How the Garcia Girls Spent Their Summer film poster

Photos and video: Grupo Najera, Maya Releasing 

On May 16, 2008 Maya Releasing will release How the Garcia Girls Spent Their Summer, a story of three generations of Mexican American women in one family who experience sexual awakenings over the course of a summer, in theatres across the country. Scroll down to watch movie video clip.

The 128-minute feature was written, produced and directed by Georgina Garcia Riedel who was inspired by her 70-year old grandmother’s desire to buy a car. It stars Rick Najera, America Ferrera, Steven Bauer and Elizabeth Peña.

Actor Rick Najera

How the Garcia Girls Spent Their Summer was originally screened at the 2005 Sundance Film Festival. The film has also been screened in festivals in Sao Paulo, Austria, Buenos Aires, Istanbul, Stockholm and Sydney. 

---

Improve your outreach programs by understanding
how Latinos see themselves - listen to  

“Latino Identity and Situational Latinidad ” audio recording

 

Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.

Find out

• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity

Click here for information on Latino Identity and Situational Latinidad

---

As sweltering summer stretches over an Arizona border town, Doña Genoveva (Lucy Gallardo), the Garcia family matriarch, buys a car even though she doesn’t know how to drive. She recruits Don Pedro to teach her to drive and sparks begin to fly. Her daughter, Lolita (Elizabeth Peña), also enters into a romantic sizzle at the butcher shop
where she works. At the same time, Lolita’s teenage daughter, Blanca (America Ferrera) is experiencing her own awakening.Maya Releasing is owned by Maya Entertainment, which was created by producer Moctesuma Esparza. The vertically integrated production, distribution and exhibition company also owns Maya Cinemas and Maya Pictures and targets the growing United States Latino market.

---

Click on image to enlarge 

Photo: starMedia 

French owned starMedia continues to reach out to Latinos in the Americas. It recently launched starMedia EntertaiNEWS, the first of three new channels it plans for this year. The new portal is an online channel designed to bring Spanish-speakers in the United States global entertainment news and programming. Developed with C3 Entertainment, the portal recaps the week’s most important entertainment news and lists information about concerts, movies, theater and other cultural events.

Juan José Nuñez, COO, starMedia

“As a subsidiary of one of the world’s leading media organizations, starMedia accesses an extraordinary variety of content. That allows us to continue developing and introducing a new generation of services and resources for our users and advertisers,” said Juan José Nuñez, chief operating officer, starMedia. “StarMedia EntertaiNEWS is the first of a series of new offerings we look forward to launching over the next few months. StarMedia continues to affirm its market leadership position by introducing diverse and relevant content for its U.S. Hispanic audience. We’re totally committed to empowering our users with information and entertainment they value.”

Visitors to the new website can also watch movie previews and other video clips; peruse celebrity photos of the week; and receive entertainment reports. StarMedia plans a weekly a headliner show, a humorous five-minute news Webisodio or webcast sponsored by Toyota. A video capsule features popular entertainers, box office trailers, interviews and celebrity news and gossip.

StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group. C3 is a privately-held entertainment company founded in 1959.

---

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording

Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids”

---

 

David Beckham: Life of an Icon DVD cover

Photos, video: Liberation Entertainment/Anchor Bay Entertainment

A new film, David Beckham: Life of an Icon, an unauthorized biography of the well known soccer player, is scheduled for release to the public on DVD May 6 for $19.97. Spotted by sports scouts in a working class neighborhood at the age of 11 he was signed up to play soccer at 14 by Sir Alex Ferguson and went on to become world famous.

The film shares insights on his life from his early days; his meteoric rise in sports and fame, including some moments of Beckham’s life with his famous wife, the birth of his son, and the family’s relocation to the United States. Scroll down to watch promotional videos in English and Spanish for the DVD.

“Soccer is the biggest sport in the Spanish-speaking world and Beckham is its biggest star,” said Matt Kennedy, director of marketing for Liberation Entertainment, the DVD’s distributor. “An estimated 50 percent of the Galaxy’s fans are Hispanic and have been there from day one. They love Beckham, which was evidenced by the fact that more than a quarter million jerseys were purchased before he even played his first Los Angeles game. To them, it’s not whether he came from Guadalajara or East London, it’s that he’s a great soccer player.”

