Sandra G. Susino, independent affiliate partner (former director of Business Development), Neighborhood America

Photo: Sandra G. Susino

A podcast interview with Sandra G. Susino, independent affiliate partner (former director of Business Development), Neighborhood America is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses business benefits of mobile marketing and online social networking with Elena del Valle, host of the HispanicMPR.com podcast.

Prior to joining Neighborhood America, Sandra was director of Business Development for a company that was acquired by Microsoft. She was also a consultant and manager at IBM, as well as at Deloitte’s Media and Entertainment Group.

A former Fulbright scholar, Sandra earned an undergraduate degree from Princeton, a Masters in Computer Science from Stanford, and business certifications from Harvard. Sandra is originally from New York City.

Neighborhood America is technology provider of online enterprise social networking and mobile phone marketing solutions. Neighborhood America clients include Adidas, HGTV/Scripps Network, Kodak, ABC, FoxNews, and Nexxus.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Sandra Susino,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2008 section of the podcast archive.

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Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here for information about “Marketing to Hispanics Online”

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All U Need is Mosh album cover

Photos, song: Nacional Records

Plastilina Mosh, a Monterrey, Mexico-based electro rocker band, just released a new Album. All U Need Is Mosh, the album released this early this month, follows the band’s 2006 Best Of’ Collection. Scroll down to listen to Pervert Pop Song from All U Need Is Mosh album.

“This was the first time we recorded an album without a major label breathing down our necks,” said Alejandro Rosso, who also produced the new album. “Which made for a much more relaxed recording environment. It was a truly independent work. We weren’t feeling the pressure of having to please some executive. The funny thing is that the end result is probably our most commercial album yet. Subconsciously, I’m sure we were thinking, ‘we have the freedom to really do what we want’.”

The first Plastilina Mosh album was Aquamosh, produced by Tom Rothrock, on Capitol Records. The single Mr. P-Mosh made Plastilina Mosh popular in Mexico. Following Latin Grammy-nominated Hola Chicuelos, the band’s last studio disc, All U Need Is Mosh took nearly two years to complete with recording sessions in California, Texas and Mexico.

Plastilina Mosh

For the new album founding members Rosso and Jonaz brought on guitarist Eddy Gonzalez, drummer and vocalist Natalia Slipak and bassist Milton Pacheco for the album as well as the band’s revamped live show. Special guests include vocalist Adrian Dargelos from Argentine rock stars Babasonicos, Monterrey-based rapper Niña Dios and Mexican buzz artist Ximena Sari ñ ana. A a Rosso-penned instrumental track, San Diego Chargers experiments with a drumline battery.

“It’s basically a testosterone song about football tackles. The arrangement is focused on the percussion. The song is a weird blend between two styles that I find original and fresh. To be honest, I don’t listen to much rock music,” said Rosso. “I’m always listening to jazz and classical. I sit down and consciously listen. When I get into a certain composer, I buy the sheet music and study it. On the flipside, Jonaz is always looking for the best new rock, punk or electronica album to inspire him. And he’s always trying to make compositions that are ‘hip’ to me. That’s the big twist. We really complement each other.”

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Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations books

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Jonaz is a punk rocker and Rosso is a classically trained concert pianist. They believe their contrasting styles are an essential element for the band’s creative process.

“It’s my escape from that intense listening and playing. It’s always had some humor and irony. We don’t take it too seriously. When the band started, we never really cared what happened and just focused on having fun. That’s when everything started to happen. That’s always been so important to us. Over the years, we have really learned to keep from rushing things and how to avoid time pressure from affecting the creative process,” said Rosso. “So for this new album, we wrote most of the songs more casually, while we were touring. Everything just felt more natural that way.” ‘

All U Need Is Mosh tracks include: Toll Free, Jonaz Goes To Hollywood, My Party, Let U Know, Cut The Crap, Arriba Dicembre, Danny Trejo (feat. Niña Dios), Going To Mars Bolton, Comeback Bitch, San Diego Chargers, Paso Fino (featuring Adrian Dargelos from Babasonicos), and Pervert Pop Song (feat. Ximena Sariñana and Patricia Lynn). Click on the play button to listen to Pervert Pop Song.

