Posted by Elena del Valle on April 24, 2009
Danny D and Steve Styles
Photo: mun2
Beginning May 7, mun2 will air Xtreme: on the Verge, a seven part reality series, a joint effort of the cable network and Xtreme, a Latin R&B duo. The program will air at 7 p.m. ET on mun2. The show follows the day-to-day lives of the New York residents, Danny D and Steve Styles, as they juggle their daily routine and their search for music industry success. Scenes show them while they handle business, rush from planes to hotels to interviews, record in-studio sessions, perform for thousands and are pursued by fans.
“’Xtreme: On The Verge’ is a show that stays true to the mun2 brand by showcasing the uniquely American experience of bicultural Latinos in the U.S. today,” said Flavio Morales, vice president, Programming for mun2. “We’re excited to bring our viewers a true Bronx story with a universal appeal.”
The series, produced by Diamante Pictures, is designed to showcase the lives of the Bronx-based and raised artists. The program will be part of a multi-platform effort featuring a multi-screen component via the network’s online platform. The show characters, Steve and Danny, Ben, their manager, and Gladys, Danny’s mom, plan to participate in the mun2 social media platform; provide text message updates on their profile pages, and interact with viewers on each episode’s video page. Holamun2.com, the network’s online portal, will stream complete episodes as they hit the air. Advertisers include Verizon VCAST and Toyota.
“We’re excited to show viewers and our fans our day-to-day lives,” said Danny D. “Even though we’re blessed to have our singing careers going strong, we also have our moments of struggle like anyone else.”
“Being a young Latino in the entertainment business is great but not always easy,” said Steve Styles. “We want to show the public what it’s like to have one foot in the spotlight and the other in our hometown of the Bronx.”
Xtreme’s album Haciendo Historia (Spanish for Making History) achieved platinum sales. They received a 2009 Premio Lo Nuestro award nomination for Best Tropical Group of the Year, and are finalists for the 2009 Billboard Latin Music Awards for Hot Latin Song of the Year (No Me Digas Que No) and Tropical Album of the Year Duo or Group (Chapter Dos).
Launched in 2001, mun2 (pronounced moon-dos) offers bilingual programming for U.S. Latinos 18 to 34 years old. The multi-platform youth entertainment network is available nationwide to 29 million households on cable and television. The network is part of Telemundo Group, a division of NBC Universal Cable Entertainment.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on April 23, 2009
Luis Silberwasser
Photos: Discovery en Español, La Onda Verde
In an effort to spread the word among Spanish speakers about environmental issues and the state of our planet, Discovery en Español will launch a three part awareness campaign beginning this month. The company celebrated Earth Day, April 22, and began the campaign earlier in April with a multifaceted approach featuring on-air, online, and grass roots elements.
They hope these efforts will inform and inspire viewers to reflect on the state of the world, create awareness and motivate them into becoming an active part of the solution. The three parts of the campaign are a new Green Block Programming Initiative, two airings of the documentary An Inconvenient Truth, and “3 Pasos 3 Personas,” a new grassroots campaign in partnership with La Onda Verde. Scroll down to watch videos.
Discovery en Español premiered, for the first-time on Spanish network television in the United States, the movie An Inconvenient Truth with a Spanish language voice over April 19 at 9 p.m. ET/PT. The program will air again at the same time April 25. The famous documentary narrated by Al Gore and released by Paramount Vantage addresses environmental issues. It received an Oscar and a Grammy and Gore received the Nobel Peace Prize for his film related work.
“The Earth has always defined our brand. Programming is a key tool in our arsenal to communicate our love for the planet. Yet we view our commitment as more than the spectacular specials we bring to our audiences. That is why we continually look for additional ways to enlist and inspire,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.
Discovery en Español is also unveiling the first component of a new partnership with La Onda Verde de NRDC, the division of the Natural Resources Defense Council created to inform and involve Hispanics in the protection of the environment. The joint campaign, dubbed “3 Pasos 3 Personas,” to be released on-air and online is a call to action for viewers to become involved by visiting discoveryenespanol.com/3pasos. See video below.