The 77-minute film includes footage from his most important games, as well as family photos supplied by David’s father. The video also features some of Beckham’s greatest moments, commentary from players and journalists as well as pictures and footage. Distributors produced promotional materials in English and Spanish. In addition to the usual mass outreach to media in print, broadcast and online, they also approached Latino media representatives.

David Beckham

David Beckham’s first taste of the U.S. came with a distinctly Latin flavor. At 13 (in 1989), Beckham flew to Texas to compete in the Dallas Cup, a top youth tournament.

“I remember meeting one of the nicest families. When we went there, each player got sort of drafted out to a house with a family and I went to this Mexican-American family,” said Beckham of his experience. “It was amazing; the experience of being part of a real Mexican-American family that loved soccer.” 

That home belonged to Sam and Christine Alcala. Beckham roomed with Mike, Sam and Christine’s son. Every morning Sam would drive them to practice after breakfast. In the evenings, they ate rice, beans and tacos.  

There are five extended interviews in the film: “Brand Beckham,” “The Beckham Phenomenon,” “The Kofi Annan Story,” “Beckham in America,” and “Why Beckham?” with Sir Bobby Charlton, Ellis Cashmore, Andrew Milligan, Jimmy Burns, Steve Bunce and Sasha Pasulka. 

The DVD is divided into the following chapters: Life of an Icon; Style and Fashion; World Cup 1998; The Comeback Kid; World Cup 2002 – Revenge; Worldwide Appeal Brand Beckham; Fallout With Alex Ferguson; Move to Madrid; World Cup 2006; Return to Madrid; and Move Towards Hollywood and Future.

Beckham grew from a modest life as a young boy in his early soccer days to a media star and style icon into a jet-set life. He recently moved with his rock star wife Posh Spice to Hollywood, California. 

---

Click here to buy David Beckham: Life Of An Icon

---

---

  

Deeper Down album cover

Photos, song: HardKandy records Inc. 

Deeper Down, the first Royal Doll album, will be released online via iTunes.com, iTunes International, Emusic.com, Amazon.com, napster.com, this month. It will sell for $9.99 for the album or .99 cents per song. The album, which includes pop, trip hop, alternative, rock and R & B rhythms, has 15 songs including 14 new songs and a remix. Vocalist Damaris De Jesus and Producer and multi-instrumentalist Greg L. Hines, known by his artistic name Mad Scientist Brother Noyze The Mad Musician,  make up Royal Doll.

“It’s a funny story. A guitarist friend of mine and I were discussing our favorite movies. We both agreed on Willy Wonka as an all time great movie. He mentioned to me the author of the original book they based the movie on (Charlie and The Chocolate Factory) was named Roald Dahl. I thought he said Royal Doll. I told him the guy had a great name, Royal Doll. He the said no; Roald Dahl. We both died laughing, ” said Hines, chief executive officer and president, HardKandy Records Inc. when asked about the origin of the name Royal Doll. “I then told him when I found the right vocalist I was going to name a project Royal Doll. Years later I found the beautiful Damaris De Jesus a true Royal Doll and knew the project we were working on would fit the name.”

Mad Scientist Brother Noyze The Mad Musician was born in Newark, New Jersey. His first original song involved five human beat boxes orchestrated and mixed with original sound effects he recorded with a tape deck. Hines was named Brother Noyze The Mad Musician because he used odd sonic textures in his musical compositions.

Mad Scientist Brother Noyze The Mad Musician and Damaris De Jesus

Hines’ love of noise and odd sonic textures comes from his fondness for Sci-Fi and from years working in a factory where he used to Human Beatbox in time with the machinery. After eight years of music production, he developed House of Ill Repute, a project in which he is a vocalist and released the EP Are You My Eve? as well as the album Confessions of a Lover Gone Mad. Later, Hines returned to music production specializing in hybrid music types and started HardKandy Records as an outlet for his music. 

De jesus also a Newark, New Jersey native found refuge from difficult moments in music. A chance meeting with Brother Noyze during a talent show led to the signing of a solo album for her. He also invited her to be the lead singer for Royal Doll.

Click on the play button to listen to Return My Love from the deeper Down album

---

Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

---

 

Yasmin Deliz and Enrique Iglesias on Vivo

Photo: Robson Muzel

In April, mun2 hopes to capture the hearts of its viewers 12 to 34 years of age with Enrique Iglesias: Bigger on mun2, a series of appearances by singer Enrique Iglesias. The pop star will be featured prominently including holamun2.com originals, hosted shows, interactive features, original promos, music video blocks, and exclusive interviews. Some of the programs, a promo, digital vignette and teasers, will be available in part or whole on holamun2.com, the network’s website. Appearances will be in Spanish, English and spanglish.

