Thursday, March 28, 2024

Listen to HispanicMPR.com Weekly News Summary Podcast

Posted by Elena del Valle on January 30, 2006

A podcast with the weekly news summary for January 23, 2006 is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. To listen to the podcast visit the website at www.HispanicMPR.com and scroll down until you see the "Podcast" on the right hand side, select "HMPR Jan 23, 2006," then hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the January 2006 section of the podcast.

Please take a moment to let us know how you like our podcasts and what  you would like to hear in future podcasts by posting your comments here. You can also follow the instructions on the podcast to send story ideas, photos, propose topics and guests for future podcasts. If you would like to be interviewed or have a topic to propose, make sure to include an email address and a phone number where we can reach you. Thank you!

Mattel Promotes Sara Rosales to Communications VP

Posted by Elena del Valle on January 30, 2006

Sara Rosales

Sara Rosales,  vice president, communications, Mattel Brands

Mattel appointed Sara Rosales to vice president, communications for Mattel Brands.  Rosales joined Mattel in 1996, most recently serving as vice president, national promotions and strategic global partnerships, developing brand-building national promotions with leading companies that market to families and youth.  In her new role, Rosales will assume direct responsibility for all domestic communications activities for Mattel Brands, including overall brand building programs, public relations initiatives and branded integration and product placement opportunities.

Prior to joining Mattel, Rosales worked for several leading national public relations agencies. She has worked on public relations projects with Univision, AltaMed Health Services, Knott’s Berry Farm, Sega, Absolute Vodka, Nestle, Coca-Cola, Baskin-Robbins, California Avocado Commission and the Tournament of Roses.

Sara was born in New York City, the eldest of three children. She grew up in Eagle Rock, California and considers herself a native of Los Angeles.  Her parents were born in Ecuador, making her a first generation American. She learned Spanish at home from her parents who only spoke to her in Spanish. Although Spanish was her first language, Sara learned to speak English in kindergarten. The Mattel portfolio includes some of the world’s leading and best-selling brands, including Barbie(r) and Hot Wheels(r), as well as a wide array of entertainment-inspired toy lines.