Posted by Elena del Valle on April 9, 2007
Singers Frankie Alvarado and Diana Mera
Photo: SGM Records
Singers Diana Mera and Frankie Alvarado recorded their first duet single which will be released in May 2007 as the promotional track of Mera’s second album. The song, “20 Pedacitos,” will also be included in Alvarado’s debut album when it’s recorded. Mera, who is also a songwriter, wrote the song in memory of a close friend who passed away. Alvarado recently joined the SGM Records label, the first La Academia USA singer to obtain a record deal.
“When Frankie got to the label, I already had the performer chosen for the duet of ‘20 Pedacitos’ but when I heard his voice, I stopped everything! I even postponed my recording dates to wait until he came back from Puerto Rico,” said Mera, who is a direct descendant of Juan León Mera, a writer and novelist. “I felt he was the angel that I needed for this song that I composed with Dany Tomas, who I respect immensely and who I thank for being an accomplice in my ideas and also for teaching me to fly confidently with my own style.”
“I think people will be able to identify with the song and they will apply their own experiences,” said Alvarado. “Recording with Diana Mera was good and fulfilling. We had a great time at the studio, we joked and everything but always focused on the job.”
According to promoters, “20 Pedacitos” finds it’s genre in pop rock. SGM Records produced the song with Tomas who is a producer and song writer.
Fan clubs for Mera and Alvarado opened in time for the release of the duet. The USA fan club for Mera, MySpace.com/dmera, opened the first week of April 2007. That same week, another fan club was established in Puerto Rico for Mera and Alvarado, MySpace.com/Diana_FrankieFanClub. SGM Records works closely with the fan club presidents. Judianny Ayala is president of Mera’s USA fan club and Betsy Santiago leads the Puerto Rico club.
To listen to a sample from the single duet “20 Pedacitos” with Frankie Alvarado and Diana Mera, click on the play button below.
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Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Certified translator and translation company owner Martha E. Galindo explains why it’s important to reach your clients in language to convey your message effectively. She walks you through the ins and outs of translations issues, how to select a translator, what to expect, how to save on translation costs and much more.
Click here to purchase a downloadable or CD audio recording presentation and bonus discussion on Hispanic Market Translation Issues by Martha E. Galindo
Posted by Elena del Valle on August 7, 2006
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Latin pop rock singer Diana Mera and Lorena Schmit, public relations professional, SGM Records
A podcast interview with singer Diana Mera and Lorena Schmit of SGM records, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Diana’s career and marketing music to Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Diana was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. Diana, who always had a great desire to sing, started her career in TV shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español. She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.
Diana is also a composer and an actor. She was participated in a play written by Eve Ensler and was nominated as best actress for “The Vagina Monologues.” Diana is recording her second music album with two-time Grammy winning producer Gustavo Borner and Dany Tomas composer of hits that have been recorded by celebrities like Araceli Arambula, Cristian Castro, Diego Torres, Lara Fabian and many others. Song writer Claudia Brant is also collaborating in the new album.
Lorena Schmit recently joined SGM Records as a publicist and works closely with the public relations team to generate national and international television, print, radio and tour press for artists like Diana. Lorena has 16 years of experience in communications and public relations.
Lorena comes from Más Arizona, Channel 55 in Phoenix where she worked as programming director, news anchor and producer for six years. As programming director she had the opportunity to work directly with record labels and artist managers since the station broadcasts music videos and entertainment news 75 percent of the air time.
She began her public relations career in 1990 as a spokesperson for the government of the State of Mexico. Her responsibilities included coordinating media interviews and representing the governor’s office at public events. Lorena later joined the “Sistema de Radio y Televisión Mexiquense” in Toluca, Mexico as a public relations manager. Within a couple of years she was offered a position as reporter and later she became a news anchor.
In 1997, Lorena accepted a contract with Univision Phoenix and moved to the United States to become the news anchor for “Noticias 33”, 5 pm and 10pm editions, Monday through Friday. Three years later she left Univision to go to Telemundo KDRX Ch. 48 also in Phoenix, Arizona where she joined the news team as a news anchor and reporter.
We’re excited to include a short preview of “Conmigo,” one of the songs from Diana’s next album, following the interview. Enjoy!