“Mun2 is bringing a true pioneer of bilingual pop to fans with our exclusive Bigger on mun2 treatment of original, irreverent, and candid content on-air and online,” said Flavio Morales, mun2 vice president of Programming. “Kicking off the new season of Vivo with Enrique Iglesias, one of the greatest international pop stars of all time, is a huge treat for our audience.”

Enrique Iglesias: Bigger on mun2 includes a appearances on a mun2 on-air promo, Holamun2.com, 2RSLVJ, The Shuffle, Pepsi Musica, Enrique Iglesias “95/08″ video block, and Vivo, a three year old program. According to a mun2’s representative, the network executives expect many women viewers and high audience numbers.

Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network is available nationwide to 17 million viewers on cable and television. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.

---

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording

Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids”

---

 

Hot Bread CD cover

Photos, songs: The Mambo Project

New York Latino pianist, bandleader and arranger Gilberto “Pulpo” Colon, Jr. recently released his debut CD, Hot Bread. Colon, Jr. is recognized by many in the Latino music industry as the former pianist and musical director for the well-known Héctor Lavoe. Released by The Mambo Project, Hot Bread features Latin jazz and salsa music. The album, available for purchase online, also includes music from Chino Nuñez, Richie Bastar, “Little” Johnny Rivero, and Joe Santiago.

There are arrangements by Jóse Febles, Papo Lucca, and Oscar Hernández and Pulpo enlisted the participation of Héctor “Papote” Jiménez, a young vocalist. Driving the project home are Pulpo’s solos and montunos for which the veteran is known, including five original numbers. He also pays homage to Latin musicians Eddie Palmieri, Willie Colón, and Héctor Lavoe.

“About 20 years ago, Pulpo asked his musical mentor José Febles to write two original songs for a potential album Pulpo was going to record. Of the two, ‘Hot Bread’ was a Latin jazz composition written specifically for Pulpo and his style of piano playing. That album never came to fruition and the arrangement sat in the bowels of Pulpo’s basement for two decades. While brainstorming titles for the CD, it was deemed to be a fitting tribute to his musical mentor and to Pulpo’s true passion for Latin jazz,” said
Chris Soto, founder of The Mambo Project, when asked how the album title was picked.

Gilberto “Pulpo” Colon, Jr.

Born in New York City on December 28, 1953, Pulpo’s musical journey began at the age of 14 and has spanned more than four decades. His parent’s commitment to their heritage played an important role in his decision to pursue Latin music at a time when his contemporaries were moving towards mainstream rhythms. After experimenting with various instruments, Pulpo followed the tutelage of piano man Charlie Palmieri.

In 1975, Pulpo received his big break when he was approached by Fania All-Star vocalist Héctor Lavoe to be his pianist and musical director. For 16 years, Pulpo recorded and worked with Lavoe while they toured throughout the world. Pulpo was also a piano and musical theory teather for more than 16 years at Johnny Colón’s East Harlem Music School in New York City.

In addition to his own band, Pulpo plays and tours with the Big 3 Palladium Orchestra. Most recently, Pulpo became the musical director of Orquesta De La Gente (ODLG), a group dedicated to the memory of Héctor Lavoe which performs original tunes from the vocalist’s repertoire.
 
The nickname “Pulpo” (Spanish for octopus) was coined in recognition of his ability to move up and down the keyboard. Pulpo’s love for Latin jazz led him to start his own band named Ensalada De Pulpo. 

The Mambo Project, started as an annual dance event in South Florida, provides representation and management services for professional salsa dancers and musicians. Clients incluye Richie Bastar from El Gran Combo, Pulpo, and Hacha y Machete Dance Company.

Click on the play button to listen to Apariencia and Tirandote Flores from the Hot Bread album

---

Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising

---

 

La Fea Más Bella DVD cover

Photo: Xenon Pictures/Televisa Home Entertainment

Xenon Pictures and Televisa Home Entertainment continue to partner in their efforts to reach the booming Latino market with DVDs. On their behalf Lionsgate Home Entertainment recently released the 2007 telenovela La Fea Más Bella, a triple-disc DVD package with more than 10 hours (700 minutes) of PG content in Spanish with English subtitles for $24.98.

