Posted by Elena del Valle on August 19, 2009
There was an increase in ethnic procedures
Photo, video: American Society of Plastic Surgeons
According to a recently released report from the American Society of Plastic Surgeons (ASPS), between 2007 and 2008 there was an increase in plastic surgery procedures among all groups except “Caucasians” (we assume that refers to non Hispanic whites since they list Hispanics separately and Hispanics can be of any race). While there was a 2 percent decrease among non Hispanic whites, there were 3 million ethnic procedures representing an 18 percent increase among Hispanics, a 10 percent increase among African Americans and a 5 percent increase among Asians. It is likely this increase parallels national demographic changes and the overall growth in ethnic markets. Scroll down to watch an ASPS video on the subject.
“We’re seeing a rise in Hispanics opting for cosmetic procedures that coincides with the growth we’re seeing in the nation’s population,” said John Canady, MD, president, ASPS in a press release. “Less social stigma, as well as, advances in procedures allow patients to maintain their ethnic look. While the majority of patients continue to be Caucasian, the profile of the typical patient is changing.”
The report indicates 91 percent of all procedures were performed on women. Overall, cosmetic procedures, especially minimally invasive and less expensive options, increased 3 percent. There were 11 million cosmetic procedures performed during that time period. Surgeries increased among women 30 years old and older although there was a greater increase among women 40 and older. Fewer young women opted for surgery than in the previous year.
There was a noticeable increase in minimally invasive procedures like laser skin resurfacing, Botox and laser treatment of leg veins, and a decrease in invasive procedures like liposuction, Tummy Tucks, breast augmentation and face lifts. At the same time, there was an increase in reconstructive procedures such as breast, birth defect and hand reconstructions.
Some analysts believe these changes are due to the economic recession. As fewer patients opt for cosmetic procedures more doctors offer reconstructive procedures to make up the difference in income. In the past they may have been less willing to accept or pursue reconstructive procedures because of the extra insurance paperwork and added inconvenience.
There were increases in procedures performed in an office (rather than a clinic or hospital). Also more patients chose to have several procedures performed in one visit and return to the same doctor. The Pacific Mountain area had the greatest number of procedures, 3.5 million.
To produce the report and ensure objectivity in the gathering, analysis and publication of its procedural statistics, ASPS partnered with Data Harbor Solutions, a health care industry data management and technology development company. As part of the process researchers aggregated and extrapolated the results to the entire population of more than 24,000 physicians most likely to perform cosmetic and reconstructive plastic surgery procedures.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
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Filed Under: Video
Posted by Elena del Valle on August 10, 2009
Actress Ana de la Reguera
Photo, videos: Procter & Gamble
Procter & Gamble recently hired Ana de la Reguera, a Mexican actress, to promote its Pantene Pro-V line with a new Spanish language ad campaign that appeared in Hispanic magazines, TV stations and websites across the United States in June 2009. Company representatives declined to share details about the campaign in spite of several email and phone requests. Scroll down to watch the ad and a behind the scenes interview with de la Reguera.
“We feel honored that Pantene has received more awards than leading salon brands,” said Carolina Varela, brand manager for Pantene. “Her stunning beauty, gorgeous hair and easy spirit make her an ideal addition to the Pantene family of spokesmodels.”
“My work demands constant hair brushing, combing and styling. For a fraction of the cost of expensive salon brands, Pantene keeps it healthy,” De la Reguera was quoted in a press release.
De la Reguera, voted one of the 50 Most Beautiful by People en Espanol magazine, made her Hollywood debut in a 2006 movie. P&G Beauty products include 100 brands available in nearly 130 countries. The cosmetics giant had sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty brands include Pantene, Olay, Head and Shoulders, Max Factor, Cover Girl, DDF, Sassoon Professional, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional.