Adrianna Quintero
“The goal of this campaign and the online application developed for this purpose is to motivate viewers to make three simple eco-changes in their lives that can make a difference, and then inspire three friends to do the same,” said Adrianna Quintero, director of La Onda Verde. “The applications will make it easy for people to learn about simple actions to save the planet. It will enable them to easily challenge friends to do the same by kindling conversations on social networks such as Facebook and Myspace as well as via e-mail.”
Discovery en Español will also launch an environmental series of one hour programs for green living oriented audiences scheduled to air Saturday nights at 9 p.m. ET and 6 p.m. PT as part of the network’s Green Block programming. Stuff Happens, hosted by Bill Nye the “Science Guy,” will be the first part of the series to air May 2, 2009. The program explores the source of things, what happens after we use them and how their disposal impacts our environment.
Discovery en Español is the Spanish-language voice of Discovery. The network offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.
Promotion video for 3 Pasos 3 Personas
Promotion video for An Inconvenient Truth documentary in Spanish
Posted by Elena del Valle on March 18, 2009
TecnoPadres.com - click to enlarge
Photos: AOL Latino
AOL is now in the publishing business. Earlier this year, the company established MediaGlow, a publishing business unit and plans to launch 30 websites this year. Latinos in the United States (and Latin America) are part of AOL’s target audience. As part of its efforts to reach Spanish dominant Hispanic women through a series of websites, AOL Latino recently launched TecnoPadres.com, a new website offering new technology information for parents. Company executives expect about 60 percent of the website’s audience to be Hispanic.
The idea is for the Spanish language website to become a resource for parents to learn and understand technology, especially in relation to their children and their online safety. The website, sponsored exclusively by Verizon Wireless, is part of part of AOL Latino’s women’s lifestyle network Tu Vida y Más.
Miguel Ferrer, director, AOL Latino
“TecnoPadres.com will be a valuable resource for parents to learn how to keep their children safer online and to understand and relate to the technology that is increasingly shaping their children’s lives,” said Miguel Ferrer, director of AOL Latino. “TecnoPadres is an important new venture for AOL Latino, not only because the Latino parent market is largely untapped but also because it shows we continue to be forward thinking when it comes to showing leadership within the Latino category.”
The site features regular updates of content from several bloggers including translated content from The Online Mom, a content partner; as well as articles by TecnoDad, Carlos Cano, Laura Rendon, Sarah Klein, Barry Myers and TecnoBlogger. Topics planned include social networking sites like Bebo, Facebook, MySpace, Twitter, and mobile devices including cell phones and game units.
The Nuevo Esta Semana (New This Week) section will highlight staff picks of the newest and most relevant weekly features in websites, helpful tips and games. There are also plans in place for company produced videos visitors can watch, along with pre-roll commercials, on an embedded video player.
In the works is a video on how parents can set parental controls. Online safety for children is a topic AOL has addressed in the past in other forums. In September 2008, AOL launched SafetyClicks.com, offering online safety education. It recently introduced an updated version of its free, downloadable parental controls software for parents who want to supervise their children’s activities online.
AOL Latino, a bilingual portal for U.S. Hispanics, offers U.S. and Latin American news, financial tools, music and entertainment, personal finance, sports, fashion and beauty content as well as fee free email and instant messages. The website had 1.6 million unique visitors according to January 2009 comScore Media Metrix data, ranking it as one of the top three bilingual portals for Hispanics.
MediaGlow is designed to centralize AOL’s programming efforts, AOL.com and its content verticals, dozens of niche sites, and studios in Los Angeles and New York City. MediaGlow operates more than 70 sites and attracts more than 70 million unique visitors each month, according to comScore Media Metrix. MediaGlow, Platform-A for ad sales, and People Networks for social media efforts are AOL’s three strongest business divisions.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
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Filed Under: Media
Posted by Elena del Valle on February 9, 2009
XM2 Group
Photo: Spanish Broadcasting System
In April, Mega TV, part of Spanish Broadcasting System (SBS), and Worldvibe Entertainment will broadcast Batalla de las Américas, a new prime time musical reality show to find the newest member of the XM2 Group. As part of the process in late January, Mega TV invited men singers between 18 and 30 years old from Miami, Los Angeles, New York and Puerto Rico to compete to represent the United States, including Puerto Rico, in the grand finale.
