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      • Segmentation by Level of Acculturation
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      • Marketing to Hispanics - using the right words
      • Does Humor Work to Attract the Hispanic Consumer?
      • Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth
      • The apartheid of American marketing
      • Business Spanish Call Center Certification - ROI and the Rationale to Support your Business Case
      • Things you should know before sending out news releases
      • Idea in Spanish is still spelled idea
      • ¿Se habla español? Understanding the culture before trying to connect with it
      • “Bilingual Preferred”
      • Targeting Hispanics requires marketing initiative and cultural understanding
      • Business Spanish Call Center Certification – Improving Customer Satisfaction
      • Hispanic media relations training: What to do when Hispanic media call
      • Borders are not about political lines
      • International public relations: Getting started
      • A Mexican Sonidero Shouts Out
      • The ultimate – Adding emotions to your brand
      • Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
      • Still not Targeting the U.S. Hispanic Market?
      • Center for Immigration Studies exposes itself in public
      • Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
      • Customer Service is Key to Hispanic Outreach and Retention
      • Hispanic Market Metrics Management Cares About
      • Aligning Social Responsibility and Multicultural Marketing
      • What it takes to become the financial firm of choice for Hispanics
      • Conducting Research Among U.S. Hispanics Online
      • Oyeme! White Latinas Have Rhythm, too!
      • 5 Tips To Manage Your Entrepreneurial Energy For Wow Results
      • ¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
      • How to build and grow a Hispanic Social Network: the case of Hispanito.com
      • Hispanic Marketing 2.0: What enterprise-wide marketing needs
      • The forgotten American Apartheid: how women fought for their right to vote
      • Focusing On Your Target Customer
      • Five tips to ensure Hispanic media don’t cover your story
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    • Tovar, Dora
    • Valdovinos, Michele
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