Posted by Elena del Valle on May 14, 2012
Nellie Gonzalez, host, Inside Mi Casa
Photos: Mi Casa Broadcasting
In January 2010, Talk Media Group, LTD., owned by Johnathan Gwyn and a private partner, established Mi Casa Broadcasting in Austin, Texas. Network executives hope it will have broad national appeal to English speaking and bilingual Latinos and be “the next ‘BET’ for Latinos.”
“Mi Casa Broadcasting is on mission to become one of the world’s preeminent media companies focusing on the new Latino American niche through cable strategic development including video-on-demand, pay-per-view, IPTV, and Wireless distribution and oversees the cable distribution,” said Gwyn, chief executive officer, Mi Casa Broadcasting, by email when asked about the company. “We want to provide advertisers a large Latino audience through properties we currently own like Dia Delivery, Latina Spice, and Please Estop It!”
Mi Casa Broadcasting, available on KTBU affiliate 55.4 in Southeast Texas, can be seen in 22 counties in the Greater Houston Area. The network also has a website, micasabroadcasting.com, where some of the programs are available for viewing.
Sixty percent of the network’s content is produced in house and 40 percent is licensed. The network staff produce eight programs per week and is working on a new program. The Mi Casa Broadcasting target audience is second generation English dominant Hispanic Americans aged 18 to 39 which network executives believe have “the biggest buying power of America.”
Johnathan Gwyn, CEO, Mi Casa Broadcasting
“We cater to your grandma who wants to speak English too,” said Gwyn. “We utilize strong social media and interactive media with our ability to send text messaging live on screen. We market through billboards, print, mobile, radio, and TV and live remotes.”
Programming includes: Dia Delivery, offering news about Latinos and things that effects them; Latina Spice, a talk show about women’s issues hosted by Denise Castro, Christina Salazar, Jennifer Peña, and Kattya Solis, according to the network website; Please Estop It, a variety show about what not to do on the web; Inside Mi Casa, hosted by Emmy Award winner Nellie Gonzalez; and The Right To Know, designed to raise awareness about issues the network programming executives believe matter to the Hispanic community.
Prior to launching Mi Casa Gwyn developed international Hispanic American media campaigns. According to his biography he was instrumental in the development and start-up of Viva Vision, a mobile TV entertainment service portal, where he worked as director of production and brand manager.
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Posted by Elena del Valle on April 16, 2012
Patricia Quijano Dark, editor, Okespanol
Photo: Thatcher + Co.
A podcast interview with Patricia Quijano Dark, editor, Okespanol, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses her publication with Elena del Valle, host of the HispanicMPR.com podcast.
Patricia was raised in New York City and her family hails from Argentina. A graduate of Columbia University she worked at publications in London, England and at El Clarin, the Argentine daily, before moving to Salt Lake City. In Salt Lake City, she worked in journalism as a freelancer and edited translations of Newsweek for the Spanish language edition.
Prior to working at OKespañol she was executive director of the Utah Hispanic Chamber of Commerce. She has served on several boards of local non-profits and is one of the co-founders of the Dual immersion Academy, a dual immersion school in Utah. She is highlighted in volume I of the book Utah Latinos and was named one of 30 Women to Watch by Utah Business magazine.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Patricia Quijano Dark” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2012 section of the podcast archive.
Posted by Elena del Valle on April 11, 2012
Piratas, a new series airing on Vme – click to enlarge
Photos: Vme
There is good news for Spanish speaking United States audiences left hungering for more pirate fun after the last of the Pirates of the Caribbean movies. In 2010, Telecinco of Spain produced a pirates series set in the eighteenth century. Thanks to Vme Spanish speakers in the United States will have an opportunity to see 10 60-minute episodes beginning April 19 at 10 p.m.(ET/PT).
The cast of Piratas – click to enlarge
Piratas (Spanish for pirates), filmed in coastal Spain with a budget exceeding $1 million per episode, showcases the adventures of an “unabashed and philandering member of the nobility” forced to infiltrate the pirate crew of the legendary Captain Bocanegra.
Described as light-hearted and peppered with humor in promotional materials, the series follows Álvaro Mondego, a privileged member of the noble class as he is captured by Captain Bocanegra pirates, along with Carmen, his daughter, and crew. The programs are said to be filled with gorgeous ships, stinking dungeons, brave rescues, fierce battles and a daring race for riches.
Vme, a 24-hour Spanish language network partnered with public television stations, is available in 10 million homes possibly reaching as much as 80 percent of the Spanish language market.