Auditions were held in Miami, New York and Los Angeles earlier this year. The representative from Puerto Rico, selected at the SBS studios at Guaynabo in late February, will compete in the final event in April 2009 in Miami.
During the grand finale of the musical competition in South Florida Thursday, March 19, 2009 the four semi-finalists from Miami will compete against the four semi-finalists from Los Angeles and New York.
Batalla de las Américas, expected to have 20 contestants from 15 countries competing in originality, creativity, heart and talent, was created to be similar to Making the Band, another reality program in English. XM2 Group members are Rawy Torres, Jonathan Montenegro and Sergio Blass.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami. WorldVibe Entertainment is an entertainment company specializing in television production, touring, merchandising and tech marketing to Hispanics in North America as well as audiences in Latin America for television, film, music, tours, events and video products.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on January 26, 2009
Shira Simmonds, president and co-founder, Ping Mobile
Photos: Ping Mobile, impreMedia
Ping Mobile and impreMedia recently announced a partnership designed to offer mobile advertising and marketing to advertisers via Ping Mobile’s PingRewards platform. According to an impreMedia press release, the company aspires to be the leading U.S. mobile coupon site in Spanish. It is offering Hispanics a series of sweepstakes through print publications and online portals.
The company will offer Spanish speakers discounts through a portal, impreRewards, which is free for users. Its executives hope Latinos will be particularly receptive to marketing offers due to the current economic climate. The idea is to motivate consumers to accept the offers and information directly to their mobile phones by inviting them to carry the coupon content and redemption information on-the-go or in a viral format.
“This partnership represents a tremendous opportunity for advertisers interested in reaching the Hispanic consumer and we are excited to partner with impreMedia, given their unparalleled Hispanic audience in both online and print. Because of the current economic climate, consumers are turning to mobile couponing and it’s these consumers who will benefit from the impreRewards portal,” said Shira Simmonds, president and co-founder of Ping Mobile.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
ImpreMedia plans to provide users access through a keyword and short code to text in to receive individual coupons and encourage platform sign-up. Through their mobile phones, users should be able to text in a short code to receive their coupon and be able to double opt-in into the platform.
ImpreMedia is targeting Spanish Preferred Hispanics 18 to 44 with a household income over $40,000 via its 14 print publications in 17 Hispanic markets and 11 states: Arizona, California, Connecticut, Florida, Illinois, Massachusetts, New Jersey, New Mexico, New York, Pennsylvania and Texas.They plan to measure results and track coupon redemption by looking the exposure of print and online advertising along with opt-in and double opt-in metrics.
They expect to offer advertisers low cost introductory packages up to a specific message count (until messages are served) with the ability to control their message through the promotional period. They are also planning to offer tie-in to SMS offers (text keyword and code) to other ongoing promotional materials that the advertiser has, such as print receipts, online banners, TV or radio spots.
Arturo Duran, chief executive officer, impreMedia Digital
“Given the heavy mobile usage among Hispanic consumers, impreRewards is the perfect solution for any advertiser looking to target the Hispanic market,” said Arturo Duran, chief executive officer of impreMedia Digital. “The solid technology behind Ping’s platform and the ease of use from both the advertisers’ and consumers’ viewpoint, will allow our users to feel comfortable using this exciting, new and innovative marketing tool in their preferred language. Using impreRewards brands nationwide will be able to drive traffic directly to the point of sale within minutes.”
ImpreRewards, built on the same platform and relying on identical back-end technology as PingRewards, promises advertisers full control over campaign details including the content and timetable of each promotion.
ImpreRewards allows users to opt-out anytime by replying with the keyword “Stop.” The company promises that it will keep all consumer information secure. Ping Mobile boasts a coupon campaigns redemption rate of 56 percent on average. Executives at Ping believe high conversion rates are due to the method of SMS distribution they use designed to facilitate that the right messages be being sent to the right consumers. Current advertisers include Footlocker, ESPN Shop, 1-800 Flowers.com, Ice.com, Mikasa, Diamonds International, and World of Watches.
