Posted by Elena del Valle on November 8, 2007
January 28 – 30, 2008
Hyatt Harborside, Boston, MA
Don’t Miss – Kid Power Food & Beverage 2008
Creating Winning Campaigns for Moms that Excite Kids in Today’s Modern Health Age
January 28 – 30, 2008 · Hyatt Harborside, Boston, MA
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In-Depth Presentations, Case Studies, Perspectives & Conversations On:
Marketing in the 21st Century: It’s a Family Affair
Kim Lloyd
Senior Director Global Marketing
McDonald’s Corporation
Cathy Nemeth
Vice President Global Marketing
McDonald’s Corporation
Kids Powered by Healthy Foods: Reaching Kids with a Constructive Message and Restoring Your Brand’s Positive Identity
Sunil Pande
Senior Manager of Strategy and Brand Management
Tyson Foods, Inc.
Barbara Jirka, PhD, SNS
Channel Marketing Manager
Tyson Foods, Inc.
The Impact of Changing Government Guidelines on Marketing Foods in Schools
Chris Testa
CEO
Wild Waters
Lynn Burke
School Business Manager
Campbell Soup Company
Connecting With the C.E.O. (Chief Executive of Offspring) Mom: Providing Relevant Meal Solutions That Speak to Mom’s Heart, Mind & Stomach Through kid-targeted community programs and involvement
Judy Cantrell
Senior Vice President and Chief Brand Officer
Boston Market
Kids Fuel Up & Power On With Healthy Bodies and Minds
Heather Pastir
Brand Manager of Kids and Family
Subway Franchisee Advertising Fund Trust (SFAFT)
Register Now and Save!
This is the only Kid’s marketing event that focuses on effective marketing strategies within the Food & Beverage industry. Hear over 15 unique sessions and 3 workshops that answer your marketing questions.
Discounts are available for teams registering at the same time, For complete session descriptions, speaker bios and convenient online registration, please visit: www.IQPC.com/us/kpowf&b or contact:
Chris Brown
Marketing Manager
Kid Power Exchange
Email: chris.brown@iqpc.com
Posted by Elena del Valle on November 8, 2007
Maria C. Garza, host, “Agenda del Inmigrante“
Photo: Spanish Broadcasting System
Mega TV, a Spanish Broadcasting System (SBS) station, launched “Agenda del Inmigrante,” a weekly hour long show that will focus on immigration issues in the United States. The program is scheduled to air simultaneously on television and over the Internet every Sunday at 7 pm.
“Agenda del Inmigrante” is hosted by Maria C. Garza, co-founder and president of the Mexican-American Council (MAC) and an immigrant from Mexico herself. During the program, she interviews guests and invites viewers to visit the station website and pose questions.
Garza has worked on behalf of immigrants in the U.S. since she was an adolescent. After Garza joined the Homestead, Florida based Mexican-American Council, the organization granted over two million dollars in academic scholarships to children of immigrants.
Mexican born Garza grew up on the U.S. Mexico border and immigrated to the United States as a child with her family. She and her family were migrant workers. According to promotional materials, these personal experiences allow her to understand first hand some of issues faced by Mexican immigrants.
Prior to her work with Mega TV, she hosted a weekly show, “El Show de Maria Garza” in Miami, Florida as well as a daily radio show, “Tus Temas con Maria Garza,” in Phoenix, Arizona.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
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