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Elena del Valle
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    • HispanicMPR Products
      • Segmentation by Level of Acculturation
      • Hispanic Market Translation Issues
      • Latino Identity and Situational Latinidad
      • Emotional Branding
      • Best in Class Hispanic Strategies
      • Marketing to New Hispanic Moms – a case study
      • Changing Latino Landscape
      • Hispanic Perspectives on Advertising
      • Beyond the 30 Second Spot
      • Marketing to Multicultural Kids
      • Moving Beyond Traditional Media Measurement
      • How to Use Your Energy to Attract Clients and Customers
      • Happy for No Reason
      • Hispanic Customers for Life A Fresh Look at Acculturation
      • Hispanic Holiday Shopping Patterns
      • Hispanic Market Overview
      • The Next Step: Secondary Latino Markets
      • Latino Media and Hispanic Media Training
      • Marketing to Hispanics Online
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      • Latino Family Dynamics
      • Hispanic Projections
      • Electronic Publicity and Broadcast Media
    • Marketing and non fiction books
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    • Advertising Agencies
    • Articles
      • Marketing to Hispanics – using the right words
      • Does Humor Work to Attract the Hispanic Consumer?
      • Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth
      • The apartheid of American marketing
      • Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
      • Things you should know before sending out news releases
      • Idea in Spanish is still spelled idea
      • ¿Se habla español? Understanding the culture before trying to connect with it
      • “Bilingual Preferred”
      • Targeting Hispanics requires marketing initiative and cultural understanding
      • Business Spanish Call Center Certification – Improving Customer Satisfaction
      • Hispanic media relations training: What to do when Hispanic media call
      • Borders are not about political lines
      • International public relations: Getting started
      • A Mexican Sonidero Shouts Out
      • The ultimate – Adding emotions to your brand
      • Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
      • Still not Targeting the U.S. Hispanic Market?
      • Center for Immigration Studies exposes itself in public
      • Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
      • Customer Service is Key to Hispanic Outreach and Retention
      • Hispanic Market Metrics Management Cares About
      • Aligning Social Responsibility and Multicultural Marketing
      • What it takes to become the financial firm of choice for Hispanics
      • Conducting Research Among U.S. Hispanics Online
      • Oyeme! White Latinas Have Rhythm, too!
      • 5 Tips To Manage Your Entrepreneurial Energy For Wow Results
      • ¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
      • How to build and grow a Hispanic Social Network: the case of Hispanito.com
      • Hispanic Marketing 2.0: What enterprise-wide marketing needs
      • Dropping real estate prices, weak dollar attract foreign investors searching online
      • The forgotten American Apartheid: how women fought for their right to vote
      • Focusing On Your Target Customer
      • Parents: Speak of these things to your children
      • Finding the Right Hispanic Partner: 7 Musts for Success
      • Changing Perceptions
      • Making a case for relationship building to capture existing and emerging markets in today’s business environment
      • Working with the Hispanic Media: Share the Passion!
      • Why Hispanic businesses need to use promotional products
      • A Western hero to celebrate, Cesar Chavez
      • Why Hispanics may be less comfortable with hospice
      • Latino Boomers flying under radar
      • Hispanic fathers: What makes them different?
      • Users: HispanicMPR content unique, useful
      • Public relations jobs tips
      • Latinos save less for retirement – part one
      • Latinos save less for retirement – part two
      • Latino homeowners shorn of mortgage interest tax deductions
      • Senior issues not always what we think, for Latinos in particular
      • Why counting Latinos in small town USA matters
      • Accelerate your career in public relations through accreditation
      • Rules For Effective Spanish Language Press Releases
      • Social media news releases offer communicators new resources to build brand, drive traffic
      • Reshaping Hispanic Marketing through Social Media
      • Hispanic Direct Response TV Apples are Manzanas…
      • Recruiting and Remunerating Spanish Speakers
      • Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population
      • Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
      • Is Your Audience Really Listening?
      • Latino Writers! Four Things to Know About Going Mainstream
      • My Venezuelan 4th of July
      • Scent communication – no language barriers apply!
      • Transparency – the new consumer demand
      • Making Retirement Planning Household Words for U.S. Hispanics, Latinos
      • La Guayabera
      • Look how far we’ve come and how far we still have to go
      • What Every Photographer Knows
      • PR No Longer a Dirty Word in Corporate Lexicon
      • It Takes A Village
      • Hispanic business owners are more knowledgeable about financial planning than previous research suggests
      • Social Video and Webcast Communication
      • CSR: A door to social and organizational growth, especially for brands targeting Hispanics
      • Make the world a better place for you and your family
      • U.S. Hispanics open to front door marketing
      • Transmedia Storytelling
      • Eight Myths About Green Products and a Secret About the Hispanic Marketplace
      • To awake sleeping giants, invite them to play for real
      • Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
      • With video – Building a Brand and Breaking a Stereotype
      • A book review of Hard Time
      • Broadband Access for Hispanics: The Great Equalizer?
      • Build a Profitable Business with a Niche Strategy
      • What You Don’t Know Does Hurt
      • The Potent Power of Press Relations
      • Small businesses can fix economy if Washington lets them
      • Scent Marketing Connects to Hispanics on a Deep Cultural Level
      • 1031 exchanges as a commercial real estate investment strategy
      • The US Hispanic Market, A Viable Acquisition Strategy in a Recovering Economy
      • In 2012, We Can and Must Do Better
      • Business Etiquette on Land and in the Air
      • The digitally savvy English language Dominant Hispanic
      • Why not to trust a machine with the reputation of your brand
      • Five tips to ensure Hispanic media don’t cover your story
    • Hispanic marketing, communication books
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  • The Hispanic Marketing & Public Relations Book
    • Santiago, Carlos
  • Book Authors
    • Allen, Derene
    • Ashton, Jonathan R
    • Charnes Vallejo, Deborah
    • Clavijo-Kish, Christine
    • del Valle, Elena
    • Eusebio, Heidi
    • Friedman, Madalyn
    • Gomez Winebrenner, Miguel
    • Henry, David
    • Israel, Richard
    • Malaghan, Tony
    • Nelson, Cynthia
    • Paratore Salazar, Dalia
    • Rios, Diana Ph.D.
    • Santa Cruz, Claudia
    • Selbert, Roger Ph.D.
    • Subervi, Federico Ph.D.
    • Tovar, Dora
    • Valdovinos, Michele
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