According to promotional materials, the Spanish language soap was among the highest rates programs in its category in Mexico. It was winner of the 2007 TV y Novelas award for Novela of the Year provided Univision the highest ratings it’s ever achieved, drawing an average audience of 7.4 million viewers for the finale, according to Nielsen; and comparable to that of Ugly Betty, the English language U.S. counterpart on ABC.

---

Improve your outreach programs by understanding
how Latinos see themselves - listen to  

“Latino Identity and Situational Latinidad ” audio recording

 

Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.

Find out

• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity

Click here for information on Latino Identity and Situational Latinidad

---

La Fea Más Bella stars Angelica Vale (Soñadoras, Amigas y Rivales), Jaime Camil (7 días, Mi destino eres tu), Patricia Navidad (Sueños y caramelos, El Manantial), Niurka Marcos, Laisha Wilkins, and veteran telenovela actress Angélica María.  The novela also marks the return to television of José José.The Spanish language telenovela stars Lety, a sweet, shy, romantic, intelligent girl considered less than attractive who evolves from an ugly duckling to a beauty. Graduating with honors in economics and a master’s in finance, she confidently enters the job market, never once considering her appearance to be an obstacle. In spite of her her skills and education she is rejected for employment repeated.

She finally accepts a secretarial position at a major production company run by the founder’s dashing but womanizing son, Fernando. Lety falls in love with him and rescues the company from disaster while dealing with office gossips and Fernando.

The program was based on the Colombian hit Yo soy Betty la fea. La Fea Más Bella was written by Fernando Gaitan, who also penned the novelas Destilando amor and Café con aroma de mujer, and produces Ugly Betty. It was directed by actor Sergio Jimenez (Vivo por Elena, Nunca te olvidare) before his passing in 2007.

---

Click here to buy La Fea Mas Bella on DVD

---

 

Zune home page - click on image to enlarge

Zune, MSN Latino and Remezcla.com will cross promote each other’s music in a new co-branded online platform scheduled to launch today, April 15.  According to promotional materials, the new website will provide a forum for consumers to discover and purchase new music and artists, expanding the reach of the three partners among the Hispanic online community. One of the groups expected to have a prominent placement on the Zune Marketplace homepage and be artist of the month on MSN Latino in May is Belanova, a Mexican electropop band.

Denisse Guerrero of Belanova

“For artists it means getting maximum exposure through prominent sites and through a digital storefront,” said Denisse Guerrero, lead singer of Belanova. “We’re thrilled that we’re able to work with Zune to expose our music to fans through various online avenues.”

---

“Best in Class Hispanic  Strategies” audio recording

 

Presenters Carlos Santiago and Derene Allen

• Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies

• Discover what questions to ask, steps to take to be a Best in Class company

Click here for more about “Best in Class Hispanic Strategies” audio recording

---

The arrangement with MSN Latino gives Zune the exclusive naming rights to MSN Latino’s music channel, which will be rebranded as Zune Musica through 2009. The collaboration between Zune and MSN Latino will include all pages within the MSN Latino Zune Musica music channel including editorial, graphics, photos, in-page video, special-event coverage and sponsorships related to music, such as the Latin Grammys and Latin Billboard Music awards. The Zune-MSN Latino collaboration will include a Zune-branded artist of the month and links into Zune Marketplace for users who want to buy music of featured artists.

“Zune continues its commitment to Latin artists and to the Hispanic community,” said Javier Farfan, senior manager of Lifestyle Marketing for Zune. “Through these business arrangements, Zune will continue to offer Latino music lovers the artists’ information and industry content they care about through Zune, Zune Marketplace and the Zune Social.”

Javier Farfan, senior manager of Lifestyle Marketing, Zune

“Remezcla.com prides itself in introducing readers to new trends in Latin culture,” said Andrew Herrera, chief executive officer of Remezcla.com. “We are excited to partner with Zune as we both value the importance of enhancing the Hispanic online experience. As people discover new content, especially through music, they also can venture across content that interests and connects with them culturally. Partnerships like this with Zune help content on our site reach new audiences, and that’s key as we expand into new markets.”

Through the Zune and Remezcla.com partnership, Zune will be the exclusive portable music device and online music store for Remezcla.com users. Additional Remezcla.com resources will include exclusive content, integrated Zune branding and promotions through 2009. Online users will be able to venture across sites, download music and join Zune Social, a social networking music community.

