FINALLY, A NETWORK DEVOTED TO HISPANIC MOMS: DISCOVERY FAMILIA
From Educational Preschool Programming, Expert Advice, and Content about Childcare, Home and Beauty - Discovery Familia has Everything that Hispanic Moms Want
Hispanic moms that live in the United States can now count on a Spanish network solely dedicated to them and to their preschool children. Discovery Familia has been redesigned to reflect and speak to the needs of Hispanic women and what they value most in their lives: their kids, their home, and their time. Beyond a new look and feel that is warm and inviting, the network is also premiering “Nuestros hijos” (“Our Children”), a series of informative on-air segments hosted by Jeannette Torres-Álvarez, early childhood expert, wife and mother and the network’s new brand ambassador.
"Discovery Familia is the only Spanish network in the U.S. dedicated to Hispanic moms. It is a place where they can go if they need advice, support or simply to know that they are not alone. Through rich programming offerings that entertain and the advice of experts like Jeannette, the channel is a great resource that supports mothers in the education of their children, care of their home, and encourages them to take time out for themselves,” expressed Bilai Joa Silar, Vice President and Channel Director, Discovery Networks U.S. Hispanic Group.
During the day, the network provides a number of curriculum based programs during its Discovery Kids programming block designed to prepare preschoolers for the real world by sparking curiosity and encouraging independent thinking, while preserving the Spanish language. Shows such as: My Big Big Friend, Animal Mechanicals, and Fluffy Gardens carry preschoolers to amazing worlds of exploration and offer a safe haven where moms and their children can interact and share quality time.
Once the kids are put to bed… Discovery Familia is all about moms! The new nighttime programming is divided into three programming categories: My Kids, My Home, and My Time.
“My Kids” offers up content with sound advice and expert solutions about
raising a family. It is like having a personal parenting coach. Among the programs being offered are: Conociendo a Mi Bebe, Crash Test Mommy, and Take My Kids Please.
“My Home” explores design, cooking, home renovation and everything she needs to know about her space. Here are some of the programs featured during this segment: How Clean is Your House, Design Match, and Relatos con Sabor.
“My Time” offers mothers an escape from their daily routines. It is a place where they can come to relax with programs on beauty and wellness, travel and fashion. Among these are: Espacio Vital, Nosotras, and What’s Good for You.
Discovery Familia also welcomes Jeannette Torres-Álvarez, the network’s new brand ambassador and host of "Nuestros Hijos” (“Our children"), a series of informative vignettes, where Jeannette will share her advice as an early childhood expert and mother on diverse topics such as: the good use of technology, maintaining the Spanish language alive in the home, overcoming homework roadblocks and how to take the best advantage of family time.
"Discovery Familia is the perfect network for mothers like me. It is a channel that is completely devoted to Hispanic women and their preschool children. I feel very excited to be part of this initiative, because I know that we are making a big difference in the U.S. Hispanic community," added Jeannette Torres-Álvarez.
Finally, at www.discoveryfamilia.com mothers will also find a place filled with practical solutions, a safe haven, with tools and activities where they can interact with their small children via videos, music and games filled with educational content that serve as the building blocks for future learning and development.