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Watch video – Fox targets Latino, black markets with new film

Posted by Elena del Valle on March 12, 2010

Click on image to enlarge

Photos, video: Fox Searchlight Pictures

Our Family Wedding, a new Fox Searchlight Pictures film, opens today in theaters nationwide starting a black and Latino cast and a family theme. Some of the actors are America Ferrera, Carlos Mencia, Forrest Whitaker, Diana Maria-Riva, Regina King, Anjelah N. Johnson, Lupe Ontiveros, Taye Diggs, and Charles Q. Murphy. Scroll down to watch a video with film premier highlights and film moments.

Marcus (Lance Gross) and Lucia (America Ferrera)

Lucia (America Ferrera) and Marcus (Lance Gross) are newly engaged. As they plan their union they learn the hard way that the path to the wedding involves family related challenges. Saying “I do” can be rife with familial strife. According to promotional materials, their fathers (Forest Whitaker and Carlos Mencia), two highly competitive men with big egos, stand between them and their special day.

Lucia’s mother (Diana Maria Riva) is busy planning the wedding of “her” dreams. Only Angela (Regina King), the groom’s father’s best friend and lawyer manages to keep her cool when the madness reaches a crescendo.

The film was directed by Rick Famuyiwa from an original screenplay by Wayne Conley and Malcolm Spellman and Rick Famuyiwa with story by Wayne Conley. It was produced by Edward Saxon and Steven J. Wolfe.




Authors share green marketing insights

Posted by Elena del Valle on March 12, 2010

Guerrilla Marketing Goes Green

Jay Conrad Levinson, known for his 60 Guerrilla Marketing books, and Shel Horowitz, an environmental activist and marketer for more than 30 years, teamed up to write Guerrilla Marketing Goes Green Winning Strategies to Improve Your Profits and Your Plant ( Wiley, $21.95), a book about effective marketing with an environmental emphasis published this year. The book includes a Foreword by Stephen M.R. Covey, author, The Speed of Trust.

The 236-page softcover book, based heavily on Horowtiz’ Principled Profit: Marketing That Puts People First, is divided into three parts: The Way of the Golden Rule, The New Marketing Mindset, and Hands-On with Cooperative People Centered Marketing; discussed in 21 chapters. The authors start from the perspective that being environmentally friendly is what everyone seeks to do.

They promise to explain how readers can increase profits and lower costs by emphasizing ecologically sensitive and ethical policies; convert customers, suppliers and competitors into supporters; make business acquaintances joint-venture partners; and take advantage of social and traditional media to boost revenues and decrease advertising expenses.

Conrad Levinson has taught guerrilla marketing for ten years at the extension division of the University of California in Berkley. Prior to that he was senior vice-president at J. Walter Thompson, and creative director at Leo Burnett Advertising and in Europe.

Horowitz describes himself as an ethical and green marketing expert, book shepherd, writer, international speaker, consultant, community organizer, and frugalist. He is the author of the e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle.


Click here to buy Guerrilla Marketing Goes Green