Delish-ioso: A Collection of Latino Chef and Celebrity Recipes (Eclipse Marketing Services, Inc., $35). The publication targets bilingual and bicultural Hispanic American food lovers, who are family oriented, like “to spend time cooking and following Latino celebrities; also favor brands and products that give back to the community.”
The full color book includes recipes in Spanish and English, in that order, and the Spanish language font is larger than the English language font. It features recipes from Colombia, Cuba, Dominican Republic, Mexico, Puerto Rico, and Venezuela.
Farruko, contributor, Delish-ioso
The 234-page hardcover book printed in the United States includes page sized photos of the contributors and dishes as well as cultural tidbits about the recipes. The project required one year from idea to publication and features the work of 53 photographers. The publisher partnered with Hudson County Community College (HCCC). According to promotional materials, for every book sold a portion of the net profit will be donated to the HCCC Foundation to benefit its culinary arts program.
To the question of what portion of the net profits exactly will be donated to HCCC, a spokesperson replied by email as follows: "With the sale of every book we will be donating a portion of the net profits to the Culinary Arts Institute of the Hudson County Community College (HCCC). The HCCC Culinary Arts and Hospitality Management program is nationally recognized for excellence and was ranked sixth 'Best Culinary School' in the U.S. by 'Best Choice Schools.' The HCCC is also designated as a Hispanic-Serving Institution (HSI), one of only 275 colleges and universities in the U.S. recognized as such by the Hispanic Association of Colleges and Universities (HACU). By partnering on this cookbook, the college will benefit from a portion of the net profits, and have the ability to continue awarding distinguished students financial scholarships."
The cookbook’s editor-in-chief was Donna Hernández, who, according to promotional materials has over 20 years of experience with the United States Hispanic market. Hernández invited celebrities she had worked with in the past to be a part of the project.
Lorena Garcia, contributor, Delish-ioso
The project participants, who will receive no financial remuneration for their recipes, are: Karla Martinez, TV host, Univision; Ingrid Hoffmann, celebrity chef; Luis Coronel, singer; Jacob Forever (Yosdani Jacob Carmenates), singer; Sharlene Taule, actress and singer; Helen Ochoa, singer; James Tahhan, celebrity chef, Telemundo; Jonatan Sanchez, singer; Lorena Garcia, celebrity chef; Jessica Carrillo, TV host, Telemundo; Farruko (Carlos Efrén Reyes Rosado), singer; Silvestre Dangond, singer; Vianney Rodriguez, blogger, sweetlifebake.com; Leslie Grace (Leslie Grace Martinez), singer; Adriel Favela, singer; and Omar Giner, chef and restaurant owner.
Nexos Latinos is a magazine and brand published by Eclipse Marketing Services, Inc. Nexos Latinos and Eclipse Marketing Services are owned by Margaret Boller, who is the chief executive officer and Founder. The cookbook is available exclusively on the company website.
Posted by Elena del Valle on March 19, 2018
Click to enlarge - Carmen Mohan, M.D., Ruth Parker, M.D. and Jeff Galloway, co-authors, The Women's Guide to Health
Photo: authors photo by Nikki Strayhorn, book cover courtesy of Meyer & Meyer Sport
A podcast interview with co-authors Jeff Galloway, Carmen Mohan, M.D., and Ruth Parker, M.D., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss The Women's Guide to Health Run Walk Run, Eat Right, and Feel Better (Meyer & Meyer Sport, $12.95) with Elena del Valle, host of the HispanicMPR.com podcast.
Jeff, an Olympic athlete, has spent more than 50 years developing, practicing, evaluating, and teaching his Run Walk Run method. He has coached over one million runners to their goals through his retreats, clinics at events, and individual consultations, running schools and books.
Carmen is an internal medicine physician, health media consultant, and marathon runner who prescribes food and exercise as medicine. A competitive runner in college, she suffered injury after injury until beginning Run Walk Run.
Ruth is a primary care doctor trained in Internal Medicine and Pediatrics. She is a lifelong athlete who has completed 28 marathons using Run Walk Run. According to her biography, she is nationally known for her work in health literacy.
To listen to the interview, scroll down until you see “Podcast ” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2018 section of the podcast archive.
Click to buy The Women's Guide to Health
Posted by Elena del Valle on March 13, 2018
Adam Gentner, director of Business Development, Latin American Expansion, Sonnen
Photo: Adam Gentner
A podcast interview with Adam Gentner, director of Business Development, Latin American Expansion, Sonnen, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses microgrids to power Puerto Rico with Elena del Valle, host of the HispanicMPR.com podcast.