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Diana Mera and Lorena Schmit,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2006 section of the podcast archive.
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Posted by Elena del Valle on June 13, 2006
Singer and songwriter Diana Mera
Photo: SGM Records
An instrumental version of Diana Mera’s song “Bésame” from the “Dianamera” album will be the theme music for future HispanicMPR.com audio recordings. SGM Records and Diana Mera, the singer and song writer of the song, provided HispanicMPR.com the music and permission to feature it in upcoming recordings. The first podcast to feature the new music was an interview on June 12 with Martin Castro, president and CEO, Mexican American Opportunity Foundation (MAOF).
Diana Mera wrote “Bésame” during the summer of 2002 in Phoenix, Arizona, where she found inspiration to write the songs of her first album. The full length of the song with lyrics, which is available at iTunes, is about four minutes (3:54). The “Bésame” music video has aired on MTV/VHUNO, Televisa, Ritmoson Latino, and Univision.
“Bésame means a lot to me and it feels amazing that it is taking me to do and be part of great projects like being the theme song of the Podcast of HispanicMpr.com,” said Diana Mera.
Mera, born in Quito, Ecuador was raised in Lima, Peru. She has lived in México, Venezuela, Switzerland and the U.S. where she now resides. Mera, who always wanted to sing, started her career on television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo.
SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes Mera’s career. SGM Records is a young enterprise owned and operated by Hispanic women committed to excel “in all areas of the business by working with the most competitive and dynamic professionals in each field.”
To read past HispanicMPR.com articles on Mera, go to Diana Mera. For additional information Mera’s music online, visit DianaMera.com
Posted by Elena del Valle on June 13, 2006
FOR IMMEDIATE RELEASE Editors: JPG photos available
Long Beach, CA and Boca Raton, FL June 13, 2006 — An instrumental version of Diana Mera’s song “Bésame” from the “Dianamera” album will be the new theme music for HispanicMPR.com audio recordings starting this month. HispanicMPR.com, the first website and podcast on Hispanic marketing and public relations, serves as a forum for the exchange of information and ideas.
The first HispanicMPR.com podcast featuring the new theme music is an interview with Martin Castro, president and CEO, Mexican American Opportunity Foundation, one of the nation’s largest nonprofit organizations serving Hispanics, which aired Monday, June 12th.
“SGM Records is delighted to work with HispanicMPR.com to have Diana’s music featured in their podcasts and presentations reaching thousands of marketing experts, advertising executives, and communicators targeting Latinos across the country,” said Soledad Herrada, production director and chief executive officer, SGM Records.
Diana Mera, the singer and song writer of the song, wrote “Bésame” during the summer of 2002 in Phoenix, Arizona, where she found inspiration to write the songs of her first album. Bésame’s music video has aired on MTV/VHUNO, Televisa, Ritmoson Latino, and Univision.
“Bésame means a lot to me and it feels amazing that it is taking me to do and be part of great projects like being the theme song of the Podcast of HispanicMPR.com,” said Diana Mera.
“We’re thrilled to collaborate with SGM Records and incorporate the upbeat and distinctive music from Besame, Diana Mera’s beautiful song, into the HispanicMPR.com recording series including our podcasts and presentations,” said Elena del Valle, MBA, editor of HispanicMPR.com. “Diana’s young and enthusiastic music is a perfect fit for our new online medium and downloadable files.”
The HispanicMPR.com podcast and Resources Section presentations provide listeners essential first hand information from leading Hispanic market experts on how to reach America’s largest minority with marketing and public relations tools.
SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes Mera’s career. SGM Records is a young enterprise owned and operated by Hispanic women. For more information online, visit http://www.dianamera.com/ and https://www.hispanicmpr.com/
Contact:
Emilio Zuleta
emilio@sgmrecords.net
562-621-6535
Elena del Valle
elena@lnaworld.com
305-270-6309
Posted by Elena del Valle on June 13, 2006
Editores: Fotografía disponible en JPG
Long Beach, CA y Boca Raton, FL – 13 de junio, 2006 — Una versión instrumental de la canción “Bésame” de Diana Mera del álbum “dianamera” será el nuevo tema musical principal de las grabaciones de audio de HispanicMPR.com desde este mes. HispanicMPR.com, el primer portal de la red y podcasts enfocados en marketing y relaciones públicas del Mercado Hispano, sirve como un foro de intercambio de información e ideas de mercadeo.