“WorldofWatches.com is thrilled to be a part of this exciting new venture between impreMedia and Ping Mobile. We anticipate the success of mobile couponing to be of great value to us and look forward to offering customers amazing offers on over 3,500 name brand watches, straight to their mobile phones,” said Izac Ben-Shmuel, chief executive officer of the SWI Group.
ImpreMedia is a leading publisher of Spanish language newspapers in the country. The company owns publications in 17 cities and has 26 online and print properties targeting the United States Hispanic population.
Ping Mobile is a full-service mobile agency, that offers a range of mobile marketing, offers, promotions and content services, with a specialization in mobile offers and promotions. The company focuses on consumers, consultancy, reporting, data analysis and client services packages. Ping Mobile is headquartered in Englewood Cliffs, New Jersey and has offices in Los Angeles, California and Tel Aviv, Israel. Ping is comprised of three wholly owned and fully-integrated units: Israel-based Ping Mobile Ltd. (formerly Regisoft Ltd.); Pop Solutions LLC, a Los Angeles-based mobile marketing company; and Ping Mobile, a New Jersey-based mobile marketing company.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Posted by Elena del Valle on January 16, 2009
Joaquin Garza host of “El Chulo de la Mañana”
Photo: Spanish Broadcasting System Inc.
Starting last week, Spanish Broadcasting System began airing a television version of its Los Angeles radio morning show “El Chulo de la Mañana” from 6 a.m. to 9 a.m. (ET), 9 a.m. to 12 p.m. (PT) through Mega TV and Direct TV Más, Channel 405. The show, which targets 18 to 35 year old listeners and viewers, combines jokes, skits, parodies, current events, interviews with listeners, live sport broadcasts, entertainment and news from correspondents.
The program is one of several under the heading of Radio on TV that Mega TV offers in both media formats. Other programs that air in both formats include “El Vacilón de New York” and “El circo de Puerto Rico.” “El Chulo de la Mañana” is hosted by Joaquin Garza, also known as “El Chulo.” On the show, Garza is assisted by Zacatecas, Mexico born Raul Bernal who is known on the air as “Doña Mela,” and Denise Garcia. “Doña Mela” is meant to resemble a typical Mexican grandmother with an old fashioned and conservative point of view. “She” often disagrees and argues with El Chulo. “Doña Mela” also disagrees with Garcia’s modern views on life.
Garza’s radio career spans 23 years. He has worked in radio in Los Angeles, San Jose, San Francisco, and Sacramento, California and Dallas and Austin, Texas. Garcia, born in Tamaulipas, Mexico, came to the United Stats when she was 15. She grew up in Alamo, Texas and graduated college with a bachelor’s degree in education.
“’El Chulo de la Mañana’ in Los Angeles will give Mega TV audiences a very funny, interactive morning show that covers topics that are part of everyday life: Work, family, relationships, infidelity, entertainment and community issues,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president for Mega TV. “Garza’s show has been a great success in numerous radio markets, and we are confident that our TV audience will love ‘El Chulo de la Mañana‘ and connect with Garza’s unique style. ‘El Chulo de la Mañana’ is formatted to attract both local and national audiences, and has enjoyed tremendous acceptance, especially with the Mexican audience, which constitutes the largest segment of the U.S. Hispanic population.”
Born in Zapotlan El Grande, Jalisco, Mexico, Garza’s career began in 1985 at radio station KALI in Los Angeles, California. In 1992, he worked for Spanish Broadcast System at FM 98. By 1995, he was the lead in the show “El Chulo Y La Bola” at Z Spanish Network based in San Jose, California and his popularity continues.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on December 17, 2008
Juan José Nuñez, COO, starMedia
Photo: starMedia
Following the recent announcement that French owned starMedia will continue to pursue Spanish speaking markets in the Americas via a weather website powered by The Weather Channel Interactive (TWCi), the two companies announced starMedia will represent the TWCi Spanish website in advertising sales initiatives in Latin America and the United States Hispanic market.