Adam has six years of Solar Industry experience. He likes exploring the way technology and renewables can reshape the energy landscape to meet the challenges of the future, especially in disaster-stricken areas and developing regions. Prior to joining sonnen, Adam worked in technical support leadership with Fronius USA.
Adam has a passion for humanitarian work, having volunteered with various organizations from Minnesota to Chile, and most recently spent a year with the Benedictine Volunteer Corps in Esquipulas, Guatemala.
To listen to the interview, scroll down until you see “Podcast Adam Gentner” on the right hand side, then select “HMPR ” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2018 section of the podcast archive.
Posted by Elena del Valle on March 8, 2018
Wildlife in Wild Lands
Photos: Laura Crawford Williams
After years of intense work at a software company in the 1990s Laura Crawford Williams needed to recharge so she turned her attention to wildlife photography. She began near her home and in time traveled far away to capture images that were published in wildlife magazines. She has spent 18 years as a wildlife conservation photographer. In October 2017, Wildlife in Wild Lands Photography for Conservation in Southern South America (My Wild Life Press, $34.95), her first photography book, was published.
“I never intended to become a professional wildlife photographer. I was simply doing what I love to do,” she said by email through her publicist when asked about her work.
She used two Nikon D4s camera bodies with various professional lenses, filters, and a tripod. All photography was completed between 2007 and 2015 for the 230-page softcover book. Book conception and production, at its earliest stages, began in November of 2015.
When asked about her goal in publishing the book she replied, “We are the only species with the ability to modify the planet so significantly that we affect the lives of every other species living here. As a result, species are disappearing at an unprecedented rate. We must all participate in the protection of habitats and species as citizens, organizations, federal entities, and local governments. This project is my labor of love to that end. I hope to inspire in others, my own desperate desire to protect the natural world – every tiny, amazing piece of it!”
The book has six chapters, in English and Spanish, and 150 large (some occupying most of the page) photographs of 113 species; each with captions describing behavior, conservation challenges and status. There are 66 photos in a final chapter, titled Between Frames, with accompanying descriptions of her work and adventures in the field.
She photographed several animals in rehabilitation centers where animals are unable to be re-released due to injury or illness. Images of captive animals are labeled in the accompanying caption.
When asked about enhancement software and modification of the photos from their raw originals she replied, “Nikon RAW files were brought into Photo Mechanic and selected files were converted to TIFF format. TIFF files were then opened in Photoshop for global edits such as contrast, saturation, color-balance, noise, sharpening, cropping, or straightening, as needed or desired. I call these global edits since they are applied to the entire image and not to selected areas. Occasionally, when I felt the image would benefit visually by focusing on the subject more directly, I’d add a vignette or graduated neutral density filter via Photoshop (if I had not already done so in the field). I will also sharpen selectively as needed.”
Laura Crawford Williams
“I did not receive any money or in kind contributions from a third party in exchange for promotion, mention in the book,” the photographer replied when asked whether she received money or in kind contributions from a third party in exchange for promotion, mention in the book. “Sponsorship and endorsement were given and offered freely. We raised $60,126 during a 30 day Kickstarter campaign in October. However, once we paid the required Kickstarter fees, costs related to reward production/fulfillment, and income tax we were left with just over half that amount. I financed the entire project outside of the Kickstarter contribution. All money earned via sales and presentation goes toward reimbursement for the remaining book production and marketing costs. Once the production and marketing budget is reimbursed, any and all proceeds will go into an account setup specifically for the printing of additional editions. This is the agreement I made with the National Parks Association, National Parks Foundation, and President Mauricio Macri of Argentina.”
Crawford Williams plans to publish two more photography books. “People have been asking if I would write a book about my adventures in the field with my team,” she said when asked about future books. “Audiences have thoroughly enjoyed hearing stories about being on the road in some of the most remote areas of the world, as well as about working with potentially dangerous species. They can’t believe some of the uncomfortable challenges we had to overcome. As for the second one, I have a large collection of images taken while living and working in the prairies of Iowa, Nebraska, and South Dakota for 12 years. I’d like to showcase the best of this collection and inspire people to appreciate the subtle and fragile beauty found in our prairie ecosystems.”
Click to buy Wildlife in Wild Lands (English and Spanish Edition)