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Click here to buy your copy of All U Need Is Mosh

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Rayroq Acosta, chief executive officer and president, Wu-Tang Latino

Photo: Wu-Tang Latino

A podcast featuring an interview with Rayroq Acosta, chief executive officer and president, Wu-Tang Latino is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses urban Latino music with Elena del Valle, host of the HispanicMPR.com podcast.

Rayroq strives to innovate the ways Urban Latinos do business, promote and market their products. He co-launched and marketed Latinflava, a television show which evolved into a website. He also helped establish and build a non-traditional distribution and marketing system at United Box Office (UBO).

A native of the Dominican Republic, Rayroq arrived in Washington Heights, New York City with his family when he was three years old. It was in his neighborhood that he was introduced to hip hop, the music that would change his life. After graduating with a masters degree in design and marketing from the New York Institute of Technology (NYIT), Rayroq started working in the music and fashion industry.

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Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations books

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Influenced by hip hop artists Run DMC, Kool Moe Dee and LL Cool J, Rayroq started a career in marketing and creative consulting. He co-owned Designey Inc., a design and marketing firm in New York City that provided logos, images and marketing for companies like Sony, Epic, Wu-tang, Rocawear, LL Cool J, Razorsharp Records, Wu-wear, Avirex, Disney, A&E, History Channel, Loud Records, SRC, Persaud Brothers, Sprite and Adidas.

As a result of the rapid growth of Latinflava, Rayroq was named senior vice president of Marketing and Latin Music at UBO; he also assisted in the building of the company’s non-traditional distribution and Freedom Girls marketing system. Rayroq and a long-time friend, Rza, member of the original Wu-Tang Clan, created Wu-Tang Latino, a new record label they hope will become the Def Jam of Latin hip hip and Reggaeton.He has served as liaison between rival Latino and African-American gangs to lessen gang violence and crimes. He is co-founder of the United AIDS Foundation, a non-profit organization that raises money for AIDS research.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rayroq Acosta,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2008 section of the podcast archive.

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Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here for information about “Marketing to Hispanics Online”

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Haciendo Escándalo album cover

Photos, song: Gato Loco Music

Haciendo Escandalo! (Causing Scandal!) is Singer Diegodiego’s newest release and his second album. Scroll down to listen to Mi Castillo Azul (My Blue Castle), a single from the new album.

In Haciendo Escandalo! the singer and actor from Merida, Mexico focuses on positive messages and dance rhythms “to inspire peace and harmony.” Diegodiego composes and performs his music. His first CD was Quema Quema (Burn Burn), a dance music album. Haciendo Escandalo is dedicated to Raul Vale, his close friend and collaborator.

Diegodiego

“Raul Vale taught me a lot of things, but the most valuable advice he gave me was when he said: ‘Diego, you are nothing more or less than a scandal! Fight for what you want; you have my blessing,’” said Diegodiego. “The best thing that can happen to an artist is the pleasure of entertaining while at the same time enabling others to achieve their own aspirations.”

Diegodiego began his acting career with the television soap opera La Culpa directed by Pynkie Morris. He later competed, along with 5,000 applicants, for a much coveted role in a Disney Company production. In the end, he was one of three Latinos and one of only 60 candidates selected to perform at Disneyland in California. Click on the play button to listen to Mi Castillo Azul (My Blue Castle), a single from the new album.

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“Beyond the 30 Second Spot” audio recording

Listen to a 105-minute discussion

Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson

Our panel of national experts discuss

• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals

Click here for information on Beyond the 30 Second Spot

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Mark Potok, director, Intelligence Report of SPLC

Photo: Mark Potok

A podcast interview with Mark Potok, director, Intelligence Report, Southern Poverty Law Center is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses anti Latino hate groups with Elena del Valle, host of the HispanicMPR.com podcast.

As editor of the Southern Poverty Law Center’s Intelligence Report magazine, Mark leads an operation that monitors the extreme right in the world today. In addition to editing the magazine, Mark acts as a spokesman for the SPLC, a well-known civil rights organization based in Alabama. He has testified before the Senate and the United Nations High Commission on Human Rights.