“During the course of developing starMedia Clima, together with our colleagues at TWCi, we realized how both companies could also benefit by joining forces to leverage our strengths to better service our advertisers,” said, Juan José Nuñez, chief operating officer, starMedia. “We’re very excited about this opportunity, and have every confidence it represents a true win-win equation for starMedia, TWCi, and especially our advertisers.”
StarMedia already secured several telecommunications, tourism and travel advertising accounts. In October, The Weather Channel Interactive re-launched its Spanish language website with a new look, interactive maps and navigation improvements.
“We’re delighted with the initial results garnered from our new alliance with starMedia,” said Pascal Racheneur, director international at TWCi. “The overall feedback we’ve received from the advertising community is quite positive and inspires confidence with regard to the future development of our sales activities throughout the U.S. Hispanic and Latin America markets.”
The Weather Channel Interactive (TWCI) is a leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop, and The Weather Channel Mobile. According to promotional materials, the website for The Weather Channel provides content for 98,000 locations worldwide and reaches 38 million unique users online each month in the United States. Other TWCi’s websites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change.
The company reaches international markets via weather.co.uk (United Kingdom), meteo123.com (France), wetter123.com (Germany), canaldotempo.com (Brazil) and weather.com/espanol (Latin America).
StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
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Filed Under: Media
Posted by Elena del Valle on December 16, 2008
Michele Ravilet, presenter, De Mujeres and Sabor a Mi
Photos: Spanish Broadcasting System
Spanish Broadcasting System and Mega TV recently announced three new programs hosted by Hispanic women and slated to air on Mega TV on Direct TV channel 405 in the afternoons. The programming compliments the woman driven programming the television and radio work offers under the marketing title of Las Divas de la Tarde (Spanish for the Afternoon Divas) as well as its new women oriented website.
The afternoon programming block consists of three television shows expected to air Monday through Friday from 3 pm to 4 pm (ET) (12 pm to 1pm PT). The new interactive website provides informational, educational and entertaining sections for Hispanic women including opportunities to listen to the SBS Female DJ’s, programming information, health, beauty sections, and fashion sections as well as entertainment news.
The three new programs are De Mujeres, scheduled to air Mondays, Wednesdays and Fridays; Sabor a Mi, slated for Tuesdays; and Patricia Tello en Casa, scheduled to air Thursdays. In January 2009 the network plans to add a two new programs, Casa y Estilo Internacional and Québec a la Carta.
“Mega TV continues to create innovative integration strategies that bring our talent and different SBS media platforms together,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president, Spanish Broadcasting System. “By launching this new interactive Web site alongside a slate of new television segments, we can reach a broader audience while offering a new unique platform to clients.”
De Mujeres is designed to mix true-life stories, Hispanic culture, updated celebrity gossip, art and etiquette that may interest Spanish dominant Latino women who watch television. The show will be presented by Michele Ravilet, a Chilean presenter; Andrea Romagna, an interior designer; and Marcela Barragán, touted as an the expert on etiquette.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Patricia Tello, presenter, Patricia Tello en Casa
Sabor a Mi, also hosted by Ravilet, was created to inform Hispanic women about international restaurants. In Patricia Tello en Casa, according to promotional materials, the host will share home making secrets with viewers, including advice on home improvements, cooking, gardening, decoration, fashion and beauty techniques. Tello promises to show viewers that organizing, upgrading and renovating a home is easy and fun when the task is made into a special event.
Casa y Estilo Internacional, winner of two Emmys, features information about interior design, architecture, art, fashion, jewelry, trips, spas, hotels, and lifestyle. Quebec A la Carte combines reality with extreme challenges in Canada.
Visitors to the new website, lasdivasdelatarde.com, will be able to listen live to network hosts Maria Regina Bustamante, Maria Elvira Salazar, Ileana Garcia, Daysi Ballmajó, Lourdes Ruiz-Toledo, Gloria B, Raq-C, and Lupita del Castillo. The portal also offers permanent chat rooms on health, lifestyle, fashion, sexuality, maternity, shopping, and men.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
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Filed Under: Media
Posted by Elena del Valle on November 5, 2008
Béisbol Mundial magazine cover
Photos: The Mundial Group Inc.
