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Marketing to Men 18-34

Posted by Elena del Valle on August 26, 2008

Information provided by our Event Partner

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Marketing to Men 18-34
Evolution of the male consumer: leave stereotypes at the door
Edison Ballroom – New York City
October 21-22, 2008

Marketing To Men 18-34, hosted by Nielsen publications Adweek, Brandweek, Mediaweek, Billboard, and The Hollywood Reporter, defines the evolution of today’s male consumer – and is your best opportunity to discover how to best engage and connect with men who are already the target of many brands.

Top 5 reasons to attend

• Walk away with exclusive research on the state of men in 2008, and get on top of trends for 2009.
• Make the best, cost-effective media choices in a wildly segmented market.
• Invigorate your brand through entertainment and sports marketing partnerships.
• Get men to listen and respond to your multiplatform message.
• Network with leading brand and agency experts in a relaxed and fun environment.

www.marketingtomenconference.com

HispanicMPR subscribers who use Promo Code HMPR499 save $400 off the full price



Network to air Chilean Spanish language telenovela for teens, tweens

Posted by Elena del Valle on August 26, 2008

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Karkú, a Chilean telenovela series, will air on ¡Sorpresa!

Photos: ¡Sorpresa!

As part of its back to school programming, ¡Sorpresa!, a United States Spanish language children’s network, began airing Karkú, a Chilean teen television telenovela series. Designed for tween and teen viewers the 30-minute long program will air nightly Monday through Thursday. The first episode aired August 25 at 9 p.m. ET.

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Set in metropolitan Santiago, Chile, Karkú revolves around Emilia, a 13-year-old girl, and her five friends as they experience the trials and tribulations of growing up. According to promotional materials, the program is the first telenovela series for kids produced in Latin America.

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Maria Badillo, senior vice president, Programming, ¡Sorpresa!

Karkú offers our audience of Hispanic youth an in-culture, in-language experience that reflects the universal fears and excitement of transitioning from a child to a young adult,” said Maria Badillo, senior vice president of Programming for ¡Sorpresa!. “The tween and teen audience will identify with the challenges and successes of the characters, and parents will appreciate the show’s emphasis on the value of hard work to achieve goals.”

The premiere season of Karkú follows Emilia, Fernanda, Valentina, Zico, Alex and Martín, as they work together to earn money for their school’s year-end trip. The series was designed to represent the teenage world in Latin America including the children’s language, music, dreams and fears. Producers also hope to promote traditional values like diligence, teamwork and friendship.

¡Sorpresa!, a Juniper Content Corporation company, is a Hispanic children’s television network and digital community. ¡Sorpresa! is available on Comcast, Cablevision, Charter Communications, Cox Communications, Time Warner Cable, Verizon FiOS, participating National Cable TV Cooperative systems and in Puerto Rico on Liberty Cable Systems, Choice Cable and OneLink.

¡Sorpresa! content is also available through MobiTV, the provider of Spanish language video services to Alltel Wireless, AT&T and Sprint; Brightcove, the exclusive broadband video player to sorpresatv.com; and VOD providers Akimbo and AT&T Homezone.


Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording

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Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids” audio recording