Before joining the Southern Poverty Law Center in 1997, Mark spent almost 20 years as a reporter at newspapers including USA Today, the Dallas Times Herald and The Miami Herald. While at USA Today, he covered the 1993 siege in Waco, the rise of militias, the 1995 Oklahoma City bombing and the trial of Timothy McVeigh.

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Find out which Latino markets are booming with

“The Next Step: Secondary Latino Markets” audio recording

Presenter Dora O. Tovar, MPA

Click here for information on Secondary Latino Markets

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In 1996, his editors nominated him for a Pulitzer Prize for a package of stories on racism in Texas public housing. The Intelligence Report he edits recently received the 2007 Investigative Award part of the Utne Independent Press Awards.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Mark Potok,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2008 section of the podcast archive.

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Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

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Voto Latino benefit album cover

Photos: Nacional Records

In an effort to inspire Latinos to vote National Records collected a previously unreleased track by Pitbull and Kurse and 14 songs by Don Omar, Aterciopelados, Aventura, David Garza and Ozomatli into Voto Latino, a benefit album. Proceeds of the album will benefit Voto Latino, a non partisan organization. Scroll down to listen to Across the Waters by Pitbull and Kurse from the Voto Latino benefit album.

The 15-track Voto Latino album was released on iTunes earlier this year and has been selling steadily for $3.99. In the previously unreleased track Across The Waters Miami-based hip-hop artist Pitbull and Kurse sing about the plight of Cuban immigrants.

“To me it’s great to have a record like Across the Waters involved with Voto Latino iTunes because it represents everything we stand for, which is the struggle for freedom and opportunity,” said Pitbull.

“Music is the soundtrack to my life. The Voto Latino compilation is the soundtrack of a movement,” said Rosario Dawson, co-founder, Voto Latino, who recently starred in a telenovela parody public service announcement with Wilmer Valderrama.

Aterciopelados

“It encapsulates everything about the Latino drive to the polls so blast it on your way to change,” said Valderrama. “Music has proven to be an influential platform for our generation. This is the time to use it.”

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Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording

Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids” audio recording

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The album artists and titles are: Notch, Aquí Me Quedo; Pitbull & Kurse, Across The Waters; Ozomatli, (Who Discovered) America?; Don Omar, Angelito; Los Amigos Invisibles, All Day Today; Salvador Santana Band, My One True Love; Ceu, Roda (Bombay Dub Orchestra’s Grateful Dub Mix); Aterciopelados, Cancion Protesta; Aventura, Mi Corazoncito; Chingo Bling, They Can’t Deport Us All; Ceci Bastida - Empieza A Amanecer; David Garza, There Go The Weirdos; Volumen Cero, El Mar; B-Side Players, Nuestras Demandas; Hip Hop Hoodíos, Viva La Guantanamera.

According to promotional materials, Nacional Records and iTunes are donating their proceeds from the benefit album. All proceeds will benefit Voto Latino’s voter registration, education and empowerment initiatives.

Founded in 2004, Voto Latino is a non-partisan organization that works to promote an enfranchised America by leveraging celebrity voices, the latest technology and youth themselves to promote positive change and voter empowerment throughout the Latino community. Voto Latino is targeting seven million American Latino voters aged 18-29, 18 percent of the youth vote, in preparation for the 2008 general elections.

Click on the play button to listen to Across the Waters by Pitbull and Kurse from the Voto Latino benefit album

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Marci Shimoff, author, Happy for No Reason

A podcast interview with Marci Shimoff, author, Happy for No Reason 7 Steps to Being Happy from the Inside Out (Free Press, $24.95), is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Marci discusses her book and how to find happiness for no reason with Elena del Valle, host of the HispanicMPR.com podcast.

Marci is also author of the self-help book Chicken Soup for the Soul. Her six bestselling titles in the series, including Chicken Soup for the Woman’s Soul and Chicken Soup for the Mother’s Soul, have met with stunning success, selling more than 13 million copies worldwide in 33 languages and have been on The New York Times bestseller list for 108 weeks.

