Tony Malaghan, CEO, Arial International
Many companies have adopted strategies to welcome their newly acquired customers. These contacts most often take place in the form of letters or packets mailed to the customer via the postal service, an e-mail, a pre-recorded outbound broadcast message and/or a live outbound telephone call from a customer service representative. The type of industry, purpose of the initial contact and cost to deliver the message drives the strategy and the tools utilized in a welcome contact. We have seen that many companies underestimate the benefit of welcome calls, especially to their US Hispanic customers.
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Read Tony’s chapter on “Effective Translations” in
Hispanic Marketing and Public Relations book
Click here for information on Hispanic Marketing & Public Relations
Smart marketers will take this book to heed - now where can I find a smart translator and how do I know if his work is any good?
Comment by rife machine — April 6, 2008 @ 3:05 am
Hello Rife Machine and thanks for your email.
Tony discussed translation issues in his chapter in the section called Vendor Selection on page 187. Martha Galindo, another HispanicMPR expert, discusses translation issues relating to Latino markets including qualifications and questions to ask in an audio presentation “Hispanic Market Translation Issues.” For additional information visit http://www.hispanicmpr.com/resources/hmpr-products/hispanic-market-translation-issues/
Comment by Elena del Valle — April 6, 2008 @ 7:49 am