4th Annual Voz Latina Hispanic Marketing Conference

Hundreds of Latin music industry professionals gathered at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida for the 19th Annual Billboard LatinMusic Conference & Awards April 7-9, 2008 and the 4th Annual Voz Latina Hispanic Marketing Conference April 10. The four-day event concluded with the Billboard Latin Music Awards and concurrent Latin Billboard Latin Music Awards Show, produced and broadcast by Telemundo.com Thursday night at the Hard Rock Live in the Seminole Hard Rock complex.

The conference, organized with the support of 35 sponsors, began Monday, April 7 at noon with a half day dedicated to radio featuring panelists from Arbitron, SBS, Clear Channel Communications, Univision Communications, La Ley, Univision Radio, WCMQ, WYMY, and KQSP.

Tuesday, panelists from Alliance Entertainment, MusicNet, Universal Music Distribution, Music Amazon, Select-O-Hists, Univision Music Group, Sei Track, DBC Entertainment, Sony BMG/Day 1 Entertainment, Roptus, EMI Televisa Music, Batanga, MySpace Latin America, SanDisk Corporation, Universal Music Group Distribution, Terra Networks USA, MTV3s, and mun2 discussed distribution, digital forums, new business, and Latin youth issues. There was also an artist panel about song writing.

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here for information about “Marketing to Hispanics Online”

“We need to appeal to the advertising world,” said her co-panelist Angel Sepulveda, executive director of Programming, Terra Networks USA.

“It’s great because everyone seems to want to work with you and you’re taking on a new role,” said Judy Canton-Navas, panel moderator and managing editor of the newly launched Billboardenespanol.com.

Panelists Kymber Umana, Christine Webster Moore, Maribel Viteri and Gonzalo Perez discussed emerging media platforms

Wednesday, there was a presentation about the Latin digital market by a representative of Music Ally followed by artist discussions about urban music and reggaeton. These were followed by a Q & A session with Enrique Iglesias. Thursday’s program was marketing oriented with a mix of speakers from Creative Artists Agency, HipCricket, Conill and Target and panelists from LatinWorks, Batanga, Motivo Insights, Sprint, ESPN Deportes, Best Buy, Telemundo Network, People en Español, and Verizon.

Billboard is part of the Billboard Information Group, which also owns Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Billboard Radio Monitor. Billboard’s sister companies are Nielsen SoundScan and Nielsen Broadcast Data Systems.

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording

Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids”

June 26 - 27, 2008
Marriott East Side Hotel – New York, NY

As a result of society’s fascination with looking youthful and beautiful, the global cosmeceuticals market is one of the fastest growing segments of personal care segment valued at $55 billion. Anti-aging products are set to maintain the leading category within the U.S. skin care market estimated to account for 60% percent of the overall cosmeceutical product demands in 2010. Natural and organic beauty brands have also become high in demand as consumers search for a more natural solution to looking beautiful inside and out.  These emerging beauty trends are fueling new opportunities for product innovations.

Click here for information www.almevents.com/cosmeceuticals 

May 19 – 22, 2008

IQPC’s 15th Annual Kid Power Conference brings you the latest research and trends in youth and parent marketing.  Kids of all ages are increasingly more engaged with e-games and expanding their universe of influencers through online communications.  In addition, targeting kids is becoming taboo and in some industries illegal. In order to compete, you must understand the world today’s kids are living in. What better and more fun way to do so than with a 4 day summer camp getaway in Disney’s Yacht Club & Resort.  This year’s event will feature 3 live focus groups with kids, parents, and grandparents in addition to learning all the newest research and trends in youth and parent marketing. 

April 10, 2008
Seminole Hard Rock Hotel & Casino
Hollywood, Florida

As the Hispanic population and buying power continues to grow exponentially, your need to reach unique demographics and market segments also increases. Network with peers and arm yourself with the best information possible to capture significant ROI from this powerful consumer group. Guided by editorial leaders from Adweek, Brandweek and Mediaweek and, held in conjunction with the Billboard Latin Music Awards, Voz Latina  is a Hispanic marketing conference for top-level marketing, agency and media and entertainment executives that can’t be missed. 

HispanicMPR subscribers receive $550 with the promo code HMPR!

