Thursday, March 28, 2024

Public Relations Senior Account Executive

Posted by Elena del Valle on February 19, 2008

We are currently seeking a highly motivated individual with a strong record of professional achievement to join ROJO, our US Hispanic Marketing Division, as Public Relations Senior Account Executive. This person will report directly to the PR/Media Relations Director, ROJO Hispanic Marketing.

Click here for the full text of Public Relations Senior Account Executive

Immigrants to fuel demographic growth, Latino population to triple by 2050

Posted by Elena del Valle on February 19, 2008

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U. S. population in 2050 by ethnicity – click on image to enlarge

There should be 438 million souls in America by 2050 and Hispanics may account for 29 percent of the population. According to a recent Pew Hispanic Center report, 82 percent of the growth in the United States from now until 2050 will be the result of immigrant populations and their progeny. While white non Hispanic segments will grow 4 percent, Latino and Asian groups will triple.

By 2050, non Hispanic whites will represent 47 percent of the population, blacks 13 percent and Asian Americans 9 percent. At the same time, one in five American’s may be foreign born compared to one of eight in 2005.


Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections with 2007-08 update” audio recording

Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

Find out

  • About Latino buying power growth in the future
  • How Latino market growth compares with other markets in the U.S.
  • What drives the rise of Latino economic clout
  • Who should target the Latino market
  • What is the size of the Hispanic affluent market
  • If the luxury Latino market is growing

Stay ahead of your competion with “Hispanic Projections”


The Pew Hispanic Center estimates are slightly higher than the U.S. government’s. The Census Bureau estimates there will be 420 people in the U.S. by 2050. Pew researchers believe immigration will result in 117 million new residents to our country, 67 million from immigrants and 50 million from the American born children and grandchildren of immigrants.

The report was authored by Jeffrey S. Passel, a senior research associate, and D’Vera Cohn, a senior writer, at the Pew Hispanic Center. Prior to working at Pew he was principal research associate at the Urban Institute’s Labor, Human Services and Population Center. Before joining Pew, she was a reporter for 21 years at The Washington Post, where she wrote about race, immigration, and other topics from 1991 to 2006.

The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.


“Segmentation by Level of Acculturation” audio recording

Miguel Gomez Winebrenner

Presenter Miguel Gomez Winebrenner

Discusses

  • Assimilation versus acculturation
  • Factors that affect Latino acculturation
  • How to know if someone is acculturated
  • Number of years necessary for acculturation
  • Effects of immigration debate on acculturation
  • Three main ways of segmenting Latinos

Click here for details about “Segmentation by Level of Acculturation”