Launched in New York City in 2006, Remezcla.com is a network of bilingual sites showcasing local Latino and Latin American cultures, local and international trends in Latin music, visual arts, film, nightlife, and events. Remezcla.com plans to expand to Chicago, Los Angeles, Miami and San Francisco; and to partner with other online and social networking sites including MySpace Latino.

Zune is Microsoft’s music and entertainment brand that includes a line of wireless digital media players, the Zune Marketplace online store, and Zune Social online music community. Founded in 1975, Microsoft is a leader in software products.  

---

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording

Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids”

---

Oye album cover

Photos, video: Nacional Records 

Colombian musicians Aterciopelados seem to be at the top of their game. They are fresh on the heels of a Premio Lo Nuestro award in the Best Rock Album category for Oye distributed by Nacional Records. Oye climbed to the top on iTunes’ top Latin albums chart by the end of its first day of release and remained at the top of the chart for a week. Aterciopelados also hit the summit of eMusic’s Top Albums chart. Scroll down to listen to the song and watch the music video of Aterciopelados’ Cancion Protesta.

Oye was Aterciopelados’ first studio album in five years representing a return to a more organic, rock sound reminiscent of their earlier work. “Complemento,” the album’s first single, is an upbeat declaration of love from someone who has found her soul mate, the person that complements her.

The album also features Aterciopelados’ trademark social and political commentary in songs like Oye Mujer which asks women “are you a human being, or the erotic fantasy of some guy?” and Paces, a call to action for peace. Oye’s last single and video is Don Dinero (Mr. Money) about the power of money in the world. 

Andrea Echeverri and Hector Buitrago of Aterciopelados

“I’m trying to fight Don Dinero lest all the world turn cold and money-driven. You have to open up to communicating with others, remain true to yourself and those closest to you,” said Andrea Echeverri, lead singer of Aterciopelados.

---

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

Joel Bary, Alex Carvallo and Matias Perel

Find out about

• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases

Click here for information about “Marketing to Hispanics Online”

---

The album’s previous single was Cancion Protesta (Protest Song) characterized by a social and political commentary against war and injustice. The video features the group using guitars fashioned out of former machine guns. The special guitars were given to Aterciopelados by the United Nations in support of their efforts to take guns off the streets of Colombia. Aterciopelados co-founders Echeverri (vocals, guitars) and Hector Buitrago (bass, arrangements, and producer) also released solo albums in the past year. Echeverri’s received two Grammy nominations.

Click on the play button to listen to Aterciopelados’ Cancion Protesta

 

---

A word in Spanish from one of our sponsors

---

 

East LA Marine: The Untold True Story of Guy Gabaldon DVD cover

Photos, video: Arts Alliance America 

On April 8, Arts Alliance America will release a new documentary on DVD about a Latino WWII war hero. The 77-minute film, East LA Marine: The Untold True Story of Guy Gabaldon, narrated by Freddie Prinze Jr. in English sets out to tell the story of U.S. Marine PFC Guy Gabaldon posthumously. The film producers support a national campaign to award the Congressional Medal of Honor to Gabaldon. Scroll down to watch a preview of East LA Marine: The Untold True Story of Guy Gabaldon.

Guy Gabaldon

Financed by Fast Carrier Pictures, the film was produced and directed by Steve Rubin in 2006. Gabaldon died on August 31, 2006 without ever receiving the recognition many believe was his due perhaps in part because of his Latino heritage. During the bloody struggle for Saipan in July 1944, Gabaldon is officially credited with capturing over 1,500 Japanese soldiers and civilians. This, according to the film promoters, was accomplished single-handedly and is a record in the annals of American military history. 

Gabaldon’s war accomplishments were portrayed in the film Hell to Eternity around 1960. Some credit him with sharing his experience and using his celebrity to inspire new generations who valued bravery and bravado, and helping wayward teenagers in the Mariana Islands when he returned there in 1980. 

Arts Alliance America, formerly known as Hart Sharp Video, was founded in January 2003. It is a home entertainment company that develops, acquires, markets and distributes DVDs in the film, documentaries, special interest and sports genres. The company has partnerships with TV Guide, E! Entertainment Television, Sundance Channel Home Entertainment, ESPN, MLB Productions, and Bombo Sports and Entertainment.

---

Click here to buy East LA Marine: The Guy Gabaldon Story

---