Thursday, March 28, 2024

5th Annual Multicultural Marketing for the Financial Services and Insurance Industries

Posted by Elena del Valle on December 12, 2007


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5th Annual Multicultural Marketing for the Financial Services and Insurance Industries
April 29 – 30, 2008
Chicago, IL

Within the financial services and insurance industry, there is opportunity to capture a niche market with segmented, diversified marketing. Join CBI in our 5th year to hear from top industry executives on the varying techniques used throughout the industry to capitalize on multicultural markets, achieve brand recognition and foster profit growth. For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

Mention Promo Code: SGE744 and Save $500 off the Registration Fee!


McDonald’s launches new burrito breakfast dish

Posted by Elena del Valle on December 12, 2007

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The McSkillet Burrito is made with scrambled eggs, sausage, potatoes, cheeses, red and green bell peppers, onions and salsa roja

Photo: McDonald’s

Thirty years after the national introduction of the Egg McMuffin sandwich, McDonald’s launched the new McSkillet Burrito, a hand-held made-to-order breakfast burrito wrapped in a warm flour tortilla. At the same time, since 2002 McDonald’s breakfast sales have increased 42 percent.

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Jan Fields, chief operating officer, McDonald’s USA

“McDonald’s is the ideal destination for breakfast,” said Jan Fields, executive vice president and chief operating officer, McDonald’s USA. “We believe the ultimate convenience is the quality and value we bring our customers every day, with the introduction of the McSkillet Burrito underscoring our presence in the breakfast category.”

The McSkillet Burrito sells for $2.49 and is the first national breakfast product launch since the McGriddles sandwich in 2003. The new breakfast dish combines scrambled eggs, sausage and skillet potatoes with cheese, red and green bell peppers, onions and salsa roja.

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J.C. Gonzalez-Mendez, senior vice president North America Supply Chain Management McDonald’s USA

“As we continue to develop quality, convenient menu options that meet our customers’ needs, the McSkillet Burrito is the ideal breakfast choice for people on-the-go,” said J.C. Gonzalez-Mendez, senior vice president North America Supply Chain Management McDonald’s USA, LLC. “At McDonald’s, our legacy of innovation continues at breakfast.”


“Best in Class Hispanic Strategies” audio recording

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Presenters Carlos Santiago and Derene Allen

  • Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies

  • Discover what questions to ask, steps to take to be a Best in Class company

Click here for information on “Best in Class Hispanic Strategies” audio recording


In 1977, McDonald’s introduced its first breakfast food, the Egg McMuffin, a portable breakfast sandwich made with eggs, Canadian-style bacon and American cheese on a toasted English muffin, created by owner and operator Herb Peterson. Since then, McDonald’s breakfast menu has expanded to include the Sausage Biscuit, McGriddles sandwich and Breakfast Burritos, signature platters, hash browns, Cinnamon Melts, Fruit ‘N Yogurt Parfait and Snack Size Fruit & Walnut Salad.

McDonald’s USA, LLC, is a fast food provider in the United States. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. One third of McDonald’s employees in the United States are Latino and 11 percent of the company’s board members are Hispanic. 


Listen to Cesar Melgoza discuss 

“Changing Latino Landscape” audio recording

Cesar Melgoza

Presenter Cesar Melgoza, managing director, Latin Force Group

Find out about

• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation

Click here for information on the Changing Latino Landscape