Click on the play button to watch the Pantene Spanish language ad and behind the scenes video below
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
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Filed Under: Video
Posted by Elena del Valle on July 22, 2009
Georgina Flores, senior marketing manager, Allstate
Photo, videos: Allstate
In an effort to target budget conscious Spanish dominant Latinos Allstate launched a national television ad campaign earlier this year. The first Spanish language ad ran in the second quarter of 2009 and the second ad began airing this month. There are plans for additional spots later this year. The ads have been airing on Univision and Telemundo networks. Information on audience response to the ads was not yet available.
The insurance company plans to run the commercials during the MNT games, Premio lo Nuestro and the Latin Grammys, as well as during regular programming, according to a company spokesperson who responded to questions by email. Scroll down to see videos of the two ads.
The ads are part of the company’s Hispanic marketing program which also includes radio advertising, a Spanish language portal, online activations, media integrations, sponsorship of the Mexican National Soccer Team (for the third consecutive year), and sponsorship of highly rated television and radio entertainment programs.
“Allstate’s dedication to the Hispanic community begins internally, extends to our Hispanic advertising and public relations programs, and reaches Hispanic consumers where they work and live,” said Georgina Flores, senior marketing manager for Allstate. “Our involvement within the Hispanic community is not a trend – it is part of our culture – and we are here to provide peace of mind for consumers during these tough economic times.”
The two Spanish language ads, created by Lapiz, Allstate’s agency of record, focus on the recession and invite the viewers to reach out to the insurance company for support in weathering the economic storm. In one, “Load,” a young man is overstuffing a load of laundry at a laundromat; in the other, “Cobbler,” a young man takes his shoes to be fixed at the shoe repair shop.
Allstate’s Spanish language website received a Silver Award from the Advertising Research Foundation in the multicultural banking and insurance category. There are more than 3,000 Allstate agencies with Spanish-speaking capabilities and the company offers claims and customer service in Spanish round the clock via a toll free number.
According to promotional materials, the Allstate Corporation is the nation’s largest publicly held personal lines insurer, providing services to 17 million households. The company has 14,700 exclusive Allstate agencies and financial representatives in the United States and Canada.
Click on the play button to watch the “Load” and “Cobbler” ads below:
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Filed Under: Video
Posted by Elena del Valle on July 13, 2009
Martin Cerda, director, Encuesta Research
Photo, video: Encuesta, Inc.
Encuesta, Inc., a Miami research company, just released a 30-second thank you video in appreciation to past participants in its surveys and to celebrate its 20 anniversary in the business. The short video ad, in English and Spanish, was released initially on YouTube and is due to air on broadcast television in Los Angeles, New York, Miami, and Houston and on Azteca America, PBS, V-me, and GenTV.
The video was produced in-house with a limited budget and included the contribution of an illustrator, Ken Orvidas, a voice over artist and an animator who asked to remain anonymous. The inspiration, in part, for the work was a painting from a social club in a small town in Spain.Scroll down to watch the videos in English and Spanish.
“We want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person’s opinion represent that of thousands of members of their community” said Martin G. Cerda, founder and president of Encuesta, Inc. “Latino participation in the survey research process helps advance public understanding of social and economic issues and helps influence government and corporate decision makers.”
Founded in 1989, Encuesta, Inc. is a U.S. Hispanic market research and public opinion polling company that offers quantitative and online qualitative research designs and analysis. Encuesta, Inc. is the company behind the Americanos Poll, a public opinion poll created in 2005 to help bridge the knowledge gap that exists regarding the U.S. Hispanic community.
Click on the first screen for the English language video and on the second screen for the Spanish language video.
Posted by Elena del Valle on May 11, 2009
Hip Hop Hoodios Carne Masada album cover
Photos, video, song: Hip Hop Hoodios
The Latino Jewish urban singers Hip Hop Hoodíos released a new album, Carne Masada: Quite Possibly the Very Best of Hip Hop Hoodíos late last month on iTunes and this week it will become available at other digital stores, with a money back guarantee to anyone who didn’t like it. Instead the album reached the eighth top spot on iTunes Alternativo Chart. Scroll down to watch Gorritos Cosmico, a video, and listen to Times Square, a single from the album.