Marci is a featured teacher in the international film and book The Secret. Her new book, Happy for No Reason was published January 2008 and offers an approach to experiencing deep and lasting happiness.

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Click here to buy Happy for No Reason

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Marci has inspired many people around the world, sharing her methods for personal fulfillment and professional success. As president and co-founder of the Esteem Group she delivers keynote addresses and seminars on self-esteem, self-empowerment, and peak performance to corporations, professional and non-profit organizations, and women’s associations. She has been a trainer for Fortune 500 companies, including AT&T, General Motors, Sears, Kaiser Permanente, and Bristol-Myers Squibb.

Marci earned her MBA from University of California, Los Angeles (UCLA) and holds an advanced certificate as a stress management consultant. She is a founding member and on the board of directors of the Transformational Leadership Council, a group of 100 top leaders serving over ten million people in the self-development market.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marci Shimoff,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2008 section of the podcast archive.

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“Happy for No Reason” audio recording

 

Presenter Marci Shimoff, author, Happy for No Reason 7 Steps to Being Happy from the Inside Out (Free Press, $24.95) and president Esteem Group

What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.

“Happy for No Reason” audio recording consists of 89 minutes of useful insights and information by the internationally famous author and speaker.

Available exclusively on HispanicMPR.com!

What you receive: Downloadable recording of a 39-minute audio presentation “Happy for No Reason” and a bonus 50-minute interview of Marci Shimoff.

Ready to buy? Select a format to add to your shopping cart:

Downloadable MP3 of Happy for No Reason $119.95

Audio CDs of Happy for No Reason $139.95

More information on “Happy for No Reason” audio recording with Marci Shimoff

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The Pinker Tones Wild Animals album cover

Photo, song: Nacional Records

The Pinker Tones, a Barcelona musical duo known for their electronic sounds, released a new album in early June 2008. Wild Animals, the band’s third album in the United States, was released right before the beginning of their Vans Warped Tour with more than 40 venues across the United States. The two previous albums released in the United States are The Million Colour Revolution and 2007 remix album More Colours! Scroll down to watch a music video and listen to a song from the new album.

“Our last album, The Million Colour Revolution, was about utopia, a projection for how we wanted the world to be,” said Mister Furia. “Wild Animals is about reality, our interpretation of the actual world we live in. Songs like The Whistling Song, 24 and On Se Promenait are some of our happiest and most nostalgic yet.”

Wild Animals features special vocal guests including reggae soul performer Jimmy Lindsay from Cymande on The Whistling Song, and Amparo from Spanish band Amparanoia on Electrotumbao. The first single was the track Happy Everywhere.

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“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording

Presenter Katie Delahaye Paine, founder, KDPaine & Partners

Find out about

• Issues affecting online public relationships today
• Testing relationships as part of a survey
• Measuring ethnic group relationships
• Measuring foreign language communications in a similar ways to English
• Biggest challenges measuring conversations and social media
• Measuring online relationships with little or no money

Click here for information on “Moving Beyond Traditional Media Measurement”

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The Pinker Tones

Mister Furia and Professor Manso are the artistic names of the musicians that make up The Pinker Tones. In 2007, the band was featured in The New York Times, was in an A&E television special, performed on KCRW’s Morning Becomes Eclectic program, had a song featured on the TV sitcoms Ugly Betty and Entourage, and had video play on mtvU, MTV Tr3s, Mun2, and LATV.

The Pinker Tones also made an appearance at last year’s SXSW, where they performed five shows in 36 hours and at KCRW’s Sounds Eclectic Evening in Los Angeles. The Pinker Tones recent single Karma Hunters was selected by Mun2 as the theme song for Chicas Project, a reality show.

Salvador Rey, Mister Furia, performs on vocals, guitar, keyboards and flute while Alex Llovet, Professor Manso, performs on keyboards, samples and drums. They met in college in the late 1990s and formed the Pinker Tones in 2001.

Click on the play button to watch the music video Happy Everywhere.

Click on the play button to listen to Electrotumbao from the Wild Animals album.

