Bromley Wins Two of Top Six Accolades at Local ADDY® Awards
Agency Earns Best of Show, Judge’s Award, Five Gold, Three Silver and Two Bronze Honors
SAN ANTONIO, TX (February 28, 2011) – Bromley Communications, LLC earned a total of 12 trophies at this weekend’s ADDY® awards ceremony recognizing the best in the local advertising industry. Among the honors given out by the American Advertising Federation San Antonio chapter, the agency won Best of Show, a special Judge’s Award and five gold trophies.
Bromley Communications has traditionally brought home multiple local ADDY awards. Last year the agency amassed ten awards and in the last decade, the agency has earned three Best of Show tributes. This year’s Best of Show was for a national TV spot for the NBA that highlighted the passion Latinos have for the sport and the league.
“Our top scoring campaigns this year had some things in common,” said Bromley’s Creative Director, Ron Landreth: “Strong insight, flawless execution, and clients that were true partners. You can see the Bromley team’s passion in the work, and our clients are equally passionate about the opportunities with the Hispanic market.”
Among Bromley’s gold wins were three ads for the NBA. éne-bé-a “Save Your Passion” won gold in the national TV campaign category as well as the Best of Show. éne-bé-a “Kiss,” a :60 spot, won gold in the In-Cinema category and éne-bé-a “Tow Truck,” was named the gold winner among Internet commercials. The concept behind the award-winning Latino-themed work was “save your passion, you’re going to need it.” Ads ran on Spanish language television networks and English versions ran on general market sports and entertainment television networks including ABC, ESPN and TNT.
The agency launched a multi-platform marketing campaign in 2010, éne-bé-a, which customizes the experience for Latino NBA fans nationwide and gives them the opportunity to connect with the league in their own style and fervor.
“It’s the simple ideas with strong creative concepts that resonate most effectively,” added Landreth.
The agency scored another two golds for General Mills campaigns. The first was a billboard campaign for Totinos “Kid’s Favorite,” and the second was a print ad for Progresso “Esta Sí Es Sopa.”
The ADDY® Award is unparalleled as it recognizes ground-breaking creativity among advertising agencies. All Gold winners in the local competitions will compete in the regional ADDY® Awards scheduled for March.
Silver awards were bestowed Bromley in the Special Effects category for General Mills’ Yoplait and another two categories for the NBA.
Bronze honors were awarded video and film work the agency completed on behalf of the San Antonio Convention & Visitors Bureau and Coors Light.
About Bromley Communications, LLC
Bromley Communications, LLC is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. The agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications LLC's prestigious client roster includes Genentech, MillerCoors, General Mills, Western Union and many other blue chip clients.
Bromley Communications is part of Publicis Groupe, the world's third largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is the first global network in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals.
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