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International public relations: Getting started

Posted by Elena del Valle on December 6, 2006

By P. Michael McDermott, APR, Fellow PRSA

P. Michael McDermott, APR, Fellow PRSA

P. Michael McDermott, APR, Fellow PRSA

Photo: P. Michael McDermott, APR, Fellow PRSA

Public relations practitioners in the United States should no longer view public relations as merely involving the “Lower 48 states.”  We live in an interconnected, interdependent, “24/7” world where financial transactions, currencies, commodities and information flow more or less unimpeded at the speed of light across national boundaries and across cultural divides.

I view the field of International Public Relations not only as a necessity in the 21st Century but also as “a world of opportunity” for U.S. public relations practitioners, as well as for the companies and organizations we serve.  If you imagine the field of public relations as a chess game where there are numerous opportunities, threats and possible combinations, think of international public relations as a three-dimensional chess game where the consequences of a single move can have multiple outcomes.

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Federico Subervi, Ph.D. Elena del Valle, MBA

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