Posted by Elena del Valle on June 10, 2011
Information provided by Event Partner
SES Toronto Conference and Expo
June 13-15, 2011
www.sestoronto.com
Search, social media, behavioral targeting, mobile, and video are just a few of the areas marketers have struggled to keep pace with within the last year. Advancements like Google Instant, Yahoo’s merger with Bing, and Twitter’s launch of Promoted Tweets, are just a few of the technological advancements which marketers have had to absorb.
Helping marketers keep pace with a quickly developing digital landscape, the SES Conference & Expo series brings in experts from throughout the industry, providing insight, case studies, and tangible tactics for businesses to employ.
SES Toronto one of our most comprehensive shows of the year, attracts up to 2,000 attendees annually from leading brands across the business landscape. Attendees join to connect with the digital community at large, looking to build in-house skills in an array of digital marketing fields. View our agenda to discover what this year’s sessions will be covering.
SAVE 20% when you enter 20MPR. Register Now!
What you will Learn
– Learn how search engines rank web pages and optimize yours to out-rank competitors
– Discover new methods of link building to keep your brand in front of your customers
– Increase traffic via organic listings and avoid “spam” penalties
– Optimize and rank better with pay-per-click campaigns
– Improve user experience and increase conversions by testing and tuning landing pages
– Track performance and maximize ROI using free and paid analytics software
– Network with peers and experts to learn the latest tips and trends
Sneak Preview on what’s ahead:
Day 1: Amber Mac, Consultant, TV Host, Author and Journalist
Day 2: Tracy Smith, Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group
This year’s agenda will include:
Content Marketing Optimization
Key Points in Launching a Global Website
Local 2.0: the Evolution of Search
Enterprise Level SEO
What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance
For a complete agenda visit: http://www.sestoronto.com/agenda.php
Posted by Elena del Valle on June 10, 2011
Answering The Central Question book cover
Photos: News and Experts
Making mistakes is part of being human, some would say. Yet most people feel disappointment and even embarrassment when they discover they made a mistake, and strive to make fewer mistakes in the future.
“When it hits us that we’ve made a mistake, we always have that instant of ‘Wow, that was stupid, what was I thinking?’ before we move on and try to solve the problem we’ve inadvertently caused,” said Peter Demarest, a life coach. “I refer to the elimination of that space of time between when we screw up and the time we realize we’ve screwed up as ‘practical enlightenment.’ For the past dozen years or so, I’ve been studying mind-brain science to see if there is a way to help us think better so we make fewer mistakes and create a better life.”
He and Harvey J. Schoof, MS coauthored Answering The Central Question How Science Reveals the Keys to Success in Life, Love and Leadership (Heart Lead Publishing, $21.95), a 230-page softcover book published this year to address the possible choices and behaviors readers can pursue that will result in the best value.
Peter Demarest, coauthor, Answering The Central Question
Demarest believes it is possible to do more than reduce mistakes. He believes that through science-based techniques people can dramatically improve how they think, make choices, act, and react without having to fix their so-called weaknesses. He derived these ideas from research in neuro-axiology, a combination of brain science and value science.
According to the authors, answering The Central Question is about more than self centered pursuits like making more money or being the best leader; they believe it is about creating the best value in business, life, relationships, and family. They believe readers can improve their performance and that successful people bring success to others through a leadership message that enriches their lives. The concepts and ideas they propose, they are convinced, have the potential to transform lives and the world in the long term in the way that the Renaissance changed the world in the past.
“Axiology,” Demarest said, “is the name of a fascinating science about how our value perceptions influence our thoughts, choices, actions, and reactions. It’s also about how value actually gets created in the world and in our lives.”
The book is divided into nine chapters: Introduction; Value, Values and Value Judgements; Neuroscience; Axiology, Philosophy and Science; Applied Axiology; Axiogenics, Applied Neuro-Axiology; The Valuegenic Organization; More Possibilities; and Final Thoughts.
Harvey J. Schoof, coauthor, Answering The Central Question
Demarest is a co-founder and president of Axiogenics. According to his biography, he discovered the connection between axiology or value science and neuroscience or brain science. He has spent more than seven years researching, developing, and testing the technology. Schoof, a founding partner of Axiogenics, LLC, has worked as a rehabilitation counselor, manager, human resources staff person, and university instructor of management and organizational communication.
Click to buy Answering The Central Question
Comments:
Filed Under: Books
