Listen to podcast interview with Michele Valdovinos, VP, Phoenix Cultural Access Group, about U.S. Hispanics
Posted by Elena del Valle on June 5, 2006
Michele Valdovinos, vice president, Phoenix Cultural Access Group
A podcast interview with Michele Valdovinos, vice president, Phoenix Cultural Access Group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Michele discusses U.S. Hispanic markets with Elena del Valle, host of the HispanicMPR.com podcast.
Michele, who is co-author of “A Snapshot of the U.S. Hispanic Market,” oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. She brings more than twelve years of professional experience having worked in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.
Michele began her career at Univision, where, as audience research director, she conducted Nielsen television ratings analysis and market research. She then went on to work at 20th Century Fox, where she was manager of research, International Television Department. At Fox, her responsibilities included extensive research for the launch of Fox’s Latin American cable channels.
In New York, Michele worked as senior manager, Client Services for IBOPE International/WPP, an international research company. At IBOPE, her focus was on customer service, sales and marketing in connection with the leading television ratings panel in Latin America. Michele later joined The Bravo Group, Young & Rubicam’s Hispanic arm, and the largest Hispanic advertising agency in the U.S. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.
Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a master’s degree in Communications Management. She is on the board of directors of the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele who is Mexican-American, bicultural and bilingual, has traveled in Latin America and Europe.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Michele Valdovinos,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast archive.