Posted by Elena del Valle on November 14, 2007
Joseph Uva from Univision and Laurel Wentz from Advertising Age
This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida. About 330 attendees were at last year’s conference, described as more African American than this year’s event by past attendees of both.
The conference was programmed by 100 corporate and client-side marketer members of the ANA Multicultural Marketing Committee. This year’s conference program chair was Gilbert Dávila, vice president, Multicultural Marketing, The Walt Disney Company and chair, ANA Multicultural Marketing Committee.
Joseph Uva, chief executive officer, Univision participated in a question and answer session moderated by Laurel Wentz, international and multicultural editor, Advertising Age. In addition to Uva, Alvaro Serrano, senior marketing manager, Goya Foods; and Luis Altuve, director, U.S. Multicultural Consumer Marketing, Wm. Wrigley Jr. Company discussed Latino market programs and issues.
Alvaro Serrano, senior marketing manager, Goya Foods
Other presenters listed in the 2007 program include William Lamar, Jr., chief marketing officer, McDonald’s USA; Michael Wheeler, president, OEStrategies Inc.; Esther Franklin, executive vice president and director, Cultural Identities, SMG Multicultural, Starcom MediaVest Group; and Nat Irvin, II, strickler executive in residence and professor of management, University of Louisville.
The panel participants were: Tamara Barber, data analyst, Forrester Research, Inc.; Kay Madati, vice president of Marketing, Community Connect, Inc.; Isaac Mizrahi, director, Multicultural Marketing, Sprint Nextel Corporation; Christopher K. Law, vice president, Asian Initiatives, UnitedHealthcare; Karen Lithgow, vice president and general manager, Western Union; Steven White, senior marketing manager, Allstate Insurance Company; Jeff McFarland, director, Multicultural Marketing Center of Excellence, Verizon Communications; Nita Song, president and chief operating officer, IW Group, Inc.; Najoh Tita-Reid, associate marketing director, Multicultural Marketing, The Procter & Gamble Company; and Isabel Valdés, principal, Isabel Valdés Consulting.
ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA Mission is “to provide indispensable leadership that drives marketing excellence and champions, promotes and defends the interests of the marketing community.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Click here for information on “Best in Class Hispanic Strategies”