Posted by Elena del Valle on April 9, 2012
Click to enlarge
Photos: MamásLatinas
Hoping to expand the reach of CafeMom, founded in late 2006 by Andrew Shue and Michael Sanchez with the support of lead investors Highland Capital Partners and Draper Fisher Jurvetson, earlier this year the company launched MamásLatinas targeting the Hispanic mom market.
Company executives are convinced that MamásLatinas fills a major gap in the mainstream digital and social environment. Before launching the new venue CafeMom staff conducted a major national study. According to a spokesperson, the study revealed that 92 percent of Hispanic moms across the acculturation spectrum believed there was no website that clearly met their needs. Anticipating that by 2014 one in four moms online will be of Hispanic heritage they moved forward.
Lucía Ballas-Traynor, co-founder and executive vice president, MamásLatinas
“With the right Hispanic leadership and Hispanic lens, in the trails of the Census 2010 disclosing of Hispanic population exponential growth, launching a Latina-centric brand seemed like a win-win solution, both from a business and consumer standpoint,” said Lucía Ballas-Traynor, co-founder and executive vice president, MamásLatinas, by email.
“MamásLatinas goal is to super serve Hispanic moms across the total spectrum –languages spoken, nativity and country of origin, age, or geographic location. Our site is the first online bilingual destination for Latina moms with two core offerings, an online community and a content platform called ¿Qué Más?. The online community consists of broad-appealing groups, where conversations cover a wide array of topics (Bienvenidas, LaPlaza); and groups that specifically target moms by country of origin (Mamás Mexicanas, etc.), or by the age of their kids; or even by passion touch points (Beauty, Puro Español).”
MamásLatinas relies on 10 full-time staff writers and editors as well as freelance writers, bloggers and columnists who write 35 original English and Spanish articles a day for ¿Qué Más?, according to Ballas-Traynor who indicated that the channel provides a venue for Latina moms to find opinion pieces about topics of interest to them and what people are talking about including news and culture, fashion/beauty, food, and parenting from their cultural perspective and sensibility, in English or Spanish, or both. Twenty-one writers including two mean are listed on the site as of this writing.
To spread the word the company plans to promote the site on Google and Facebook. Additional marketing efforts being implemented include offline media partnerships, public relations and paid marketing strategies.
“We are poised to become one of the leading online destinations dedicated to Latinas by the end of the year and the leader among Latina moms. We are aggressively marketing the site and encouraging our members to tell their friends. Our number one goal for this year is to push brand awareness and new members. We know there is tremendous opportunity for growth, but we don’t yet have a firm projection for the first year,” said Ballas-Traynor.
CafeMom employs 140 people and MamásLatinas shares many of the CafeMom resources especially those in areas of Product (technology, developers and design), Research, Marketing, PR and Sales and Sales Operations.
The new New York based site has the following founding sponsors: Chevrolet, General Mills, K-Mart and Sears. CafeMom boasts a reach of 20 million at CafeMom.com, MamásLatinas, CafeMom Studios, and the CafeMom Plus Network.
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Posted by Elena del Valle on March 28, 2012
Andrés Oppenheimer in Oppenheimer Presenta on CNN en Español
Photo: CNN en Español
Starting on the first Sunday in April CNN en Español will air Oppenheimer Presenta, a weekly show hosted by Andrés Oppenheimer, in the network’s United States and Latin America feeds. Every Sunday at 9 p.m. Oppenheimer Presenta will examine “the major trends on current topics and how they affect people, families, and countries.”
The host will present a weekly topic and feature interviews with personalities including analysis and comments by special guests. In the first show, Oppenheimer addresses the legalization of drugs and Colombian President Juan Manuel Santos is the featured guest. The programs will also reflect the topics addressed by Oppenheimer in his weekly The Miami Herald column syndicated to 60 newspapers.
Oppenheimer was a 1987 Pulitzer Prize co-winner, along with the journalism team of The Miami Herald. In 1993, he received the Premio Ortega y Gasset of the newspaper El País in Madrid, and was selected one of the 500 most important journalists of the United States by the Forbes Media Guide. In 2001, he received the Premio Rey de España given by the EFE agency and the King of Spain. The following year, Poder magazine selected him as one of the 100 most powerful figures in Latin America.
CNN en Español, the first 24-hour television network of CNN independently produced in a language other than English, was launched March 17, 1997. The network provides continuous regional and world news coverage with context and in-depth analysis, and shows on the economy, finances, health, technology and entertainment. CNN en Español has a subscriber base up to 27 million households and hotel rooms in Latin America and 7 million households in the United States.
