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ImpreMedia, Tu Dinero partner to offer financial information in Spanish

Posted by Elena del Valle on June 12, 2007

Mary Zerafa  Julie Stav

Mary Zerafa, general manager, ImpreMedia Digital and Julie Stav, financial advisor, owner and editorial director, Tu Dinero

Photos: ImpreMedia Digital, Julie Stav, Tu Dinero

Los Angeles, California —Tu Dinero, one of the first Spanish language personal finance publications for U.S. Hispanics, was published in print for a little over a year through a joint venture between Mexican publishing company Editorial Televisa and Julie Stav, Hispanic financial advisor, owner and editorial director of the publication. The partnership was suspended recently. Shortly after that, Stav and ImpreMedia announced a new partnership to publish the magazine once a week via email and on some of ImpreMedia’s print publications beginning June 4, 2007.

“ImpreMedia is committed to providing our users with the best content and user experience on the web. By partnering with Julie Stav, it is a win-win for everyone,” said Mary Zerafa, general manager of ImpreMedia Digital.

Through the alliance ImpreMedia will deliver Tu Dinero online branded content to its readers under the name of “Tu Dinero con Julie Stav.” Isabel Malowany the editor of the original Tu Dinero print magazine remains as editor of the digital edition.

Isabel Malowany

Isabel Malowany, editor, Tu Dinero

“It is well known that Julie Stav is the leading, trusted source of financial news and information for the Hispanic market,” said Monica Lozano, senior vice president of ImpreMedia and publisher and chief executive officer of La Opinión. “ImpreMedia is thrilled to be entering into this exciting new partnership. It will help both of our organizations to continue to serve the growing needs of this underserved community in both print and online formats.”

One page per week from Tu Dinero’s online digital edition will appear in ImpreMedia print publications La Opinión, La Opinión Contigo, El Diario La Prensa, La Raza, El Mensajero, La Prensa and Vista Magazine; and their websites with links to the Tu Dinero digital publication.

“What excites me most about this new relationship is ImpreMedia’s extensive reach in the U.S. Hispanic community, which provides us with the ideal platform to further our mission of helping the U.S. Hispanic community realize their great American Dream,” said Stav.

According to promotional materials Stav, a former primary school teacher in Los Angeles, is a leading Hispanic financial expert. Stav, of Cuban origin, became known when she hosted a national Public Broadcasting Service television show based on the financial principles of her first New York Times bestselling book, Get Your Share

Stav hosts a national daily program “Tu Dinero” on Univision Radio. She also presents personal finance segments twice weekly on “Despierta America,” Univision’s national Spanish-language morning show.

ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia estimates its reach in print and online to be in excess of 10 million Spanish speaking Latinos.


“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

Jay Gronlund Mario Quiñones

Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.

Receive a free downloadable copy by completing our Visitor Survey.

Click here


Publisher pursues elusive demographic with men’s magazine in Spanish

Posted by Elena del Valle on June 7, 2007

H para Hombres cover June 2007

H para Hombres June 2007 cover

Photo: Maya Magazines

In August 2006, Mexican publisher Notmusa, S.A. sought out the highly coveted demographic of affluent young men in the United States by launching H para Hombres, a 200-page monthly magazine targeting Spanish dominant and bilingual Latino men between 18 and 34. To win over the growing masculine audience, they dedicated 60 percent of the magazine’s content to lifestyle, sex and relationships.

Editorial articles also feature beautiful women, entertainment, fashion, sports, gadgets and trends. The profile of the reader they seek is a young and cultivated “slightly mischievous” man. Verena Bormann, assisted by Alfredo Cedillo, is in charge of editorial content.

hmprhparahombresapril2007.jpg

H para Hombres April 2007 cover

H para Hombres was initially launched in 2000 in Mexico where it now has a circulation of 350,000 and an estimated reach of 1.4 million readers. In the United States, the magazine’s circulation is 55,000 with an estimated pass over rate of 4.5 placing reach at just under a quarter million readers. It is available in the Los Angeles, California; Houston and San Antonio, Texas; New York City; Chicago, Illinois; Atlanta, Georgia; and Miami, Florida markets.

According to promotional materials, the majority of the magazine’s readers are high school or college graduates and 45 percent own a home. Sixty seven percent of the readership is Spanish dominant, 22 percent are bilingual and 11 percent are English dominant. More than 60 percent earn $60,000 or more a year.

Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, where it is represented by Miami Beach based Maya Magazines, its first publication was TVnotasUSA.

