Comments on: Targeting Hispanics requires marketing initiative and cultural understanding http://www.hispanicmpr.com Providing you essential information on America's largest minority Sun, 20 Jul 2008 06:31:16 +0000 http://wordpress.org/?v=2.3.3 By: Administrator http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-345514 Administrator Thu, 09 Aug 2007 10:31:15 +0000 http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-345514 Gary, I'm glad you enjoyed the article. Thanks for leaving a comment. Elena Gary,

I’m glad you enjoyed the article. Thanks for leaving a comment. Elena

]]> By: Gary Bremermann http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-345266 Gary Bremermann Thu, 09 Aug 2007 08:20:13 +0000 http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-345266 I just stumbled upon your interesting post Vanessa. I recruit for international ad agencies in Tokyo and I see some of them resorting to simple adaptations of English language ads that work for franchisors in the U.S. with very little thought into cultural adaptations (though they do go through the motions). Full adaptation is expensive for sure, but I always wonder what the opportunity cost is vs. their actual success. Really enjoyed it. I just stumbled upon your interesting post Vanessa. I recruit for international ad agencies in Tokyo and I see some of them resorting to simple adaptations of English language ads that work for franchisors in the U.S. with very little thought into cultural adaptations (though they do go through the motions). Full adaptation is expensive for sure, but I always wonder what the opportunity cost is vs. their actual success. Really enjoyed it.

]]> By: Administrator http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10251 Administrator Fri, 18 Aug 2006 13:47:35 +0000 http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10251 Vanessa, I appreciate the feedback! Elena Vanessa,

I appreciate the feedback!

Elena

]]> By: Vanessa Ramos http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10165 Vanessa Ramos Wed, 16 Aug 2006 22:03:27 +0000 http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10165 With so much information out there, it is refreshing to find a straight foward and common sense approach to better understand the Hispanic market. With so much information out there, it is refreshing to find a straight foward and common sense approach to better understand the Hispanic market.

]]> By: Administrator http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10149 Administrator Wed, 16 Aug 2006 12:04:33 +0000 http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10149 Thank you Martha! Elena Thank you Martha!

Elena

]]> By: Martha E. Galindo http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10148 Martha E. Galindo Wed, 16 Aug 2006 11:50:15 +0000 http://www.hispanicmpr.com/resources/articles/targeting-hispanics-requires-marketing-initiative-and-cultural-understanding/#comment-10148 Great Elena. Keep up the good work. Great Elena.
Keep up the good work.

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