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Posted by Elena del Valle on March 26, 2012
As any South Florida communicator knows, we work in a diverse market. But whether or not you are bilingual, you can still connect with multicultural customers. Join Juan Carlos Fanjul from CBS 12 as he moderates a discussion on multicultural communication. Panelists will share advice, resources – and maybe even cautionary tales – to help us expand our message to a more diverse audience. Come prepared with questions, and say “hola” to new opportunities to connect.
Panelists:
Gretta Vitta – Ms. Vitta is the host of “ Spanglish con Gretta Vitta”, on “Hola Vision TV” an affiliate station with CBS 12 as well as a radio host for WPBR 1340am. Her articles and columns can be found in many prestigious magazines including “Hispanic in America Magazine,” “Latin Connection Magazine,” and “Sunset Drive Magazine,” which features her column “Destination South Florida with Gretta Vitta.”
Elena del Valle –Ms. del Valle is principal of LNA World Communications, a marketing and communications company, as well as the director and editor of Hispanic Marketing & Public Relations. She is the founding president of the Hispanic Marketing & Communication Association and a former member of PRSA. She served as chair of PRSA’s Multicultural Section and as a judge of its Silver Anvil Awards, and was a member of PRSA’s prestigious Counselors Academy and the organization’s National Advocacy Committee.
Andre Varona – Mr. Varona is the Chief Executive Officer of the Hispanic Chamber of Commerce of the Palm Beaches, where he oversees the organization’s mission of developing and growing the area’s Hispanic market. The Hispanic population in Palm Beach County is now 17% of the total population, and Andre will share insights on how businesses can reach out if they haven’t before.
Wednesday, March 28
11:45 AM to 1:00 PM
Tickets
$20.00 Members of PRSA
$25.00 Guest Tickets
The Embassy Suites
1601 Belvedere Road
West Palm Beach, FL 33406
Register at http://prsapalmbeach.org/meetinginfo.php
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Filed Under: Media
Posted by Elena del Valle on March 21, 2012
The Social Media Monthly magazine March 2012
Photos: The Social Media Monthly
While media in general have been shrinking nationwide (see Report outlines media evolution, growth of new and online media), and many have been shedding veteran employees there are a handful of new publications. For example, last year Cool Blue Company, LLC in Washington, D.C. launched The Social Media Monthly magazine targeting general consumers and the 99.9 percent of the population “that don’t consider themselves social media experts.”
The print magazine has 64 pages in addition to the cover and a fifty fifty split between editorial and advertising content. A single full-time staff person, editor-in-chief Bob Fine, produces the monthly magazine with a retail circulation of 23,000 in 19 countries. An annual subscription costs $34.99 and a single issue, available for purchase on the magazine website, costs $6.99.
The Social Media Monthly magazine January 2012
As of this writing the online edition lists individual articles by Rory Cooper, Adriel Hampton, Silvia Baroni, Faye Anderson, Mike Brown, Rose De Fremery, Ted Nguyen, Masha Hedayati, Amy Vernon, Dave Sachse, and Sterling Zumbrunn. Topics in that issues, according to the website, include data collection, political Tweets, moms blogging and brands, the United Nations, mobile apps, the Republicans and social media, Obama 2012, and little known social networks.
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Posted by Elena del Valle on February 8, 2012
Nelson Albareda, president and CEO, NLB
Photo: Event US Live
Last month, National Latino Broadcasting, LLC (NLB) launched En Vivo, a music channel targeting United States Hispanics 18 to 49 years of age with a mix of hits and live performances; and Cristina, a talk show centered channel relying on the well known television gabber, part of a two-channel deal with Sirius XM Radio.
En Vivo, airing on SiriusXM channel 147, is expected to feature Tu Mañana Live, a bilingual morning talk show; The Mash Up, an English and Spanish language contemporary music program; Concierto En Vivo, offering concerts from around the world; and Club En Vivo with live broadcasts from some of the nation’s best clubs.
“We are convinced that En Vivo will become a favorite for Hispanics and non-Hispanics alike looking for a channel where Latin music is more than a preference; it is a lifestyle. The sheer diversity of genres within this music makes the programming possibilities truly exciting and our partnership with The Latin Recording Academy makes this endeavor unique and unprecedented,” said Nelson Albareda, president and chief executive officer, NLB.
Thanks to an exclusive deal with The Latin Recording Academy, according to promotional materials, En Vivo will become the official satellite radio part of the Latin Grammys. En Vivo plans to air daily content related to the Latin Grammy Awards and archival material.
Cristina Saralegui will have a one-hour show on the Cristina Channel
The En Vivo slogan is Donde Nace la Música (Where Music Is Born). The channel will broadcast from a new state-of-the-art facility in Miami and has secured partnerships with studios in New York and Los Angeles. These performance studios will allow live concerts to be broadcast as daily and weekly specials. Additional programming highlights include new music and a live recorded performance per hour.