The album features the bilingual single “Times Square (1989)” and guest performances from members of Ozomatli, The Klezmatics, The Pinker Tones, Delinquent Habits and Los Abandoned. The Hip Hop Hoodíos are named with hoodio a play on the word “judío”, Spanish for Jewish. The album spans the group’s career, includes liner notes written by Ernesto Lechner, a Rolling Stone and Los Anteles Times music critic.
Hip Hop Hoodios
The band may be the only act to have co-headlined the Salute to Israel Parade and the Barrio Museum in Spanish Harlem. The 2007 Hip Hop Hoodíos release Viva la Guantanamera, benefiting for Amnesty International’s efforts to close Guantanamo Bay Prison, rose to the number nine spot on the iTunes Latino albums sales chart and the top overall slot on eMusic. The band’s music has been featured in Pride and Glory, MTV’s Life of Ryan and a national Volkswagen campaign.
Josh Norek of Colombian decent and Abraham Velez of Puerto Rican decent make up Hip Hop Hoodios, part of a collective of Latino hip hop artists based in New York and Los Angeles. They mix Latin rhythms with hip hop beats and trilingual lyrics (English, Spanish and Hebrew).
Click on the play button to listen to Times Square.
Hip Hop Hoodios Carne Masada album
Click here to buy
Carne Masada: Quite Possibly the Best of Hip Hop Hoodios
Posted by Elena del Valle on April 23, 2009
Luis Silberwasser
Photos: Discovery en Español, La Onda Verde
In an effort to spread the word among Spanish speakers about environmental issues and the state of our planet, Discovery en Español will launch a three part awareness campaign beginning this month. The company celebrated Earth Day, April 22, and began the campaign earlier in April with a multifaceted approach featuring on-air, online, and grass roots elements.
They hope these efforts will inform and inspire viewers to reflect on the state of the world, create awareness and motivate them into becoming an active part of the solution. The three parts of the campaign are a new Green Block Programming Initiative, two airings of the documentary An Inconvenient Truth, and “3 Pasos 3 Personas,” a new grassroots campaign in partnership with La Onda Verde. Scroll down to watch videos.
Discovery en Español premiered, for the first-time on Spanish network television in the United States, the movie An Inconvenient Truth with a Spanish language voice over April 19 at 9 p.m. ET/PT. The program will air again at the same time April 25. The famous documentary narrated by Al Gore and released by Paramount Vantage addresses environmental issues. It received an Oscar and a Grammy and Gore received the Nobel Peace Prize for his film related work.
“The Earth has always defined our brand. Programming is a key tool in our arsenal to communicate our love for the planet. Yet we view our commitment as more than the spectacular specials we bring to our audiences. That is why we continually look for additional ways to enlist and inspire,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.
Discovery en Español is also unveiling the first component of a new partnership with La Onda Verde de NRDC, the division of the Natural Resources Defense Council created to inform and involve Hispanics in the protection of the environment. The joint campaign, dubbed “3 Pasos 3 Personas,” to be released on-air and online is a call to action for viewers to become involved by visiting discoveryenespanol.com/3pasos. See video below.
Adrianna Quintero
“The goal of this campaign and the online application developed for this purpose is to motivate viewers to make three simple eco-changes in their lives that can make a difference, and then inspire three friends to do the same,” said Adrianna Quintero, director of La Onda Verde. “The applications will make it easy for people to learn about simple actions to save the planet. It will enable them to easily challenge friends to do the same by kindling conversations on social networks such as Facebook and Myspace as well as via e-mail.”
Discovery en Español will also launch an environmental series of one hour programs for green living oriented audiences scheduled to air Saturday nights at 9 p.m. ET and 6 p.m. PT as part of the network’s Green Block programming. Stuff Happens, hosted by Bill Nye the “Science Guy,” will be the first part of the series to air May 2, 2009. The program explores the source of things, what happens after we use them and how their disposal impacts our environment.