For more information, go to www.marketingtohispanics.com

June 23 -24, 2008
Hyatt Regency New Brunswick – New Brunswick, NJ

The 9th Annual Multicultural Pharmaceutical and Healthcare Marketing Conference once again brings you the most cutting edge information on innovative marketing efforts by pharmaceutical and healthcare companies in the multicultural arena.  The special focus of our 9th Annual event is: Partnerships to Promote Wellness and Manage Chronic Disease.

Please join the Strategic Research Institute along with leading pharmaceutical, healthcare and distinguished non-profit organizations as they discuss partnerships to promote wellness and manage chronic disease in ethnically and racially diverse populations. At this must-attend event pharmaceutical and healthcare marketing professionals will find out how healthcare leaders and pharmaceutical brand teams are engaging patients and consumers to understand chronic disease management and encourage wellness.

www.almevents.com/pharmamarketing

Customer Loyalty Summit
March 31- April 2, 2008
Dallas, TX

At IQPC’s Customer Loyalty Summit, you will hear loyalty best practices and solutions from top customer relations and marketing executives. Hear from Best Buy, Home Depot, Procter & Gamble, Cisco, and more! They will meet in Dallas, one time only, to share their stories, analyze case studies, and extract lessons learned in developing successful customer experiences and loyalty programs that get executive buy- in and produce measurable results.

Register today! Call 1-800-882-8684.

Information provided by our Event Partner 

Sunday, May 18 – Tuesday, May 20, 2008
Naples Grande Beach Resort, Naples, Fla.

Survival of the Fleetest: Anticipate. Adapt. Act.

In today’s changing business climate, simply keeping up means falling behind. We’re all in the same place: winning business from, and competing against, companies that previously were not on our radar. At the Spring Conference, you’ll hear from a diverse group of leaders in communications, consulting, advertising, marketing, interactive and more. Their insights are what you need to get ahead of the curve and learn how to identify tomorrow’s clients.

Featured Speakers:

Peter Blackshaw, chief marketing officer for Nielsen BuzzMetrics and co-founder of the Word of Mouth Marketing Association
A former interactive marketer for Proctor & Gamble, Blackshaw is also the founder of PlanetFeedback.com and author of the  ConsumerGeneratedMedia.com blog. His book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” is due for publication by Random House in Summer 2008. Blackshaw will demonstrate how the public relations profession is uniquely positioned to leverage six key drivers of brand credibility to forge a significantly stronger consumer relationship.

Peter Krivkovich, president and chief executive officer of Cramer-Krasselt, the third largest independent advertising agency in the U.S., and its integrated public relations arm, CKPR, one of the nation’s largest independent public relations firms
Krivkovich serves on the board of the American Association of Advertising Agencies and was recently tapped for AdvertisingAge’s  “10 Who Made Their Mark.” He will lead a panel of CMOs from today’s hottest brands all of whom are in a real-time race to anticipate and adapt to ever-changing consumer demands.

Additional Conference Highlights:

Pre-Conference Seminar, “New Media Communications Boot Camp,” led by Eric Schwartzman, founder and chairman of iPressroom, managing director of Schwartzman & Associates and executive producer of the award-winning PR Podcast “On the Record … Online”

Networking Opportunity Roundtables and Breakout Sessions led by industry experts
“SAGE Counselors: You’ve Got Questions, We’ve Got Answers” interactive session, which will allow attendees to pick the brains of some of the best and brightest minds of the industry on topics of concern to agency leaders

Networking activities including the Counselors Academy Golf Tournament, offsite tours and much more!

Register at PRSA Counselors Academy Spring Conference 

Chicago skyline

Photo: Chicago Convention & Tourism Bureau, NCLR, Kansas City Convention & Visitors Association

The National Council of La Raza (NCLR) Board of Directors voted to change the location of the 2009 NCLR Annual Conference from Kansas City, Missouri to Chicago as a result of a request from some of its Kansas City affiliates who were concerned about the actions of Kansas City’s mayor in appointing a member of the Minuteman Civil Defense Corps to a position on the city’s Board of Parks Commissioners in 2007.

About 5,000 people attended the 2007 NCLR Annual Conference and an additional 15,000 attended the conference expo. According to a spokesperson from the Kansas City Convention and Visitors Association, the potential benefit from the conference to the city would have been $5 million.

Kansas City skyline

According to a spokesperson from the Kansas City Mayor’s Office, the city appointed the first Latino president to the city’s Board of Parks Commissioners, John Fierro, at the same time the controversial figure, Frances Semler, was appointed to the Board of Parks Commissioners. Semler, described by the spokesperson as a “grandma gardener,” resigned her position in early January purportedly disgruntled that she had not received enough mayoral support.