The Business Press, La Prensa appoint new associate publisher

Posted by Elena del Valle on May 24, 2007

Frank Escobedo 

Frank Escobedo, associate publisher, The Business Press and La Prensa

Photo:  Press-Enterprise Company

Frank Escobedo was recently appointed associate publisher of The Business Press and La Prensa. The new position was created to consolidate the Affiliated Products Group of The Press-Enterprise Company; to extend and expand the company’s affiliated products; and to develop and launch other targeted niche media products for the communities and businesses in the fast-growing inland southern California marketplace.

“Frank is a well-rounded media executive and brings a wealth of experience, a strong record of success, innovation and a passion for serving the business and Latino communities,” said Ron Redfern, chief executive officer of The Press-Enterprise Company. “It’s a privilege to have someone of his talent leading the growth of our affiliated products group, and we’re delighted he has joined our team.”

Escobedo most recently served as general manager of La Voz Publishing, LLC, where he led the Hispanic initiatives for The Arizona Republic. During that time, he developed and grew a number of Spanish-language media products for the Phoenix community. He began his career with the Laredo Morning Times, where he occupied a number of positions in advertising, eventually becoming vice president and general manager. During his tenure at the Laredo Morning Times, he increased revenue and spearheaded a team that created a Web presence for the paper.

“I am very pleased to be joining The Press-Enterprise Company, and I look forward to working in the dynamic community of the Inland Empire,” said Escobedo. “The PE has a reputation for outstanding journalism, a commitment to community, and I pledge to continue to uphold the high standards already in place. My family and I also look forward to becoming active members of the community and making this area our new home.”

The Press-Enterprise Company is a subsidiary of Dallas-based Belo Corporation. A Fortune 1000 company, Belo owns 19 television stations, four daily newspapers. The Company also owns or operates seven cable news channels and more than 30 websites.


Discover how to reach Latinos in language today with

“Hispanic Market Translation Issues” audio recording

Martha E. Galindo

Presenter Martha E. Galindo

Translation company owner Martha E. Galindo explains

  • Why it’s important to reach your clients in language 
  • Ins and outs of translations issues
  • How to select a translator
  • What to expect
  • How to save on translation costs
  • Much more

Click here to purchase Hispanic Market Translation Issues


New show focuses on social, political events in Miami

Posted by Elena del Valle on May 23, 2007

Carlos Aberto Montaner 

Carlos Alberto Montaner, host, “Pronósticos

Photo: Mega TV

Miami, Florida – WSBS-Mega TV Channel 22 launched “Pronósticos,” a six episode program, hosted by Carlos Alberto Montaner, offering viewers a detailed analysis of significant social and political events in South Florida and Latin America. The most recent episode, “Cuba in the Year 2027,” aired May 20, 2007 at 9 p.m. and the last program is scheduled to for November 18, 2007. 

During the program, Montaner, a well-known Hispanic journalist and political analyst, discusses developing social and geopolitical trends and their potential impact on world events. According to promotional materials, over six million readers in Latin America, Spain and the United States read his weekly columns.

During the most recent program, Montaner and guests Emilio Estefan, Benjamin Leon, Nicolas Quintana, Jorge Pinion, Domingo Moreira, Jorge Dávila, Ariel Gutiérrez, Pedro Baldriche and Amelia Cachaldora examined the issues they expect will impact Cuba for the next 20 years. The common fear among the group is that Cuba is experiencing a rapid decline in its staple sectors of tourism, sugar and alcohol, while unable to sustain the growth of the construction and entertainment industries.

Montaner was born in Havana, Cuba, in 1943 and has resided in Madrid, Spain since 1970. He has published more than twenty books. Several of his books have been translated into English, Portuguese, Russian, and Italian. Some of his most well-known and reedited works are, Viaje al Corazon de Cuba (Journey into the Heart of Cuba); ¿Como y por què desapareció el comunismo? (How and Why Communism Disappeared); and Libertad: la Clave de la Prosperidad (Freedom: The Key to Prosperity).

He also wrote Manual del Perfecto Idiota Latinoamericano (Manual of the Perfect Latin American Idiot) and Fabricantes de Miseria (Fabricators of Misery) in collaboration with Plinio Apuleyo Mendoza and Alvaro Vargas-Llosa. In 2006, his latest book, Los Cubanos: Historia de Cuba en una Llección was published.

Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.