El primer podcast de HispanicMPR.com que destaca el nuevo tema musical es la entrevista con Martin Castro, presidente y CEO de Mexican American Opportunity Foundation, una de las más grandes organizaciones sin fines de lucro que sirve a los hispanos, que salió al aire el lunes 12 de junio.
“En SGM Records, estamos encantados de trabajar con HispanicMPR.com para que la música de Diana sea tema principal de los podcasts y presentaciones que llegan a miles de expertos en marketing, publicistas y comunicadores cuya audiencia son los millones de latinos en los Estados Unidos” dijo Soledad Herrada.
Diana Mera, la cantante y compositora de la canción, escribió “Bésame” durante el verano del 2002 en Phoenix, Arizona, donde encontró la inspiración para escribir los temas de su primer álbum. El video musical de Bésame es transmitido por MTV/VHUNO, Televisa, Ritmoson Latino y Univisión.
“Bésame significa mucho para mí y se siente súper que esta canción me lleve a formar partes de proyectos tan importantes como ser el tema principal del podcast de HispanicMpr.com” dijo Diana Mera.
“Estamos muy emocionados de trabajar en colaboración con SGM Records para incorporar el ritmo y distinción de la música de Bésame, una bella canción de Diana Mera, a la serie de grabación de nuestros podcasts y presentaciones en HispanicMPR.com” dijo Elena del Valle, MBA, editora de HispanicMPR.com. “La música de Diana que refleja juventud y entusiasmo es perfecta para nuestro nuevo medio y para los documentos descargables”.
El Podcast y las presentaciones de HispanicMPR.com proporcionan a la audiencia información especial y de primera mano de expertos líderes del Mercado hispano acerca de cómo tener alcance a la minoría más grande de los Estados Unidos con herramientas de marketing y relaciones públicas.
SGM Records, sello discográfico y compañía de producción, realiza producciones de video digital especializándose en videos musicales, comerciales de TV y anuncios de servicio público. SGM maneja y promueve la carrera de Mera. SGM Records es una empresa joven, que pertenece y es operada por mujeres hispanas. Para más información visite http://www.dianamera.com/ y https://www.hispanicmpr.com/
Contactos de prensa:
SGM Records
Emilio Zuleta
emilio@sgmrecords
562-621-6535
elena@lnaworld.com
305-270-6309
Posted by Elena del Valle on May 8, 2006
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Dianamera album cover
“Dianamera” the album from Ecuadorian singer Diana Mera is available on iTunes, Apple’s online music store store that recently sold its billionth song. Described as “a strong and unique exponent of the Latin Pop genre,” Mera is a composer (BMI) and an actor; she was part of The Vagina Monologues play. She is recording her second music album with producer Gustavo Borner, a two time-Grammy winner, composer Dany Tomas and song writer Claudia Brant.
Mera was born in Quito, Ecuador and was raised in Lima, Peru. She has lived in México, Venezuela, Switzerland and the U.S. were she now resides. Mera, who always wanted to sing, started her career on television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo.
ITunes has software that allows users to house or access a music library, Internet Radio, music store, video playing and buying and the popular Podcast format. Mera’s music becomes part of itunes thanks to Iris Distribution who extended a contract to SGM Records that enables distribution of her music worldwide.
To listen to “Besame” by Diana Mera from the “dianamera” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Besame,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast.
Click the button to hear the song:
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Posted by Elena del Valle on August 24, 2005
Diana Mera
(PRLEAP.COM) Starting this month, singer Diana Mera becomes part of the artists’ selection of RDS Marketing, a specialist in marketing, promotion and publicity services for the planning, organization and making of events and celebrity booking for concerts, private & public venues.
Mera is getting ready for the recording of her second album. The artists that belong to the RDS Marketing portfolio go through a very selective process in order to deliver quality and trust to their clientele.