Discovery en Español is the Spanish-language voice of Discovery. The network offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.
Promotion video for 3 Pasos 3 Personas
Promotion video for An Inconvenient Truth documentary in Spanish
Posted by Elena del Valle on January 12, 2009
A scene from the Cat’s Meow music video
Photo, video: M80, Snapple
Last year Snapple released an Antioxidant Water “Bubble Wrap” commercial targeting young, indie rock music fans, students, men and women, including Latinos, based in major markets with a strong focus in the south, especially Florida. It was so popular that the company decided to follow up with a music video performed by the same indie rock band, The Bad Eliots, that recorded the commercial. Since the release of the band’s first music video, Cat’s Meow, late last year, the video has been featured in more than 50 websites. The song is available for free download and online purchase. Scroll down to watch the Cat’s Meow video.
Snapple spent $25,000 on the video which was filmed in early 2008 in New York City. It features James Rotondi, lead singer; Anthony Citrinite, drummer; Jonny Matias, singer and guitarist; and Paul Riario, guitarist. Tim Wilson was the director.
The Bad Eliots is a group of four New York City based musicians. Roto (also known as James Rotondi), singer and multi-instrumentalist. He has performed with the French band Air, Mike Patton’s Mr. Bungle and The Grassy Knoll, a jazz-hop band; and Ant Cee (also known as Anthony Citrinite), the band’s drummer. He was a founding member of The Smash-Up, who performed from 2004 to 2007 on Megadeth’s Gigantour, the Deftones’ Taste of Chaos tour, and the Warped Tour, from which Ant’s drum sticks were plucked to be placed on display in Cleveland’s Rock and Roll Hall of Fame.
Matias, the band’s bassist, is a producer and multi-instrumentalist who runs a studio in New Jersey. He is also a singer and guitarist with The Crash Moderns, as well as producer and engineer for the New York City Power Pop band. Riario is the maestro behind The Monster, a New York metropolitan area live cover band.
Snapple is owned by the Dr Pepper Snapple Group, one of the largest beverage companies in the Americas. The company makes and distributes more than 50 brands of carbonated soft drinks, juices, ready to drink teas, and mixers across the United States, Canada, Mexico and the Caribbean including Dr Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Peñafiel, Squirt, Clamato, Mr & Mrs T Mixers, Rose’s, and Yoo-hoo.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on November 20, 2008
Shoot Down DVD
Photos: Rogues Harbor Studios
On February 24, 1996, four members of the Miami based Brothers to the Rescue volunteer group were shot and killed by two Cuban military fighter jets while flying, unarmed, over the area between Florida and Cuba, in international waters, in search of Cuban refugees. In January of this year, the film Shoot Down, which told their story as seen from the American side, opened in theaters – click here to read more about the film. The 88-minute documentary film about the tragedy was released on DVD November 11, 2008. Scroll down to watch a Shoot Down video clip.
Shoot Down was winner of 2007 Sonoma Film Festival honors for Best Documentary and described as the first feature-length film about the true story of the 1996 shoot down of the two unarmed United States civilian planes by Cuban fighter jets. According to promotional materials, although the film was denied bookings in most theaters in the United States it was one of the top grossing documentaries of the year. The DVD sells for $29.95.
“The great thing about a thorough and fact-based documentary is that people can watch the film and make up their own minds, without any filters,” said Douglas Eger, the film’s producer. “There is still a great deal of resistance to the full story of what happened back in 1996 reaching the public. We have been successful licensing the TV rights internationally but still no domestic TV outlet will broadcast Shoot Down; that amazes me! DVDs might be the only way Americans will be able to see this film. There are powerful interests that just don’t want this story to be told.”
Cristina Khuly, director, and Douglas Eger, producer, Shoot Down
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
The DVD features never-before-heard 30-minute audio tapes from the cockpits of the lead Cessna with conversation between that plane and the two planes shot down; a 12-minute unedited recording of Raul Castro discussing the incident, and a full-length Spanish version of the film. It also comes with the unedited 90-minute voice recordings between the Cuban MiG’s and Cuban Military Control intercepted by U.S. intelligence surveillance.
