Posted by Elena del Valle on March 26, 2008
June 23 -24, 2008
Hyatt Regency New Brunswick – New Brunswick, NJ
The 9th Annual Multicultural Pharmaceutical and Healthcare Marketing Conference once again brings you the most cutting edge information on innovative marketing efforts by pharmaceutical and healthcare companies in the multicultural arena. The special focus of our 9th Annual event is: Partnerships to Promote Wellness and Manage Chronic Disease.
Please join the Strategic Research Institute along with leading pharmaceutical, healthcare and distinguished non-profit organizations as they discuss partnerships to promote wellness and manage chronic disease in ethnically and racially diverse populations. At this must-attend event pharmaceutical and healthcare marketing professionals will find out how healthcare leaders and pharmaceutical brand teams are engaging patients and consumers to understand chronic disease management and encourage wellness.
www.almevents.com/pharmamarketing
Posted by Elena del Valle on March 26, 2008
New technology pages in Spanish – click on image to enlarge
Photos: CNET, Univision
Last week, CNET and Univision Online, Inc. announced the launch of a new Spanish language technology section within the Univision website. The new portal pages provide users product reviews, breaking news about technology, and original videos for Spanish speakers wanting to navigate the web and learn about the digital world.
The product reviews are available in five categories: cell phones, MP3 players, televisions, computers, and digital cameras. Spanish language videos include First Look, expert reviews on the latest gadgets, and Product Spotlight, an in-depth look at the most popular products. In addition, two of CNET’s help and how-to shows, Insider Secrets and Quick Tips, will offer technology product advice.
Joe Gillespie, executive vice president, CNET
“CNET is widely recognized as one of the most relied upon resource for trusted and unbiased product reviews and tech news, and we’re very excited to bring our content to the Hispanic community,” said Joe Gillespie, executive vice president, CNET. “With this partnership, we continue to expand our footprint and U.S. Hispanics now have access to even more vital information for the digital world.”
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Javier Saralegui, president, Univision Online
“As one of the most highly-trusted online resources for U.S. Hispanics, Univision.com continues to partner with leaders such as CNET to ensure that its audience receives the latest and most comprehensive technology information on the Internet,” said Javier Saralegui, president, Univision Online. “The expansion of our technology section is yet another resource we offer to keep U.S. Hispanics abreast of the evolving landscape of technology.”
CNET, owned by CNET Networks, Inc., is an online portal with technology and consumer electronics information including news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content. Founded in 1992, CNET Networks boasts a strong presence in the U.S., Asia, and Europe.
Univision Online, Inc. is the interactive division of Univision Communications Inc. Univision Communications Inc. is a United States Spanish-language media company. In addition to Univision Online, its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, and Univision Music Group.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
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