“Search Engine Marketing to Hispanics” audio recording

Matias Perel 

Presenter Matias Perel, founder and president, Latin3

Find out about

  • The 16 million Latino online users
  • Types of online access among Hispanics
  • Latino online user language preferences
  • What they do online
  • Usage by age
  • Income levels among Hispanics who visit the Internet
  • Internet use by Hispanics

Click here to purchase a recording about search engine marketing to Hispanics  


Familiar faces in this year’s LATV en Concierto

Posted by Elena del Valle on May 22, 2007

Aterciopelados 
Aterciopelados

Photo Nacional Records

This year’s LATV weekly live show “LATV en Concierto” will feature urban artists Calle 13, Frankie J, Pitbull, and Akwid, as well as rock acts Ozomatli, Aterciopelados, Motel, Allison, Zoe and Quetzal. LATV invites its studio audience to interact with the performing artists.
 
“The reception that we have received from the broadcast community to the launch of our network has been phenomenal. We are delighted to add so many affiliates in such dynamic Hispanic communities and expand our reach throughout the United States,” said Danny Crowe, president, LATV. “With our new VJs cast, production rolling, advertisers coming on and affiliates signing up, LATV is ready to deliver its product nationwide to Latino audiences.”

Pitbull with Cuba flag
Pitbull

Other performers in this year’s “LATV en Concierto” are Upground, Toby Love, Miz Mandy, David Rolas, Xtreme, Crooked Stilo, Jennifer Peña, Kinto Sol, The Pinker Tones, Sparta, Soul Kid, Spigga, Fosforo, Tres Coronas, and Chino XL. Other programs on the national bilingual network include “Mex 2 the Max,” “LATV Live,” “Rokamole,” “Drive Thru,” and “LATV Does Hollywood.”

Since 2001, the predominantly English-language LATV headquartered in Los Angeles, California has been shot in front of a live in-studio audience and airs on broadcast, basic cable and satellite in Los Angeles. The network targets the 16- to 34-year-old Latino with multi-genre music, lifestyle and entertainment content. 


“Latino Media and Hispanic Media Training” audio recording

Federico Subervi, Ph.D. Elena del Valle, MBA

Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA

Find out about

Find out

• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges

 Click here to purchase Latino media and Hispanic media training


Romance station announces Spanish language afternoon show in Miami

Posted by Elena del Valle on May 15, 2007

 Jessica Fox 

 Jessica Fox

Photos: Romance 106.7 FM

Miami, Florida – Romance 106.7 FM recently launched “Happy Hour,” an afternoon radio program in Miami. The new entertainment show airs Monday through Friday from 3 p.m. to 7 p.m. and is hosted by Jessica Fox and Carlos “Caferro” Fernandez Rodriguez.

Carlos Fernandez

Carlos “Caferro” Fernandez Rodriguez

Romance 106.7 FM is a Spanish language contemporary adult music station offering a mixture of pop music, ballads, and popular hits from the past decade. In addition to music, “Happy Hour” promoters promise to ease listeners into their evening with wit and humor, select news updates of interest to Miami listeners.

Prior to joining the show, Jessica was co-host of the music video program “Tu Desayuno Alegre.” Touted for his humor, Carlos joined the SBS family in 2002 as show host of Romance’s “Tu Mañana” and “Las 20 Principales” programs.


Discover how to reach Latinos in language today with

“Hispanic Market Translation Issues” audio recording

Martha E. Galindo

Presenter Martha E. Galindo

Translation company owner Martha E. Galindo explains

  • Why it’s important to reach your clients in language 
  •  Ins and outs of translations issues
  •  How to select a translator
  •  What to expect
  • How to save on translation costs
  • Much more

Click here to purchase Hispanic Market Translation Issues


Orange subsidiary launches Spanish language video sharing channel

Posted by Elena del Valle on May 9, 2007

 Juan Jose Nunez.jpg

Juan José Nuñez, vice president of operations, StarMedia Videos

Photo: StarMedia Videos

Miami, Florida – StarMedia, a wholly owned subsidiary of Orange, launched a Spanish language video sharing channel last week. StarMedia Videos, the new channel, allows users to watch and share original videos through websites, mobile phones and PDA’s. Visitors to the new website’s home page can see 12 videos.

Each video listing includes a descriptive title, author, average rating and the number of times it’s been viewed. Registered users may vote, add to favorites, and copy videos.  Some videos for adults 18 and older require visitor registration and a password.

“Now everybody can enjoy and rate videos on StarMedia,” said Juan José Nuñez, vice president of operations, StarMedia Videos. “StarMedia Videos was developed as an open platform for all users; it’s one of a new generation of services and content designed to enhance their online experience.”

According to promotional materials, registered users can also upload an unlimited number of video clips. Content is classified by most recent postings as well as under popular categories: Automotive, Films, Sports, People, Humor, Games, Women, Music and Technology. StarMedia Videos also incorporates a search feature, enabling users to identify and view postings by order of importance, posting date, viewers and rankings.

StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet including three million in the United States. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange is a subsidiary of the France Telecom Group.


  

Discover how to reach Latinos in language today with

“Hispanic Market Translation Issues” audio recording

Martha E. Galindo

Presenter Martha E. Galindo

Translation company owner Martha E. Galindo explains

  • Why it’s important to reach your clients in language 
  •  Ins and outs of translations issues
  •  How to select a translator
  •  What to expect
  • How to save on translation costs
  • Much more

Click here to purchase a recording on Hispanic Market Translation Issues


Azteca America Suegras reality program hosted by former Miss Universe

Posted by Elena del Valle on May 8, 2007

Amelia Vega
Suegras” host Amelia Vega

Photo: Azteca America

Former Miss Universe (2003) Amelia Vega, hosts “Suegras,” an Azteca America reality show in which 12 women, six “ready to marry” men and their mothers share living space. Suegra means mother in law in Spanish. In the last episode, the winner may ask one of three remaining mothers for her son’s hand in marriage.

Viewers can watch program clips and participant interviews on the show’s website. They are invited to vote via short message service (SMS) and at Terra.com. “Suegras” is scheduled to air Monday to Friday at 10 pm CST for 10-weeks. The last episode will air May 20, 2007.

“Amelia was selected for her exceptional talent, and we expect her national stature and Dominican heritage to serve as a bridge to all Hispanic audiences, especially given the spectacular participants, who represent a broad array of Hispanic American cultures,” said Bob Turner, president, Network Sales, Azteca America.

Participants’ heritage is diverse with representatives from Cuba, Colombia, Mexico, Puerto Rico, Uruguay and Venezuela. According to promotional materials, weekly challenges for the men and women, as well as the potential mother in law participants, reveal motives, habits, and possible conflicts.

Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V, one of the largest producers of Spanish language television content in the U.S.


“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa

Find out

  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is decision maker in the Latino family
  • Who is information provider in the Latino family
  • Click here to purchase a recording on Latino Family Dynamics 


    Comedy show returns to Miami airwaves

    Posted by Elena del Valle on May 2, 2007

     Gilberto Reyes and Miguelito Gonzalez

    Gilberto Reyes and Miguelito Gonzalez

    Photo: WXDJ El Zol

    Miami, Florida – A comedy show with DJ’s Gilberto Reyes and Miguelito Gonzalez began airing recently on Miami radio station WXDJ El Zol 95.7 FM. “Fonomanía con Gilberto y Miguelito” will run daily Monday through Friday from 3 p.m. to 7 p.m. Show selections will air Saturdays from 3 p.m. to 7 p.m. 

    Gilberto Reyes and Miguelito Gonzalez started their radio career several years ago in Miami on El Zol 95.7 FM, and became quite popular. Their radio show evolved into a late night variety program on a local TV station. It was during this time that their catch-phrase “Metiendo Mikimbin” became a friendly Cuban greeting among show listeners. Following a recent reunion, Miguelito and Gilberto decided to embark on the second chapter of their professional partnership.

    “I truly believe that Gilberto and Miguelito’s wit and enthusiasm will propel this show to great heights. They are a charismatic duo that possesses the natural ability to connect with the human spirit, and Miamians are in for a real treat with the market’s funniest new afternoon drive radio program,” said Jackie Nosti-Combo, vice president and general manager, SBS.

    “Gilberto and I were never really apart. We owed it to ourselves to pursue some individual opportunities that were available to us. I have an individual contract with Mega TV as host of the home improvement show ‘Handyman’ but once we were given the opportunity to collaborate again, we both knew it was time,” said Gonzalez.

    “This is the next step in our professional journey. We both love Miami, love our audience, and love to make people laugh.  I can’t wait to get started.  I think everyone will soon find out that Miguelito and I are back in a big way,” said Reyes.

    In 1995, Gonzalez became a radio host for Spanish Broadcasting System’s WXJD, El Zol 95.7 on “El Show de la Mañana.” He then worked on a local Miami television show, “El Mikimbín de Miami,” where he fleshed out a number of characters based on his own life experiences.


    “Search Engine Marketing to Hispanics” audio recording

    Matias Perel 

    Presenter Matias Perel, founder and president, Latin3

    Find out about

    • The 16 million Latino online users
    • Types of online access among Hispanics
    • Latino online user language preferences
    • What they do online
    • Usage by age
    • Income levels among Hispanics who visit the Internet
    • Internet use by Hispanics

    Click here to purchase a recording about search engine marketing to Hispanics  


    Fifty Spanish language journalists, media executives to be recognized at Hispanic Media Awards

    Posted by Elena del Valle on May 1, 2007

    Emilio Nicolas Sr.

