Articles

Posted by Elena del Valle on April 20, 2006

Would you like to discover new opinions from experts across the country? Scroll down for a list and links to past submissions.

Are you an expert in your field? Would you like to submit an article? If you have expertise in a Hispanic market topic you are welcome to submit an article (there is no financial compensation). Articles should be original content written by you for time publication on HispanicMPR.com on a Latino market topic of interest to marketers, communicators, senior executives, a maximum of 800 words in length and accompanied by your jpg photo (300 wide), name, title and byline and two sentences.

Feel free to email me your idea or questions at editor at hispanicmpr.com. Please review our submission guidelines first. Thanks for your interest!

Following are links (in the order in which they were published) to articles written by news makers, communicators, leaders and Hispanic marketing and public relations practitioners with insights and the latest news on reaching America’s largest minority. Their perspectives and opinions are their own and do not necessarily reflect those of HispanicMPR or Elena del Valle. Click on any link to read the article.

Hispanic fathers: What makes them different?

Latino Boomers flying under radar

Why Hispanics may be less comfortable with hospice

Working with the Hispanic Media: Share the Passion!

A Western hero to celebrate, Cesar Chavez

Why Hispanic businesses need to use promotional products

Making a case for relationship building to capture existing and emerging markets in today’s business environment

Changing Perceptions

Finding the Right Hispanic Partner: 7 Musts for Success

Parents: Speak of these things to your children

Dropping real estate prices, weak dollar attract foreign investors searching online

Focusing On Your Target Customer

The forgotten American Apartheid: how women fought for their right to vote

Hispanic Marketing 2.0: What enterprise-wide marketing needs

How to build and grow a Hispanic Social Network: the case of Hispanito.com

¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy

5 Tips To Manage Your Entrepreneurial Energy For Wow Results

Oyeme! White Latinas Have Rhythm, too!

Five tips to ensure Hispanic media don’t cover your story

Conducting Research Among U.S. Hispanics Online

What it takes to become the financial firm of choice for Hispanics

Aligning Social Responsibility and Multicultural Marketing

Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies

Hispanic Market Metrics Management Cares About

Customer Service is Key to Hispanic Outreach and Retention

Building an Effective Case to Latin American and Hispanic Dominant Consumers

Center for Immigration Studies exposes itself in public

The ultimate - Adding emotions to your brand

International public relations: Getting started

Borders are not about political lines

Business Spanish Call Center Certification - ROI and the Rationale to Support your Business Case

Hispanic media relations training: what to do when Hispanic media call

Business Spanish Call Center Certification – Improving Customer Satisfaction

“Bilingual Preferred”

Idea in Spanish is still spelled idea

¿Se habla español? Understanding the Culture before Trying to Connect with It

Things you should know before sending out news releases

The apartheid of American marketing

Marketing to Hispanics - using the right words

Does Humor Work to Attract the Hispanic Consumer?

Adding “Gasolina” to Your Marketing Stragegy. Four Tips to Reaching US Hispanic Youth

Scholarship Opportunities for Hispanics Abound

Targeting Hispanics requires marketing initiative and cultural understanding

Osmay Torres said,

I am interested in accessing your articles….how do I do that?

v/r
Osmay Torres
Administrator said,

Osmay,

Thanks for your interest. Just click on any of the titles on this page and it will take you to that article’s page. You can also select any of the article titles on the home page under the heading of “Articles.”

Elena
Vicente Armendariz said,

I am looking for articles and/or case studies on the impact that Hispanic managers have on business.

Do you know of any good website and/or journal database where I can find such information?
Heriberto Rivera said,

Would like ot know what do I need to knwo in order to publish an article.
Elena del Valle said,

If you have expertise in a Hispanic market topic you are welcome to submit an article. Articles should be original content written by you on a Latino market topic of interest to marketers, communicators, senior executives, a maximum of 800 words in length and accompanied by your jpg photo (300 wide), name, title and byline and two sentences.

Feel free to email me your idea at editor at hispanicmpr.com and I’ll share submission guidelines. Thanks for your interest!
e.z. fernandez said,

wake up hispanics, we are the most hated race at this time.