Thursday, March 28, 2024

Multicultural Communication: How to Connect With New Audiences Without Learning a New Language

Posted by Elena del Valle on March 26, 2012

As any South Florida communicator knows, we work in a diverse market. But whether or not you are bilingual, you can still connect with multicultural customers. Join Juan Carlos Fanjul from CBS 12 as he moderates a discussion on multicultural communication. Panelists will share advice, resources – and maybe even cautionary tales – to help us expand our message to a more diverse audience. Come prepared with questions, and say “hola” to new opportunities to connect.

Panelists:

Gretta Vitta – Ms. Vitta is the host of “ Spanglish con Gretta Vitta”, on “Hola Vision TV” an affiliate station with CBS 12 as well as a radio host for WPBR 1340am. Her articles and columns can be found in many prestigious magazines including “Hispanic in America Magazine,” “Latin Connection Magazine,” and “Sunset Drive Magazine,” which features her column “Destination South Florida with Gretta Vitta.”

Elena del Valle –Ms. del Valle is principal of LNA World Communications, a marketing and communications company, as well as the director and editor of Hispanic Marketing & Public Relations. She is the founding president of the Hispanic Marketing & Communication Association and a former member of PRSA. She served as chair of PRSA’s Multicultural Section and as a judge of its Silver Anvil Awards, and was a member of PRSA’s prestigious Counselors Academy and the organization’s National Advocacy Committee.

Andre Varona – Mr. Varona is the Chief Executive Officer of the Hispanic Chamber of Commerce of the Palm Beaches, where he oversees the organization’s mission of developing and growing the area’s Hispanic market. The Hispanic population in Palm Beach County is now 17% of the total population, and Andre will share insights on how businesses can reach out if they haven’t before.

Wednesday, March 28
11:45 AM to 1:00 PM

Tickets

$20.00 Members of PRSA

$25.00 Guest Tickets

The Embassy Suites
1601 Belvedere Road
West Palm Beach, FL 33406

Register at http://prsapalmbeach.org/meetinginfo.php

Listen to podcast interview with Darin Gibby, author of Why Has America Stopped Inventing about the U.S. decline in innovation

Posted by Elena del Valle on March 26, 2012

Darin Gibby, author of Why Has America Stopped Inventing
Darin Gibby, author of Why Has America Stopped Inventing?

Photo: Planned Television Arts

A podcast interview with Darin Gibby, author, Why Has America Stopped Inventing (see Patent attorney explores reduction of inventions in America), is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Darin discusses the declining innovations in the United States with Elena del Valle, host of the HispanicMPR.com podcast.

In addition to his legal practice as a patent attorney with Kilpatrick Townsend, Darin finds time to write about important issues facing America such as the innovation drain caused by the burdensome patent system. He has dedicated nearly two decades to obtaining patents on hundreds of inventions and building IP portfolios for Fortune 500 companies. He also helps clients enforce and license their patents around the world, and he has monetized patents on a range of products from computer disk drives to in-line skates.

A triathlete, he also enjoys back country fly-fishing trips and skiing in the Rocky Mountains. He lives in Denver, Colorado with his wife and four children.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Darin Gibby” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2012 section of the podcast archive.