    Emilio Nicolas Sr.

    Photo: Hispanic Media Awards

    San Antonio based On The Edge Promotions will recognize 50 U.S. Spanish language media executives and journalists during this year’s Hispanic Media Awards event to be held May 24, 2007 in San Antonio, Texas. Vicente Fox Quesada, former President of Mexico, will provide the keynote address.

    In addition to the 50 honorees, Emilio Nicolas Sr. will be singled out as the first television industry representative to receive the Annual Hispanic Media Awards Ring of Honor for his efforts in the launch of KWEX-TV. The Ring of Honor Award is designed to recognize Spanish language media pioneers. Emilio Nicolas Sr. joins past Ring of Honor Lifetime Achievement award winners Ignacio Lozano, La Opinion; Ana Maria Arias, Latina Style; Ruben Salazar, Los Angeles Times; Eduardo Porter, The Wall Street Journal and Carlos Ramirez, El Diario La Prensa

    Although event organizers declined to identify any judges in an effort to avoid lobbying, they explained the selection of the 50 honorees from 200 complete submissions was made by an independent panel of judges in journalism, academia, public relations, and the public and private sectors from diverse regions of the country.   
     
    “We are excited about the growth of this program and this year’s event. I believe that the judges have selected an excellent list of talented professionals and I look forward to seeing others from across the country gathering together to congratulate them on May 24th in San Antonio,” said Chris Day, president, Hispanic Media Awards.

    According to the organization’s website, the honorees are nominated by their peers, readers, viewers, or others from within the industry. Selection criteria are influence, community involvement, and the quality of their work. The program recognizes journalists and media executives in Spanish language broadcast and print media. Exceptionally, this year two English language journalists, John Quinones and Eduardo Porter, were selected.

    This year’s media executives and journalist honorees are: Nancy Agosto, Azteca America; Alejandro Aguirre, Diario Las Americas; Javier Alatorre, Azteca America; Adriana Arevalo, Univision Las Vegas; Robert Armband, La Raza; Maria Celeste Arraras, Telemundo; Martin Berlanga, Univision News; Claudia Botero, Univision 34; Andres Cantor, Telemundo; Alfredo Carbajal, Al Dia Texas; Rodolfo Cardenas, KCEC 50 Denver; Maria Antonieta Collins, Telemundo; Lynn Cook, Rumbo; David Cortinas, La Voz; Dalia Diaz, Rumbo News; Tino Duran, La Prensa de San Antonio; Malin Falu, HITN; Gustavo Godoy, Vista Magazine; Lesley Gomez, Somos Padres; Isabel Gomez-Bassols, Univision Radio; Armando Guzman, Azteca America; Jesus Hernandez, Diario Las Americas; Jose Isasi, Que Pasa Media; Dra. Aliza Lifshitz, Univision Radio; Monica Lozano, La Opinion; Jose Ignacio Lozano, impreMedia; Tania Luviano, MiTV 43 San Diego; Jorge Mederos, La Raza; Lety Miranda-Garcia, Prensa Hispana; Zeke Montes, Tele Guia de Chicago; Hilbert Morales, El Observador; Denisse Oller, Univision 41 New York; Rafael Olmeda, Sun-Sentinel; Andres Oppenheimer, El Nuevo Herald; Amparo Ortiz, KWEX Univision San Antonio; Luis Manuel Ortiz, La Voz Phoenix; Alex Parra, TPS; Eduardo Porter, The New york Times; Carlos Puig, Rumbo; John Quinones, ABC News 20/20; Jesse Ramirez, syndication; Jorge Ramos, Univision; Ana Cristina Reymundo, Nexos; Rosanna Rosado, El Diario La Prensa; Maria Elena Salinas, Univision; Jose Martin Samano, Azteca America; Pedro Sevcec, Telemundo; Eddie Sotelo, Univision Radio; Carlos Verdecia, Tiempos del Mundo; and Alberto Vourvoulias, El Diario La Prensa.


    Discover how to reach Latinos in language today with

    “Hispanic Market Translation Issues” audio recording

    Martha E. Galindo

    Presenter Martha E. Galindo

    Translation company owner Martha E. Galindo explains

    • Why it’s important to reach your clients in language 
    •  Ins and outs of translations issues
    •  How to select a translator
    •  What to expect
    • How to save on translation costs
    • Much more

    Click here to purchase a recording on Hispanic Market Translation Issues