Marketing
"THE HANGOVER PART II" CELEBRÓ A LO GRANDE
Por Julia Miranda
Pocas veces en la historia de Hollywood una película dirigida al público adulto ha tenido una premiere tan impactante y ostentosa como la que Warner Bros. organizó en la noche del jueves para "The Hangover: Part II" en pleno corazón del Paseo de la Fama. El estudio convirtió el enorme estacionamiento que se ubica detrás del cine El Capitán, en una calle de Bangkok, la ciudad en la que transcurre una parte importante de la trama de la divertisima comedia que llegará a los cines de todo el país el próximo jueves 26.
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Patricia Sturla Teams Up With Garnier To Promote The Recyclability Of Personal Care And Beauty Packaging
In Partnership with Garnier and TerraCycle, Patricia Supports The Cleaner Greener World Tour In an Effort to Get Consumers to Think Differently About Waste.
Content Is Queen… How to Leverage your Website/Blog Content Lunch & Learn
Join Women in Ecommerce on Thursday May 26th for Content Is Queen… How to Leverage your Website/Blog Content for Traffic, Leads, Sales and More! For More information visit http://bit.ly/WECAIMay2011
with Darnella Cordier, President and Creative Director of Third Entity, and Award-Winning Collaborative Author of 15 Books! In this session Darnella will show you how to create, publish and re-purpose your content to drive traffic to your website and grow your business!
content is queenThursday, May 26, 2011 from 11:30 - 1:30
at the Tower Club
100 SE 3rd Avenue
Discovery US Hispanic Takes Branded Entertainment “Beyond”
Award-Winning Discovery Solutions Team Attracts Major Brands Including General Motors, Levi’s, T-Mobile, Sprint and the U.S. Navy
New York PR Summit Conference, June 9, 2011
Get the inside scoop on the latest social networking trends, information distribution and impression retention. From music-to-sports, fashion-to-celebrities learn the keys to spinning scandal in your favor. It’s everything the modern publicist needs to know to make an indelible mark. This is a workshop that should not be missed! To register and find out more, visit www.prsummit.org.
Harold Burson Donates $50,000 to The LAGRANT Foundation to Establish the Harold Burson Fellowship Program
LOS ANGELES (April 15, 2011) – Harold Burson, founding chairman of Burson-Marsteller, personally donates $50,000 to The LAGRANT Foundation (TLF). The total donation amount will be distributed over the course of five years, from 2011 to 2015, with a donation of $10,000 per year.
With this personal contribution, TLF will create the “Harold Burson Fellowship Program.” The Program will highlight Burson’s achievements and contributions in public relations while simultaneously developing future leaders in the industry.
Discovery Familia Partners With the National Park Foundation To Support the 2011 White House Easter Egg Roll
Discovery Familia provides in-kind donation of the appearance of their family favorite character Doki, who is also an advocate of the PALA Challenge, promoting healthy lifestyles to Hispanics
Washington, D.C. (April 25, 2011) – Discovery Familia announces that it has partnered with the National Park Foundation, the official charity of America’s national parks, to support the 2011 White House Easter Egg Roll.
Free Webinar - Insights Into the 2010 Census Numbers a Guide for Marketers
The 2010 U.S. Census will reveal demographic changes throughout the country. Today, one in six Americans are Hispanic. That is more than 50 million nationwide. Many companies will adjust their marketing strategies to meet these changes as well as the changing media consumption of today's marketplace.
Register Today for this informative and insightful webinar as some of the top leaders in the industry give their insights into this change.
Featured Presenters:
Mary Zerafa, VP of Integrated Marketing for impreMedia
Cynthia Corzo, Editor of Hispanic Market Weekly
The Most Important Event In Latin Music Comes To Miami
Hundreds of attendees will gather April 26-28 for the 22nd Annual Billboard Latin Music Conference Presented by State Farm® in Association with AT&T
Varga’s Methodology Outperforms Top Competitor, Wins Verizon Business
LAKE FOREST, California (April 12, 2011) – A senior planner on the Verizon Fios account at GlobalHue, a leading agency in culture-based marketing, reported that a Hispanic targeted door hanger campaign completed by Varga Media Solutions, Inc. yielded results exceeding their client’s cost-per-call goal by more than 15%. The partnership with Varga began as a last effort in determining whether door hangers were a financially viable media for Verizon Fios who had been working with a different door hanger vendor and experiencing declining results.
Four Bromley Campaigns Advance to National ADDY® Awards
Bromley Communications, LLC earned five trophies at the regional ADDY® awards ceremony recognizing the best in the advertising industry. The American Advertising Federation’s Tenth District bestowed Bromley with one gold, two silver and one bronze honor for work the agency conducted on behalf of the NBA. A second gold medal was awarded for General Mills’ Yoplait TV spot, which took top honors in the special effects category.
SUSAN G. KOMEN SELECTS BROMLEY COMMUNICATIONS TO LEAD
Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.
Felipe Korzenny on Newlink Conversations
Newlink Conversations: Dialogue, Debate and Discovery, video commentary on topics that matter in the U.S. Hispanic, market just posted the latest vlog on the use of Spanish versus English to reach Hispanics featuring Dr. Felipe Korzenny, Founder and Director of the Center for Hispanic Marketing Communication at Florida State University and co-author with Betty Ann Korzenny of a new book: Hispanic Marketing: Connecting with the New Latino Consumer. In the vlog, available at www.youtube.com/newlinkamerica, Dr.
EXECUTIVES FROM GOOGLE, AETNA, WAL-MART AND GENERAL MILLS TO SPEAK AT HISPANIC CONFERENCE
New York, NY, April 7, 2011 – Executives from Google, Aetna, Wal-Mart, General Mills and other companies will address marketers at the Hispanic Reach 2011 conference organized by World Research Group, the country’s leading conference and training development company and taking place on June 23- 23, 2011 in Dallas, TX.
LATIN MUSIC SENSATIONS, EL CATA, DYLAND & LENNY, CULTURA PROFÉTICA, 24 HORAS, AND OTHER LATIN MUSIC RISING STARS TO SHINE AT THE BILLBOARD BASH
For more information, visit: http://bit.ly/iaqT0Z
The Billboard Bash, a prelude music celebration to the Billboard Latin Music Awards presented by State Farm®, takes place on Wednesday April 27th
at Mansion in Miami Beach
Finalists Unveiled For The First Annual Billboard Latin Music Marketing Awards
FINALISTS UNVEILED FOR THE FIRST ANNUAL BILLBOARD LATIN MUSIC MARKETING AWARDS TO BE PRESENTED DURING THE 2011 BILLBOARD LATIN MUSIC CONFERENCE PRESENTED BY STATE FARM® IN ASSOCIATION WITH AT&T
DISCOVERY FAMILIA JOINS FORCES WITH THE PRESIDENT’S CHALLENGE
Network Commits to Inspiring Hispanic Moms and their Kids to Adopt a More Active and Healthy Lifestyle.
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