Posted by Elena del Valle on September 7, 2007
Lantigua Designs Feliz Navidad and Reyes Magos cards
Photos: Lantigua Designs
The Occasions Group, a consortium of companies that design, produce and distribute stationery and décor products for weddings, holidays, parties and special, recently added Spanish and bilingual Christmas greeting cards from Lantigua Designs to its retail catalog, Libre-Creación.
“There was a lack of original Latin-flavored product in the Holiday market and a need for bilingual cards. We saw Lantigua Designs’ ideas and knew they were what our market would want to send to their friends and family: Latino Holiday designs made especially for the Hispanic market,” said Claudia Goffan, director of Hispanic Market Business Development at The Occasions Group.
Lantigua Designs’ colorful Spanish language Christmas cards are meant to be attractive to the diverse Latino groups and a reflection of the varied traditions they share in common. The cards are sold in boxed sets or personalized through The Occasions Group 30-page catalog which is distributed to 3,000 retailers nationwide.
The Occasions Group has two Hispanic market retail collections, Festividades and Celebracion. The Libre-Creacion catalog features print-at-home invitations and holiday cards. Do-it-yourself kits for Latinas are in the works. There is also a catalog of accessories and decorations for quinceañeras, Uniquely Quince.
To reach Latino consumers The Occasions Group representatives attend exhibits; the company also places print and online advertising, produces brochures, and relies on public relations and grassroots efforts. The percent of sales Latino products represent for the company was not made available nor was the percent of marketing dollars the company dedicates to the Spanish speaking Latino market.
“We are honored to have been chosen by the leading company in the greeting card and invitation industry,” said Liz Lantigua, creative director and founder of Lantigua Designs, Inc. “They have a great vision and commitment to serving the Hispanic market with quality products.”
The Occasions Group, headquartered in North Mankato, Minnesota, employs over 3,500 people in 25 locations across the United States, Canada, Sweden, Mexico and the United Kingdom.
Lantigua Designs, a Florida-based greeting card company since 2004, produces greeting cards, stationery and invitations for the Hispanic market. Lantigua products are can also be found in South Florida and New York stores.
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Brenda Hurley and Liria Barbosa
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
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