Tim Roby, president and CEO, Chicago Convention and Tourism Bureau

“On behalf of Mayor Richard M. Daley, Chicago is pleased to welcome the National Council of La Raza and its members to our world-class city and spectacular new West Building,” said Tim Roby, president and chief executive officer of the Chicago Convention and Tourism Bureau. “We very much look forward to the opportunity to help make the 2009 Annual Conference an incredible success for NCLR and Chicago.”

Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

Alan Carr, director of Communications, Kansas City Convention and Visitors Association

“This whole controversy was beyond anyone’s control really,” said Alan Carr, director of Communications, Kansas City Convention and Visitors Association. “It has since been resolved. The issue is no longer an issue as the parks person resigned. We would look forward to the opportunity to bid for a future conference. We have a proud tradition of hosting groups of every origin.”

NCLR selected Chicago as the host city to ensure that the event remained in the Midwest. The Conference will be held July 25-28 at the new McCormick Place West Building. Chicago, home of 12 NCLR affiliates, has hosted the organization’s annual conference three times before, most recently in 1997. The 2008 conference will be held July 12-15 in San Diego, California.

Janet Murguía, president and chief executive officer, NCLR

“Chicago is a culturally diverse city with a strong Latino community that embraces the values our nation was built on, and we are excited to bring our 2009 Annual Conference to a city that appreciates and recognizes the contributions of Latinos,” said Janet Murguía, president and chief executive officer, NCLR.

Founded in 1968, the National Council of La Raza, is one of the largest national Hispanic civil rights and advocacy organizations in the country. NCLR, a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC has operations in Atlanta, Chicago, Los Angeles, New York, Phoenix, Sacramento, San Antonio, and San Juan, Puerto Rico.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections with 2007-08 update” audio recording

Presenter Roger Selbert, Ph.D.

Find out

• About Latino buying power growth in the future
• How Latino market growth compares with other markets in the U.S.
• What drives the rise of Latino economic clout
• Who should target the Latino market
• What is the size of the Hispanic affluent market
• If the luxury Latino market is growing

Stay ahead of your competion with “Hispanic Projections”

Information provided by our Event Partner

Join the PRSA Health Academy at our 19th Annual Conference in Chicago as we address strategies for communicating in today’s challenging world where “one size, same message” is no longer what the doctor or consumer ordered.

Finely targeted and segmented communications play a critical role in effectively reaching the cross-generational, multicultural health care consumer. Increasingly culturally and generationally diverse, today’s health care consumers desire to live long, be young and in control, and want products and services sensitive to their age, gender, ethnicity, sexual orientation and active lifestyles. Don’t miss this opportunity to sharpen your public relations skills and network with colleagues as we dissect the DNA of the generations and cultures that are already having a profound effect on American health care.

Keynote Speakers:

Jane Brody, The New York Times’ personal health columnist and author (April 3)

Jane Brody has written over 10 books on nutrition and health and lectures  frequently to audiences both lay and professional. She has appeared on hundreds of radio and television shows throughout the country and has received numerous prestigious awards for journalistic excellence. Jane will share with us her unique health care in American society.

Jonathan Karl, ABC News’ senior national correspondent (April 4)

Jonathan Karl has reported on two presidential elections, President Clinton’s impeachment, the NATO air strikes against Yugoslavia and congressional reaction to the September 11, 2001 terrorists attacks. He was also the first reporter to obtain the Starr Report, one of the most sought-after political documents in recent years. Karl previously served as a congressional correspondent for CNN, covering Capitol Hill, the White House and the Pentagon. Jonathan will speak on the political elections and the candidates’ impact on health care.

Additional Conference Highlights:

Pre-Conference Seminar (April 2)

 Journal of the American Medical Association
 Senior physician editors, leading media relations staff and key national medical  journalists will discuss the issues and processes of communicating the latest  medical-scientific and health policy news at JAMA: Journal of the American Medical  Association. Whether you’re an agency pro, a staffer for an academic medical  center, association or another type of health care organization, you’ll benefit from  this session focused on the news operation surrounding these prestigious and  important publications.

 Plenary and Concurrent Sessions (April 3-4)

 Networking Opportunities including the Health Academy Awards Reception

Register at http://www.healthacademy.prsa.org/