The Mundial Group Inc., a New York company, publishes two magazines with a circulation of one million readers each targeting Spanish dominant sports enthusiasts in the United States. Béisbol Mundial and Fύtbol Mundial average 24 pages per issue with an editorial to ad ratio of 40 to 60. Although the magazines are printed in Quebec, Canada, a staff of 14 produces the content in New York. The cost of an annual subscription is $12.95.
Béisbol Mundial magazine launched in 2005 with an Opening Day Around the World Issue that focused on the dominance of Latino players in baseball. One quarter of readers (26 percent) are women. The bimonthly magazine is distributed in East Coast and West Coast markets and as an insert in newspapers in Atlanta, Chicago, Dallas, Houston, Los Angeles, Miami, Myrtle Beach, New York, Philadelphia, Phoenix, San Francisco, Savannah and Washington, D.C. There is also a bonus distribution at major baseball events including professional, amateur, youth, and international games, regional softball tournaments and some Major League Baseball games.
Mundial Group publishers believe interest levels in baseball are exploding and that the game’s popularity has expanded globally. To support their belief they point to the presence of Japanese players in United States and Cuban and Dominican players in the Far East. They are confident that because more than 25 percent of the 750 Major League Baseball players are from Latin America, and many of them have become well known, Béisbol Mundial will remain a viable publication.
Futbol Mundial magazine cover
Launched during World Cup 2002, Fύtbol Mundial claims the top spot in circulation in its category of a soccer and Spanish language sports publication with an audited circulation in excess of one million. The company’s goal is to cover soccer from a global perspective and help Hispanics connect with one of the fastest growing sports in the United States.
Fύtbol Mundial content includes features and analysis with strong opinions. It relies on soccer writers based in New York, Los Angeles, Miami, Mexico City, Buenos Aires, Madrid and Rome. Just like its sister publication, Fύtbol Mundial is available via newspaper insert in the top Hispanic markets, at special events and by subscription.
The Mundial Group Inc., based in New York City, is a marketing media company specializing in multimedia publishing in the sports and entertainment industries. In addition to Béisbol Mundial and Fύtbol Mundial, The Mundial Group publishes Fútbol Mundial USA, Vida Latina, and READ Fútbol Mundial, a literacy initiative for Latino kids.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Comments:
Filed Under: Media
Posted by Elena del Valle on September 24, 2008
Constantino Voulgaris, executive vice president, GolTV
Photo: GolTV
In early September, GolTV premiered two new 30-minute TV series, Football’s Hidden Story and Soccer Cam. Since the network has two channels, in English and Spanish, the programs will air in both languages.
Soccer Cam airs at 8 p.m. EDT and Football’s Hidden Story at 8:30 p.m. EDT in on North America. Soccer Cam combines user-generated video of soccer highlights and outtakes for comic family entertainment.
Football’s Hidden Story is described as an inspirational 26-episode documentary-style program designed to capture extraordinary stories from around the world of people whose lives have been positively impacted by soccer. The producers selected stories about helping sufferers of schizophrenia rehabilitate in Italy, taking orphans off the streets and getting them into schools and onto soccer fields in Nepal, and other true stories of lives they believe were changed and inspired by soccer.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
“Football’s Hidden Story proves that anyone, anywhere can participate in the game of soccer, and it’s a sport that can change lives both on and off the field,” said Constantino Voulgaris, executive vice president of Programming and New Business Development at GolTV.
Soccer Cam also features the abilities of the everyday soccer star with hometown highlights, fancy footwork and of course the occasional blooper. This offers a chance to our audience to star on GolTV, and we’ve had an overwhelming response with thousands of video submissions.”
Soccer Cam is a multi-platform program with web promotion for viewers to upload clips online. Additionally, both programs will be included in GolTV marketing materials and programming information.
GolTV’s primary viewer audience is made up of adults 18-49. Founded in 2003 GolTV is a bilingual United States soccer network and a channel conceived by professional athletes. The network offers 8,000 hours of soccer action each year.
Make Latinos loyal to your brand
Listen to Author Isabel Valdes in
“Hispanics Customers for Life” audio recording
Isabel Valdes gives a presentation and participates in an extended Q&A discussion about
• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation
Click here for information on Hispanic Customers for Life audio recording
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