Thursday, March 28, 2024

Executive Vice President, Multicultural

Posted by Elena del Valle on June 11, 2008

Are you a cutting edge PR professional looking to lead a high profile multicultural practice at Edelman? We have a unique opportunity for an EVP to lead our teams in providing our clients with the best insights into the U.S. multicultural markets. This person will lead the team that develops award-winning multicultural campaigns for a broad range of clients.

Click here for the full text of Executive Vice President, Multicultural

Organization of retirees surveys Hispanics, finds many concerned about economy

Posted by Elena del Valle on June 11, 2008

hmprjacobLozada.jpg

Jacob Lozada, board member, AARP

Photo: AARP

Some Hispanics feel the impact of recent economic hardships more harshly than other groups, according to a recent 32-page report prepared by Gerard Rainville and released by the American Association of Retired People (AARP). The findings are based on a national telephone survey, in English and Spanish, of 1,002 adults 45 years of age and older conducted by Woelfel Research, Inc. between April 12 and April 23, 2008. The individuals selected were part of a nationally representative sample that included 400 Hispanics. Researchers generalized their findings by including an oversample of Latino respondents.

The survey, The Economic Slowdown’s Impact on Middle-Aged and Older Hispanics, part of AARP’s examination of how Americans 45 and older are faring through economic difficulties, found that 86 percent of Hispanics 45 and older who were surveyed said the economy is in fairly bad or very bad condition, and 82 percent said it is getting worse.

“The current economic downturn is forcing many in the Hispanic community to take very difficult choices between their immediate needs and long-term financial security,” said Jacob Lozada, board member of AARP.

The AARP study led researchers to conclude that two-thirds of all Americans 45 and older are having a harder time paying for food, gas and medicine. At the same time, they concluded four in five Hispanic respondents (80 percent) are struggling to afford daily necessities.


“Segmentation by Level of Acculturation” audio recording

Miguel Gomez Winebrenner

Presenter Miguel Gomez Winebrenner

Discusses

  • Assimilation versus acculturation
  • Factors that affect Latino acculturation
  • How to know if someone is acculturated
  • Number of years necessary for acculturation
  • Effects of immigration debate on acculturation
  • Three main ways of segmenting Latinos

Click here for details about “Segmentation by Level of Acculturation”


The researchers also believe middle aged and older Hispanics are more likely than the general population of people 45 and older to have difficulty paying their mortgage or rent (41 percent to 26 percent), and paying for educational expenses (32 percent to 19 percent). AARP representatives also believe Latinos are suffering more acutely as a result of the high foreclosure rates. Forty-one percent of respondents to the survey said they are feeling concerned about losing their home and 77 percent said they worry about the safety of neighborhoods with many foreclosed homes.

AARP representatives believe economic pressures are forcing middle-aged and older Hispanics to make difficult choices that could have dire long-term consequences. One third of the 400 individuals surveyed by phone said they had stopped depositing money into a 401(k), IRA or other retirement account, and more than 26 percent said they are prematurely raiding these savings accounts. Twenty–two percent of those surveyed said they are cutting back on medications and 31 percent said they have postponed paying some bills.

“We are going to feel the effects of this economic crisis for many years to come,” said Lozada. “Raiding your nest egg has a compounding effect because that money is not allowed to grow at a time when you have fewer working years to make up the losses.”

On the other hand, many of those surveyed said they are spending cautiously, spending less on entertainment and eating out (71 percent) while 62 percent are postponing travel plans and major purchases. About one quarter of respondents said they postponed retirement plans and 23 percent said they are working more hours.

Many of respondents, 44 percent, helped a child with bills or expenses and 18 percent helped their parents in the same way. Fourteen percent allowed one of their children to move in with them for financial reasons and 5 percent allowed their parents to do the same. Ten percent of participants in the survey sought help from family, churches or charities.

AARP is a nonprofit, nonpartisan membership organization of 39 million people aged 50 and older. Two of AARP’s board members are Hispanic. According to the AARP website, in April 2007 1.2 million of the organization’s members were Hispanic.


Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections with 2007-08 update” audio recording

Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

Find out

  • About Latino buying power growth in the future
  • How Latino market growth compares with other markets in the U.S.
  • What drives the rise of Latino economic clout
  • Who should target the Latino market
  • What is the size of the Hispanic affluent market
  • If the luxury Latino market is growing

Stay ahead of your competition with “Hispanic Projections”