Comments on: Idea in Spanish is still spelled idea http://www.hispanicmpr.com Providing you essential information on America's largest minority Fri, 25 Jul 2008 14:27:09 +0000 http://wordpress.org/?v=2.3.3 By: Jose Reyes http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-867621 Jose Reyes Tue, 17 Jun 2008 22:02:25 +0000 http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-867621 Find me at linkedin.com Find me at linkedin.com

]]> By: Anthony Dwyer http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-31567 Anthony Dwyer Thu, 14 Dec 2006 13:56:18 +0000 http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-31567 Interesting stuff, as an Australian, I don't really see the issues you mention in your post. Thanks for the insight. Anthony Interesting stuff, as an Australian, I don’t really see the issues you mention in your post. Thanks for the insight.

Anthony

]]> By: Sandra http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-11409 Sandra Thu, 31 Aug 2006 17:05:18 +0000 http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-11409 Very nice article… Finally someone calling things by its name. As someone with 10 years of experience as creative in the advertising field in Argentina, I was shocked by the “spanish oriented” advertising that is going on here. From the idea that we all speak the same Spanish (what we don’t) to the basic level of ads that are just in Spanish but with no idea whatsoever in them I was kind of happy that I have turned from advertising to the online world some time ago… I couldn’t work as a creative here, if the idea of ‘Latino oriented ads’ is going to be just a bland mix of soccer, some extended family and the latin ‘passion’… but it seems that is what some clients want or what some ad agencies are telling their clients is enough to get us. Well, it is not, because the ‘us’ when it comes to Latinos or Hispanics is far from a unified group! Very nice article… Finally someone calling things by its name. As someone with 10 years of experience as creative in the advertising field in Argentina, I was shocked by the “spanish oriented” advertising that is going on here. From the idea that we all speak the same Spanish (what we don’t) to the basic level of ads that are just in Spanish but with no idea whatsoever in them I was kind of happy that I have turned from advertising to the online world some time ago… I couldn’t work as a creative here, if the idea of ‘Latino oriented ads’ is going to be just a bland mix of soccer, some extended family and the latin ‘passion’… but it seems that is what some clients want or what some ad agencies are telling their clients is enough to get us.

Well, it is not, because the ‘us’ when it comes to Latinos or Hispanics is far from a unified group!

]]> By: Vanessa Horwell http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-10116 Vanessa Horwell Tue, 15 Aug 2006 13:20:24 +0000 http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-10116 The website address is turbulenceadvertising.com. Our contact number is (305) 892.7190; we are based in Miami, Florida. The website address is turbulenceadvertising.com. Our contact number is (305) 892.7190; we are based in Miami, Florida.

]]> By: Christina Daly http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-9751 Christina Daly Wed, 09 Aug 2006 02:35:45 +0000 http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-9751 What the web address for Turbulence Marketing? I'm intrigued and want to dig further. Christina Daly Concierge for Business conciergeforbusiness.com (408) 993-1358 What the web address for Turbulence Marketing? I’m intrigued and want to dig further.

Christina Daly
Concierge for Business
conciergeforbusiness.com
(408) 993-1358

]]> By: Martha E. Galindo http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-8969 Martha E. Galindo Wed, 19 Jul 2006 11:38:20 +0000 http://www.hispanicmpr.com/resources/articles/idea-in-spanish-is-still-spelled-idea/#comment-8969 Good, José The trend has been there, questioning the big agencies, questioning the paternalistic approach to the market... And guess what? We, translators, serving agencies and other companies alike, also use creative ideas to adjust and change, sometimes from the concept to the tone, becauuse original copy is sometimes as boring as rice and beans. Maybe we are the subsidy to many in the creative industries... but since this is is an art and a science... we have fun and clients keep coming back. Best, Martha Good, José

The trend has been there, questioning the big agencies, questioning the paternalistic approach to the market…

And guess what? We, translators, serving agencies and other companies alike, also use creative ideas to adjust and change, sometimes from the concept to the tone, becauuse original copy is sometimes as boring as rice and beans. Maybe we are the subsidy to many in the creative industries… but since this is is an art and a science… we have fun and clients keep coming back.

Best,

Martha

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