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Listen to podcast interview with Victor Parada, VP, Advertising Sales, Discovery Networks U.S. Hispanic Group about Discovery Familia

Posted by Elena del Valle on June 28, 2010

Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group

Photo: Discovery Networks

A podcast interview with Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Victor discusses Discovery Familia with Elena del Valle, host of the HispanicMPR.com podcast.

Victor oversees sales for Discovery’s portfolio of Hispanic networks in the United States, Discovery en Español and Discovery Familia. He has led the portfolio’s strategy since 2005. Under his leadership, the portfolio has surpassed objectives and increased advertising revenue. Victor first joined Discovery in 1999 as account manager for Discovery Networks in Mexico. Two years later, he was promoted to account director and over time he was promoted to regional director of advertising sales for Discovery Networks Latin America/Iberia.

Prior to joining Discovery, Victor was an account executive at Galavision. He began his ad sales career as an account executive at American Radio, Inc. in Boston. He is a native of Mexico City and currently resides in Miami.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Victor Parada” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2010 section of the podcast archive.



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