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Click here to buy Wild Animals CD

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Heather Dominick, owner, EnergyRich Coaching, Inc.

Photo: Heather Dominick

A podcast interview with Heather Dominick, owner, EnergyRich Coaching, Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Heather discusses how to use your energy to attract clients and customers with Elena del Valle, host of the HispanicMPR.com podcast.

Heather is the creator of the EnergyRich Success System for Entrepreneurs: the essence of her years of education, energy and intuitive training, as well as marketing and sales tools. Heather uses this step-by-step system to coach women entrepreneurs by creating an energetic map to harness their energy. Her coaching philosophy is that an individual cannot do business, but needs to be business at a holistic level that integrates thoughts, feelings, words, and actions. She calls this managing your energy.

She believes it’s important that an entrepreneur do the inner and outer work necessary to activate this skill. Only when the entrepreneur has activated this skill internally can he or she fully and confidently present their business to others and the world.

A national speaker, Heather has inspired hundreds of women to build enough self-belief to achieve what seems to be impossible. She delivers keynote addresses and seminars on spiritual business practices to organizations and associations and consistently receives feedback about how her presentations amplify the audience energy levels and move them into action. She has presented for numerous organizations, including Con Edison, Transformation U, The Chopra Center, Pace University, and various coaching associations.

Heather has been interviewed by media publications and her writings have appeared on websites and in magazines, including WorkingWomen.com and For Her Information. She has more than 11 years of teaching and coaching experience in helping women entrepreneurs develop an authentic, energy-minded business simultaneously structured for more daily joy, service and bottom line profits.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Heather Dominick,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2008 section of the podcast archive.

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“How to Use Your Energy to Attract Clients and Customers” audio recording

Presenter Heather Dominick, owner, EnergyRich Coaching, Inc.

A 106-minute audio recording including a presentation by Heather and the complete interview with Heather where she discusses:

• Heather’s step by step system for women entrepreneurs
• Her coaching philosophy that an individual needs to be business at a holistic level
• Core beliefs about creating magnificent marketing for your business
• How Heather transitioned from a high school drama teacher to a coach
• The three Os that characterized her life at the time
• Heather’s first steps to changing her life

Click here for information on How to Use Your Energy to Attract Clients and Customers

Ready to buy? Select a format to add to your shopping cart:

Downloadable “ How to Use Your Energy to Attract Clients and Customers ” MP3 $119.95

Audio CD’s “How to Use Your Energy to Attract Clients and Customers ” $139.95

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Alberto Oliva, editor-in-chief, Ser Padres

Photo: Meredith Corporation

A podcast interview with Alberto Oliva, editor-in-chief, Ser Padres is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the magazine with Elena del Valle, host of the HispanicMPR.com podcast.

Alberto joined Meredith Corporation, the parent company of Ser Padres, in October 2001 bringing more than 30 years of experience with Hispanic media as an editor, journalist and author. Ser Padres is Meredith’s parenting magazine for Hispanics launched in the fall of 1990 and one of the largest Spanish-language consumer magazines in the United States.

Prior to joining Ser Padres, Alberto was associate editor for People en Español from 1998-2001, U.S. bureau chief for Editorial Atlantida from 1984 to 1998 where he first began his career in 1970 as a journalist. During this time he also served as a reporter and journalist for the Associated Press in New York from 1976-1978.

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Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

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Alberto authored two books, Magazines that Make History published August 2004, and In Vogue, A visual history of the most influential fashion magazine in the world published October, 2006. He has a master’s degree in Communications from the Instituto Nacional del Profesorado in Buenos Aires, Argentina.

A resident of New York City, he has been a visiting professor at the University of Salamanca in Spain from 2005 to 2008, at Stanford University in California from 2005 to 2007, and at New York University in New York in 2006. He is fluent in Spanish, French, Italian and Portuguese.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Alberto Oliva” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the June 2008 section of the podcast.

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“Best in Class Hispanic Strategies” audio recording

Presenters Carlos Santiago and Derene Allen

• Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies

• Discover what questions to ask, steps to take to be a Best in Class company

Click here for more about “Best in Class Hispanic Strategies” audio recording

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