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2006 Events

Posted by Elena del Valle on December 20, 2006


2006 Events


Multicultural Market Intelligence Summit

Geoscape Summit 2006

Register Today with Code: HispanicMPR and SAVE $530 off Registration and Lodging

Registration: $1,650 and Lodging: $85/night (Taxes Included)Event: Multicultural Market Intelligence SummitDate: October 25-27, 2006Location: Miami, FLVenue: Mandarin Oriental Hotel (5 Diamond Hotel)Agenda:Brochure:Registration: 1-888-309-2005

Online: http://www.geoscape.com/conference/registration.aspx

Transform Market Intelligence into Intelligent Marketing

  • Attend the premier conference on capturing diverse customers
  • Access the most up-to-date and definitive market data for American consumers
  • Learn best practices from top industry leaders.
  • Case Studies: Get an executive briefing via case Studies from leading companies such as: Allstate Insurance, Albertsons, Americatel, Comcast, Goodyear, MTV Networks, Nestle and United Healthcare
  • Play Golf at the Multicultural Masters Invitational at the scenic Biltmore Hotel in Coral Gables
    Indulge in 5-Diamond luxury at the Mandarin Oriental Hotel
  • Live Entertainment featuring Soul singing sensation: Goapele, Latin fusion artist Javier Garcia and Brazilian-jazz singer Rose Max.

Experience priceless interactions with senior level marketing, media and distribution executives from Fortune 1000 companies throughout the nation and internationally: AAA, ACE Hardware, Allstate, AOL, American Express, Amerigroup, Anheuser-Busch, AstraZeneca, AT&T, Avon Products, Bank of America, Bellsouth, Burger King, Blue Cross Blue Shield, Cendant, CAN, CVS, DirecTV, Fannie Mae, Firestone, FOX, Macy’s, NBA, New York Life, Nextel, Office Depot, Starbucks, State Farm Insurance, Telemundo NBC, Time Warner Cable, Toyota, Univision, USPS, Verizon, Walgreen, Wells Fargo, Yahoo…

Registration: 1-888-309-2005

Online: http://www.geoscape.com/conference/registration.aspx


IQPC banner 2006

U.S. Hispanic Marketing Conference

September 26-28, Hilton Del Mar, San Diego, CA

Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.

Speaking companies include:

  • McDonald’s Corporation
  • Houston Astros
  • Nortel
  • Ford Motor Company
  • TodoFut.com
  • AOL Latino
  • Harley Davidson
  • Staples
  • CitiGroup
  • and so much more!

Attend this event and you can expect:

– Case-study driven presentations

– Marketing experts from a wide array of industries

– Discussion panels providing a multi-faceted view of the market

– Eight brand new workshops offering an in-depth look into important niche topics

– Priceless networking opportunities with your colleagues dealing with the same issues you are facing

Be sure to register early to receive the best early bird pricing. Please visit http://www.ushispanicmarketing.com/ or call 800-882-8684 for full details.


Gold Coast PR Council “How to Reach and Pitch Hispanic Media”
September 19, 2006 Boca Raton, Florida

Carlos Alfaro Elena del Valle

Carlos Alfaro, editor, Hispanic Trends and Elena del Valle, editor, HispanicMPR.com

This month’s lunch meeting of the Gold Coast Public Relations Council will focus on Hispanic media. During the September 19 meeting, the editors of three Hispanic publications and one website will discuss “How to Reach and Pitch Hispanic Media” with public relations professionals at The Atrium in Boca Raton. Editors Elena del Valle of Hispanic Marketing & Public Relations.com, Carlos Alfaro of Hispanic Trends magazine, Em Mendez of La Palma, and Debbie Ramirez of El Sentinel will explain their editorial operations. The cost for lunch is $15 for members and $20 for guests.

Gary Schweikhart

Gary Schweikhart, co-founder and president, Gold Coast PR Council

“Lunch meetings of the Gold Coast PR Council give our members a chance to meet and network with media decision-makers. With the growing influence of Hispanic media in South Florida, this will be a valuable opportunity to find out important information, such as deadlines and the way in which the editors like to receive pitches (by phone or email), even something as important as to whether or not they accept press releases written in English or should we have them translated into Spanish first,” said Gary Schweikhart, co-founder and president of the Gold Coast PR Council. “This is really a great opportunity to get one-on-one with some key editors, so the next time one of our PR professionals call the editor of these Hispanic publications, they can say, ‘Hey, remember me? I met you at the Gold Coast PR Council lunch, and do I have a great story for you…”

“How to Reach and Pitch Hispanic Media” will be divided into three segments. From 11:30 a.m. to 12 p.m. attendees will have an opportunity to network; from 12 to 12:15 p.m., there will be lunch and organizational announcements; and from 12:15 to 1:15 p.m., there will be a presentation followed by a question and answer session.

The Gold Coast PR Council is an independent group of public relations, marketing and communications professionals from Palm Beach and Broward counties. The Gold Coast PR council holds networking and educational lunch meetings, such as this one, on the third Tuesday of every month. More information is available online at GCPRC.com — Sergio Carmona

September 19, 2006 Boca Raton, Florida



ImpreMedia promotes salesman Hugo Hernandez

Posted by Elena del Valle on December 20, 2006

Hugo Hernandez 

Hugo Hernandez

Photo: ImpreMedia

Los Angeles, California  – ImpreMedia promoted Hugo Hernandez to corporate accounts manager for ImpreMedia, expanding his role as Impremedia national sales manger; and new business development manager for La Opinión.

Hernandez will continue to manage ImpreMedia’s automotive national sales and develop multi-media opportunities. He is also expected to play an important role developing ImpreMedia’s new national sales programs in sports, entertainment and life style.

“In a challenging automotive market, Hernandez has demonstrated his ability to develop new creative ways to build advertiser programs that meet their ever-changing marketing needs. As a result, he has been able to establish new relationships, further enhance current partnerships and build revenue streams into the diverse portfolio of ImpreMedia products. I look forward to working with Hugo as we develop new opportunities for national advertisers across all of our properties,” said Erich Linker, ImpreMedia’s senior vice president of Sales.

As La Opinión’s new business development manager, Hernandez will work with sales teams and Integrated Marketing to identify and leverage new partnerships utilizing the company’s multi-media assets.

ImpreMedia is one of the top Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.