“U.S. Civilian aircraft were shot down by a foreign government and not may people know about it, let alone why it happened. I can’t think of many issues where you would find Amnesty International, The European Community, conservative Republican Cuban-Americans, and Al Sharpton on the same side of an issue and it doesn’t make headlines, wow,” said Cristina Khuly, director, Shoot Down.
“With a new administration in Washington, it is critical that we remind the public of this important piece of history. DVDs are the primary way independent films reach their audience.”
In addition to the husband and wife team of Eger and Khuly, Shoot Downproduction staff include Claudia Raschke-Robinson, director of photography; Malcolm Jamieson, editor; and Edward Bilous, composer.
Rogues Harbor Studios staff believe film should entertain, educate and empower audiences. The company mission is to create content that is “challenging and purposeful, uniting engaged consumers with entertaining ideas.”
Click here to buy Shoot Down
Posted by Elena del Valle on November 4, 2008
Rami Rivera Frankl, writer, director and executive producer,Wake Up! PSA
Photo, video: Rami Rivera Frankl
In mid September, Rami Rivera Frankl decided to become a political activist. Following his attendance at a political satire program on the Pocho Hour of Power, Rivera Frankl became motivated to spearhead a project that would lead him two months later to the production of Wake Up!, a politically oriented public service announcement (PSA) inviting Latinos to vote. Scroll down to watch the videos in English and Spanish.
According to the Pew Hispanic Center, in four of the six states President George W. Bush carried by margins of five percentage points or fewer in 2004 Hispanics constitute a significant share of the electorate: In New Mexico, Hispanics make up 37 percent of state’s eligible electorate; in Florida, 14 percent; in Nevada and Colorado, 12 percent.
“These statistics galvanized me to want to make a significant difference and help Barack Obama win our upcoming election,” said River Frankl. “What I created is a bilingual political satire PSA targeting Hispanic communities across the country with the message that candidate John McCain is asleep on the job and it’s time for America to wake up and vote for change!”
He did this as a private citizen without being compensated for his time by anyone and without any support, financial or otherwise, from either party. Although the idea began as a non partisan message the end result, a 60 second video in English and Spanish, showing Republican Senator John McCain asleep in Congress seems to favor the Democratic candidates. Rivera Frankl and the project volunteers remained independent of the political parties and their representatives and have not shared the video with either camp or had any official contact with the presidential hopefuls or their representatives.
River Frankls found many helping hands in his two month journey including everyday concerned citizens and celebrities. More than 30 people supported his project along the way, offering assistance with minor tasks, advice, probono services and just plain support. All the work was probono. He initially paid $100 in publishing fees, marked down for the usual $7,000 fee, but since that part of the video fell through due to delays obtaining copyright permissions his fee was reimbursed.
“We started out doing it as a real simple thing,” said Rivera Frankl, who invested two months and 300 hours of his time on a voluntary basis to the project. “Because I truly believe the Obama/Biden ticket is going to be better for the Hispanic population than McCain/Palin. It’s a spot targeting Hispanic voters and that will galvanize the Hispanic population to vote.”
Although the video was ready for distribution a week ago it took almost that long to secure the remaining permissions and it was only on Halloween Day that he and his colleagues were able to release it nationally. The initial release was through YouTube. He plans to introduce the PSA via Spanish-speaking news outlets first and hopes for an Internet viral campaign to carry the message to the English speaking market.
Volunteers include: Actor Esai Morales (La Bamba, NYPD Blue, Jericho), provided the voiceover; Patrick Perez, provided editing services; Lisa Blackwood Hope, vice president of Operations at Media City Sound, provided recording and mixing services; and Carolyn Caldera DeFanti, executive producer, provided support, guidance, and mentoring. In addition to launching the project Rivera Frankl, president and founder of Hobokenwest Digital Media, was responsible for writing, directing and serving as executive producer of the video.