“I am trilled to work with RDS Marketing because I trust their professionalism and I know, we will open a lot of doors,” said Diana.
http://www.rdsmarketing.com/latin-pop.html
Posted by Elena del Valle on December 17, 2007
Click on image to enlarge
Photo, video and song: SGM Records
When she performs, singer Diana Mera wears From Eye to I shirts and hoodies designed by Honey Tavassoli, a 24 year old born in Iran and raised in Tustin, California known in the fashion industry as Honey T. The two artists established a promotional agreement through which Mera showcases her favorite Hotney T. clothing line items when she performs.
Mera shows off some of the clothing items in the music video “20 Pedacitos” while she sings the song by the same name. Scroll down to watch the music video “20 Pedacitos” and to listen to the song by the same name.
“Besides loving the designs, Honey is wonderful and has created pieces specifically for me when I had photo sessions, she is fabulously talented and like her name, very sweet,” said Mera.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Honey T designs T-shirts, jackets and tank tops with original drawings and paintings of her own inspiration. She then makes her paintings ready to print on the T-Shirts. Honey T original art is pressed in the fabrics that Mera wears, together with her iconic ties and chucks. Honey T clothes, made in the United States, cost between $13 to $40 and are available on the designer’s website.
“We had to look for something original within the simple image Diana has; I thought Honey T’s clothes were excellent because the printed designs in the shirts are unique, she personally draws them, it’s very interesting.” said Jorge Torres, Mera’s publicist.
Mera, a singer, composer and an actor, was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. She started her career in television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español. She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.
Posted by Elena del Valle on February 23, 2007
Singer Frankie Alvarado
Photo: SGM Records
Los Angeles, California.- SGM Records started the year signing a record deal with Puerto Rican Frankie Alvarado, singer, composer and former contestant of the first generation of La Academia USA, a reality show that airs on Azteca América.
“I want to thank SGM for the opportunity they have provided for me to materialize my dream. I am happy and honored because they have considered me to be part of this family,” said Alvarado.
La Academia México has generated stars like Yahir, who won fourth place in the first generation and remains a popular artists, and Yuridia, whose music sold a million copies worldwide.
According to promotional materials, Alvarado is the first artist from La Academia USA first generation to sign an exclusive record deal. As part of the agreement with SGM, he is preparing to change his look and planning new recording projects with the record label.
“I am very pleased to have Frankie in SGM. He is very talented and we have a lot of plans for him,” said Soledad Herrada, production director and chief operating officer of SGM Records. “Without a doubt his style and personality matches very good our label and Diana Mera, who we have been working with for five years. I expect some news very soon.”
The son of Francisco “Chalina” Alvarado, a musician and composer, and Luz Rivera, a music teacher Alvarado grew up surrounded by music. He has composed 75 songs.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa
Posted by Elena del Valle on November 17, 2006
‘druthers film poster
Photos: SGM Records
Latinos can find their way into anything. Regardless of how it happens, the presence of the largest minority in the U.S. is felt in all aspects of American life. Singer Diana Mera’s music even found its way into a film about an Austrian woman with a Jewish background.
Mera’s song “Besame” was chosen to be part of the soundtrack for the new film “‘druthers.” The Ecuadorian born and Peruvian raised singer is thrilled to have one of her songs showcased in a film. “When I learned that “Besame” was going to be in this movie, it was a wonderful surprise,” said Mera.
Jenna Bari, Soledad Herrada (Diana’s manager) and Diana Mera at the movie screening
The independent film was co-created and co-produced by Jenna Bari, Pollyanna Jacobs, Claudia Kindl, and Adam Wilhite; all four also act in the film. According to promotional materials, “‘druthers” displays the baggage that people carry in their everyday lives, from the cultural to the emotional. Trinity, played by Claudia Kindl, makes her way to Los Angeles after her last living relative in Austria passes away. The film presents the culture shock she experiences not only in the outside world but also within her own American family.
The film focuses on the cultural differences the character faces throughout the many scenes of the film. “Besame” helps lighten the mood when Trinity finds herself with two men who only speak Spanish. The scene portrays the difficulty of communication and also the connection music can form. The film producers found it very important to have all the scenes tie in smoothly with the music. — Melissa Gonzalez