The Cristina Channel with Cristina Saralegui will include a one-hour show with the talk show host targeting women 24 to 54 years old. NLB also plans to offer 24 hour daily programming on news, entertainment, music, and political issues on that channel.
National Latino Broadcasting, LLC (NLB), owned exclusively by Eventus, according to a spokesperson for Eventus is a media company targeting Latino communities in the United States through “entertaining and informative programming while creating innovative marketing solutions for marketers” targeting Latino consumers. The new channels will be promoted via a public relations campaign in English and Spanish.
SiriusXM, a satellite radio company, broadcasts 135 satellite radio channels of music, and sports, news, talk, entertainment, traffic, weather, and data services to 21 million subscribers.
Posted by Elena del Valle on February 1, 2012
TVNotas USA cover February 2012
Photo: Maya Publishing Group
In 2010, TVNotas USA, a weekly Spanish language editorial gossip magazine launched in 1999 in the United States and sold mainly at newsstands, had a circulation of 150,000. Due to the economic downturn the magazine reduced publication to twice a month (26 issues per year) in November 2010 (see Maya institutes publication changes effective immediately). By 2011, circulation had increased to 220,000 boosting the magazine’s points of distribution nationally.
Sales rose 18 percent between 2010 and 211, marketing staff believe, due in part to the lesser frequency of publication which provided more exposure time, and the added points of distribution. TVNotas USA targets Spanish dominant women 18 to 44 years of age and publishes 1.2 million magazines per year with an estimated reach of 7.9 million thanks to a pass along rate of 6.4. More than 50 percent of the readership is of Mexican origin.
Jusmir Gonzalez, editor, TVNotas USA
The magazine’s 96 interior pages and four cover pages are divided into 70 percent editorial content and 30 percent ads. Editorial, produced in the United States and Mexico, is 57 percent entertainment; 11 percent each celebrity interviews, fashion and beauty, and lifestyle; and 5 percent each food and recipes and other content. Jusmir Gonzalez is the new editor of the magazine.
The magazine also has an online presence, tvnotasusa.com, with frequent updates published by Grupo Editorial Notmusa of Mexico, the parent company of Maya Publishing Group. The website had an audience of one million its first year of operations.
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Posted by Elena del Valle on January 23, 2012
The cast of Melodia de Amor on Tutele
Photos: Tutele/Maker Studios
In November 2011, Maker Studios, owned by “top YouTube stars,” backed by venture capital firms and funded by YouTube as an Original Partner, began targeting Latinos in the United States, Mexico, South America and Spain with The Tutele Network, Tutele and Tutele Dos, on YouTube. The two channels, youtube.com/tutele and youtube.com/tuteledos, offer three original bilingual English and Spanish web programs each per week. Tutele.tv, a similarly named website, is not affiliated with the Network. Plans are in place to develop a website for The Tutele Network.
Jay Bugarin, head, Bilingual Programming Tutele/Tutele Dos
“Tutele is our main hub, currently our programming consists of our action/comedy show Si, es I, Pepe, the novela Melodia de Amor and our own News, Variety and Entertainment show Hello Domingote,” said Jay Bugarin, head, Bilingual Programming Tutele/Tutele Dos. “Tutele Dos has extras such as behind the scenes videos, interviews with our talent, and ‘confessionals’ from the characters of the shows. This will give our viewers a front row seat to the interesting world of our creative talent and to the many adventures of our unique team.”
“Our content gets monetized through adsense, sales, brand integrations, product placement, etc. We work closely with YouTube in relation to potential brand integration that may be fitting for our network,” he replied when asked how The Tutele Network, generates revenue.
Sam Macaroni as the evil “El Jefe” on the action comedy show Si! Es I, Pepe
Tutele, the net’s main portal, and Tutele Dos, its ancillary content portal, have programming in Spanish, English and Spanglish. Tutele has 12 online channels and two hub channels. The network’s focus is cultural programming for young and adult Latino audiences. Executives plan to broadcast behind-the-scenes videos, interviews with network talent and guest stars, and “confessionals” from characters of the shows on the network on Tutele Dos. Also, The Tutele Network partnered with already established and successful online channels aimed at the Latino community.
According to promotional materials, Maker Studios is an online media company featuring content from KassemG, The Game Station, NicePeter’s Epic Rap Battles of History, the ShayTards, LisaNova and Ray William Johnson. Maker Studios boasts of having over 500 million views online per month. The company, which produces and distributes content for 250 online channels with 31 million subscribers and 1.8 billion views, produces or manages and distributes 16 of the top 20 channels on YouTube.