Click on the play button to watch the English version of Wake Up!
Click on the play button to watch the Spanish version of Wake Up!
Posted by Elena del Valle on October 28, 2008
A scene from the Voto Latino telenovela
Photos, video: Voto Latino
In the last weeks before the national election Voto Latino representatives hope to maximize Latino voter participation as much as possible. Voto Latino will also soon premiere the final episode of the La Pasión de la Decisión parody telenovela series starring Rosario Dawson and Wilmer Valderrama as well as celebrity guests Perez Hilton, and Jane Fonda. At the same time, Voto Latino co-produced television specials were scheduled to air on Latino youth networks MTV Tr3s and LATV this month. Scroll down to watch Voto Latino video.
Since January 2008, Voto Latino has reached out to millions of Latinos and registered more than 26,000 new voters in key Battleground States. Leaders at the non-partisan organization hope to double Voto Latino’s initial voter registration goals.
A scene from La Pasión de la Decisión parody telenovela
Additional Voto Latino initiatives include grassroots efforts in partnership with national media outlets to prompt Latino voter awareness and registration. Voto Latino recently won the Myspace Impact Award for Community Organizing, carrying over 70 percent of the online vote. Voto Latino received a grant from Myspace that will go toward Voto Latino’s get out the vote efforts.
Latino Vote produced a television special hosted by Rosario Dawson and Fat Joe, in conjunction with MTV Tr3s about the presidential candidates and issues that matter to Latino youth. Latino Vote also produced “Decisión 2008,” a television special in conjunction with LATV. Shot in front of a live studio audience, the debate on the presidential election is moderated by the network’s Humberto Guida and includes Maria Teresa Petersen, executive director, Voto Latino; Malverde, a political activist and hip-hop artist; and Carlos Arias, a Latino producer.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
The non profit organization launched a voter initiative with Youtube and PBS, Video Your Vote, to distribute 100 digital video cameras to Latino voters to document their experience at the polls on Election Day. The participants will upload their footage to a dedicated Youtube channel accessible to the general public at youtube.com/videoyourvote <http://www.youtube.com/videoyourvote>
The organization partnered with iTunes Latino and Apple to distribute 100,000 iTunes/Voto Latino download cards donated by Apple. The download cards, filled with five free songs and a link to non-partisan voter registration, are being distributed nationally via partnerships with radio stations Latino 96.3 (Los Angeles), Univision Radio (Los Angeles), La Kalle (San Francisco), Latino Vibe (Phoenix), Entravision (Denver) and La Que Buena (Chicago) and LATV.
As part of the ongoing aggressive Get Out the Vote (GOTV) effort in Colorado, Voto Latino will host a GoTV Bash in Denver on October 30. The event will feature members of an artist coalition who leverage their celebrity to promote civic engagement. Voto Latino organizers plan to reach out to 500,000 voters Colorado to invite them to vote.
Voto Latino is developing public service announcements in Spanish with record label Fonovisa/Disa about the importance of voting and civic engagement targeted at the Midwest and Western states. The partnership may mark one of the first times voter registration PSA’s are being targeted to new citizens originally from Mexico. Participating artists include Jenni Rivera, El Chapo de Sinaloa, La Arolladora Banda Limon, Yolanda Perez and El Gringo.
The organization is also planning voter registration drives at the concerts of Voto Latino celebrity coalition members Enrique Iglesias, Aventura, Jaguares, Ozomatli and Los Amigos Invisibles.
Founded in 2004, Voto Latino is a non-partisan, nonprofit voter engagement organization that works to promote an enfranchised America by leveraging celebrity voices, multi-media platforms, and youth themselves to promote positive change. Voto Latino’s mission is to engage a new generation of Americans in civic participation.
Make Latinos loyal to your brand
Listen to Author Isabel Valdes in
“Hispanics Customers for Life” audio recording
Isabel Valdes gives a presentation and participates in an extended Q&A discussion about
• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation
Click here for information on Hispanic Customers for Life audio recording
